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Monday

No School

Tuesday

Bell Work: “What does it mean to act like a designer?”

Walk through how the studio operates

Explain the team-based workflow, client projects, and the pop-up booth

Begin Gracious Hospitality – Part 1: Soft Skills Reflection

Review last year’s client work briefly to preview what’s ahead

Seating setup based on studio layout

If time allows, begin brainstorm: “What should our studio feel like this year?”

Wed

Daily routine

Check Google Classroom for new posts

Check Gmail

Check Google Calendar and schedule everything you need to be reminded about

Set up Notifications for Gmail and Calendar

30-minute team pairing activity

https://docs.google.com/document/d/15cugLQAQuqIZRtAnCeQ-XBFKBbO4mnGJ80VYQhEVFA8/edit?usp=sharing

Thursday

Finalize the dyad partnerships

Talk about the Popup Shop, responsibilities, problems we ran into last year, and discuss how this year will be different.

Friday

No School

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Sketching exercise

Client name: Lemonade Stand

Target Audience: Kids, ages 7-12 years old

Product: Glasses of lemonade

Objective: Rapidly generate ideas related to the lemonade stand.

15 minutes - Sketch as many different concepts (ideas)

Be quick with each sketch, and move on to the next 1

Keep it simple

5 minutes - Choose your best idea and refine it

Keep it simple and clean

Feedback - Turn to the person next to you and share your sketch

1. Is the logo sketch easy to understand?

2. Does look like something that would attract 7-12 year old kids?

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https://youtu.be/BQEVqWiD304

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Poster Grids YOU MUST USE For Professional Results!  |  Poster Design Lesson

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How To Draw And Use Fibonacci Grid In Your Design Layout

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First Day Presentation - ADV/HON Graphic Design

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The types of jobs in the creative industry.

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The types of jobs in the creative industry.

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Freelance vs. Agency vs. In-House - Which is Better? What's the Difference? Where Should You Start?

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Honors Graphic Design Reflection - to be completed after every client project

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Honors Graphic Design Reflection - to be completed after every client project

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Honors Graphic Design - Design Rescue Client Project Reflection

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Small Group Discussions - START OUT AS YOU MEAN TO END! 

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Small Group Discussions - START OUT AS YOU MEAN TO END! 

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Begin with a conversation about where they can go with a design degree. In small groups, have students look at a degree program on the SCAD website.

Break into small groups of 4-5 people.

Look at www.SCAD.edu

Go to Academics > Programs

Search in the Undergraduate category, and assign each group one of the following to research.

School of Communication Arts

School of Design

School of Digital Media

As a group, they must select a program from within their assigned section and out the following information.

Everyone then opens a Google Doc and takes notes. Your notes will be turned in at the end of class for credit.
Find the following:
> What careers are available to you in this program?
> Select one occupation to research then go to
https://www.indeed.com/career
> Search for that occupation in Orange County, CA
> Find the salary range for less than one year of experience
> Find the salary range for more than 10 years of experience
> On the right, select "Entry Level" from the drop-down menu and click "View jobs"
> Find three (3) companies that are hiring
> Find out the following about each company:

What is the pay rate, or the range, they are offering?

What are the job responsibilities?

What sort of education is required?

What skills and experience would they like you to have

Come back to the whole class.
Each person in your group will now present the following:

1. What program did you research at SCAD?

1. Give details about that program, what you'd learn, the sort of jobs you'd be able to get after, etc.

2. What are the salary ranges?

3. Talk about the 1st company you've found

4. Talk about the 2nd company you've found

5. Talk about the 3rd company you've found

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Autocomplete feature is available. When suggestions are available, use the up and down arrows to browse and enter to select. Touch device users, explore by touch or with swipe gestures.

Explore which careers have the highest job satisfaction, best salaries, and more

Browse top paying jobs by industry

Choose an industry

Browse top paying companies by industry

Choose an industry

Frequently searched careers

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Autocomplete feature is available. When suggestions are available, use the up and down arrows to browse and enter to select. Touch device users, explore by touch or with swipe gestures. Explore which careers have the highest job satisfaction, best salaries, and more Choose an industry Choose an industry

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Think of a creative career you wish to explore. Research the career and complete a Google Slides presentation covering the outline below.

