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B4 Final Digital Media Product Peer-feedback

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B4 Final Digital Media Product Peer-feedback

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Slowmotion Topaz Video Ai VS Davinci Resolve

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For some time, AI video enhancers have become must-have tools for filmmakers, content creators, and fans. These advanced technologies, powered by artificial intelligence, take ordinary videos and make them extraordinary, improving clarity, color, and detail seamlessly

4x slow motion

8x slow motion

Auto crop stabilization

Convert to 60fps

Deinterlance footage and upscale to HD

Upscale to 4K

Upscale to 4K and convert to 60 fps

Upscale to HD resolution

Learn more in your Canvas Online classroom:

https://canvas.instructure.com/courses/7691321/assignments/47263972

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Slowmotion 比較　Topaz Video Ai VS Davinci Resolve ヤマキチョウの飛翔

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Peer-feedback Critique

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After you have completed a script and budget breakdown, you can create your first production schedule. Scheduling begins with deciding how many pages of a screenplay you will be aiming to shoot each day. For reference, studio films will get by on shooting one page of script a day.

Learn more in Canvas classroom:

https://canvas.instructure.com/courses/7691321/pages/4-dot-9-scheduling

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Production Design Techniques: Creating a Mood-board to describe the Mise-en-scene.

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Production Design Techniques: Creating a Mood-board to describe the Mise-en-scene.

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Mise en Scene in Film

How to define mise en scène in film

Mise en scene can be a complex idea to wrap your mind around. It is both highly nuanced and highly subjective. As we break this concept down, however, the basic strategy is simple - how can you create the most "meaningful" image?

Before we get into the nitty gritty, we'll start with a mise en scene definition. Then we'll look at the films of Wes Anderson to see how he has made "attention to detail" a fine art.

Mise En Scene DEFINITION

What is mise en scène?

Mise en scène is the arrangement of scenery and stage properties in a play. Translated from French, it means "setting the stage" but, in film analysis, the term mise en scene refers to everything in front of the camera, including the set design, lighting, and actors. Mise en scene in film is the overall effect of how it all comes together for the audience.

Mise en scene elements include:

Yet there's no denying the importance of mise en scene in film. When properly used, it elevates film from a series moving pictures to an art form with purpose. Something bursting with atmosphere and emotion that pulls viewers in and doesn't let go.

In this video, Crash Course answers the question "What is mise en scene?" with a thorough and focused mise en scene definition with examples from films like Eternal Sunshine of the Spotless Mind.

A primer on mise en scene elements

To better hone your own directing chops, it can be helpful to watch other filmmakers and how they work. You'll gain inspiration by seeing how they master certain techniques.

For some of the best examples of mise en scene in film, let's take a look at a modern director who has truly created his own signature style.

This is, of course, the Wizard of Whimsy himself: Wes Anderson.

Mise en Scène Analysis

Let Mr. Anderson define mise en scène

From his early film Bottle Rocket to The French Dispatch,Wes Anderson has consistently been a top-notch world builder. This is largely due to the director's unique method of visual storytelling. Let's watch Mr. Anderson talk us through his approach to filmmaking.

There is an unmistakable " Wes Anderson style" in all his work. Precise detail following the rules of shot composition, absurd characters and vivid use of color theory. In fact, Anderson's active use of mise en scene comes through his rather sophisticated application of colors.

Anderson's worlds are often explosions of color - bright and saturated and expressive. But when you realize that his characters are often depressed, traumatized or even suicidal, these color choices complicate the tone in really interesting ways. Here's a video breakdown that highlights some of the best examples of mise en scene in film, courtesy of Wes Anderson and his color design.

Mise en Scene How to Use Color Like Wes Anderson * Subscribe on YouTube

Let's talk about the major mise en scene elements. Then we'll discuss how Wes Anderson uses them to make movies so original they can best be described as, well: Wes Anderson-y.

MISE EN SCENE ELEMENTS

Mise en scène and production design

Production design is an umbrella term that covers every element to a film's "look." This includes the sets and locations, the props, the characters' costume and make-up, etc. This all falls under the Production Designer's job description.

Here's a video from our masterclass on Filmmaking Techniques that highlights the power of production design.

Visual Storytelling with Production Design * Join the Masterclass

By working with the Production Designer, the director uses the set design to create the world of the scene. All of this work is done during Pre-Production and requires planning and consideration between multiple departments.

Pre-Production allows you the time to organize and consolidate your ideas on how production design can be aimed towards the best mise en scene for your project. Follow the image link to download the following worksheet to get those ideas out of your head and onto the page.

One filmmaker who has made his entire career from outstanding production design is Tim Burton. His style is unique, striking, and full of personality. Here's a video breakdown of the theatrical mise en scene found in the work of Tim Burton.

Wes Anderson's bread and butter is also production design. In keeping with the dollhouse metaphor, Anderson's set design depicts how detailed his characters are. For example, bedrooms are designed to be a physical representation of the person who lives in it.

does this very well. When introduced to the three Tenenbaum children, we don't need the narration to know what these kids are all about.

The Athlete has his tennis equipment...

The writer has her library...

And the rigid businessman is all business.

Wes Anderson's production design is the definition of mise-en-scene but he's not the only game in town. Building a world around your characters is absolutely necessary, especially when dealing with stories that take place in slightly exaggerated worlds...like those of superheroes.

In this video, we explore how the filmmakers behind used exaggeration in designing their specific universe. From the costumes, to the sets, to the props, production design in The Boys gives us a great example of how to use mise en scene in film and television.

With these sets designed with mise en scène in mind, the characters' worlds are visualized. But this is only the beginning of how mise en scene in film works. We still need to capture these sets onto film and that's where cinematography comes in.

Mise en scene Elements

Mise en scene and cinematography

As you know, the basics of cinematography include everything related to the capturing of images. The type of camera and film stock used, the lighting techniques, or the camera movement, etc.

One of the most important aspects between mise en scène and cinematography is how you compose the frame. Composition walks hand in hand with cinematography techniques, including the multitude of camera shots and angles.

Being aware of what's in the frame, and then choosing how to shoot it, is how you control your film's look.

And if you know anything about Wes Anderson's visual style, you know that composition plays a major role. Where does he place the characters and objects? What does he show? What does he choose not to show?

Even someone who has never seen a film would recognize one key aspect of Wes Anderson's composition: symmetry. This video does a great job at reminding us of Anderson's obsession with precision and evenly-balanced frames.

Anderson's obsession with symmetry

This creates a strange effect. Instead of feeling like roller coaster rides, Wes Anderson films feel like dollhouses. Everything is perfectly set up and staged.

With composition in place, another consideration of mise en scene and cinematography is lighting. The intensity, depth, and angle of your lighting can all greatly affect the mood of a scene.

The key thing to remember is that lighting is emotional. It depicts a character or situation as joyful or desperate... relaxed or dramatic. In other words, the various lighting techniques will yield various effects.

The Grand Budapest Hotel is vibrant and fun for most of its runtime, and so its lighting is soft and warm. Yet Anderson's script calls for scenes of violence, and so he adjusts the lighting to match it.

There is a chase scene at the end in which a character is murdered, and the entire scene is shot in shadow.

The scariest Jeff Goldblum moment since The Fly

We've designed our sets, chosen our costumes, decided how to use cinematography to capture the image but the last piece comes down to the actors, their performance, and how they move (or not move) in the frame, otherwise known as blocking.

MISE EN SCENE ACTING

Mise en scene and blocking

The last element of mise en scène we'll cover is blocking. This, of course, refers to the actors' performances but also how they arranged in the frame and interact with the environment. Creative blocking can give live and energy to a scene that might otherwise seem stagnant.

Since actors are almost always what the audience is paying attention to, their performance and the presentation of that performance are key. How do we capture their behavior, their body language, or their relationship to other characters in the scene?

Directing actors in terms of mise en scene also refers to the actors' placement in each scene. Here is a video of mise en scene examples illustrating how Kubrick, Spielberg and Iñarrítu use blocking and staging in their visual storytelling.

Wes Anderson films are mostly known for their symmetrical shots, but there is yet another lesser-known option.

In The Royal Tenenbaums, the character Margot is the sullen outcast. In almost every shot with a group of people she stands all way in the back or off to the side.

Margot, being awkward on the left

In Life Aquatic, all the characters share a small submarine together at the film's climax. Where they sit depends on how close they are emotionally to the main character in the center.

Symmetry brings the group together

Actors standing versus sitting brings a certain level of confidence. Actors smaller in view makes them appear weak. There are too many possibilities to count.

Blocking can have a noticeable emotional effect on an audience when working in combination with the other mise en scene elements. Every director approaches this aspect of their craft differently.

In this example, Francis Ford Coppola relies on blocking and staging to present shifting power dynamics in The Godfather.

Coppola is clearly taking a different approach than a filmmaker like Wes Anderson but that's the beauty of it - there is no "correct" way to tackle mise en scene in film. When you understand how mise en scene works, you'll be able to apply these concepts in any project.

up next

Mise en scene elements in detail

Now that we have a mise en scene definition, it's time to go deeper on how each of the mise en scene elements work independently and in combination. We'll look specifically at common mise en scene elements like props and sets. We'll also cover those elements that aren't so obvious like the effects of shooting on film vs. digital, sound design, and depth of field with mise en scene examples like Mean Girls, Titanic, and Goodfellas. Your deep dive into mise en scene continues now.

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Mise-en-scene and the Directors the Mastered It

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What is mise en scène? We'll begin with a mise en scene definition before we look at the work of a filmmaker who has mastered this concept: Wes Anderson.

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Please add your strategies on applying Principles of Design, Elements of Arts, Composition techniques on your 'Memories' project explaining how you plan to apply them, where and why to make your final product more appealing to your ideal audience.

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The budget is one of the foundational documents of any production, alongside the script and the shooting schedule. Put simply, the budget details all the projected costs of making a film, including talent and crew, equipment, location, wardrobe, construction, transportation and post-production expenses, to name a few.

Learn more in the Canvas online classroom:

https://canvas.instructure.com/courses/7691321/pages/4-dot-8-budgeting/edit

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Film Production: Scouting for Locations - Recce

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Film Production: Scouting for Locations - Recce

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Recce is a pre-filming visit to a location to determine its suitability for shooting. This is commonly carried out by the Director of Photography, ), and includes access to necessary facilities and assessment of any potential lighting or sound issues, and is closely related to location scouting.

To fulfill this role, download useful apps such as Sun-Seekers and Director's Viewfinders according to a screenplay information.

Learn more in the Canvas classroom:

https://canvas.instructure.com/courses/7691321/assignments/46941215

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Location Scouting? 5 Tips On How to Location Scout

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Project Management: Film Production Flow Chart

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Project Management: Film Production Flow Chart

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Divide your project in three stages: pre-production, Production and Post-production, and add the tasks that you'll go through the length of the project development, from the idea generation to a public screening.

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Your lookbook is intended to offer visual references and work as a jumping off point for discussions, but it’s not meant to lock any of your ideas in stone. Just as you need to let go of being precious about your script when you direct it, you also need to see your lookbook as a blueprint to help you and your team find the best visuals for your film.

Learn how to make your lookbook in Canvas classroom:

https://canvas.instructure.com/courses/7691321/pages/4-dot-5-the-look-book

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Commercial Cinematography Series: Building a Visual Lookbook

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In Part 2 of the Commercial Cinematography Series we look at constructing a Visual Lookbook and why they are so important to a cinematographer.

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A film treatment serves as a bridge between your initial concept and the final screenplay, helping to convey the tone, characters, and narrative structure. It's a crucial tool for pitching your project to producers and investors, providing a clear and concise overview of your vision.

Learn more in your Canvas classroom https://canvas.instructure.com/courses/7691321/pages/1-dot-4-film-writing-the-treatment?module_item_id=101017633

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Elements of Screenwriting - Treatment Formating

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Beginning: an excellent soldier, Bob, who has made numerous achievements on the battlefield, learns that he is going to be promoted to become a general after completing this mission.

Plot1: Lost his hands during the mission to save his teammates.

Middle: Soldier Bob is in the hospital healing his wounds, eager to serve his country on the battlefield, he loses the light in his eyes.

Plot2: Soldier Bob appears suicidal.

Last: Soldier Bob tries to play war games with his feet on the recommendation of a friend, he returns to the battlefield and finds himself again.

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CMAD 3 B4 Health - Assignment Brief International BTEC L3

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This is a digital version of the assessment brief 'HEALTH' of B4 'Extended Creative Industry Response' Module.

Read it thoroughly, resolve questions if they arise, make sure you understand the requirements of the work and the parameters to obtain a full grade upon submission on the 21st of June, 2024.

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Wonder leads you to discover Beauty, and Beauty to Healing

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Starting 15 years ago, scientists have been studying the complex and mysterious emotion called awe -one you might have felt if you've stood in front of the Taj Mahal, hiked among towering redwoods, or had your mind blown at a concert, play, or ballet.

Inducing goosebumps and dropped jaws, awe experiences are remarkable in their own right. Moreover, a growing body of research suggests that experiencing awe may lead to a wide range of benefits, from happiness and health to perhaps more unexpected benefits such as generosity, humility, and critical thinking.

In our busy lives, seeking awe may be low on our list of priorities. But we might be underestimating its power. "One simple prescription can have transformative effects: Look for more daily experiences of awe," writes the GGSC's Dacher Keltner.

The latest research suggests that taking the time to experience awe-whether through engaging with nature, enjoying great art or music, or even bingeing on breathtaking YouTube videos-may be a pathway to improving your life and relationships.

1. Awe may improve your mood and make you more satisfied with your life

Need a mood boost or a stress slayer? Some studies suggest that experiencing awe may help.

And you don't have to take a trip to the Grand Canyon to get the job done. Just watching awe-inducing slideshows and videos can improve your mood and well-being, according to a few studies. Another study found that people who read a short, awe-evoking story about seeing Paris from the top of the Eiffel Tower reported greater life satisfaction in that moment than people who read a story about seeing a plain landscape from up high.

Of course, it's tough to beat real-world experiences-so in a recent study, researchers took military veterans and youth from underserved communities whitewater rafting. They found that the more awe the participants experienced, the more improvement they saw in their well-being and symptoms of stress one week later. According to a different survey the researchers conducted, undergraduate students reported greater life satisfaction and well-being on days when they spent time in nature, which was attributable to the higher level of awe they felt on those days. This suggests that awe just might be a crucial ingredient in nature's restorative powers.

2. Awe may be good for your health

Experiencing awe over time could potentially have long-term health benefits, at least according to one study. People with a greater general tendency to experience awe-but not any of the other seven positive emotions studied-had lower levels of interleukin-6 (IL-6), a marker of inflammation (too much inflammation can lead to a host of chronic diseases).

A second part of the study found that participants who reported feeling more "awe, wonder, and amazement that day " had lower levels of IL-6; this was true even after accounting for people's general tendency to experience awe and be open to new experiences. In other words, all of us-not just people who are prone to experiencing awe frequently-may be able to reap the health benefits of a particularly wondrous day.

