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Alcohol is one of the most common teratogens and can cause serious harm to a developing baby

Effects can include facial deformities, poor growth, and heart defects, along with cognitive issues like developmental delays, learning disabilities, attention problems, and difficulties with executive functioning

Also can lead to Fetal Alcohol Spectrum Disorders, which include a range of physical, cognitive, and behavioral problems.

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First trimester: The most vulnerable period for the fetus.

During this time, major organs and systems are developing, including the brain.

Exposure to alcohol during this time is most likely to result in severe and lasting effects.

The Risk at Any Point in Pregnancy: Although the first trimester is most critical, drinking throughout the pregnancy can still cause significant harm

especially in the second and third trimesters when the brain continues to develop.

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The best way to mitigate these effects is to avoid alcohol in the first place because there’s no "safe" amount.

Even small amounts can affect development.

The genetic makeup of the mother and fetus can affect the extent of harm.

Things like the mother’s overall health, nutrition, and access to prenatal care can also influence the severity of alcohol’s effects.

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Target Audience: The primary audience for this campaign would be pregnant women or those planning to become pregnant.

It would also be useful to focus on communities with higher rates of alcohol consumption during pregnancy, such as those dealing with alcohol addiction.

Motto: A baby deserves more than a drink-Give your baby a healthy start!"

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Social Media: Platforms like Instagram, Facebook, TikTok, and Twitter are effective places to reach a large audience. We could create shareable posts or infographics explaining the effects of alcohol on prenatal development.

Targeted Ads: Use targeted online advertising aimed at young women or those who are trying to conceive.

Public Spaces: Posters or advertisements in doctor's offices, clinics, hospitals, and pharmacies would help to reach pregnant women and families.

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Raising awareness about the harmful effects of alcohol on prenatal development can reduce the number of babies born with disabilities caused by alcohol consumption.

Educating women about the risks gives them the power to make informed decisions about their health and the health of their child.

Women who struggle with alcohol addiction or who are unaware of the dangers need support, not judgment. Awareness campaigns can help reduce the stigma and encourage women to seek help.