Here are some Creative Careers you might want to consider:
• Production Artist
• Graphic Designer
• Art Director
• Creative Director
• Copywriter
• Drafter (Architecture and Engineering)
• Film and Video Editor
• Industrial/Product Designer
• Marketing Manager
• Multimedia Artist/Animator
• Web Designer

USE GOOGLE SLIDES FOR THIS PROJECT - Feel free to use graphics

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Monday

No School

Tuesday

Shop Branding

Merchandising brainstorm

Wednesday

Shop Branding

Soft Skills - Professional Communication

Thursday

Shop Branding

Soft Skills - Team Collaboration

Copyright videos

https://youtu.be/XzzkSZ0Jrko

https://youtu.be/4hV67Ga4oC4

Go through "Copyright infringement examples"

Allow the rest of the period to work on Art History

Friday
Just for fun. Start the period with a Kahoot game testing Art Nouveau knowledge. Play the "Color Kingdoms" game mode

https://create.kahoot.it/share/art-nouveau/7652d980-9c54-4eb9-9e8f-a4eefcaac39b

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This is a complete list of vocab for this pathway. Use this as a study guide to prepare for the final exam.

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Graphic Design Pioneers Presentation: A look into the great influencers of GRAPHIC DESIGN  over history.

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Graphic Design Pioneers Presentation: A look into the great influencers of GRAPHIC DESIGN  over history.

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https://padlet.com/MrBlock/GraphicDesignPioneers

You will read a minimum of 3 articles, or videos, about a Design Pioneer in history. Research their life and work and find out what made them innovative and influential in the Graphic Design industry.

Create a Google Slides presentation that includes at least 5 examples of their work.

Include a page with responses to the following questions. Write a minimum of two (2) paragraphs for each response.

Give a brief history of their life, their philosophy of design, and major accomplishments.

Explain how the images you've included are in the typical style of that designer.

How has their work influenced the culture of design?

What do you find interesting about their work?

What have you learned about design after studying their designs?

How do you feel their work will influence your work in the future?

Deliverables

Google Slides Presentation

Minimum of 5 images of work

Video clips may be included

Timeline

Declaration of Designer - 1 day

Research and Collection of samples - 3 days

Composition completed - 4 days

Peer to Peer critique - 1 day

Adjustments - 1-3 day

Present and defend your findings

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Pioneers Presentation - Student name here

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Bonus - Meme: If you know your fonts, you should get this meme right away.

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Bonus - Meme: If you know your fonts, you should get this meme right away.

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If you know your fonts, you should get this meme right away.

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7 companies that sparked controversy for copying another company’s logo

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Famous companies from Starbucks to Disney have been involved in lawsuits to protect their logos.

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Copyright has never been an easy, black-and-white kind of issue. Arguments over copyright between creatives happen all of the time, it's an inescapable issue.

Read through some of these famous court cases that have created major public discourse over copyright - how it's handled, what it means, and why we should all care.

1. Rogers vs. Koons
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Photograph: Art Rogers - 1985; Polychrome: Jeff Koons - 1988 (both via The Design Observer Group)

Case

Photographer Art Rogers shot a photograph of a couple holding a line of puppies in a row and sold it for use in greeting cards and similar products. Internationally, renowned artist Jeff Koons in the process of creating an exhibit on the banality of everyday items, ran across Rogers' photograph and used it to create a set of statues based on the image.

Koons sold several of these structures, making a significant profit. Upon discovering the copy, Rogers sued Koons for copyright. Koons responded by claiming fair use by parody.

Outcome

The court found the similarities between the 2 images too close, and that a "typical person" would be able to recognize the copy. Koon's defense was rejected under the argument that he could have used a more generic source to make the same statement - without copying Rogers' work. Koons was forced to pay a monetary settlement to Rogers.