However, this study can't tell us whether awe decreases inflammation or whether people with more inflammation are less likely to experience awe-a question for future research.

3. Awe may help you think more critically

Some studies suggest that awe may be able to sharpen our brains. One study found that when people were induced to feel awe, they were less persuaded by weak arguments than people who did a neutral activity (imagining doing their laundry). In contrast, some other positive emotions-like anticipatory enthusiasm or amusement-made people more susceptible to weak arguments.

Intriguingly, a recent theoretical paper argues that awe may help facilitate scientific learning and reasoning in children. For example, when a child sees an anvil and a feather drop at the same rate in a vacuum, this experience likely violates their intuitive understanding of how gravity works, evoking feelings of awe that lead them to develop a new theory about the relationships between weight, gravity, and motion.

Similarly, a recent study found that people who have a greater disposition to experience awe had a more accurate understanding of the nature of science and were more likely to reject creationism and other scientifically questionable explanations about the world. Importantly, these people didn't have greater "faith" in science; they just understood better how science works.

4. Awe may decrease materialism

A few studies suggest that experiencing awe may dampen feelings of materialism. The experiment with the Eiffel Tower story also found that, when given a hypothetical choice between a material good (such as a $50 backpack) or an experiential product (such as a $50 iTunes gift card), people who read the awe-inspiring story chose the experiential product more often than people in the other group did.

In another study, participants who recalled an awe experience placed less value on money than did participants who recalled a happy or neutral experience, and viewing awe-inducing images reduced the effort people were willing to put into getting money (where effort was measured by tolerance for listening to an unpleasant sound).

Why might awe decrease materialism? According to the researchers, the answer may lie in the self-transcendence that awe can inspire. "People in awe start to appreciate their sense of selfhood as less separate and more interrelated to the larger existence," they write. "The experience of awe elevates people from their mundane concerns, which are bounded by daily experiences such as the desire for money."

Further evidence for this idea comes from a recent study, suggesting that awe can function as a buffer against negative emotion when you lose material possessions. After time spent marveling at the world around you, misplacing your new sunglasses might not feel so bad.

5. Awe makes you feel smaller and more humble

One of the most profound effects of awe is how it can change our perception of ourselves relative to the larger world. In particular, multiple studies have shown that awe can make us feel small, diminished, or insignificant-what researchers call the "small self" effect.

In one particularly interesting study, researchers asked visitors to Yosemite National Park and Fisherman's Wharf (a tourist area in San Francisco) about their feelings of awe and other emotions, as well as their sense of self. Tourists at Yosemite reported experiencing significantly more awe, represented their current self with smaller circles (when given a choice of sizes), and drew self-portraits that were nearly 33 percent smaller than tourists at Fisherman's Wharf.

Besides making people feel physically smaller, awe may also make people more humble. One recent study found that people who are more naturally prone to experiencing awe felt more humility and were rated as more humble by their friends. Experimentally inducing participants to feel awe led them to acknowledge their strengths and weaknesses in a more balanced way and to better recognize how outside forces contributed to their successes.

6. Awe can make you feel like you have more time

Awe may also expand our perception of time. One study found that people induced to feel awe felt less impatient and agreed more strongly with statements suggesting that time is plentiful and expansive than people induced to feel happiness. The researchers speculate that by immersing us in the moment, awe may allow us to savor the here and now.

"Awe-eliciting experiences might offer one effective way of alleviating the feeling of time starvation that plagues so many people in modern life," the researchers write.

With more time on their hands, people feeling awe reported a greater willingness to offer that time to others-to volunteer their time, but not their money, to help a charity-compared to people feeling happy.

7. Awe can make you more generous and cooperative

In fact, multiple studies have found that experiencing awe may make people more kind and generous. For example, one study found that people with a greater tendency for awe were more generous in laboratory tasks like distributing raffle tickets between themselves and an unknown participant. And people who stood among awe-inspiring eucalyptus trees picked up more pens for an experimenter who had "accidentally" dropped them than people who stared up at a not-so-inspiring large building.

Together, these studies suggest that awe may prompt us to help others and to be more generous, perhaps because of the way it encourages us to focus less on ourselves and expands our perception of available time.

8. Awe can make you feel more connected to other people and humanity

Awe has an amazing capacity to bring people together. Research suggests that awe helps us feel more connected to the people in our lives and to humanity as a whole.

In one study, participants spent time near an awe-inducing Tyrannosaurus rex skeleton or in a regular hallway. When asked to describe themselves, the dinosaur viewers were more likely use universal descriptors (such as "a person" or "an inhabitant of the Earth") rather than more specific descriptors (such as "tall," "friendly," or "a student") than the other people, suggesting that awe increases our sense that we are part of a greater whole.

Another study found that people experiencing awe reported feeling more one with their community compared with people feeling neutral (an effect that may only hold for people with high self-esteem). Interestingly, another part of this study found evidence that culture may also influence awe's effects, leading people from individualistic cultures to feel as if their social network has expanded (they feel closer to more people) and people from collectivistic cultures to feel closer to those already in their network.

As a 15-year-old science, awe research is literally in its adolescence. This means that many of the findings discussed in this article are based on very few studies (and thus should be taken with a grain of salt). What researchers don't know about awe far eclipses what they do know. For example, we don't know much about how awe affects children throughout development, how awe is related to religious and spiritual experiences, and how awe can be used therapeutically. And researchers are just beginning to explore the neuroscience of awe.

But with increasing interest among psychologists and the public in the topic, the future of this research looks bright-maybe even awesome.

Greater Good wants to know: Do you think this article will influence your opinions or behavior?

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Eight Reasons Why Awe Makes Your Life Better

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Starting 15 years ago, scientists have been studying the complex and mysterious emotion called awe -one you might have felt if you've stood in front of the Taj Mahal, hiked among towering redwoods, or had your mind blown at a concert, play, or ballet.

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HEALTH: The 8 Dimensions of Wellness to a Happy, Healthy and Fulfilling Life

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HEALTH: The 8 Dimensions of Wellness to a Happy, Healthy and Fulfilling Life

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Wellness comprises of eight mutually co-dependence dimensions: emotional, physical, occupational, social, spiritual, intellectual, environmental, and financial.

If any one of these dimensions is neglected over time, it will adversely affect one’s health, well-being, and quality of life. A well-rounded balance of these wellness dimensions provides holistic harmony to one’s personal well-being.

https://www.medicinenet.com/what_are_the_8_areas_of_wellness/article.htm

https://www.csupueblo.edu/health-education-and-prevention/8-dimension-of-well-being.html#:~:text=Wellness%20comprises%20of%20eight%20mutually,intellectual%2C%20environmental%2C%20and%20financial.

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Three-point lighting is a filmmaking setup that uses three lighting sources: a key light, a fill light, and a backlight. It is a standard method that lets the cinematographer illuminate the subject directly, control shadows, and create a balanced and dynamic look.

Learn more in the Canvas classroom:

https://canvas.instructure.com/courses/7691321/pages/b4-dot-3-5-lighting-a-scene-in-the-set?module_item_id=108965377

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AI Copilots are indeed virtual assistants enhanced by Artificial Intelligence to boost productivity and efficiency in various work settings.

Learn about how to use Ai chatbot co-pilots assistants for research optimization and writing assignments:

https://canvas.instructure.com/courses/7689614/assignments/46689796

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An old dramatic principle, the three-act structure can be traced back to Aristotle’s Poetics, in which he defines it as one of the five key elements of tragedy.

According to Aristotle, each act should be bridged by a beat that sends the narrative in a different direction. His belief was that stories must be a chain of cause-and-effect beats: each scene must lead into what happens next and not be a standalone "episode."

Read Syd Field's chapter 'Building the Story Line' (pages 199 to 214) and the Canvas classroom to learn more about where the two plots are located in the narrative line:

https://canvas.instructure.com/courses/7691321/assignments/45979574

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From origin stories to folktales to supernatural mythology, well-told narratives have been passed down across cultures and generations. In today’s world, we’re most familiar with storytelling in one of four forms: spoken stories, novels (or short stories), live theater, and filmed entertainment. In all forms of media, the stories that stand the test of time are those with strong, compelling narrative structure.

What are the elements of the classic storytelling structure?

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Writing the Results Section of a Research paper

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The results section summarizes and presents the findings of the study to put them in context with your research question(s). The study's data should be presented in a logical sequence without bias or interpretation.

Learn more in the Canvas Classroom:

https://canvas.instructure.com/courses/5537540/assignments/46506310

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Learn how to cite sources in MLA style using parenthetical citations with author, page, or title information. Find examples, guidelines, and tips for different types of sources and formats in your Canvas Online Classroom:

https://canvas.instructure.com/courses/5537540/assignments/45650024

MLA Citations Generator: https://www.scribbr.com/citation/generator/mla/

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The methods section of a research paper provides the information by which a study's validity is judged. Therefore, it requires a clear and precise description of how an experiment was done, and the rationale for why specific experimental procedures were chosen.

Learn more in the Canvas classroom:

https://canvas.instructure.com/courses/5537540/assignments/46480133

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Abstract vs Introduction in a research paper:

Abstract: A concise summary of the entire study, including context, research aim, methods, results, and key conclusions.

Introduction: Provides more detail on the background, motivation, and objectives of the study.

Learn more in the Canvas online classroom:

https://canvas.instructure.com/courses/5537540/assignments/46437815

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Use your Research Findings to Build Your Case on Your Paper

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Use your Research Findings to Build Your Case on Your Paper

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Why did I do this work?

What does it mean?

What hypotheses did I mean to test?

Which ones did I actually test?

What were the results?

Did the work yield a new product; what are the characteristics?

Did I invent a new method successfully?

What measurements did I make?

Why does it make a difference?

What did I learn?

Learn more in you Canvas classroom:

https://canvas.instructure.com/courses/5537540/assignments/46336842?module_item_id=108410267

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Double Search Query Side by Side - Extension

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Double Search Query Side by Side - Extension

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Allows searching in both Bing and Google at the same time by showing the results from both search engines side by side.

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Allows searching in both Bing and Google at the same time by showing the results from both search engines side by side.

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Collecting Statistic Data to Create Your Infographics

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Collecting Statistic Data to Create Your Infographics

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According to statistics studies of the most popular use of internet worldwide is social media. And the most popular use of social media is for chat & messaging.

According to this information, how do you plan to publish your research study to make it reachable to most people in the world? What type of population are your product is aiming to reach (age range, genre and country, app)?

Find out more statistics facts: https://datareportal.com/reports/digital-2024-deep-dive-5-billion-social-media-users

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Commercial Photography: A Creative Food & Drink Portfolio!

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Commercial Photography: A Creative Food & Drink Portfolio!

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Adjust exposure parameters and lenses to create a compelling food and drink portfolio.

Check out more in your Canvas classroom:

https://canvas.instructure.com/courses/7691643/pages/a1-3-dot-2-2-shutter-speed

https://www.benbradfordmusic.com/best-tips-for-perfect-food-and-drink-photography/

https://photographyreel.com/food-photography

https://lindsaykphoto.com/food-and-drink#/

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Food Photography 2015 | Food photography, Professional food photography, Photography 2015

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Professional Food Photography. We can transform your menus, cookbook, promotional banners, posters and tent cards. This presentation is an extract ...

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In this story, DP Le Parc talks about his personal approach to cinematography and the advantages of the ALEXA Mini LF, which he now uses on all his films.

https://www.arri.com/en/camera-systems/cameras/alexa-mini-lf

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"The blurs are also wonderful, and there's this natural softness to the skin, this velvety texture that I love. It's an extraordinary tool, like a new palette offered to operators. It's a precision tool that I really enjoy working with. In fact, all the directors I have worked with loved the ALEXA Mini LF. It gives us the depth that 35 mm film used to offer. Digital filmmaking also gave calibration an essential role. I'm lucky enough to work with colorist Julien Bodart, who supports me in achieving the image I'm looking for."

Talking about his working style, the DP refers to his visual senses and the importance of a good collaboration with directors. "The most important tool for a director of photography are the eyes. You always have to be alert. On my films, I try to accompany the directors as much as possible in their projects, to listen to their desires and, above all, to what the film requires. Each time, I produce a rough cut based on the script. This gives me a basis for discussion with the directors and enables me to identify the direction in which the film is going. I always present them with a moodboard, based on photographs and paintings. For 'Well Done!', I brought in photos by Willy Ronis and René Burri for the lighting effects. For the château interiors, I relied on Hammershøi, a 19th-century Danish painter who used door openings to create frames within the frame."

For each comedy project, cinematographer Le Parc tries to find an imagery that serves the film's purpose. "On 'Les blagues de Toto 2 - Classe verte,' with director Pascal Bourdiaux, we wanted the images to remind people of the sweetness of summer camps. My reference for this film was 'Our Little Sister' by Japanese director Kore-Eda Hirokazu. I tried to find the same simplicity in the image, which is magnificent but not noticeable."

"On 'Divorce Club,' with director Michaël Youn who's very fond of American comedies, we agreed on a rather blinged-out image that suited the feel of the film. For 'The New Toy' with director James Huth, we opted for an aestheticized, icy image, a bit like an advert, which contrasted with the rougher part of the suburban housing estate, where I relied on directional lighting. James Huth is one of those directors who is very precise in the construction of frames and lighting, but he also gave me a lot of freedom during the shoot." For DP Le Parc, every project offers new opportunities and experiences: "It's great to work with all these directors who have different characters and desires, who trust me and let me take risks while having fun. Every time I tackle a film, I take it as a huge gift."

Opening image: Guillaume Legardinier

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DP Stéphane Le Parc: A comedy veteran with ALEXA Mini LF

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A stalwart of French comedy, director of photography Stéphane Le Parc has adopted the ALEXA Mini LF for all his recent projects.

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Leica Conversations: Book a Free Online Conversation with a Practitioner! May 23rd 2024

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Leica Conversations: Book a Free Online Conversation with a Practitioner! May 23rd 2024

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Join us for a special Leica Conversations with visual artist Mainei Kinimaka. Discover Mainei's creative process, her explorations with different lenses and her deeply personal perspective to visual storytelling.

Additional topics will include her advice for upcoming photographers, the reason she works with Leica cameras, and what inspires her to create.

Come prepared for insights and answers to your questions, as we will leave time for a Q&A at the end.

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Leica Conversations: Mainei Kinimaka & The Leica SL3

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Go behind the Leica Lens of photographer Mainei Kinimaka as we explore her creative process with the Leica SL3.

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Abstract Structure for Research Investigation Papers

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How to Structure Your Abstract for Your Research Paper Investigation

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How to Structure Your Abstract for Your Research Paper Investigation

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Don't write too many details; pay attention to the elements of an abstract. Research paper abstracts summarize your study quickly and succinctly to journal editors, researchers, and general readers and prompt them to read further.

