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Welcome to your online movement diary!  Over the next couple of days, we’d like you to focus on your most preferred or practiced activity from the list below:

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Welcome to your online movement diary!  Over the next couple of days, we’d like you to focus on your most preferred or practiced activity from the list below:

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Yoga

Pilates (Mat, Reformer, Lagree)

Barre

Dance

Calisthenics

Zumba

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For this section, we would like to know more about your perceptions and inspirations of your activity.

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For this section, we would like to know more about your perceptions and inspirations of your activity.

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With this final set of questions, we’d like to explore your preferences towards apparel and brands for your activity.

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With this final set of questions, we’d like to explore your preferences towards apparel and brands for your activity.

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To get started, find your favorite and least favorite outfits to wear to, from and during your activity.

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1.1: Share a picture (or link to a website) of where you primarily practice your preferred activity and tell us: 

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1.1: Share a picture (or link to a website) of where you primarily practice your preferred activity and tell us: 

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What activity you’ll be speaking about this week?

Are there specific types of this activity that you do (e.g., a type of yoga, a type of pilates, a type of dance, etc.)?

How often do you participate in this activity?

Where do you participate in this activity, and why?

What is your preferred day(s) of the week, and time of day to do this activity, and why?

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4.1: For your final task, we’d like to hear from you in one more selfie-video: 

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4.1: For your final task, we’d like to hear from you in one more selfie-video: 

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What brands are authentically portraying and/or have a positive impact in your activity, and why do you say that?

What brands are inauthentically portraying and/or have a negative impact in your activity, and why do you say that?

If a new brand were aiming to create apparel for your activity, and resonate with people who participate in your activity, what do you think would be important for that brand to do?

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1.4: Note* you may need to come back to this part the next time you participate in your activity:

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1.4: Note* you may need to come back to this part the next time you participate in your activity:

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Before you go, read through the description so you can collect pictures/images of yourself, the space, your community, your routine etc.

If you’re not taking part in your activity between now and Thurs/Feb 13 you can find images online to support your response.

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2.1: In a short selfie-video, we’d like you to imagine you’re describing your activity to someone who has never heard of it before. 

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2.1: In a short selfie-video, we’d like you to imagine you’re describing your activity to someone who has never heard of it before. 

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Reminder: find a quiet and bright space so we can hear you best!

Describe your activity: what is the experience like, what are the movements like?

What are the senses (sights, sounds, scents, touch, taste) you experience before/during/after?

Who are the kinds of people that take part in your activity?

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3.1: Share 1-2 photos wearing your least favourite outfit (one photo of what you’d wear to/from, and one photo of what you’d wear during the activity). 

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3.1: Share 1-2 photos wearing your least favourite outfit (one photo of what you’d wear to/from, and one photo of what you’d wear during the activity). 

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What brands are part of this outfit?

Describe how this outfit makes you feel physically (fit, feel, function, fabrics) and emotionally.

What do you dislike about this outfit? What doesn’t work? (Be as specific as possible!)

How could these items be improved?

For what other occasions/activities would you wear this outfit, and why?

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1.2: We would like you to reflect on why you include this activity in your routine. Read through the following questions, and when you’re ready, share your responses in a selfie-video. 

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1.2: We would like you to reflect on why you include this activity in your routine. Read through the following questions, and when you’re ready, share your responses in a selfie-video. 

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Before you get started, make sure you’re somewhere quiet and bright so that we can hear and see you!

Tell us about your journey with this activity – when and why did you start it?

What are the benefits you experience from participating? (These could be benefits that you experience before, during, or after)

What motivates you to keep participating?

Describe an ideal session of your activity: where are you, who are you with, what makes it perfect, and why?

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2.2: With 1-2 images and a written response, describe any myths and/or stereotypes that exist about your activity, including the people who participate in your activity. 

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2.2: With 1-2 images and a written response, describe any myths and/or stereotypes that exist about your activity, including the people who participate in your activity. 

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Do you feel like those myths/stereotypes are true or false? Why do you say that?

Do you identify with your activity? Why/why not?

Do you identify with those myths/ stereotypes? Why/why not?

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3.2: Share 1-2 photos wearing your most favorite outfit (one photo of what you’d wear to/from, and one photo of what you’d wear during the activity). 

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3.2: Share 1-2 photos wearing your most favorite outfit (one photo of what you’d wear to/from, and one photo of what you’d wear during the activity). 

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Tell us:

What brands are part of this outfit?

Describe how this outfit makes you feel physically (fit, feel, function, fabrics) and emotionally.

What do you like about this outfit? What works well? (Be as specific as possible!)

How could these items be improved?

For what other occasions/activities would you wear this outfit for, and why?

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1.3: Please explain in writing your answers to the below questions 

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1.3: Please explain in writing your answers to the below questions 

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Are there any reasons that prevent you from participating/practicing currently, or could make you pause/stop participating? Why is that?

Is there anything in, or related to your activity that you want to try but haven’t? Why is that?

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2.3: Please share at least 1 image/link/video/ photo/screenshot and a short caption to answer the following questions:

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2.3: Please share at least 1 image/link/video/ photo/screenshot and a short caption to answer the following questions:

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How popular is your activity where you live? And among your friends? How has that changed, or is it changing?

What trends in, or related to, your activity are interesting/exciting to you, and why?

Are there any trends you dislike, or avoid? Why?

Are there any events / celebrations / moments / days / dates that are important to your activity? What are they, and what are they important?

Who is inspiring, or where do you turn for inspiration related to your activity? Why?

What other fitness activity/activities are most similar to the activity we’ve been speaking about, and why?

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3.3: Please type out the answer to these questions: 

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3.3: Please type out the answer to these questions: 

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What do you prefer to wear for your activity? (i.e., leggings/pants/shorts? Long sleeve/ short sleeve/tank tops/ sports bras?)

What does apparel need to do / deliver on to be suitable for your participation in this activity?

Describe what prompts you to purchase new apparel for your activity? When / why / what reasons make you go shopping?

What brands are your favorite to wear for this activity, and why?

How / where do you learn about new brands that offer products/apparel for this activity?

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1.5: After your next session, we’d like you to respond to the following questions and submit 3-4 pictures or images that help demonstrate your responses.

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1.5: After your next session, we’d like you to respond to the following questions and submit 3-4 pictures or images that help demonstrate your responses.

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How did you feel, and what did you do before your session?

Do you have any routines or rituals to prepare yourself for your activity? Do you do these often? Why?

How did you feel, and what did you do during your session?

How much did you like/dislike the session? Why is that?

How did you feel, and what did you do after your session?

Did you interact with anyone before/during/after your session? (e.g. other participants, instructors, etc.)

Describe what that was like, and how that made you feel?