# data[].attributes.body
Male
Name: Pablo
Profession: Company manager
Age: 45
Family/marital status: Divorced
Personal characteristics: Stressed but motivated to go on
Needs, motivation, goals: After the divorce, he decided to start a new lifestyle
Feelings: Cool
Key features of the product: Healthy, energetic, cool packaging
Quote a persona: To feel younger
Situations: During breaks in the work

# data[].attributes.body
Female
Name: Sara
Profession: Consultant
Age: 32
Family/marital status: Single
Personal characteristics: Plant-based diet
Needs, motivations, goals: Time saving
Feelings: Enthusiastic
Key features of the product: Healthy, ready-to-eat, high protein content, vegan, vegetarian
Quote a persona: With goody, I am not moody
Situations: Snack, breakfast

# data[].attributes.body
- Read the “GOODY” case (5 min)

- Imagine the user of the a new food ingredient “GOODY”
- Create your “real” persona (25 min)

Describe:

- Personal characteristics - What type of person he/she is… (e.g. on a diet, stressed)

- Needs, motivations, goals – Why does he/she needs this product? (e.g. convenience)
- Feelings – How does she/he feels about this product? (e.g. excited, guilty)

- Key feature(s) of the product, developers need to consider in connection to persona?

- Quote a persona, e.g. What he/she thinks about the product or why she/he needs it?

- Situations - When would he/she use the product?