Learn more in your Canvas Online classroom:

https://canvas.instructure.com/courses/5537540/assignments/46342041

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Research Methods: Tools of Observation to Determine 'Causality'

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Research Methods: Tools of Observation to Determine 'Causality'

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Causal effects are a prime concern in media research, and experimental research designs are widely regarded as the most effective way to identify and gauge 'causality'.

'Introduction to Mass Communication, Media Literacy and Culture' by Stanley Baran.

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Thesis Writing: State an Arguable Thesis

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Thesis Writing: State an Arguable Thesis

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If you're hoping to make a strong claim that seamlessly fits into a powerful essay, you will need to make sure that your claim ticks the right boxes:

Your claim can debated — solid arguments can be made both in favor and against. Therefore, statements such as "I live in Queens" or "Joe Biden is the President" are not claims. ...

You will state your claim as a matter of fact. ...

Your claim is sufficiently specific to allow you to explore all aspects that you intend to tackle. ...

Learn about steps to formulate an argument:

https://canvas.instructure.com/courses/5537540/assignments/36070226?module_item_id=81476406

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Surrealism in Cinema: 'Un Chien Andalou', by Luis Buñuel (1929)

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Surrealism in Cinema: 'Un Chien Andalou', by Luis Buñuel (1929)

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Luis Buñuel pioneered Surrealist cinema, becoming the filmmaker who most successfully achieved the movement's goals of liberation from linear, logical narrative. Unlike many Surrealist films by other directors, such as Man Ray or Hans Richter, Buñuel is never "artsy" or stylized: there is an urgent, shocking, and visceral quality to his films - even at their most absurd moments. Buñuel went on to create harsh, unconventional realist films as well, but even in this mode his films contain startling juxtapositions of the real and the surreal.

Lear more in your online Canvas classroom:

https://canvas.instructure.com/courses/7691321/assignments/46070357?module_item_id=107729324

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Editing Techniques: Revisiting J cuts & L cuts

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Editing Techniques: Revisiting J cuts & L cuts

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J Cuts and L Cuts have existed in movies for nearly a century. They’re exciting, simple, and effective ways to make transitions pop. But what are they, and how can you use them to create killer content?

Review what J & L cuts are used for in your online Canvas classroom:

https://canvas.instructure.com/courses/7691643/assignments/46295250

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MLA, which stands for Modern Language Association, publishes an academic style guide used in the humanities. Formatting your writings with the MLA structure is easy to remember.

Learn more on your Canvas Online classroom:

https://canvas.instructure.com/courses/5537540/pages/u3-dot-4-2-mla-formatting-2

https://owl.purdue.edu/owl/research_and_citation/mla_style/mla_formatting_and_style_guide/mla_sample_paper.html

https://www.scribbr.com/mla/formatting/

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Essay format refers to the structure and layout guidelines for writing an essay. This typically includes elements such as font size and style, margins, spacing, indentation, and citation style. Essay format may vary depending on the specific requirements of the assignment or citation style (e.g., MLA, APA, Chicago).

Learn more in you Canvas online classroom:

https://canvas.instructure.com/courses/5537540/pages/u3-dot-4-1-essay-format-writing-intro

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You might not realize it, but infographics are one of the main ways we absorb information. If you start to look for them, you’ll notice them everywhere. From school textbooks to brochures to public information leaflets, infographics are a concise way of sharing facts and opinions.

They’re also handy for conveying research results, as the graphical format with limited text is much easier to absorb than your average research paper.

Learn about how to create infographics for your research, applying the Principles of Design, fonts and imagery in the Canvas classroom:

https://canvas.instructure.com/courses/7689614/assignments/44920653?module_item_id=104642065

Get infographic tools right away!: https://www.riseatlantic.com/Best-Tools-for-Creating-Awesome-Infographics

Lucidchart free accounts allow users to create an unlimited number of diagrams with a limit of 60 objects per diagram.

Create infographics in minutes with Adobe:

https://www.adobe.com/express/create/infographic

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How does traditional journalism adapt into the new media outlets considering the exponential growth of technology?

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This is a digital version of the assignment brief 'SPEED' of B2 'Personal Investigation' Module.

Read it thoroughly, resolve questions if they arise, make sure you understand the requirements of your work and the parameters to obtain a full grade upon submission on the 21st of May, 2024.

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F2.8 30s ISO-125

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SPEED Part-set Assignment Brief 2-Days CMAD Immersive Course

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SPEED Part-set Assignment Brief 2-Days CMAD Immersive Course

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'The world is getting faster. New technologies and developments seem to grow exponentially, making everyday interactions ever faster and instantaneous.’

Read the instructions to complete the 2-days assignment.

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May 4-5.5 24 CMAD3 Open Immersive Classes2 - SPEEDdocx

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Writing Book/Articles/Journals Summaries - Guiding Questions

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Writing Book/Articles/Journals Summaries - Guiding Questions

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Follow these steps to extract useful information from a book, article or journal, to write a simple reading review.

How well does the author cover the title?

Find more guiding questions in the Canvas online classroom:

https://canvas.instructure.com/courses/5537540/assignments/46048984?module_item_id=107673736

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Summarizing, or writing a summary, means giving a concise overview of a text's main points in your own words. A summary is always much shorter than the original text.

There are five key steps that can help you to write a summary:

1. Read the text

2. Break it down into sections

3. Identify the key points in each section

4. Write the summary

5. Check the summary against the article

Writing a summary does not involve critiquing or evaluating the source. You should simply provide an accurate account of the most important information and ideas (without copying any text from the original).

When to write a summary

There are many situations in which you might have to summarize an article or other source:

As a stand-alone assignment to show you've understood the material

To keep notes that will help you remember what you've read

To give an overview of other researchers' work in a literature review

When you're writing an academic text like an essay, research paper, or dissertation, you'll integrate sources in a variety of ways. You might use a brief quote to support your point, or paraphrase a few sentences or paragraphs.

But it's often appropriate to summarize a whole article or chapter if it is especially relevant to your own research, or to provide an overview of a source before you analyze or critique it.

In any case, the goal of summarizing is to give your reader a clear understanding of the original source. Follow the five steps outlined below to write a good summary.

Step 1: Read the text

You should read the article more than once to make sure you've thoroughly understood it. It's often effective to read in three stages:

1. Scan the article quickly to get a sense of its topic and overall shape.

2. Read the article carefully, highlighting important points and taking notes as you read.

3. Skim the article again to confirm you've understood the key points, and reread any particularly important or difficult passages.

There are some tricks you can use to identify the key points as you read:

Start by reading the abstract. This already contains the author's own summary of their work, and it tells you what to expect from the article.

Pay attention to headings and subheadings. These should give you a good sense of what each part is about.

Read the introduction and the conclusion together and compare them: What did the author set out to do, and what was the outcome?

Step 2: Break the text down into sections

To make the text more manageable and understand its sub-points, break it down into smaller sections.

If the text is a scientific paper that follows a standard empirical structure, it is probably already organized into clearly marked sections, usually including an introduction, methods, results, and discussion.

Other types of articles may not be explicitly divided into sections. But most articles and essays will be structured around a series of sub-points or themes.

Tip: To see at a glance what each part of the text focuses on, try writing a word or phrase in the margin next to each paragraph that describes the paragraph's content. If several paragraphs cover similar topics, you may group them together.

Step 3: Identify the key points in each section

Now it's time go through each section and pick out its most important points. What does your reader need to know to understand the overall argument or conclusion of the article?

Keep in mind that a summary does not involve paraphrasing every single paragraph of the article. Your goal is to extract the essential points, leaving out anything that can be considered background information or supplementary detail.

In a scientific article, there are some easy questions you can ask to identify the key points in each part.

Introduction

Methods

What type of research was done?

How were data collected and analyzed?

Results

What were the most important findings?

Were the hypotheses supported?

Discussion/conclusion

What is the overall answer to the research question?

How does the author explain these results?

What are the implications of the results?

Are there any important limitations?

Are there any key recommendations?

If the article takes a different form, you might have to think more carefully about what points are most important for the reader to understand its argument.

In that case, pay particular attention to the thesis statement-the central claim that the author wants us to accept, which usually appears in the introduction-and the topic sentences that signal the main idea of each paragraph.

Step 4: Write the summary

Now that you know the key points that the article aims to communicate, you need to put them in your own words.

To avoid plagiarism and show you've understood the article, it's essential to properly paraphrase the author's ideas. Do not copy and paste parts of the article, not even just a sentence or two.

The best way to do this is to put the article aside and write out your own understanding of the author's key points.

Examples of article summaries

Let's take a look at an example. Below, we summarize this article, which scientifically investigates the old saying "an apple a day keeps the doctor away."

Example of a full article summary

Davis et al. (2015) set out to empirically test the popular saying "an apple a day keeps the doctor away." Apples are often used to represent a healthy lifestyle, and research has shown their nutritional properties could be beneficial for various aspects of health. The authors' unique approach is to take the saying literally and ask: do people who eat apples use healthcare services less frequently? If there is indeed such a relationship, they suggest, promoting apple consumption could help reduce healthcare costs.

The study used publicly available cross-sectional data from the National Health and Nutrition Examination Survey. Participants were categorized as either apple eaters or non-apple eaters based on their self-reported apple consumption in an average 24-hour period. They were also categorized as either avoiding or not avoiding the use of healthcare services in the past year. The data was statistically analyzed to test whether there was an association between apple consumption and several dependent variables: physician visits, hospital stays, use of mental health services, and use of prescription medication.

Although apple eaters were slightly more likely to have avoided physician visits, this relationship was not statistically significant after adjusting for various relevant factors. No association was found between apple consumption and hospital stays or mental health service use. However, apple eaters were found to be slightly more likely to have avoided using prescription medication. Based on these results, the authors conclude that an apple a day does not keep the doctor away, but it may keep the pharmacist away. They suggest that this finding could have implications for reducing healthcare costs, considering the high annual costs of prescription medication and the inexpensiveness of apples.

However, the authors also note several limitations of the study: most importantly, that apple eaters are likely to differ from non-apple eaters in ways that may have confounded the results (for example, apple eaters may be more likely to be health-conscious). To establish any causal relationship between apple consumption and avoidance of medication, they recommend experimental research.

Click to expand

An article summary like the above would be appropriate for a stand-alone summary assignment. However, you'll often want to give an even more concise summary of an article.

For example, in a literature review or meta analysis you may want to briefly summarize this study as part of a wider discussion of various sources. In this case, we can boil our summary down even further to include only the most relevant information.

Example of a concise article summary

Using national survey data, Davis et al. (2015) tested the assertion that "an apple a day keeps the doctor away" and did not find statistically significant evidence to support this hypothesis. While people who consumed apples were slightly less likely to use prescription medications, the study was unable to demonstrate a causal relationship between these variables.

Need some help writing your summary? Try our free text summarizer

Citing the source you're summarizing

When including a summary as part of a larger text, it's essential to properly cite the source you're summarizing. The exact format depends on your citation style, but it usually includes an in-text citation and a full reference at the end of your paper.

You can easily create your citations and references in APA or MLA using our free citation generators.

APA Citation Generator MLA Citation Generator

Step 5: Check the summary against the article

Finally, read through the article once more to ensure that:

You've accurately represented the author's work

You haven't missed any essential information

The phrasing is not too similar to any sentences in the original.

If you're summarizing many articles as part of your own work, it may be a good idea to use a plagiarism checker to double-check that your text is completely original and properly cited. Just be sure to use one that's safe and reliable.

Read our comparison of the best plagiarism checkers of 2022, or check out the Scribbr Plagiarism Checker directly.

Other interesting articles

If you want to know more about ChatGPT, AI tools, citation, and plagiarism, make sure to check out some of our other articles with explanations and examples.

Frequently asked questions about summarizing

How long is a summary?

A summary is always much shorter than the original text. The length of a summary can range from just a few sentences to several paragraphs; it depends on the length of the article you're summarizing, and on the purpose of the summary.

Tip: Want to create a summary in a matter of seconds? Try our free text summarizer! You can also easily adjust the lenght of your summary within the tool.

Cite this Scribbr article

If you want to cite this source, you can copy and paste the citation or click the "Cite this Scribbr article" button to automatically add the citation to our free Citation Generator.

McCombes, S. (2023, May 31). How to Write a Summary | Guide & Examples. Scribbr. Retrieved November 1, 2023, from https://www.scribbr.com/working-with-sources/how-to-summarize/

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How to Write a Summary | Guide & Examples

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Summarizing, or writing a summary, means giving a concise overview of a text's main points in your own words. A summary is always much shorter than the

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Look for Quantitative Data Information for Your Research

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Look for Quantitative Data Information for Your Research

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https://datareportal.com/reports/digital-2024-global-overview-report

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Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms

Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research summary for 2023.

Networks vary in popularity with different demographics and they're still evolving. Research by Global WebIndex that we reference in this article shows that globally,

59% of the world's population uses social media. The average daily usage is 2 hours and 31 minutes (January 2023).

We'll keep this post updated during 2023 as the latest statistics are published drawing on our recommended top 10 digital marketing statistics sources. We'll be pointing to new data on the popularity of social media from Global Web Index (worldwide), Pew Internet Surveys (US) and OfCom (UK), and most recently the Datareportal January 2023 global overview.

This post will apply the latest reports to our answers in 7 key areas crucial to understanding consumer use of social networks:

Q1. What is the overall popularity of social media compared to internet use globally?

Q2. Which are the most popular social networks by demographics (age and gender)?

Q3. Which are the fastest-growing social networks?

Q4. How do social users interact with brands when selecting products and services?

Q5. What are the different engagement metrics based on consumer behavior when using social media?

Q6. How do consumers interact with different post formats in social media?

Q7. What are the most popular times for consumers to use social media suggesting the best times to post?

Now more than ever, marketers need to make smart decisions when planning their digital distribution channels. So reviewing the latest social media diffusion and usage stats is a crucial part of any company's digital marketing strategy.

If you're looking for a new data-driven approach to planning your digital marketing strategy, why not download our free RACE Growth System template?

Q1. What is the overall popularity of social media compared to internet use globally?

Datareportal regularly updates its massive global compendium of social media statistics, which gives some great insights into the world of social media. It's a great download for including slides for your presentations.

How many people use social media?

As per the Datareportal January 2023 global overview we can see that social media growth has continued to increase:

More than half of the world now uses social media (59%)

4.76 billion people around the world now use social media, 137 million new users have come online within the last 12 months

The average daily time spent using social media is 2h 31m.

The full report from Datareportal contains a huge amount of insight collated from different data providers across 200+ slides. It provides country-specific data for the vast majority of the world, so you might want to check out the slides of the countries in your core markets to get a better idea of the current state of social in the areas you operate. In this post, we focus on the social media data which starts at slide 160 in the report.

This chart, by Datareportal, summarises the importance and growth of social media today.

Post-pandemic marketing update

In addition to business as usual, a special report by Datareportal in July 2020, examines changes in social media usage during the beginning of the COVID-19 lockdown period. Notably a monumental increase in online and digital activities.