Significance

This is one of those famous cases that encompassed a larger issue in the art world, the issue of appropriation art. Can you build upon another's work to create your own original piece? And if you do so, does that constitute derivative work?

It also brought up the issue of photography as art, was photography just a documentation of the world, or is it a creative and artistic product? Neither of these issues was entirely answered by the case, of course, but it has also become a reference used in many cases afterward.

You can parallel this with vector-tracing a photograph for your design. Are you creating a derivative work that subtracts value from the original artist?

2. The Associated Press vs. Fairey
_

Photograph: Mannie Garcia - 2006 (via The New York Times); Poster: Shephard Fairey - 2008 (via Wikipedia)

Case

Famous street artist Shephard Fairey created the Hope poster during President Obama's first run for presidential election in 2008. The design rapidly became a symbol for Obama's campaign, technically independent of the campaign but with its approval.

In January 2009, the photograph on which Fairey allegedly based the design was revealed by the Associated Press as one shot by AP freelancer Mannie Garcia - with the AP demanding compensation for its use in Fairey's work. Fairey responded with the defense of fair use, claiming his work didn't reduce the value of the original photograph.

Outcome

The artist and the AP press came to a private settlement in January 2011, part of which included a split in the profits for the work.

Significance

Though there wasn't a court case and an actual verdict, this case created a lot of discourse around the value of work in these copyright battles. It's unlikely that Garcia's work could have ever reached the level of fame it did, if not for Fairey's poster. Garcia himself stated he was "so proud of the photograph and that Fairey did what he did artistically with it, and the effect it has had," but still had a problem with the fact that Fairey took the image without permission and without credit for it's originator.

Credit, credit, credit! On 99designs you cannot use licensed work - but in the right circumstances you can use stock imagery. When doing so, make sure everyone knows the source.

3. Cariou vs. Prince
_

Photograph: Patrick Cariou - 2000; Adaptation: Richard Prince - 2008 (both via artnet)

Case

Richard Prince is a well known appropriation artist - one who transforms the work of others to create new meaning in his own work. For an exhibition in the Gagosian Gallery, Prince appropriated 41 images from a photography book by French photographer Patrick Cariou, claiming fair use that he created new meaning out of the photographs. Cariou argued that it wasn't fair use, but copyright infringement.

Outcome

A judge ruled in favor for Cariou in 2011, claiming the changes made to Cariou's photographs weren't significant enough to constitute a change in meaning - fair use. However, the case is currently in appeal and the final decision has not yet been reached.

Significance

The initial ruling in this case in favor of Cariou has created huge divisions in the artistic community. It brings up questions about artistic intent and the subjectivity of art, asking "who was this judge to determine whether or not the appropriated artwork had enough meaning to be considered fair use" when the art could be interpreted differently by each person who viewed it. The jury is still out on this one.

Imitation vs. inspiration

Don't be a designer who creates work too close to that of another. You have to make sure you are creating something original and not derivative.

-

Update 4/25/2013

Not two weeks after this article was published, the original decision in this case was overturned and the judge ruled in favor of Prince for the majority of the works in dispute, claiming that Prince's work transformed the work in the way that it was aesthetically different, and thus acceptable under the argument of fair use.

Read more about the decision as well as the 5 pieces which are still under review by a lower court in The New York Times and Hyperallergic.

4. Modern Dog Design vs. Target Corporation
_

Illustrations: Modern Dog - 2008; T-shirt: Target (both via Business Insider)

Case

Seattle design firm Modern Dog utilized a series of sketches of dogs in their compendium put out by Chronicle Books in 2008. The firm alleges that illustrations from that design have been used in a T-shirt produced by Disney/Target for sale, and filed a lawsuit in 2011.

Outcome

TBD. There hasn't been a decision yet in this case but Modern Dog has been campaigning online pretty heavily for publicity and funds to help with its legal fees over the issue.

