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How does the project intention for SD 03 relate to SD 02? 

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How does the project intention for SD 03 relate to SD 02? 

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Is the intended audience for SD 03 clearly identified? How do they interact with the work? 

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Is the intended audience for SD 03 clearly identified? How do they interact with the work? 

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Has the form/format of the project been carefully considered?

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Has the form/format of the project been carefully considered?

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Does it challenge/provoke/amend our understanding as receivers of the work?

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Does it challenge/provoke/amend our understanding as receivers of the work?

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Your idea is really personal which matches most of your work. Maybe for your critical report, you can look at references where artists explore their cultural background in an abstract way?

You have a lot of experimentation which is good, you probably just need to finalize and refine it.

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Focus on how the different components of the unit connect together. Doing this as part of the critical report might be a good way of helping you to reflect on and articulate this

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Bring in examples that connect these projects (and this enquiry) to your role as a graphic communication designer (refer back to learning outcomes).

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I think project intention for SD03 does relate to SD02, to me it feels like it is about your exploration of personal experiences and culture, through process of making(but might only be my assumption). It would be great if it could be stated clearly in the presentation and pdf
The intended audience is clear, but it would be great if you can gain more insight on them, in terms of how you communicate with this group of people and why they should adopt that slow-living mentality, and test your work on them
The format was interesting and experimental, and work with your intention well, however, it needs to be more realized to make an impact on the audience

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There his a connection but you need to make it much more apparent.

State your audience in each case and ideally test your outcomes

Format is considered but not enough focus on how successful the final realisation will be. Are you able to fulfil your intentions

The work does provoke thought but unable to judge how it will be received by a new audience as yet

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I really like the way that you choose to react and respond to your brief! The idea is interesting and can be empathetic as it is from a very personal perspective. I like your experiments and maybe just keep working on that, don't let the technic limit your idea!

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1. I feel like both of your projects are about exploring yourself.
2. You talked about the ceremony. Maybe your audience could be your family and your friend? Cause I remember you mentioned you had a talk with your mom in your report. Perhaps it's a new way to let people understand you.
3. I love the idea of combining three different cultures.

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There are clear links between all components of the unit which is really good. Your research question really helps set this up.

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You communicate your work really clearly.

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I like that you not only designed the interactive piece but also observed how the people using it. Apart from sound, you might want to consider light design as that's also a part of the ambience?

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Its good that you seem to be thinking about the Learning outcomes (you briefly mentioned about appropriate professional standards). This will help you (and the project to remain focused).

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I really like your experiments as they are showing a great amount of work and are so related to your brief. The design methods have well responded to your idea as well. So cool, looking forwards to see more!

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The intention of SD03 and SD02 is very clearly linked, since they explore the same topic, one interactive, one theoretical. The idea of one complements the other works super well.
The intended audience is super clear and you have identified where to situate it perfectly
The form of the projects suits your intention well. I would love to see the display at a large scale, similar to those olafur eliasson installation
It does provoke our understanding, both in fun and educational ways

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Clear connection between both briefs

Outcomes specific and empathetic to two different audiences  which are clearly identified

Very carefully considered format in each case - Keep developing layout so there is a consistent but varied feel to each spread - further experimentations with type

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Great expanse of research and engagement with your theme. Your experimentations speaks volumes and each test seems to narrow down a depth of perspective.

The name "Beyond Talking" sounds brilliant, the title in itself is an inquisitive statement where words form the voice of questioning. Sometimes communication can be questions or explorations that engage users to form their own understanding.

Looking forward to see the final product!

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You mentioned that the audience couldn't allow touching the artwork before, but now they can get involved. I remember the artist named Carl Andre. Once someone steals one part of his work, maybe it is the time that the audience gets involved in the artwork.

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We can now see the connection very clearly between the components of unit 10. Lots of the research you have done in relation to the Studio briefs will be useful in terms of the critical report (both theorists and practitioners).

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Explore semiotic theory (Charles Sanders Pierce, Ferdinand de Saussure...)

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interesting and a topic that is worth exploring. Like the idea of having gcd students involved in your project. maybe think of how you going to engage with them and try to record that process.

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Associating areas with emotions in the campus as a student, putting together the feelings that everyone share is a wholesome idea.

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Yes . the book will certainly challenge ideas about art therapy. -the interactive piece will undoubtedly create a positive reaction

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The intention for SD03 and SD02 clearly linked together and you have thought very thoroughly how three elements in U10 work together
The intended audience is clearly identified but how they interact with your work could be more clearly identified
The form can be explored more but I think it is a super meaningful project that could provoke a lot of reflections and benefit our community

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Augmented Reality Sandbox will Blow Your Mind! - YouTube

www.youtube.com › watch

I think this AR installation is a good reference for you!