The increase came after a couple of years where growth had seemed to slow down, this behavior was attributed to changes in user behavior due to the lockdown. However, with growth continuing in 2023, there may be more at play than just the initial lockdown trends.

Q2. Which are the most popular social networks by demographics (age and gender)?

The best source for getting stats on the biggest social media platforms is direct from company statements and earning announcements.

Notably, of the top 4 social media platforms, 3 are owned by Meta. Facebook is the most-used platform in total - but as marketers, we know it's crucial to consider different trends of usage for different demographics, as we'll see below.

The rapid growth TikTok underwent in 2021 (resulting in a 142% increase YOY) saw it ranked the sixth most-used platform for the first time in July 2022. In January 2023 that remains the case.

With Elon Musk's proposed acquisition of Twitter we can expect changes to the platform including how Twitter regulates/empowers freedom of speech values for consumers and businesses.

So, what does this mean for your social media marketing strategy? Clearly, there are lots of opportunities to reach, interact with, convert and engage social media users across a wide number of channels, each with different features.

Don't forget you can use our free RACE Growth System template to identify digital priorities across targeted social media marketing to your identified target markets, through their favorite social media channels. You can find out more about the biggest social media channels in the breakdown below:

Global Facebook demographics

Since it is still the top dog, I'll share the Facebook demographics from Sprout Social Media's 2022 report. But you can get this breakdown for each channel and more in the report. This report was last updated in March 2022.

As we can see, from the Facebook data, the biggest demographic on Facebook is males aged 25-34. For females also this age range represents the largest user pool.
United States Social network popularity
The Pew Research Center news usage research is a very strong recent source showing US social media statistics trends in usage for news. Interestingly, nearly half of those surveyed in 2021 used social media to get news often or sometimes.

More interestingly, the stats breakdown below shows which social media channels are used by which genders, ages, education level, race, and political affiliations. For example, Facebook is a regular source of news to nearly double the amount of women to men. Nearly two thirds of Snapchat's regular news consumers are aged 18-29.

The 2021 Children and parents: media use and attitudes report published by OfCom (UK) is interesting if your business is involved in marketing to children or youth markets or you want to understand future adult use of social media. Notably, 44% of 8-11 year olds use social media apps/sites, swiftly increasing to 87% of 12-15 year olds.

Here's a snapshot of two of the four age groups featured.

Structure your marketing plan around a funnel proven to boost performance. Join Smart Insights as a Free Member for instant access to our RACE Growth System guide to hone your skills and drive the results you need.

Q3. Which are the fast-growing social networks?

Every marketer has limited time for social media marketing, so which fastest growing social network should you focus your efforts on?

The fastest growing social media network in 2021 was TikTok, with 18.3% YOY growth, over 87.1% growth in 2020, as measured by US Social Network User Growth.

With the ' Rise of Social media' interactive tool from 'Our World in Data' you can see the growth of the main networks between 2004 (when Myspace became the first platform to gain 1 million users) up to the end of 2019.

A summary of global social media growth

The number of social media users globally grew from 4.2 billion in January 2021 to 4.62 billion in January 2022. This accounts for a 10.1% growth YOY of global social media usage. In comparison, January 2023 saw a modest 3% growth of +137 million users.

Social media vs internet users: opportunities for growth

This chart shows the total number of Internet users as of January 2023. Whilst 64.4% of the world's population are internet users, 5% of those are still not active social media users.

Social media platforms today are evolving and developing to meet an ever-wider variety of consumer wants and needs. Surely the value that social media usage can add to consumers' lives is more evident than ever before - social media marketers can tap into that.

2023 analysis of regional use of social media shows the wide variation of social media penetration:

72% in Eastern Asia

74% in North America

72% in Southern America

84% in both Northern and Western Europe.

This falls to 41% in Southern Asia, 13% in Western Africa, and 7% in Middle Africa.

As you can see, the makeup of our international social media users is varied. This useful infographic demonstrates the share of global social media users - with Eastern Asia representing 27.7% of global social media users.

Q4. How do social users interact with brands when selecting products and services?

One of the challenges of social media marketing is that by its nature, social media are peer-to-peer, involving conversations between friends, families and colleagues. Given this, brands must be sensitive to how they use social media.

The research from GlobalWebIndex in their social media trends 2021 report shows how/why visitors use different social media services. Instagram, Pinterest, Linkedin, Reddit and Twitter users all report 'follow/find information about products/brands' in their top 3 motivations.

Platform-specific social media marketing planning

Our new Organic Social Media Learning Path modules (released May 2022) are dedicated to helping marketers optimize their organic Instagram marketing with a strategic approach, integrated across the marketing funnel.

Our bite-sized modules contain tools and templates designed to help you address the systematic issue of businesses using social media platforms to create standalone posts rather than planning a strategy.

Our Social Media Learning Path has modules with dedicated help for:

This example plan, taken from our Facebook module, demonstrates how a joined-up approach can strengthen each stage of the funnel, across the RACE Framework of reach, act, convert, and engage.

Q5. What are the best benchmarks for different platforms' engagement rates?

Social media statistics benchmarking tool Rival IQ produces these useful sector-by-sector benchmarks of social media engagement metrics including:

Posts per day

Posts per week

Engagement rate

Top hashtags by engagement rate

These include useful sector benchmarks for Facebook, Instagram, and Twitter you can compare against. Here is a sample of the insights from their 2022 report.
Facebook engagement rates
The 2021 median average engagement rate per post (by follower) on Facebook is 0.064%, across all industries. Sports Teams see the highest engagement, achieving an average of 0.27%, followed by Influencers with 0.23% and Higher Education with 0.15%.

At the lower end of the spectrum, Health & Beauty, and Tech & Software receive an average 0.02% engagement rate.
Instagram engagement rates
Engagement rates are significantly higher on Instagram compared to Facebook. As you can see the 2021 average median engagement rate per post (by follower) is more than 10x higher, despite engagement on Instagram dropping approx 30% between 2020-21.

Q6. How do consumers interact with different post formats in social media?

Marketers know intuitively that the right type of visuals and videos are more effective in gaining engagement.

This is supported by observed interaction rates. According to LinkedIn, Images typically result in a 2x higher comment rate and Video gets 5x more engagement on LinkedIn, Live Video gets 24x more.

This is also supported by this data from this Social Bakers social media trends report:

Videos longer than a minute achieved the highest median interactions and median reach on Facebook, according to Socialbakers data.

In fact, for both reach and interactions, there was a correlation that showed the longer a video was, the further it reached and the more interactions it received.

Socialbakers' metrics for video length are very short (less than 11.882 seconds), short (more than 11.882 and less than 24.362 seconds), medium (more than 24.362 and less than 61.248 seconds), long (more than 61.248 seconds and less than five minutes), and very long (more than five minutes).

Q7. What are the most popular times for consumers to use social media suggesting the best times to post?

Testing different frequency of updates and timing is another aspect of social media optimization based on consumer behaviour.

Each network tends to have a 'sweet spot' for frequency based on their algorithms. It used to be beneficial to post several times a day on Facebook for many brands, but with decrease organic reach, a single update tends to be more effective. We find a higher frequency on LinkedIn or Twitter tends to be more effective.

Sprout Social's 2022 social media strategy builder compares the best times to post on social media. Compare these to your patterns of posting and consider how you could post differently.

Each network tends to have a 'sweet spot' for frequency based on their algorithm and the most common times for consumer usage. It used to be beneficial to post several times a day on Facebook for many brands, but with decreased organic reach, a single update tends to be more effective.

We find a higher frequency on LinkedIn or Twitter tends to be more effective. The results from Instagram and Facebook show a clear preference for around midweek at midday, so you should consider this when scheduling your post updates.

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Global social media statistics research summary 2022 [June 2022]

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Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research summary for 2023. Networks vary in popularity with different demographics and they're still evolving. Research by Global WebIndex that we reference in this article shows that globally, 59% of the world's population uses social media.

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'A Trip to the Moon' by Georges Méliès (1902)

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A Trip to the Moon: Directed by Georges Méliès. With Victor André, Bleuette Bernon, Brunnet, Jehanne d'Alcy. A group of astronomers go onan expedition to the Moon.

https://filmlifestyle.com/what-is-surrealist-cinema/

https://www.smithsonianmag.com/arts-culture/a-trip-to-the-moon-as-youve-never-seen-it-before-68360402/

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Popular Career paths for Creative Directors

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Popular Career paths for Creative Directors

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What does a Creative Director do?

Creative Directors choose right designs, graphics, photographs, or aesthetics for each project and turn ideas, concepts, and messages into meaningful visuals.

Creative Directors meet with clients and the marketing department while managing budgets for projects.

Creative Directors present work to clients well while effectively communicating requirements with the creative department.

Source:

https://www.payscale.com/research/US/Job=Creative_Director/Salary

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Draw your preferred career pathway on your niche.

Source:

https://www.payscale.com/research/US/Job=Film_Director/Salary

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Surrealism photography follows the same principles as other Surrealism art mediums, which André Breton outlined in the 1920s. Early Surrealist photographers achieved incredibly illusionistic and distorted images, by utilizing various innovative analog techniques that enabled them to manipulate the image. In contrast, we have the convenience of software to achieve the same effect in Modern Surrealism photography today. This article will explore everything about Surrealism in photography, including the Surrealism photography definition, Surreal photography examples, and Dada photography.

Learn more in the Canvas Classroom:

https://canvas.instructure.com/courses/7691321/assignments/45927655?module_item_id=107349537

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Surrealism photography follows the same principles as other Surrealism art mediums, which André Breton outlined in the 1920s. Early Surrealist photographers achieved incredibly illusionistic and distorted images, by utilizing various innovative analog techniques that enabled them to manipulate the image. In contrast, we have the convenience of software to achieve the same effect in Modern Surrealism photography today. This article will explore everything about Surrealism in photography, including the Surrealism photography definition, Surreal photography examples, and Dada photography.
Exploring Surrealism Photography

Surrealism is an ideological and artistic movement that emerged after the First World War in response to the tragedies and insanity of the devastating war between nations. It was heavily influenced by the Dada movement, which created works of anti-art that purposefully contradicted logic. Surrealism art became a means for people to escape the world's harsh realities. Technical advancements and breakthroughs became an axis for the growth of artistic output, providing artists with new means of self-expression.

Artists aspired to be groundbreaking and innovative. Surreal Photography is an art form that has a unique place in the Surrealist movement. It pervades all of its actions and accomplishments, and it complements all of the movement's publications. Nonetheless, Surrealism in photography has been excluded from the discourse on the movement; there is no theoretical writing on photography as there is on poetry, painting, or drawing.

The Fundamental Characteristics of Surrealism Photography

Surrealism photography is a kind of fine art photography that delves into the realms of the human subconscious mind, the absurd, and the illogical. Surrealist photographers strive to challenge our perceptions of reality by incorporating various fundamental characteristics of Surrealism. These include the incorporation of unexpected visual combinations, symbols, dream-like imagery, juxtaposition, and disorientating perspectives. Let's take a closer look at the various characteristics of Surrealism in photography in more detail.

André Breton at Dada festival in Paris bearing a sign designed by Francis Picabia (1920); http://blakegopnik.com/post/147009113161, Public domain, via Wikimedia Commons

Unexpected Combinations

Surrealist photographers try to create a feeling of confusion, surprise, and intrigue in their images by combining unexpected elements. They like to mix apparently unconnected things or ideas to give them new meaning or to call the audience's preconceptions about reality into question. Surrealist photographers tend to use the technique of placing various objects in unusual settings. For instance, they may place something familiar in an unusual environment to cause tension or anxiety in the viewer.

Dream-Like Imagery

Surreal photography makes extensive use of dream-like visuals. Surrealist photographers like to use dream-like images to convey the illogical, as well as to probe further into the inner workings of the human psyche. Surreal photography tries to convey a similar sensation of otherworldliness as experienced in dreams since they are usually defined by bizarre and surreal aspects. Surrealist photographers use techniques such as blurring to produce dream-like photos. They are able to produce an impression of movement, uncertainty, or mystique by specifically blurring specific parts of a photograph. Blurriness can also signify an unfocused state of mind.

Salvador Dali A (Dali Atomicus) (1941) by Philippe Halsman and Salvador Dalí; Philippe Halsman, Public domain, via Wikimedia Commons

Surreal Symbolism and Metaphor

Photographers in Surreal photography love to use symbols to communicate concepts or subjects that aren't explicitly acknowledged in the photograph. A clock, for instance, can symbolize the passing of time or death, whereas a butterfly could represent metamorphosis or rebirth. Photographers working in Surreal photography also use metaphorical images to communicate complex notions or feelings. The image of a person sinking in an ocean of books, for instance, may be employed as a metaphor for being engulfed or overwhelmed by information.

Disorientating Perspectives

Surrealist photographers are able to make photos that are both visually pleasing and thought-provoking through the use of unconventional or unexpected perspectives. They can manipulate the proportion and scale of the visual elements in the photograph to produce unsettling perspectives. They can magnify an insignificant element or make a big object look small and totally irrelevant. This produces a sensation of disorientation, indicating a world that does not follow the traditional principles of perspective. Surrealist photographers can create unsettling perspectives by using peculiar angles and viewpoints. They can capture a specific scene from an unusually elevated or lowered angle, or from a viewpoint not normally used in standard photography.

Juxtaposition

Juxtaposition is a popular Surrealist technique in which two or more contrasting or surprising elements are placed next to one another in an image. Surrealist photographers use the juxtaposition of objects to produce photos to express complicated or abstract concepts visually. They often use juxtaposition by presenting familiar things in unusual locations. They could take a photo of a boat in the desert, for instance. This causes uncertainty and surprises the viewers, and could also imply that something more profound and mysterious is going on in the photograph. Surrealist photographers often utilize the juxtaposition of objects and locations to produce photographs that can be interpreted in a number of ways by those who view them.

Techniques Used in Surreal Photography

Taking Surrealism photographs can potentially be challenging at times. This is due to the fact that you must think creatively and beyond the confines of your normal reality. There are, though, several techniques that you can use to make exciting and interesting Surrealism photography. These techniques include the utilization of double exposure, forced perspective, montage, image manipulation, and in-camera techniques.

Double Exposure

The process of double exposure involves developing the same film twice, which produces multiple images overlapped on one frame. This approach is used in Surrealism photography for producing ethereal and bizarre photographs. Surrealist photographers typically utilize double exposure to combine multiple images into an original image that is greater than the sum of its individual components. They are able to produce intricate and interesting compositions that are aesthetically extraordinary and stimulating in this way.

Photo Montage

This is a popular technique that allows you to mix two or more photographs to produce an image that is unique. You could, for example, choose an image with a powerful foreground and a different one with an intriguing background to accomplish this. Then, using image editing software, you can combine the two images and make them one. Obviously, they did not have access to software programs when Surrealism first emerged, but the same result was easily achieved by manually cutting and pasting the images together and then taking a photograph of the montage.

