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Men need to prove they have what it takes to meet society's standard of masculinity by showing their strength and competitiveness in this obstacle race. Men are supposed to be "rugged maniacs" according to society's rules, aggressive and tough. They like challenges that allows them to show off how much of a fight they can put up.

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Men should keep a pain reliever cream on deck because they're often going to be sore from playing sports. Playing sports not only portrays a mans athleticism but also their competitive skills which is of importance in society's standard.

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Men should own multiple ways of transportation, for on land and on water. Owning such vehicles as a motorcycle, truck, and boat shows the dangerous side to a man. Men are supposed to live on the edge. Not caring about the risks of being in control of any of these hints that the operator is a real man because he's fearless of the potential outcomes.

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Men should care about their physical body appearance because being fit and having muscles proves how tough a man is in society. Having 'rock hard muscles' is preferred and the best way to achieve this body is by participating in a prison style workout because that's what most people do all day in prison. Work out constantly to get buff and appear tougher, prison makes people tough.

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Men should always be smelling their best by wearing cologne when going out. Smelling good doesn't only attracts others, it equally shows that a person has good presentability and hygiene which also goes into the drawing of attention of others. Being noticed and made feel like 'the man', is an important part of being a real man in society's rules.

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A woman's hair should never show signs of aging such as loss of shine or grey hairs. Growing older is something society expects women to keep a secret because looking your best means looking full of life, having youthfulness.

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Women should buy at home wax to keep their eyebrows looking freshly done for when they can't make it to the salon. Women shouldn't let their eyebrow hairs grow out because being hairy as a woman is unappealing. Having facial and body hair is a trait of a man not a woman. It's shouldn't be shown to society that women also naturally grow hair.

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Women should wear perfume because it's part of femininity. Women need to always smell good to be appealing to others, nobody wants to be around a lady that doesn't smell good because that's unattractive. Wearing perfume also adds to the sexiness of a woman as seen in the ad, this is because of society's expectation that women are supposed to be constantly trying to appease men.

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Women should apply makeup everyday to make it look like she has flawless skin. Imperfection is not accepted in society, a woman should always look her best no matter what she has to do to get there. Being an accepted woman in society isn't easy, but wearing face full of makeup will bring you one step closer.

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Women should protect their teeth with pro namel mouthwash to keep their teeth looking right. A woman having bad teeth is undesired because it shows she doesn't care for them and she has poor hygiene. Women should also use this mouthwash to look after their teeth with all the acidic vinaigrette they eat on their salads. Salads are what women should eat because it'll help them watch their weight, which is desired due to the societal expectation that women should be skinny. If you're not skinny, it tells others that you don't care for yourself.