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A lot of research and experiments! I can see you worked suuupppper hard during Easter break! I like the brief and idea of those 3 sections, at the moment it is a bit too complicated for me to understand all of your ideas and design, its might because of the limited presentation time, but maybe think more about how to make it easy to communicate. Love your work!! Well done!:)))

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To help with articulating and supporting your creative and ethical position, bring in other designers with how they use Cultural identity in their work. Perhaps with an emphasis on installations, as both your briefs seem concerned with that).

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Additional clarity over the audience, and purpose of the outcomes needs to come through.

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You do a lot of work and experimentation for both outcomes.
I love that you built your own bookshelf!

I think you need to focus on your target audience. You mentioned that it's for people who feel disconnected from their identity and culture.
Although it caters to one culture, which is fine but you need to make that clear.
Maybe ask your friends back home if they feel the same and ask if your work helps/impacts them in anyway.

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There is an app called Polycam, you could simply scan a surface, including tree trunk, human, and export the data further

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I like your experiments and idea! A great amount of work that supported your idea. Looking forwards to seeing the 3D scan thing!

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Critical report: any of those sections/themes you've identified could actually be the focus of the dissertation. This might allow you to explore in greater depth than trying to cover them all. But they feel like a good distillation of the themes you've explored through the briefs so there is a clear connection across your U10 work.

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I think your intention for SD02 and SD03 is linked, but could be stated more clearly, in terms of psychology and perception.
The intended audience is not clear yet...the graphics are very eye-catching and interesting, but how and why would your audience to access them? What do they take out of it?
The process is very experimental and format is unexpected, which could potentially attract and provoke audience...but need more testing to see if they are communicating clearly

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I love your topic, I haven't seen a lot of work surrounding that theme.
Your presentation is clear and you show your experimentation, research and audience.
I can't wait to see how you manipulate the 3D scans, I think your thought process is so interesting.

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For the critical report do you have access to chinese feminist writings on the male gaze (and it's impact on women's appearance)? if not you may need to bring in some western feminist theory, although make it clear where there are similarities or differences so that you can focus on it within Chinese culture.

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Who are the other designers that explore elements of this project: the male gaze, feminism, (Chinese) cultural expectations... It would be good to bring examples of other communication design practitioners into your work.

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I think the text book format is a good idea, but you could perhaps combine a bit of traditional aesthetic that 論語，四書五經 have, so that it shows more of the loooong history of how the society shaped ppl

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Your SD02 and SD03 projects are clearly linked that investigate oppression on Chinese women from different aspects, and the investigations are very thorough
The intended audience is clear and the work communicates your message really well, I agree making bilingual will be the right way to go
The format is perfect in terms of embodying the message and the wider historial context behind it, it is very thought provoking to see how these hidden rules and disciplines are applied in a blunt text book format

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I love the idea. Maybe think about how to attract people's attention to read the book? How do people get the book?
The format and what kind of paper are you gonna use?

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A great build up of work and how overall each one links and expands new ideas. I love your depth of explanation and discovering your jounrey.

Project mapping is such a cool outcome and the designs expressed through interactivity.
Love your work and how well you have structured everything

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You have an insane amount of work done, which is so good! Everything is very clear and detailed. Your intention has developed successfully.

Your first project is really strong and your second one is even stronger. The way you explained it as hopscotch is really interesting because it can be referred to as nostalgic!

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You seem to be well organised, particularly on the critical report. The important next steps for the report are:
• Write the bibliography
• Edit the writing (we've discussed some ways of doing this), allowing you to focus on the central ideas. This might also mean the research question needs refining to help you do this.

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Use the practitioners (and indeed the theory/theorists) to connect to your own work and ideas within the report.

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A LOOOOOOOOOOOTS of work!!! I can see a clear connection between SD02 and 03. What you have done is really responding your brief and idea, and you did lots of experiments with different media and format which shows your rich realistion. I love the way that you explore the design apporach in the second brief, how you combine sounds\graphic\3D\environments\actions\lights is sooooooooooo cool!! I can already see the final work, and I'm looking forward to your further actions.

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Well mapped out - clear connection

Audience clearly identified and intention to inform both students and staff has great potential. How they will interact is in progress.

The form -in terms of symbolism/ semiotics -  is carefully considered and should now be explored further  - will the symbols be taken from your research or will the research guide your own designs?