Digital reproduction of the famous painting by Rene Magritte (2023) by Jan Saudek; jan saudek, Public domain, via Wikimedia Commons

In-Camera Techniques

Before the emergence of photographic manipulation software, Surrealist photographers often used a variety of different in-camera techniques to achieve Surrealistic effects in their images. One of the techniques used was long exposure times. This entails leaving the shutter open for a long duration of time, which typically results in blurry photos or images that convey a sense of motion. One can employ this technique to produce Surreal photography that alludes to the fleeting nature of time. These are also camera lenses available that distort the picture in some way, like producing a tilt-shift or fisheye effect.

Forced Perspective

Forced perspectives can also be used to produce engaging Surreal photographs. A camera viewpoint may also be used to produce a strange image. The Surrealist photographer can manipulate the relative sizes and positioning of the objects within the shot in order to achieve depth or distance in forced perspective. This can be achieved by varying the distance between objects and the camera, or by utilizing lenses that compress or extend the observable field of vision. For example, you can photograph someone from beneath and this will give the individual the appearance of being gigantic. One could also try moving the subject further away from the camera to make them look smaller.

Surrealism in Photography (2020) by Mostafameraji; Mostafameraji, CC0, via Wikimedia Commons

Image Manipulation

Images can also be altered by manipulating the film itself. Polaroid manipulation is the process of modifying the chemicals in a Polaroid film to get the effect you want. This technique is generally utilized to produce images that are warped. Solarization is the process of exposing a partly developed film negative to a light source, producing an image with an inverted tonal range.

Famous Surreal Photographers

Above, we covered the fundamentals and techniques involved in Surreal photography. Now, we shall look at a few influential Surrealist photographers who are renowned in their field. Each of them is recognized for their unique contributions to Surrealism in photography.

Exposition Max Ernst Paris (1921); See page for author, Public domain, via Wikimedia Commons

Man Ray (1890 - 1976)

The American photographer Man Ray was a significant figure in the Surrealist movement in both New York and Paris, and his photography is distinguished by its innovative approaches, incorporation of coincidence and incident, and study of the human psyche. The "rayograph", which consisted of placing items directly onto photographic paper and subjecting them to a light source, was one of Man Ray's best-known techniques.

Victoria Ocampo, dressed by Chanel, (1929) by Man Ray; Man Ray, Public domain, via Wikimedia Commons

André Breton (1896 - 1966)

While Breton was not personally a photographer, his theories and essays had a noteworthy effect on Surrealist photography and how it evolved. He urged artists to be open to the illogical and to produce pieces that questioned accepted notions of meaning and beauty. Breton's theories influenced many Surrealist photographers, who attempted to integrate them into their own photographs. Breton's effect on Surrealist photography in general can be observed in the way numerous Surrealist photographers used their imagery to explore the unconscious mind.

Duane Michals (1932 - Present)

Duane Michals' Surrealist photographs can be identified by his use of sequential pictures, multiple exposures, and various other techniques to produce captivating and incredibly intimate pictures. Michals' utilization of text to accompany his photos is one of his work's distinguishing elements. He often pens prose pieces or short poems that have a strong connection to the photographs, adding a narrative to the work.

Duane Michals signs autograph From News and Events (1984); Rochester Institute of Technology, Public domain, via Wikimedia Commons

Jerry Uelsmann (1934 - 2022)

Jerry Uelsmann is regarded as a pioneer of the Surrealist genre, and his work is defined by the application of multiple exposures, photomontage, and other techniques that result in his distinctive surreal imagery. Uelsmann often mixes various components, such as landscapes, people, and still-life objects, in a manner that defies physics. He considers his artwork as a means of delving into the deepest recesses of the human mind, and he uses them to remark on political and social issues, in addition to communicating his own personal experiences and beliefs.

Cindy Sherman (1954 - Present)

While Sherman's output is typically associated with the feminist movement, she has also been heavily influenced by Surrealist photography, especially when it comes to her incorporation of role-playing and image manipulation. Her early work, from the late 1970s and early 1980s, consists of a series of black-and-white images in which she appears in various outfits and stances, portraying diverse personas such as Hollywood stars, fashion models, and historical people.

Notable Examples of Surrealism Photography

It's one thing to imagine a style simply through the written word, and another to view it in person. Perhaps the best way to gain a deeper understanding of Surrealism in photography is to look at a few notable examples of this style. This will help clarify and illustrate the techniques and key aspects of Surrealism in photography we have already discussed above.

Le Violon d'Ingres (1924) by Man Ray

This black-and-white portrait of half-naked model Kiki de Montparnasse was shot from behind with two f-holes drawn on her back to convey the illusion of her body being shaped like a violin. This image was first published in Littérature, the Surrealist magazine, in 1924, and its title is derived from a well-known French phrase, le violon d'Ingres, which essentially means a hobby that originates from the famed French neoclassical painter, Jean-Auguste-Dominique Ingres, who used to play the violin when he wasn't painting.

In Voluptus Mors (1951) by Salvador Dalí

Salvador Dali collaborated with Philippe Halsman, the Magnum photographer in 1951 to produce one of history's most bizarre and intriguing photos. The black-and-white photograph features a number of nude ladies carefully positioned to resemble a frightening skull. In the photograph, Dali stands next to the skull, looking at the observer like a nefarious ringmaster. This Surrealist photograph blends Halsman's flair for producing striking psychological portraiture with a touch of Dali-esque oddity.

Fallen Angel (1968) by Duane Michals

There are two people in this black and white series: a regular girl and a male individual with wings who seems to be an angel. This image depicts an angel who succumbs to passion and has sex with a woman. The angel loses his wings after having sex and is plainly upset about what he has done.

Untitled (House and Roots) (1982) by Jerry Uelsmann

This classic black-and-white shot, taken in 1982, depicts a home that seems to be positioned on a stump of tree roots. It is regarded as a notable example of Uelsmann's revolutionary Surrealist photography style, which involved the blending of several images to produce one dream-like photo. In this instance, Uelsmann mixed a photograph of a home with one of a tree with exposed roots to create an artwork that questions the observer's perspective of reality and the human-nature relationship.

Untitled #140 (Fairy Tales Series) (1985) by Cindy Sherman

Sherman crafts tableaux based on famous fairy tales such as Cinderella and Little Red Riding Hood in this collection of photographs. Her surreal incorporation of strange props, costumes, and locations in these photos subverts the typical narratives and gender stereotypes of these tales. In this photo, the person in the photo is wearing a grotesque animal mask resembling a pig.

Tips for Creating Surreal Photography

Perhaps you are reading this article because you are keen to try to produce some of your own Surrealism photography. If so, then these following tips will help you do just that. Many of these tips are used by the most renowned Surrealist photographers across the world.

The Air Cage (2015) by Carlos Adampol Galindo; Carlos Adampol Galindo from DF, México, CC BY-SA 2.0, via Wikimedia Commons

Experimenting With Various Techniques

The use of unique methods and techniques for creating unusual and ethereal photographs is one of the characteristic features of surreal photography. Experiment with various techniques and methods, such as double exposure, image modification, or forced perspective. Combine different techniques to produce unexpected and distinctive effects.

Search for inspiration in unconventional areas, such as your dreams or abstract concepts. Allow your imagination to roam free and observe where it takes you. Consider the subjects and concepts that you wish to explore in your photos, and how you may utilize items, situations, or characters to visually portray those ideas.

The Use of Props and Costumes

Many renowned Surrealist photographers, such as Cindy Sherman, utilize a variety of costumes and props to add a surreal touch to their photos. Costumes and props used in photography should be striking and distinctive. Look for props and clothes with intriguing shapes, textures, and colors that may help you portray the atmosphere or idea you're attempting to convey in your photographs. Think about how you could use them to provide context or a narrative to an image. Consider the costumes and props you're wearing and how they could be perceived symbolically.

The Muse, Modeled by Nina Longshadow at Opus (2006) by Patrick Shannon; Syberpat (Patrick Shannon), CC BY-SA 3.0, via Wikimedia Commons

Picking Unusual Locations

The place you pick to take your photographs, as with props and clothes, may be interpreted symbolically. Look for a location that has a certain significance or that implies a specific idea or topic. You don't have to go to exotic destinations to locate intriguing locations to photograph. Explore secret passageways, abandoned structures, and other disregarded locations in your own neighborhood or community.

The Application of Lighting and Shadows

Experiment with various lighting options, such as artificial light, natural light, and colored gels. If you want to establish an eerie atmosphere, use strong lighting and deep shadows. Try playing around with backlighting by photographing a subject against a powerful light source. Shadows are also able to give your photographs depth. Cast fascinating shadows in the environment using various. Color temperatures vary depending on the light source. Experiment with different light sources, both warm and cool, to produce unusual color combinations. The trick for utilizing lighting and shadows in your Surrealism photography is to experiment with various techniques until you get the aesthetic that you desire.

Experimenting With Scale and Perspective

Changing your camera's angle can drastically change the viewpoint of your photograph. Try filming from low, high, or multiple vantage points. For producing strange and mind-bending visuals, use forced perspective or one of the other optical illusions. Shallow depth of field can also be used to blur the elements in the background while bringing your subject into focus, while a deep depth of field can be used to keep every detail in the scene in focus.

Impact on Modern Art

Surrealist photography has had a profound effect on photography as a medium. Surrealist photographers experimented with methods such as photomontage, double exposure, and other types of visual manipulation, pushing the boundaries of what was deemed "normal" in photography. Surrealist imagery has been employed in advertisements to produce unique and attention-grabbing advertisements.

Surreal imagery is used by advertisers to convey playfulness or emphasize the unexpected. Yet, the use of surreal imagery in commercials has been criticized for appropriating a subversive movement. Many other art forms, such as sculpture, painting, literature, and film, have been inspired by Surrealism in photography. Surrealism's emphasis on the subconscious, the illogical, and the dream-like has influenced innumerable artists working in various media.

Ethical Considerations of Surrealism in Photography

Surreal photography may be an effective technique for looking into sensitive themes, but photographers must exercise caution to avoid perpetuating damaging stereotypes or reinforcing negative opinions, especially in modern Surrealism photography, where some topics might be triggering to individuals who have experienced some kind of trauma relating to the subject. It is of the utmost importance to address these topics with care and due respect, as well as to consult with people who have dealt with the topic first-hand to ensure that their viewpoints are appropriately portrayed.

Photographers need to refrain from misrepresenting their images or modifying them in a misleading manner. Surreal photography can be very subjective, therefore it is critical to offer context to assist viewers in comprehending the photographer's objective. Photographers should think about including a quick explanation or synopsis of their photographs, as well as utilizing titles that offer some context.

Learning to Appreciate Surrealism Photography

If one is new to Surrealism in photography and wants to learn how to appreciate modern Surrealism photography, then the following guidelines can help you. For example, understanding the particular context in which a Surrealist photo was taken allows you to develop a greater appreciation for the photographer's techniques and ideas, in addition to the work's cultural and historical importance. Many surrealist photographs, for instance, were produced in the early 20th century, during a period characterized by significant disruption in society and politics.

This will help you to comprehend how Surrealist photography was employed as a form of creative expression and social criticism throughout this time period. Surrealism photography often includes cultural allusions from mythology, literary works, and other forms of art. Understanding these references could help you comprehend a photograph's layers of meaning and significance. Understanding the photographer's background and experiences might help you comprehend the inspirations behind their pictures as well as the personal relevance of specific themes or topics.

Take a look at our Surrealism in photography webstory here!

Frequently Asked Questions

What Is the Surrealism Photography Definition?

It is a style of photography that embraces the principles of the Surrealist movement. This is achieved using a multitude of techniques, including montage, symbolism, unexpected combinations, and juxtaposition. Surrealist photographers can use their images to convey a specific meaning or create visuals that are open to personal interpretation. A significant aspect of Surrealism photography was the exploration of the human psyche, specifically the subconscious.

What Techniques Do Surrealist Photographers Employ?

There are many techniques that Surrealist photographers employ in order to create their bizarre imagery. These techniques include the use of double exposure and montage. Other techniques incorporate forced perspectives, in-camera techniques, and image manipulation. In the era when the style first emerged, they would manipulate the film to create unusual imagery. In modern Surrealism photography, the same result can be achieved with the use of image manipulation software.

What Are the Key Characteristics of Surreal Photography?

Many photographers juxtapose elements of the real and imagined in their Surreal photography. Surreal photography often features disorientating perspectives, resulting in dream-like imagery that is strange and perplexing. One of the key characteristics of Surrealism in photography is the use of visual metaphors and symbolism. This can help to imbue your works with deeper meaning and significance, as well as allow the audience to perceive something personal within the composition. Another characteristic that can make an image appear surreal is the use of unexpected combinations.

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Surrealism Photography - Explore Surrealism in Photography

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The History of Surreal Photography ✔ How to Create Surrealism Photography ✔ Famous Surrealist Photographers ✔ Surreal Photography Examples ✔

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The Alchemist, by Paulo Coelho (1995) - A novel

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The Alchemist, by Paulo Coelho (1995) - A novel

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This story, dazzling in its powerful simplicity and inspiring wisdom, is about an Andalusian shepherd boy named Santiago who travels from his homeland in Spain to the Egyptian desert in search of a treasure buried in the Pyramids. Along the way he meets a Gypsy woman, a man who calls himself king, and an alchemist, all of whom point Santiago in the direction of his quest. No one knows what the treasure is, or if Santiago will be able to surmount the obstacles along the way. But what starts out as a journey to find worldly goods turns into a discovery of the treasures found within. Lush, evocative, and deeply humane, the story of Santiago is an eternal testament to the transforming power of our dreams and the importance of listening to our hearts.

Summary：

"All men have fixed ideas about how they should live, but are confused about how they should live." This is what struck me from the book The Alchemist. The book, also known by an alternative title as The Fantastic Voyage of the Shepherd Boys, is a full-length novel by Brazilian author Paulo Coelho, first published in 1988, the most translated novel by any living author today, sold in more than 160 countries, and has been hailed as one of the most important literary phenomena of the 20th century. It tells the fable of a young boy who follows his destiny in heaven, with highly poetic and philosophical language and a broad and subtle perspective, creating a world of words that has fascinated countless people. As a contemporary book of long fiction, it reveals that realising one's dreams is a difficult process that requires courage, wisdom, perseverance and trials, and has accompanied many people through the low points of their own lives.

