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Founded in 2009 by Ethan Brown, Beyond Meat, Inc. is a producer of plant-based meat substitutes.

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Provides plant-based, non-GMO protein with no cholesterol, antibiotics, or hormones while collaborating on research into plant-based diet benefits.

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Advocate for animal welfare, promote workplace diversity and support communities.

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Beyond Meat reduces greenhouse gas emissions, conserves water, and improves its ecological footprint through life cycle assessments and supply chain partnerships.

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Beyond Meat collaborated with EverFi (2020-2021) on educational partnerships. Created the Beyond Lunch Sustainability Challenge to promote sustainability awareness.

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In COVID-19 pandemic, Beyond Meat aimed 1 million meals. As the need continued to grow, Beyond Meat has already exceeded its commitment and provided over 5 million

They donated Beyond Meat products to food banks across the country, hospitals,..

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Partnership with Stanford University - School of Medicine (Aug, 2021) 

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Partnership with Stanford University - School of Medicine (Aug, 2021) 

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Establish a pioneering Plant-Based Diet Initiative to not only provide peer-reviewed, clinically-significant studies on the health implications of a plant-based diet but also help to generate data to drive and inform Beyond Meat’s research and development.

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Partnership with American Cancer Society (Nov, 2022)

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Partnership with American Cancer Society (Nov, 2022)

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Announce a multi-year agreement to advance research on plant-based meat and cancer prevention, as well as to help ACS keep on building the foundation of plant-based meat and diet data collection

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"There's Goodness Here" Campaign (Aug, 2023)

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"There's Goodness Here" Campaign (Aug, 2023)

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Objective: Invite consumers to see and celebrate how its product are made and the goodness present in each step

CSR: Plant-based meat education & Environment protection

Focus on farmers

Content: A video that takes consumers to the farms where Beyond Meat’s ingredients are grown.

Convey that Beyond Meat’s products are nutritious, environmentally friendly and humane

Channels: Running across Beyond Meat’s paid, owned and earned channels

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"This Changes Everything" Campaign (Oct, 2023)

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"This Changes Everything" Campaign (Oct, 2023)

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Objective: Spotlight the nutrition benefit of Beyond Meat’s product range

CSR: Healthy eating resolutions & Plant-based meat education

Actor and producer Rizwan Manji, and actor and comedian Chris Parnell was featured in the campaign

Content: The TV spot features Rizwan Manji humorously discovering that steak can be good for him, but clarifies that this applies specifically to Beyond Meat’s plant-based

Emphasizes that their products have no cholesterol, GMOs, or added antibiotics and hormones

Channels: TV, OLV, Radio, Social media, Digital platforms, OOH

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"Literally The Least You Can Do" Campaign (Jan, 2024)

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"Literally The Least You Can Do" Campaign (Jan, 2024)

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Objective: Encourage consumers to stick to their healthy eating plan

CSR: Healthy eating resolutions & Plant-based meat education

Using playful slogan and visuals

Actor Rizwan Manji was featured in the campaign to promote Beyond Steak

Channels: TV, online video platforms, social media, and digital channels

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Generate 90% less Green House Gas Emission

Require 97% less land

Use 97% less water

Consume 37% less non-renewable energy

Increase 7.6% in net revenue

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Setting 2030 ESG Goals: Beyond Meat is committed to setting Environmental, Social, and Governance goals for 2030 to guide their efforts in sustainability and social impact. (Beyondmeat, 2023)