Yes the outcome does have the potential to provoke and inform

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Clear articulation of each element of unit 10.
Relationship between brief 2 and 3

The audience in each case is identified though the communication of this in the context of the pdf could be improved.

A lot of thought has gone into the format which does challenge and provoke its audience. The communication can again be improved - a clear explanation of the journey would be beneficial

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https://i.pinimg.com/originals/94/10/ca/9410ca332eb0228ee058fbafdbad6858.jpg

https://pbs.twimg.com/media/B3yfPSeCQAAS88-.jpg

posters from alien isolation
maybe some kind of propoganda, or like recruitment style posters for going to mars

i really liked the idea of the homage to curoisity despite it not being dead,you could do an homage to earth but in a way that pokes at our curiosity and what is next

i also like the personification of the robots
like the last photo that rover took reminds me of the 'light' you see when you die
it would be interesting to do something with the massive log of the curioisty that personifies it

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Need to identify the underlying idea/theme behind your work for this unit: escapism/boundaries of what we know...

This will really help with the purpose of the outcomes from the briefs, and also the direction of the critical report.

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Ensure the critical report is more than just descriptive. Bring in theories and practitioners that are relevant to your overall idea. Refer back to the materials that have previous examples of reports to see how others have done this.

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Very interesting concepts and visually compelling drafts. A strong starting point would really help ground the coms. Consider who you are communicating to and what you wish them to take from it.

For the critical report. Make sure there is reflection, criticism and analysis included. There are plenty of examples from history in which people used various escapist methods to avoid the culture/events around them. The weimar Republic is great example of this; huge parties, bohemian lifestyles, sexual liberation, against a backdrop of oppression and cultural segregation.

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More structure to your thinking needed - there is evidence that the theme of 'escapism ' links your current thinking for SD03 and SD02 .

The audience is not specified - how they interact with the work and its format needs to be explored  - a publication has been mentioned. - is this the most escapist format a book/ publication?

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the idea of the 'ritual' and the whole experience of enjoying food the way you want to enjoy it is interesting, and challenging the norms that culture has set with the way we experience food could be a good path to go down.

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In relation to the critical report, bring in other design practitioners that explore aspects of cultural identity (and food?) in their work. Also identify theories/theorists that might be relevant: The philosophy of food...

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1) Create a list of the things you still need to do for all aspects of unit 10.
2) Plan your remaining time. Ensuring you have enough time to do everything on your list (Work backwards from the submission date).

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Clear links between both projects. I think the idea around food rituals is strong, looking at different ways of eating.

Focus on creating a draft for the report, we don't have very long to create it. Look at the ways in which culture is reflected through food. The importance of food in an immigrant household. Other theorists who talk about this. A starting point: https://www.soas.ac.uk/migrationdiaspora/seminarsevents/food_migration_abstracts/file49144.pdf

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Make clear the connection between brief 2 and 3. The audience is not yet identified .
Consider the form of the work. - do you want to simply create another publication?
Is there a form which expresses your thinking more effectively and allows your audience to be challenged/ informed/ surprised in a more effective way.
Planning your time is crucial at this stage - work backwards from the deadline and map out each day

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your writing and theory are great and really solid, i think the outcome will be realy interesting and will be clear

the choice to learn more about print design is great, from the examples ive seen in your presentation there's been a lot of big bold type and shapes which will look amazing printed nicely

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Ensure that you do bring other design practitioners and their work into it - sounds like you have just not in this presentation.

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Clear connection between the briefs and your critical report. It sounds like you have a good range of references - theoretical, cultural, technical and historical that have informed all of the work.

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-very informed theoretical research
-short attention span audience + y2k style is a good combination
-consider TikTok??
-@afffirmations

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https://www.eyemagazine.com/feature/article/cult-of-the-ugly

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Eye Magazine | Feature | Cult of the ugly

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Designers used to stand for beauty and order. Now beauty is passé and ugliness is smart. How did we get here and is there any way out?

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Clear link between all elements of unit 10.
The audience is well defined , the form for SD02  is decided , the form for SD03 (suggested as digital) could also be explored to demonstrate the thinking further - eg subvert the expected,  established methods.
More evidence of the final outcomes needed to properly judge how the work is received .

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https://www.creativereview.co.uk/the-new-ugly-2/

This is paywalled, but the uni should have a subscription to it.

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Stretched type, day-glo colours and a flagrant disregard for the rules: are we witnessing a knee-jerk reaction to the slick sameness of so much design or a genuine cultural shift?