The story is about a teenage shepherd who runs around in pursuit of his dream. In the beginning, he sells wool to make a living with his flock. Later, he has two dreams in a row about the treasure hidden in the Egyptian pyramids, so he embarks on a journey to find the treasure. After being robbed of his money by thieves, the young man has to work for a local crystal merchant in order to survive. With his talent, the young man is able to save up a fortune. Unwilling to be a shepherd, the boy's passion for the treasure grew even stronger when he was inspired by the dream interpreter and King Melchisedek, the King of Salem! After selling his flock, he starts his journey south, crossing the ocean to Africa, crossing the Dead Sea to the Sahara Desert, travelling in a caravan in the desert, but the caravan is stalled because of the war in the oasis of Fiume, where the alchemist lives, and meets the alchemist and the young girl, Fátima, who is the love of his life at first sight, and then, when he is back on the path of treasure, the alchemist helps him to get through the difficult times, and walks to the pyramid, where he finds the treasure! The treasure is hidden in the same abandoned church where Santiago once dreamt of the pyramid. Santiago goes back to the way he came, digs up the treasure at the original familiar shepherding place, and eventually ends up with the young girl, Fatima. However, when the teenager finds the treasure, he realises that the real treasure is not actually precious stones and gold, but the experience of searching for the treasure makes him deeply realise that those who follow their dreams with abandon are often favoured by the heavens.

Coelho dreamed of becoming an outstanding writer when he was ten years old, but he was not gifted, and he even dared not face up to his inner desire, thinking that his childhood dream of being a writer was far away and absurd, and it was only when he was thirty-eight years old that he made up his mind to realise his wish of being a writer, and perhaps he was also the shepherd boy in the book.

Why is it that this book has accompanied many people through the trough of their lives? This is closely related to the many positive attitudes towards difficulties embedded in it. The book's young man repeatedly frustrated, but not easily give up on their own, the fire in the heart of the pursuit of dreams can always be rekindled. Why don't we need this quality?

The young man meets many people on his journey to find the treasure, which is also very similar to our life, in short, there are three kinds of people.

Firstly, people who are afraid of their own dreams, shepherd boy on his journey to find the treasure, stolen money by thieves, no travelling expenses, he had to work for the local crystal merchants, with the boy's many wonders, but also to make the business more and more prosperous, he has repeatedly to the businessman to propose to the businessman to expand the size of the shop, but was rejected by the businessman. The merchant just said, "they do not like change, once the failure, is to drink hate life". Perhaps many people are puzzled by this, but a stable and ordinary life is also the pursuit of many people.

Secondly, people who are no longer afraid and are looking for their dreams. The Englishman encountered in a caravan travelling across the Sahara Desert aspired to be an alchemist in his heart, and thought he could learn alchemy and turn lead into gold, but he only got a sentence saying, "Go and try it". He was so confused that he chose to leave the alchemist, and according to the so-called "try it", he left the oasis and continued to search for his dream.

Then there were those who didn't believe in dreams. There were a few people who claimed to be refugees from the war. They grabbed the boy and searched his body for gold coins. They think there must be more gold buried underground, but nothing is dug up. They began to beat the teenager until he was battered and bruised. The teenager told them about the treasure hunt to save his life.Unexpectedly, the leader said that two years ago, he had had the same dream about a crumbling church where teenagers with shepherds often spent the night. There, a treasure was buried. But instead, he just said something like, "But I'm not so stupid as to cross a great desert just because I had a dream." So they went away.

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The opportunity to ask questions at the end of a job interview is one you don’t want to waste. It’s both a chance to continue to prove yourself and to find out whether a position is the right fit for you. In this piece, the author lists sample questions recommended by two career experts and divides them up by category: from how to learn more about your potential boss to how to learn more about a company’s culture. Choose the ones that are more relevant to you, your interests, and the specific job ahead of time. Then write them down — either on a piece of paper or on your phone — and glance at them right before your interview so that they’re fresh in your mind. And, of course, be mindful of the interviewer’s time. If you were scheduled to talk for an hour and they turn to you with five minutes left, choose two or three questions that are most important to you. You will always have more time to ask questions once you have the job offer in hand.

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The opportunity to ask questions at the end of a job interview is one you don't want to waste. It's both a chance to continue to prove yourself and to find out whether a position is the right fit for you. In this piece, the author lists sample questions recommended by two career experts and divides them up by category: from how to learn more about your potential boss to how to learn more about a company's culture. Choose the ones that are more relevant to you, your interests, and the specific job ahead of time. Then write them down - either on a piece of paper or on your phone - and glance at them right before your interview so that they're fresh in your mind. And, of course, be mindful of the interviewer's time. If you were scheduled to talk for an hour and they turn to you with five minutes left, choose two or three questions that are most important to you. You will always have more time to ask questions once you have the job offer in hand.
"So, do you have any questions for me?"
When you reach this point in a job interview - where the interviewer is done with their questions and opens up the floor - you don't want to be caught off guard. It's important to have a plan for how you'll respond, and a list of questions specific to that opportunity.

But what types of questions should you actually ask? And are there certain ones to avoid? I turned to two job interview experts for advice: Art Markman, a professor at the University of Texas at Austin and author of Bring Your Brain to Work, and John Lees, a UK-based career strategist and author of How to Get a Job You Love. Here are their recommendations for how to approach this part of the interview and sample questions they've seen work in practice.

How to Approach This Part of the Interview

Focus on two goals.

You might think of this portion of the interview as your chance to assess the organization and whether you really want to work there, and that's true. One of your goals is to use these questions to help you determine if this opportunity is right for you, says Markman.

However, the interview isn't over yet, and you still want to demonstrate that you are the best person for the job, says Lees. So, your other goal is to continue to prove you're a fit for the specific opportunity. Lees suggests saying something like, "I do have a few questions but before I ask, can I say one thing?" That will give you an opportunity to drive home any key messages about your suitability for the job. In fact, before the interview, you should " decide in advance on two or three messages that you want to get across," says Lees, and if you haven't been able to convey those points in response to the questions you've been asked so far, you should do so now. Then, you can move on to your questions.

Personalize your questions.

How you phrase your questions is important. Rather than using generic language, you want to ask the questions as if they pertain specifically to you. For example, instead of "What does a typical day look like?" you want to ask "What would a typical day for me in this role look like?" That will allow the hiring manager to begin seeing you in the role. According to Lees, this is a "great psychological trick" because "as soon as they visualize you doing the job, it's hard to let go of that image."

Build off of your conversation.

You also want to pick up on what's happened in the interview so far. Ask questions that build off of what you and the interviewer have discussed. You might want to follow up on a project they mentioned you'd be working on, or a responsibility that you didn't see in the job description. The key is to make this portion of the interview feel like a continuation of the conversation.

Sample Questions to Ask at the End of a Job Interview

Here are categories of questions you'll want to consider in an organized list, along with samples of each that you can personalize.

Questions about the specific job

1. What are your expectations for me in this role?

2. What's the most important thing I should accomplish in the first 90 days?

3. What's the performance review process like here? How often would I be formally reviewed?

4. What metrics or goals will my performance be evaluated against?

5. What are the most immediate projects that I would take on?

6. How long before I will be... [meeting with clients, have responsibility for my own accounts, interacting with other departments, etc.]?

Questions about the team

1. What types of skills is the team missing that you're looking to fill with a new hire?

2. What are the biggest challenges that I might face in this position?

3. Do you expect my main responsibilities in this position to change in the next six months to a year?

4. Can you tell me about the team I'll be working with?

5. Who will I work with most closely? What other departments or units will I interact with?

6. Can you tell me about my direct reports? What are their strengths and the team's biggest challenges?

Questions for your potential boss

If the interviewer is your boss, you want to ask questions along these lines as well.

1. How long have you been at the company?

2. How long have you been a manager?

3. What's your favorite part of working here?

Questions about the company

One important note here: Don't ask things that you can easily find with a quick Google search (more on this in the "Questions to Avoid" section).

1. What are the current goals that the company is focused on, and how does this team work to support hitting those goals?

2. What gets you most excited about the company's future?

3. How would you describe the company's values?

4. How has the company changed over the last few years?

5. What are the company's plans for growth and development?

Questions about the culture

Lees warns that you should take answers to questions about the company culture with a grain of salt. It's highly unlikely that the interviewer is going to come out and tell you that the culture is unwelcoming, or even toxic. That's why questions like #22 below can be helpful. They get at company culture without explicitly asking about it and can "help you uncover any unexpected elements about your potential new workplace," Markman says.

1. How do you typically onboard employees?
If the position will be remote, ask specifically about how remote employees are integrated into the company culture, Markman advises.

2. What do new employees typically find surprising after they start?

3. Is there anything that I should read before starting that would help me have a shared understanding with my colleagues?
Asking this question not only signals your interest in the position but also shows that you're eager to have "shared cultural references with the people you'll be working with," Markman says.

4. What's your favorite office tradition?

5. What do you and the team usually do for lunch?

6. Do you ever do joint events with other departments or teams?

7. What's different about working here than anywhere else you've worked?

8. How has the company changed since you joined?

Stay on top of our latest content with links to all the digital articles, videos, and podcasts published in the past 24 hours.

Questions about professional development, career paths, and future opportunities

Markman says it's critical to understand what growth and career development will look like in the job. You want to be sure that you can see yourself not just in the role you're currently applying for but that there is a career path at the organization that you're excited about.

1. What learning and development opportunities will I have in this role?

2. How does the team I'll be part of continue to grow professionally?

3. Are there examples of a career path beginning with this position?

4. What are the common career paths in this department?

5. How are promotions typically handled?

6. Where have successful employees moved on to?

Closing questions

1. What am I not asking you that I should?

2. Is there anything else I can provide you with that would be helpful?

3. Is there anything I clarify for you about my qualifications?

4. What are the next steps in the hiring process?

Questions to Avoid

Here are a few examples of what not to ask at the end of your interview:

What's the starting salary?

Can you tell me about your health insurance?

What are your paid leave policies?

You want to avoid asking about salary and benefits too early in the process, Lees advises. "You're not in a position to negotiate well because you're still in unknown territory. The time to discuss salary is after they've fallen in love with you," he explains. But what if the interviewer asks you about your salary requirements? This video offers helpful tips for how to navigate that complicated question:

You should also avoid asking questions that try to close the deal. ("So, do I have the job?") You don't want to sound presumptuous or like you don't respect the company's interview process.

Also refrain from asking something that you could've found out in your research ahead of time - and you should definitely do research about the job and the company ahead of time!

. . .

This opportunity to ask questions is one you don't want to waste. It's both a chance to continue to prove yourself and to find out whether this job is the right fit for you. Of course, you aren't going to ask all 38 of these questions. Choose the ones that are more relevant to you, your interests, and the specific job ahead of time. Then write them down - either on a piece of paper or on your phone - and glance at them ahead of time so that they're fresh in your mind. And, of course, be mindful of the interviewer's time. If you were scheduled to talk for an hour and they turn to you with five minutes left, choose two or three questions that are most important to you. You will always have more time to ask questions once you have the job offer in hand.

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38 Smart Questions to Ask in a Job Interview

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The opportunity to ask questions at the end of a job interview is one you don't want to waste. It's both a chance to continue to prove yourself and to find out whether a position is the right fit for you.

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A QR code is a two-dimensional code that can be read by smartphones and other devices with a camera. QR codes are commonly used to share links to websites, contact information, or make payments. QR codes work by encoding data in a machine-readable format.

17 creative ways to use your personal QR code:

https://mention.com/en/blog/creative-ways-to-use-qr-codes/#:~:text=A%20QR%20code%20is%20a,in%20a%20machine%2Dreadable%20format.

QR code Generators:

https://www.qrcode-monkey.com

https://www.the-qrcode-generator.com

https://online-qr-generator.com/en/create?step=1&qr_onboarding=active_dpf&utm_source=bing&utm_medium=cpc&utm_content=EN+-+Exact&utm_campaign=DE+-+MB2+-+English+-+Computer+-+DPF&utm_term=free+qr+code+generator&campaignId=568054925&adGroupId=1187474305245822&feedItemId=&targetId=kwd-74217424432374%3Aloc-72&matchType=e&network=o&device=c&deviceType=desktop&campaignType=search&creativeId=74217346352866&keyword=qr+code+generator+free&utm_id=568054925&gaid=DE-EN-C-DPF-MS&msclkid=0c96140a324718d393af72155fa05dc9

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17 Creative Ways to Use QR Codes | Mention

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Nowadays, QR codes are used for anything! Read more to explore some of the most creative ways people use QR codes.

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Integrated multimedia is defined as the multimedia where source documents such as graphics, images, video cuts, and sounds merge into a final presentation through digital media. Interactive multimedia is defined as the multimedia where we allow the end user known as viewer of a multimedia project to control what and when the elements are delivered.

https://www.linkedin.com/pulse/maximizing-content-impact-power-multimedia-tehniat-rubab/

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Photo Animation - Parallax Effect Using Premiere-Pro

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Photo Animation - Parallax Effect Using Premiere-Pro

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Creating a Parallax Scrolling in Your Website

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Creating a Parallax Scrolling in Your Website

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A parallax scrolling effect can give your web content a sense of depth, enticing users to keep scrolling.

Get inspired by parallax scrolling effect in these samples.

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Using a parallax scrolling effect is like pulling off a magic trick through web design. Just take visual elements, set them to move at different rates as a visitor scrolls, and voila: you've created the illusion of three-dimensionality. With pre-built parallax scrolling sections that can be added directly to the page you are designing, Vev makes it easy to bring parallax magic to your content.

What Is Parallax Scrolling?

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Some elements may move slowly while others may move fast. Generally, objects in the front of a design will move at a quicker rate than those in the background. You can even anchor text or images into place while the rest of the content moves past it. Parallax scrolling juxtaposes the motion of different elements, giving them a sense of physicality and depth.

When to Use Parallax Scrolling Effects

Providing Visual Breaks

First, it's an effective way to break out content. If you have a large amount of writing, photos, or other visuals, setting a parallax effect that moves these elements independently from one another prevents them from becoming overcrowded. Using this design technique makes it possible to roll out large amounts of content in a way that's less hectic than trying to do this all at once.

Injecting Fluidity and Movement

Along with an easier-on-the-eyes way of displaying visuals and text, parallax scrolling gives visitors a more dynamic user experience. Moving through a web page triggers multiple points of activity on screen, giving them a heightened sense of visual feedback while scrolling through. This isn't to say that every parallax scrolling effect is huge, some are more muted, and can be easy to miss if you're not paying attention.

Keeping Long-Form Interesting

With all this said, parallax scrolling is a perfect addition to many use cases. A parallax scrolling effect works particularly well with long-form content that tells a story. Scrollytelling-a fusion between "storytelling" and "scrolling"-is a great way to tell immersive stories online through a number of elements which ultimately engage the user through animation and interactivity. Parallax scrolling is one of these techniques, as it encourages users to keep reading whilst also helping to illustrate key points with striking graphics and videos.

Using a parallax scrolling effect is like pulling off a magic trick through web design.

Parallax Scrolling Effect Best Practices

Responsive Web Design

This is probably the most important thing to consider when adding any new effects to your website. Most traffic these days comes from mobile, and parallax may not always be the best option for mobile. It is worth considering limiting and turning off parallax on mobile in order to give users the experience they deserve, and one that allows your content to be consumed appropriately across different devices.

Page Load Speed

The page load speed matters. You don't want visitors to bounce and your website's SEO to be in jeopardy for any reason. If you add a parallax scrolling effect to your web page, it could cause this to happen, so make sure to monitor page load speed and what may cause any dips (fingers crossed, it won't be the fancy new parallax effect).