Significance

The Modern Dog case has brought to light a question burning in the mind of many designers and artists - what happens if a major corporation with many more resources than me, utilizes my artwork for profit?

Modern Dog was recently forced to sell their studio to cover the legal costs associated with this battle, so it's turning into a very extreme situation for them. We'll have to keep an eye out for how this progressed and continues to change the conversation around this issue.

Always defend your designs. Regardless of who you're going up against - if you think your design is in the right, then make it known.

5. Vanilla Ice vs. David Bowie/Freddie Mercury
_

Case

Vanilla Ice had a hit, in 1991, with Ice Ice Baby - it sampled but did not credit the song Under Pressure by David Bowie and Queen. Though at first denying it, Vanilla Ice later retracted the statement saying it was "a joke". Facing a lawsuit by the duo, Vanilla Ice 'fessed to sampling the work.

Outcome

The case was settled privately out of court with Ice paying an undeclared sum of money and crediting Bowie/Queen on the track.

Significance

There's really not a ton of meaning directly related to design with this one (except for, don't use other people's creative work!). But I couldn't resist adding it. This is one of the most hilarious copyright cases ever.

There are more cases out there! Any you have learned from?

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5 famous copyright infringement cases (what you can learn)

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Copyright is never an easy issue. From Rogers vs. Koons, to Vanilla Ice vs. David Bowie, learn from these 5 famous copyright infringement cases...

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Monday 9/12
Monday morning meeting
Discuss the consultation process
~ Why have a consultation?
~ What information do we need to gather (creative brief)?
~ What information does the client need to walk away with?
~ What information do you want to withhold from the client, and why?
~ How often do you keep in touch and why?
~ Do you share your works in progress with your client during the design process?
~ What is a reasonable deadline for different projects?
~ What happens if we are coming up against the deadline and need more time?
~ We want our clients to walk away happy after every project, but clients are people too, and not every project runs like clockwork. Talk about possible issues or problems that could occur.

Continue working on GD Pioneer

Tuesday 9/13

Wednesday 9/14

Thursday 9/15

Friday 9/16

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[VIDEO] How to Save Your School Files (The Right Way!)This is a really helpful, and short, tutorial for naming your digital files correctly.

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[VIDEO] How to Save Your School Files (The Right Way!)This is a really helpful, and short, tutorial for naming your digital files correctly.

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How to Save Your School Files (The Right Way!)

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Get into discussions about dealing with clients

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Get into discussions about dealing with clients

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https://designpickle.com/creative-hub/graphic-design/graphic-design-inspiration-2/

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How To Find Graphic Inspiration For Your Next Campaign

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3 Illustrator Clipping Mask Uses You NEED TO KNOW

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3 Illustrator Clipping Mask Uses You NEED TO KNOW

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3 Illustrator Clipping Mask Uses You NEED TO KNOW

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Bonus - HOW DO YOU FEEL ABOUT MYRIAD FONT?

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Bonus - HOW DO YOU FEEL ABOUT MYRIAD FONT?

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HOW DO YOU FEEL ABOUT MYRIAD FONT?
The default font in Adobe software is Myriad. Have you ever found yourself using Myriad just because it was the first choice you had, or maybe you didn't want to spend time searching for another font? Do you have any thoughts on this font style?

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Video - Abstract: The Art of Design | Paula Scher - This will take one full class period

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Video - Abstract: The Art of Design | Paula Scher - This will take one full class period

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Use this Padlet page for reflection. Instructions are on the page.

https://padlet.com/MrBlock/AHGDreflection

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Abstract: The Art of Design | Paula Scher: Graphic Design | FULL EPISODE | Netflix

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Monday
Video - AI vs Real Designer: Who does it better?
Continue or begin Passion Projects

Tuesday
Begin a discussion about creative briefs
Find examples of briefs and their results

Wednesday

Thursday
Play Creating a brand identity video

Friday

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How do you charge your client? It's important to understand how to deal with the financial aspect of being a graphic designer. What is the best way to invoice your client?

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Monday
What is a Creative Brief and what questions are in them?

Tuesday
Soft Skills discussions and activities
"Communication"
Synopsis https://youtu.be/OwPArMTI9i8
https://youtu.be/X0voPlW2pSs

Wednesday
Soft Skills discussions and activities
"Enthusiasm and Attitude"
https://youtu.be/-vk-99seC_I

Thursday
Soft Skills discussions and activities

Friday
Play video "ADVANCED color theory..."

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Tips for giving feedback & critiques (Design advice) | CharliMarieTV

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If there's anything you would like me to cover in a video, then let me know by commenting down below! 🔗 LinksWill Paterson: https://linktr.ee/willpatersonJo...

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AI vs Real Designer: Who does it better?

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AI vs Real Designer: Who does it better?

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Can A.i. Make BETTER Logos Than A Fiverr Designer!?

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ADVANCED Colour Theory Makes Designs SUPERIOR! (With Real Examples)

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Monday
Soft Skills discussions and activities
"Problem Solving and Critical Thinking"
https://youtu.be/hPiI44XEKgs

"Teamwork"
https://youtu.be/sMFh9QYFh2I

"Professionalism"
https://youtu.be/7dPWVjQSad4

Tuesday
Review the Creative Project Mgt Workflow
Play video "Creating a brand identity"

Wednesday
Play video "Designing a logo for a real brand"

Thursday
Joey is coming in for a Mock Consultation

Friday
Speak with each student to connect them with the right client. Show the spreadsheet.
https://docs.google.com/spreadsheets/d/1x9wK-P7yIaiDwD6cvE2a0KO1jIMVj30yS8AltpYVfdQ/edit?usp=sharing

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Design Rescue - Creative Project Management Workflow

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Design Rescue - Creative Project Management Workflow

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This is a flowchart showing the process that we are following when working with clients, regardless of the project. These steps are highly important to ensure that your results meet or exceeds your clients expectations. If you skip any of these steps, you risk spending time and energy on a design that will either be subjected to endless rounds of revisions or it could be rejected outright.

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Creating a Brand Identity: From Start to Finish

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Designing a logo for a REAL Client! | Graphic Design

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Magic of vanishing point in #photoshop #shorts

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Great example of guerrilla marketing. This will get your attention and there's a good chance you won't forget it.

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Burger King has a new way to keep customers socially distant in Germany.

The fast-food chain debuted "social-distance crowns" that keep customers 6 feet away from each other as restaurants reopen dine-in service.

"We wanted to reinforce the rules of high safety and hygiene standards that the BK restaurants are following," a Burger King representative told Business Insider. "The do-it-yourself social-distance crown was a fun and playful way to remind our guests to practice social distancing while they are enjoying food in the restaurants."

Burger King has also rolled out new coronavirus-centric campaigns in other countries.

In Italy, for example, the chain is selling a "Social Distancing Whopper," which features three times the amount of raw onions usually found on the burger. Ideally, people's onion-induced bad breath will keep them farther away from each other.

Restaurants around the world are getting creative as businesses reopen.

In the German city of Schwerin, Jacqueline Rothe, a restaurant owner, offered customers hats topped with pool noodles when Cafe Rothe reopened. While customers aren't regularly wearing pool noodles on their heads, Rothe told Business Insider that hats helped show how difficult it is for restaurateurs to enforce social distancing.

In Maryland, Fish Tales Bar & Grill transformed inflatable inner tubes into portable tables to keep customers 6 feet apart. And, in Sweden, a restaurant called Bord för En, or Table for One, is serving a single person every day, delivering food to a table in the middle of a field via basket on a rope pulley system.

Restaurants around the world are using mannequins, dolls, and cardboard cutouts to block customers from sitting at tables that need to be kept empty to maintain distance between customers. In Thailand, Maison Saigon is using stuffed panda bears to indicate where customers can and cannot sit.