Less is More

Always keep your love for a new effect you may be using in check. We've all gotten carried away when adding elements to a design, but this usually ends up creating an overcrowded page that can't be easily navigated. Keep your use of parallax scrolling effects to a minimum, using only where it actually offers your design and content value.

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Parallax Scrolling Effect 101: Examples and Best Practices

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Add depth to your project with a parallax scrolling effect and keep your audience engaged. Learn about parallax scrolling best practices and discover some examples to inspire you.

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The personal statement. It’s one of the most important parts of the entire college application process. This essay is the perfect opportunity to show admissions officers who you are and what makes you stand out from the crowd. But writing a good personal statement isn’t exactly easy.

Start writing your personal statement for a college entrance application.

Learn more in your Canvas classroom:

https://canvas.instructure.com/courses/5537540/assignments/45652195?module_item_id=106627594

https://www.collegeessayguy.com/blog/college-essay-examples

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Meet the pros, advanced technology makers, media entrepreneurs and other people like you nearby.

https://prolight-sound-guangzhou.hk.messefrankfurt.com/guangzhou/en.html#?aff=ARRIcom

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Save the date to meet ARRI at various virtual and physical events.

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Develop a Self-Branding Style: Looking Awesome Everywhere

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Develop a Self-Branding Style: Looking Awesome Everywhere

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Inform Who You Are With Style Across Platforms:

The most important thing to communicate your personal brand as a creator is to be authentic and engaging. You need to show your personality, share your story, and connect with your audience on an emotional level. Your personal brand is a journey, not a destination.

Color Hunt Generator: https://colorhunt.co/

Learn More in your Canvas online classroom:

https://canvas.instructure.com/courses/7691271/assignments/45605971

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Building success through connecting with the audience and earning trust.
The most powerful part of being a content creator is that you're able to reach a vast audience and make a significant impact by default. However, with millions of creators vying for attention, it's crucial to establish a unique identity and stand out from the crowd. And this is where the power of self-branding comes into play.

Self-branding empowers content creators to cultivate their image, connect with their audience on a deeper level, and ultimately, achieve long-term success. In this article, we will explore the thing called self-branding and how it can benefit content creators.

We, at destream, see effective personal brands standing on three solid pillars:

Core values and unique features.

Trust and credibility.

Presence and consistency.

Now let's break down each of the pillars separately.

Let's start with what is personal branding - it refers to the process of creating and managing a distinct and cohesive identity for an individual. It involves defining and presenting oneself in a way that communicates one's unique values, expertise, personality, and overall image.

In short, personal branding is about intentionally shaping how others perceive and connect with you. And to effectively self-brand, content creators must start by defining four main aspects of personal branding:

Identifying core values: what do you stand for? What principles guide your content creation process? Identifying and aligning with your core values will not only help you stay authentic but also attract an audience that shares those same values. Whether it's environmental sustainability, personal development, or social justice, your core values shape your content and help differentiate you from others in your niche. Try to analyze your life and everything that makes you upset or happy. This will be the first and most efficient step toward defining your values.

Unveiling a unique voice: your voice is a combination of your personality, perspectives, and creative style. It's the way you communicate your message and connect with your audience. To define your unique voice, reflect on what makes you different. Are you humorous, authoritative, empathetic, or inspirational? Embrace your distinct voice and let it shine through your content, creating a recognizable and memorable self-brand identity.

Staying consistent: consistency is vital in personal branding. It ensures that your audience recognizes you across various platforms and reinforces your brand identity. From your logo, color schemes, typography, emojis, and GIFs to your content style and tone, always strive for consistency.

Being authentic: however, while consistency is important, authenticity should never be compromised. Be true to yourself and your values in every piece of content you create. Authenticity builds trust and helps you connect with your audience on a deeper level. Remember, at some point, everyone can feel the deception, so be true and just let people love you the way you are

The community of your viewers is as solid and loyal as stronger the connections between you and them. When your audience trusts you, they are more likely to engage with your content, share it with others, and view you as an authority in your niche. And having a strong personal brand is the number one way to go in this aspect.

Here are some of the most crucial moments of creating bonds between you and your audience and how personal branding affects them:

Share what's meaningful: personal stories, engaging in meaningful conversations, responding to comments and messages, and everything else that deepens the communications are effective ways to foster a sense of community and loyalty among your audience. It's that easy and still gets neglected too many times.

Differentiate yourself from competitors: self-branding allows you to showcase your unique personality, perspectives, and creative style. The key is to focus on what makes you distinct. That'll enable you to carve out your own niche and attract an audience that resonates with your brand.

Be an expert: to build credibility, it's important to showcase your expertise and establish yourself as an authority in your field. Share your knowledge, experiences, and insights with your audience. This can be done through in-depth articles, tutorials, case studies, or videos where you demonstrate your expertise. Be confident in your content and provide accurate information backed by reliable sources. By consistently showcasing your expertise, your audience will see you as a credible source of information.

Monitor and Respond: credibility extends beyond content creation to monitoring and responding to audience interactions. Regularly monitor comments, messages, and mentions and ensure timely & consistent responses. Engaging with your audience in a consistent and professional manner demonstrates your commitment and reliability, fostering trust and strengthening your brand image.

Evolve and adapt with time: remember, self-branding isn't a one-time task; it's an ongoing process that evolves with time. As a content creator, you must adapt to changing trends, audience preferences, and technological advancements. Continuously evaluating your self-brand and making necessary adjustments will ensure that you remain relevant and continue to engage your audience effectively. Your credibility relies on your attitude, so don't forget to keep up with the times, otherwise the Internet will quickly forget you.

Whether it's a website, blog, social media, streaming, or video-sharing platform, the audience wants to see the same person they saw the other day. Otherwise, they'll get confused, and the confusion in perception is the first thing to ruin any brand. The impact of self-branding starts only when and where the consistency starts.

So, to establish a strong personal brand, it is crucial to maintain consistency across all the platforms you're present on. Here are some aspects you should concentrate on when creating consistency:

Visual consistency: visual consistency plays a vital role in creating a cohesive creator identity. Develop a visual style guide that includes elements such as your logo, color palette, typography, and imagery (just like a company would do). Ensure that these elements are consistently used across all platforms. Use the same logo and variations of it, maintain a consistent color scheme that aligns with your personal brand, and select fonts that reflect your brand's personality. Additionally, use high-quality and relevant imagery that aligns with your overall brand aesthetic (colors, storyline, overall mood, etc.). By maintaining visual consistency, you create a recognizable and professional brand image, which creates real impact.

The tone of voice consistency: tone of voice is crucial for content creators. Determine the tone that best represents your personal brand, whether it's friendly, authoritative, conversational, or humorous. Use consistent language, writing & verbal style across all platforms to establish a coherent brand voice. The best result is when your audience is able to identify your content even without seeing your name or channel logo. Consistent tone and voice help create familiarity and build a connection with your audience.

Cross-promotion and integration: cross-promotion and integration across platforms help reinforce your brand presence and reach a wider audience. Promote your content consistently across all platforms, sharing links, snippets, or teasers to drive traffic and engagement. Integrate your social media handles, website links, stream highlights, and other relevant stuff across platforms to provide a seamless experience for your audience. By integrating your platforms and consistently promoting your content, you maximize your brand's visibility and engagement opportunities. In other words, always ensure your presence in as many relevant places as you can.

Self-branding is a powerful tool for content creators to establish a unique identity, build trust, and connect with their audience on a deeper level. By defining your personal brand, maintaining consistency, and leveraging your distinctiveness, you can stand out in the crowded content creation landscape. Moreover, a strong self-brand opens doors to collaboration, monetization, and long-term success. But remember, creating a consistent personal brand takes masses of time, energy, and dedication. It respects only grinders, so grind your way through as the award is more than worthy.

Have a good day, stay creative, and don't forget that if you're looking for the best platform for content creators to send/receive payments and donations, destream is your number 1 option. Our job at destream is to make sure that your payments, donations, and withdrawals are cost-efficient, fast-working, and hassle-free. You can check out the amazing functionality we have by visiting our website.

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The Power of Self-Branding for Content Creators

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The most powerful part of being a content creator is that you're able to reach a vast audience and make a significant impact by default. However, with millions of creators vying for attention, it's...

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Social networking uses internet-based social media platforms to connect with friends, family, or peers.

Some of the most popular social networking sites include Facebook, Instagram, TikTok, WhatsApp, and X.

Marketers use social networking to increase brand recognition and encourage brand loyalty.

Social media can help connect people with businesses for various needs.

There are disadvantages related to social media, including spreading misinformation, concerns posed by user anonymity, and the high cost of using and maintaining social network profiles.

Check on the Canvas online classroom:

https://canvas.instructure.com/courses/7691271/assignments/40954988?module_item_id=94391458

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Social networking is the use of internet-based social media platforms to make connections and share various media with friends, family, colleagues, or customers.

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Be S.M.A.R.T. in Devising Your Career Plan

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Be S.M.A.R.T. in Devising Your Career Plan

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Sketch Your Career Action Plan to Reach Your Goals:

Your Career Goals

Job Type

Title Job Name

Job Description

Position Salary/Location

Devise You Personal Career Plan

Research about job positions that may fulfill your professional personal goals. Find out the responsibilities that employers look to fill these positions and alternative opportunities that may be goos for you as well.

Learn more in your Canvas online classroom: https://canvas.instructure.com/courses/7691271/pages/b1-dot-1-3-career-planning?module_item_id=104981620

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The Importance of Soft Skills in Interviews

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The Importance of Soft Skills in Interviews

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What are Soft Skills?

Personal attributes that enable someone to interact effectively and harmoniously with other people.

https://www.eseibusinessschool.com/the-power-of-7-essential-soft-skills/

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When employers go through piles of resumes, it's fair to say that soft skills are not the first thing they look at. There's a reason for this - statements to the effect that "I am a great negotiator and exceptional at listening" are almost impossible to back up on paper.

However, these soft skills are increasingly being recognized as essential to employees with the potential to advance within the modern workplace. When you have two candidates with the same hard skills - master's degrees, certifications, and software expertise - it makes sense to prioritise those with better interpersonal skills.

Though candidates may stress these skills more and more in resumes, they can only be evidenced or proven in person, either through an interview or in practice.

The Evidence for the Value of Soft Skills

Here's just some of the evidence base for these often-overlooked skills:

A study by researchers at Harvard University, Boston College and Michigan Ross found that workers at a global clothing exporter who had received training in soft skills were 12% more productive than those who had not.

A LinkedIn survey (2019 Global Talent Trends) discovered that 92% of HR professionals considered soft skills as equally or more important than hard skills.

A McKinsey study found that 80% of C-suite executives considered soft skills a major priority.

Harvard Business Review ran a study of 5000 C-Suite level resumes from 2010-2016, in partnership with executive search firm Russell Reynolds. What they discovered was surprising - by 2016, candidates were no longer emphasizing financial or managerial skills. In fact, as HBR reports, "when companies today search for top leaders, especially new CEOs, they attribute less importance to those capabilities than they used to and instead prioritize one qualification above all others: strong social skills."

The reasons are not hard to discern. Where employers face a pool of potential candidates with equal and provable hard skills, why wouldn't they prefer those who would be better team players, communicators, decision-makers, and empathetic managers?

What Exactly are Soft Skills?

First of all, the name doesn't resonate with many talent managers, who prefer the term, Power Skills. That terminology at least recognizes the value inherent in these interpersonal and organizational abilities.

Here's a short list of the power skills that employers are looking for:

One immediately apparent factor is how difficult these qualities are to demonstrate in a resume. This is why interviewees often get asked hypothetical questions or queries requiring the candidate to tell a personal work anecdote.

Such questions might include:

"Tell us about a time you faced a workplace conflict, and how did you resolve it?"

"What do you think are the main attributes of a team player?"

"Explore a major problem you faced, and how you went about solving it."

These are open questions, requiring more than a yes or no response. They are often the questions that an employee dreads because the answers to such questions are rarely concrete or obvious. The employer is trying to dig deep into a candidate's interpersonal or problem-solving skills. These questions are inherently difficult to prepare for, yet vital.

Why are Soft Skills on the Rise?

The COVID-19 pandemic has accelerated the pace of change in hybrid and remote working, creating new challenges for businesses. Talking to Arabian Business , Jon Ede, regional director of Michael Page Middle East, said "leaders have needed to keep a keen eye on staff wellbeing, whilst ensuring that communication and collaboration evolve in line with a switch to blended ways of working."

With fewer face-to-face interactions, soft skills are stretched to breaking point, exacerbating the need to find truly excellent candidates who can manage remote teams, collaborate at a distance, effectively manage time, and problem-solve in a distributed workplace.

In recent years, there has been a growing literature on soft upskilling, together with training courses, books, online programs, and articles emphasizing its importance. It's now more acceptable to prioritize such abilities, whereas in the more brutal, less wellbeing-centred 20th century, options of "empathy" and "conflict resolution" may have seemed too fuzzy and soft, to take seriously.

How can Soft Skills be Improved?

If we accept the premise that these skills are vital in the 21st-century workplace, how can we ensure our employees exemplify them?

Firstly, workers can be encouraged to focus upon:

Listening, rather than reacting

Leading by example

Concentrating on strengthening relationships

Fostering collaboration over competition

Being open to feedback, and making changes

Volunteering for team leadership

Patiently working through conflict

Leaders and workers can strengthen their soft skills by taking an empathic approach to tasks, problems and conflicts. Rather like developing muscles through frequent use, soft skills must be practised, rather than learned by rote.

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The Importance of Soft Skills to Employers in the 21st Century

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When employers go through piles of resumes, it's fair to say that soft skills are not the first thing they look at. There's a reason for this - statements to the effect that "I am a great negotiator and exceptional at listening" are almost impossible to back up on paper.

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Most Common Questions:

1-Tell me about yourself

2- Why do you think we should hire you?

3-How do you deal with uncertainty?

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Still Life Photograph Composition in a Achromatic Scale

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Combining the Principles of Design to the Elements of Art help artists to create beautiful compositions.

Add Principles of Design to the Element of Art 'VALUE' in a monochrome composition of flowers.

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My about me page

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Look for sources of inspiration in partitioners on your niche.

Research on practitioners' websites: How do they brand themselves?

Review websites layout patterns Canvas Classroom

Find a home page layout sample to show how you'd like to brand yourself.

https://canvas.instructure.com/courses/7691271/pages/b1-dot-3-2-web-page-layout?module_item_id=105431787

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Color theory is the study of how colors work together and how they affect our emotions and perceptions. It's like a toolbox for artists, designers, and creators to help them choose the right colors for their projects. Color theory enables you to pick colors that go well together and convey the right mood or message in your work.

Learn more in the Canvas online classroom

https://canvas.instructure.com/courses/7691643/assignments/45115955

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Presenting a work-in progress for critiques

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This is a digital version of the assignment brief 'Career Progression'. Read it thoroughly, resolve the questions if they arise, make sure you understand the requirements of your work and the parameters to obtain a full grade upon submission on April 18th, 2024.