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Burger King debuts 'social-distance crowns' in Germany as restaurants test quirky ways to keep customers apart

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Burger King has a new way to keep customers socially distant in Germany. The fast-food chain debuted "social-distance crowns" that keep customers 6 feet away from each other as restaurants reopen dine-in service. "We wanted to reinforce the rules of high safety and hygiene standards that the BK restaurants are following," a Burger King representative told Business Insider.

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Monday

Tuesday

Wednesday

Thursday

Friday

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Bell Work - In three sentences or less, what's wrong with this design? In your own words, add your thoughts into the class comments.

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GRAPHIC DESIGNER Interview Questions & Answers! (How to PASS a Graphic Design Job Interview!)

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Bonus - What is it like for an intern at a creative agency to become a full-time employee.

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Bonus - What is it like for an intern at a creative agency to become a full-time employee.

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[video] What is it like for an intern at a creative agency to become a full-time employee. This is a story of Jaden Nguyen, and how he got hired at The Futur.

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How Did I Get A Job At The Futur - Create Your Own Luck

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Stop Billing By Hour - Why This Is Bad for Your Creative Business | Tips To Grow Creative Business

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Monday

Tuesday

Wednesday

Thursday

Friday

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How to Position Yourself as an Expert If you have no Experience

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Monday

Tuesday

Wednesday

Thursday

Friday

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Bonus- [video] 10 strange stories behind famous logos

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Bonus- [video] 10 strange stories behind famous logos

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If you recall, on the wall in my classroom is an example of "Bad Design". The Gentle Giants dog food package with tons of stuff piled all over it.

Well, they've done it again. See the attached image and be amazed at how hard they had to work to get all that stuff on this label.

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Happy Thanksgiving!

As graphic designers we should be thankful for the promising options that are available in the creative industry. Photography, video editing, graphic design, motion graphics, social media management, and much, much more.

Here's a great video about 9 high-paying careers in the design industry.

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9 HIGH PAYING CREATIVE CAREERS (NO DEGREE)

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The Queen of the United Kingdom appeared on TV with a rare televised speech on April 5th. She delivered a message of hope amid the current crisis, thanking the front-line medical workers. And while the historic address was enough to make headlines, something else glued the internet memesters to the screens.

It was the Queen's dress. That bright shade of turquoise green... did someone say "green screen"? After Peter Chiykowski hailed it as "perfect Photoshop bait," he put everyone on track with some initial royal dress memes. As you can imagine, the rest is history.

The longest-ruling British monarch was dressed in anything from a coronavirus-patterned shirt and a Joe Exotic-inspired top to sinister heavy metal attire. Let's have a look at some of the funniest Queen dress remakes below. Long live the Meme!

More info: Twitter

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The Queen Of England Gives A Speech In A Green Dress And The Photoshoppers Know What To Do (35 Pics)

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The Queen of England wears a green screen dress for a historic speech on Sunday and people on the internet waste no time making some royal memes out of it.

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Bonus - Make Hundreds of Color Palettes from 1 COLOR! - Design Tutorial

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Bonus - Make Hundreds of Color Palettes from 1 COLOR! - Design Tutorial

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[video] A highly important element of every design project is color. Watch this tutorial about how to make your own color palette using just one color. I recommend you open up Photoshop and follow along with this tutorial to understand the technique with more depth.

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Make Hundreds of Color Palettes from 1 COLOR! - Design Tutorial

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Bonus - Specialize or Generalize - Niche or Broad - What to do when picking a field

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Bonus - Specialize or Generalize - Niche or Broad - What to do when picking a field

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As a designer, should you specialize in a particular type of design or generalize your skills for a broader range of work?

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Specialize or Generalize - Niche or Broad - What to do when picking a field

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The packaging for dog dry food was developed to emphasize the personality of your pet. To show and reveal the hero inside every dog because in our day-by-day life they become more than a part of it, they become our heroes which help us with their invisible strength and power.

https://packagingoftheworld.com/2022/01/wetnoose.html

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This is a collection of links to colleges and universities that have Graphic Design programs.

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Adobe Certification Testing ends this week

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Adobe Certification Testing ends this week