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Typographic Emphasis: Designing with type often calls for the use of typographic emphasis in order to call attention to an important word or phrase.

Learn more in the Canvas online classroom https://canvas.instructure.com/courses/7691643/assignments/45086803?module_item_id=105085898

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TypeTalk: Typographic Emphasis | CreativePro Network

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Designing with type often calls for the use of typographic emphasis in order to call attention to an important word or phrase. Whether it be for a headline, body text, or something in between, knowing how to create emphasis is an essential element in getting your point across, as well as creating an effective information

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Read and explain what are the 20 most common mistakes in User Experience UX

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Sometimes, advice on how not to do turns out to be the most practical, because simple guides and recommendations always leave room for wrong decisions. That's why we decided to share some examples of bad user experience with you.

So, let's not keep you waiting: here they are - the most stupid mistakes in creating UX, which even experienced webmasters often make.

#1 - Autoplay of audio/video

Needless to say, one of the most annoying things that can overtake website users is the instantaneous audio playback when opening a web page. In short, instead of forcing your website visitors to turn down the volume in a hurry, just provide a default mute with an option to turn it off.

#2 - Misuse of breaking news

Is COVID-19 making you feel bad? Our furniture will fix that. Our sushi delivery will fix that. Our phones will fix it. Similar, perhaps less literal, phrases can be found on almost every website whose administrators decided to add a little relevance to its textual content. Please don't do that. You shouldn't drag any world problems to your business niche if it's not connected with them.

#3 - Unstructured web forms

The forms below are quite simple. They may not confuse anyone (although such cases also happen), but the "aftertaste" after visiting websites with such forms won't be pleasant. Spend a few extra minutes to personalize your forms.

#4 - Long dropdowns

Have you ever tried to get to the needed item in a dropdown menu when it has to be scrolled? Believe us, this is not an easy task, especially for mobile users. Do not complicate their lives, this is not an easy thing, alas.

#5 - Violation of the three-click rule

Have you checked how many clicks a user needs to make on your website to complete the desired action? If for basic tasks this number exceeds three, something in your UX is definitely not right.

#6 - Сhecklists with a large number of options

Did you know that checklists were originally created so that the user could give a binary yes or no answer? This is not entirely true, there may be more options, but you definitely shouldn't abuse them.

#7 - Plenty of tooltips

Have you ever had tooltips clutter up important parts of the interface? We are sure that each of us has faced a similar situation. Indeed, if your interface requires such detailed explanations, perhaps it's a bad interface and needs to be made more intuitive?

#8 - Low discoverability

Are you sure that your users won't have to look for a needle in a haystack? We are talking about features that should be visible to the naked eye. Decide on the priority functionality and only then complete the less important interface elements.

#9 - Annoying color scheme

If color were so unimportant, there would be no Pantone Color Institute. In fact, people pay a lot of attention to color, and this rule applies to website color scheme as well. Therefore, instead of choosing something brighter, take an interest in what shades have the most beneficial effect on human perception.

#10 - Complex password requirements

Do you share secret Pentagon data on your website? Or maybe post conspiracy theories? If this is not so, why allow only people with outstanding memory to access its resources? Apparently, only they will be able to access their accounts on your website due to the high password requirements.

#11 - CAPTCHA overuse

We never understood why a CAPTCHA was required to enter an account on the marketplace because usually, robots have nothing to do there. If you want users to love your UX, don't put sand in the wheels when they try to load web pages.

#12 - Incorrect use of demo content

If your website is required to promote extra content on a paid basis, there is no need to embed offers to download demo content on every web page. This will quickly bother your visitors by having to constantly click 'X' to close the popup.

#13 - Lack of intuitiveness

Very often, the creative thinking of webmasters takes precedence over sanity. As a result, they create solutions, as in the example below. What to click, where to click? Let me move on to another website.

#14 - Specific jargon

You don't have to use buzzwords to be trendy. After all, how do you know who will be the next visitor to your website? Perhaps it will be a person far from your main target audience. Please don't forget about it. Speak clearly.

#15 - Empty space

Too little content? Come on, if even when the Internet is turned off, Google finds something to captivate users with (we all played with pixel Tirex), you should also have enough imagination to fill in empty spaces on such a web page.

#16 - Authorization issues

Authorization on the website is a reason to increase conversion rates. Why then complicate this procedure? Offer to test your login form with at least a couple of people to make sure it's not complicated.

#17 - Overuse in words

Finding a good copywriter is not an easy task. However, it's much more difficult to analyze later why users don't visit your website as often as you would like. Look for those who can write concisely and to the point, and you won't go wrong.

#18 - Unneeded messages

There is nothing worse than texting your boss that you want to quit, change your mind, hastily delete the message, and then try to explain what you wanted to write in it. We are talking about the example below. Many web solutions fall short of this approach. Unlike yours, if you follow our recommendations.

#19 - Lack o recommendations what to do

Consider that users are children who need clear instructions on what to do next and how to do it.

#20 - Load delay

Don't keep your users waiting. A few years ago, an acceptable download speed was equal to three seconds. Today this number is much less.

We hope that we have saved you from mistakes that make it difficult for your website visitors to interact with its interface. Therefore, now you are one step closer to creating the perfect user experience.

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Bad Bad UX: 20 Common Mistakes in User Experience

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Sometimes, advice on how not to do turns out to be the most practical, because simple guides and recommendations always leave room for wrong decisions. That's why we decided to share some examples of...

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A glimpse of what is to come.

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Every year, we have a line up of new design trends that not only look good, but also stick around and influence other designers to "steal" the trend. Love it or hate it, there are actually some design waves that are smart and functional. These functions could range from including more information in less space, to build more engagement with the users.

Let's have a look at some of these trends that are here to stay and are taking over the internet!

Bento boxes are a staple in Japan's culture of tiffins and lunch boxes. They are well known for storing food in a rather organised format and keeping things clean.

Image credits - Freepik

We'll never know who thought about this, however bento boxes are as great digitally on a screen as they are filled with food in a bag.

Bento is another design trend that started making waves on platforms like Dribbble and Behance for millions of designers to pick up on, however the concept of "modular" design started with dashboards for websites. This includes sales and finance dashboards like PayPal, analytics like Google Ads, and a bunch more.

Remember Windows phone and Lumia? Well, the UI they used was essentially early iterations of Bento designs. Later, Microsoft also implemented this concept to their Windows desktop start menu with Windows 8.

Windows 8 start menu

While being used by the industry all over, Bento designs blew up completely when Apple decided to first use a Bento grid. They initially used it on their iPhone landing pages, but soon expanded to Apple event slides and presentations.

Apple is widely known to start megatrends, and Bento was just one of these. Every designer and their uncle was using Bento for presentations, websites, product launches, and the list goes on.

The biggest difference between older bento-like designs and the new trend, is that each section of the grid signifies a unique space instead of being a part of a group.

Unlike a lot of other UI design trends, Bento is actually evolving to be more than just a pretty layout style. It has now evolved to include product demos, mixed with some other unique layouts, and even stylised with new visual design concepts.

Have a look at this:

The above example is from diagram.com, which uses bento grids to show real life examples of what its tool can do through an interactive experience. This makes the tool so much more appealing and tells the users what they should expect.

To help designers like us, there are some websites dedicated to Bento design inspiration from all over the web. One such website is bentogrids.com, that has a large collection of just Bento grids for UI and graphic design. Bless the creators of this website!

You've just woken up and picked up your phone to view "important emails" while going number two, and your entire feed is full of Apple's new Vision Pro. This was the exact morning of every tech and design enthusiast in the world on June 5th of 2023.

For the next few weeks, this was all the tech world could talk about, and every designer was trying to pick up spatial design skills. Apart from the design trend, various AR/VR startups came to the forefront and their tech was finally being spoken about. This gave a real boost to AR and VR, one that was truly needed.

With great tech, comes great design potential. From smartwatches to folding phones, designers have always come forward to show their true adaptability. Spatial design was no exception.

This comes with the launch of a popular designer focused tool called "Bezi". It's very close to design tools like Figma and Spline, but with the added 3rd dimension. Designers can get into spatial design, connect a working AR/VR headset, and create interactive spatial experiences.

A little glimpse of what Bezi allows us to create:

Demo from Bezi.com

A large contributor to better AR/VR experiences, is better UX. Deeply understanding the tech behind the pretty designs, using an actual VR headset, testing things out in spatial environments, will all be part of the job. There will definitely be a lot of new lessons and changes to our current understanding of UX as we go along. However, this is one of those skills you want to stack up right now, and possibly use in the future.

Apart from the large imagination and deep pockets of Apple, there are some less tech-savvy companies which bring a whole new experience to wearing glasses.

Even though Google's project "Google Glasses" never touched real big production, the sunglass company RayBan has entered the smart wearables race with their new Meta Wayfarer.

Image credits - RayBan

Don't let the normal RayBan design fool you; The in-built cameras and smart features allow you to store video/images and livestream to social media. This brings a new dimension to user experience and customer experience. Perhaps, a trend for the year 2025. Who knows!

A new trend is often born when a new skill becomes accessible to more people.

This was one mission that LottieFiles had. When I joined the company as an evangelist, I was already in awe of the easy animations we could add to any UI in any tool. Looking at the demand for lottie animations, they even launched a plugin for Figma that allows us to convert our Figma animations into an exportable lottie JSON file.

This eradicates the large learning curve of After Effects and similar softwares. Hence, more designers can animate quickly on their own.

You will also start to notice enticing interactions on every company's landing page nowadays. This is all thanks to the ever-growing need for differentiating experiences for website visitors, and a greater demand for storytelling as a tool to sell products/services.

Take the following landing page interaction for example:

With scroll animations in place, visitors will be engrossed in what you have to present to them. No-code tools like Webflow and Framer are forever innovating to bring such animation capabilities to designers without the hassle of writing long lines of code.

One would think the ride ends here. Animation may have peaked and there is nothing more to look forward to. Fortunately for us, people in tech are always looking for the next big thing. Also, due to a never ending slew of capable tools, everything you can imagine becomes possible.

One such possibility has been the new "animated button trend". A new UI style that brings in animation techniques to liven up a simple button. These changes range from a simple stroke animation around the button, to literal stars moving inside the button on mouse hover.

Such trends are often created by a domino effect. First one designer's social post gets popularity, and then other prominent designers follow.

Of lately, a lot of designers are talking about how the design world is shifting from flat design (like the one you see here on Medium), to more pseudo realistic visual styles. These include 3D graphics, depth effects, neuemorphism, skeuomorphism, etc.

Recently, we saw a ton of companies implement 3D as a core style. Even though it might not show up right now on web and app design, logos are being updated with this new trend.

Just a few good examples of the new 3D wave made by Chan Karunaratne

Much like the other design trends, a huge reason for people to implement these styles is an introduction of "easy-to-use" web based 3D tools like Spline and Vectary that make including 3D assets on web and app super easy. They also bring 3D assets to life using animations, with some of the shortest learning curves I've experienced.

It's crazy to me as to how a basic linear gradient and some shadows, can add depth and a 3rd dimension to your designs and assets.

Another company that has always driven design and trends is Airbnb. They are widely renowned from their simple yet effective app designs and interactions. In 2023, they announced an app update that would really bring some new, important features.

What did they do? They incorporated more than a dozen 3Dish visual elements, and their announcement video is almost all about 3D.

Isometric visuals, 3D characters and animations, and a slew of app interactions makes me want to watch on repeat. The transition from flat to 3D is truly slow and steady, which is why I believe this trend is here to stay.

Now, who started this trend is always going to be a mystery, but the demand for realistic and relatable designs, drives us to innovate for the user, and for our own selfish creative reasons of course.

Artificial intelligence is the most used and recognised word in tech in the past decade. While some designers take it as a threat to their career's future, most of us are using this tech to create the best designs faster.

Adobe Firefly being used for video manipulation

A set of design tools advertising themselves as "A.I. powered", are trying to implement Open A.I. APIs at various levels, and are also working on their own A.I. model. However, most of these A.I. features are simply gimmicks. Randomly designing UI, shuffling assets around, and even providing basic solutions to tough problems. These are just a few of the criticisms I have, which are backed by a lot of community members.

In the clutter of these gimmicks, there are a few heroes that come to save the day. One such hero is Relume, a definite fan favorite. This Webflow focused company, launched something called Relume A.I., a powerful wire-framing and site-mapping tool.

You put in a prompt, which is essentially your project description, and it spews out a complete and detailed site-map and a wire-frame as well. This wire-frame is full of relevant data and layouts that can be quickly copied over to Figma and Webflow.

Also, am I the only one who thinks Chat-GPT is ruining human creativity and building dependency?

Image by Josh Calabrese

Enough about visuals and UI designs. UX has evolved to say the least, and this is something that can be justified by what UX researchers and designers are focusing on. This means leaning the process down to make designs accessible and inclusive.

A ton of designers are dipping their toes into the lake of usability over visual design. This has brought simpler and actionable designs to the centre. Designers are sticking to what works, rather than reinventing the wheel, despite the changes to the industry in the past few years.

The above Google trends graph shows how accessible design has become a truly industrial requirement.

These accessibility techniques range from color contrast, readable fonts, recognisable action elements, all the way to shadowing differently-abled humans to bring accessibility focused features to the board.

Why is Accessibility In Demand?

Accessibility is also being pushed hard due to the current need to design for people of all ages and even physical limitations. Companies want to cash in on all different demographics and are also pushing for inclusivity at every aspect. As more and more people go digital, it is almost mandatory for a designer to focus on accessible design.

Courses and bootcamps sniffed the demand from miles away and are also preparing students to get into design with a good knowledge of accessible design.

Personalisation

Apart from Accessibility, personalisation is what is really keeping people locked into an app or website. You must have seen this little message on YouTube before -

You might also observe various apps experimenting with a new feature for a few days, and then pulling it back because users didn't appreciate it. This is a direct representation of how UX designers are taking the lead when it comes to the future of products and services.

If you liked the article, a quick *clap* would go a long way. Following me here on Medium will keep you up-to-date with my new articles and designs.

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From bento layouts to 3D designs, 2024 is going to take it to the next level. These UX/UI design trends for 2024 are going to transform your designs.

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'Introduction to Mass Communication' by Stanley Baran

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'Introduction to Mass Communication - Media Literacy and Culture' by Stanley Baran (11th Ed.)

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'Introduction to Mass Communication - Media Literacy and Culture' by Stanley Baran (11th Ed.)

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Download an electronic copy of this book from the WeChat Course group CMAD3

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CREATIVE DIRECTOR

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Florian Stumpe
Creative director

Florian Stumpe is a multidisciplinary art director and graphic designer based in Germany. Working with clients like Adidas, Visa and Google.

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The online portfolio of Florian Stumpe, a multidisciplinary art director and graphic designer based in Germany.

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