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can you go over 10% word like in GFI without mark reduction?

Yes, please refer to Unit Hand Book which does state you can go 10% under and over.

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I can't seem to access turnit it, which week is it located? Thank you :)

We do have Turnitin practice for this unit, we wanted you to try it for GFI, but you need to get use to not replying on it for all units.

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What could be said about a company's stock price, is this influenced by if they have had previous successful financial years?

If a stock price has increased, then the business is doing well, try and review this against the companies financials for the last three years and show how they corrolate.

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Is stockholder return YOY a relevant financial aspect to include, if so how do we know if it is a 'good' return or not.

Please refer back to the recording/PowerPoint of the financial lecture and seminar - we are asking you to review the past 3 years of your companies financials, how they increased or decreased Year On Year (YOY) for example in their revenue? If increased done well, if decreased not so well etc and explain why.

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Do we need to talk about pros and cons for the business structure?

No, but please refer to the assignment checklist, where we state what is required to write about the structure.

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are we allowed to use canva to create our assignment if its downloaded and submitted as a PDF

Yes you are able to use Canva and when you upload to the Moodle pages to submit your assigment it needs to be in PDF format. All assignment submissions no matter what format need to be uploaded as a PDF.

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can we write about the brands social media presence and accounts under KPI or is that under something else

Yes if relevant - e.g. if your brand has a large social media presence and that is the way they communicate with this customer and therefore, this is a Key Performance Indicator to the brand then yes, but if you are just staying they communicate to their customer via social media then no.

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Does every business on the list have information about their business structure? as I cant seem to find any information from credible sources about the business's structures from lululemon or sweaty betty. Should I consider choosing another business where I can find this information more easily? As I am cautious I will get to that part of the assignment and have no information on the business structure.

Yes, they do, you may need to read a number of articles to establish what the business structure is, but it is there for both Lululemon and Sweaty Betty.

Please at this late stage do not choose another brand, the information is there is you look for it. Lululemon have a whole section on their board of directors: Board of Directors | lululemon for Sweaty Betty - Sweaty Betty and Hush Puppies owner appoints chairman (drapersonline.com)

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Our corporate governance holds us to high standards.

The philosophy of sound corporate governance guides our board of directors, which sets high standards for the employees, officers, and directors of lululemon. While discharging their fiduciary duties and overseeing the management of our business, members of our board of directors strive to follow the guidelines and procedures below as may be modified from time to time.

'

Martha (Marti) Morfitt, Chair of the Board

Martha (Marti) Morfitt has been a member of our Board since December 2008 and the Chair of the Board since March 2022. She has served as a principal of River Rock Partners, Inc., a business and cultural transformation consulting firm since 2008. Ms. Morfitt served as the CEO of Airborne, Inc. from October 2009 to March 2012.

She served as the President and CEO of CNS, Inc. a manufacturer and marketer of consumer healthcare products, from 2001 through March 2007. From 1998 to 2001, she was Chief Operating Officer of CNS, Inc.

Ms. Morfitt currently serves on the board of directors of Graco, Inc., a fluid handling systems and components company, and Olaplex, a haircare company. She served on the Board of Mercer International, Inc., a forest products company, from 2017 to 2020, and Life Time Fitness, Inc., an operator of fitness and athletic centers from 2008 to 2015.

She received her HBA from the Richard Ivey School of Business at the University of Western Ontario, and an MBA from the Schulich School of Business at York University.

Independent Director

Chair of the Audit Committee

Member of the People, Culture and Compensation Committee

David Mussafer, Lead Director

David M. Mussafer is lead director of lululemon and has been a member of our board of directors since September 2014. Previously, Mr. Mussafer also served as a director of lululemon from 2005 until 2010.

Mr. Mussafer is Chairman and Managing Partner of Advent which he joined in 1990. Prior to Advent, Mr. Mussafer worked at Chemical Bank and Adler & Shaykin in New York. Mr. Mussafer has led or co-led more than 20 buyout investments at Advent across a range of industries.

Mr. Mussafer's current directorships also include Olaplex Inc. and Thrasio. Mr. Mussafer previously served as a director of First Watch Restaurants, Inc., Aimbridge and Serta Simmons Holdings LLC among others.

Mr. Mussafer holds a BSM, cum laude, from Tulane University and an MBA from the Wharton School of the University of Pennsylvania.

Independent Director

Chair of the Corporate Responsibility, Sustainability and Governance Committee

Calvin McDonald, Chief Executive Officer

Calvin McDonald is a growth-oriented leader with a proven track record helping large organizations scale, innovate, and elevate customer engagement in stores and across digital channels. Under his leadership, lululemon has delivered double-digit revenue growth annually, is on track to quadruple its international business from 2021 levels, and has accelerated initiatives to make 100% of lululemon products with sustainable materials by 2030.

Prior to joining lululemon in August 2018, Mr. McDonald served for five years as president and CEO of Sephora America's, a division of the LVMH group of luxury brands, during a period of double-digit growth. Earlier in his career, Calvin spent two years as President and CEO of Sears Canada and 17 years at Loblaw Companies Limited, the largest retailer in Canada.

He earned his MBA from the University of Toronto and Bachelor of Science degree from the University of Western Ontario. Born and raised in Canada, Mr. McDonald is an endurance athlete who frequently competes in ironman distance triathlons and marathons. He and his wife enjoy spending time with their four children.

Mr. McDonald serves on the Board of Directors of lululemon and The Walt Disney Company.

Michael Casey, Director

Michael Casey has been a member of our Board since October 2007. He retired from Starbucks Corporation in October 2007, where he had served as Senior Vice President and CFO from August 1995 to September 1997, Executive Vice President, CFO and Chief Administrative Officer from September 1997 to October 2007. Subsequent to retirement, he served as a Senior Advisor to Starbucks Corporation from October 2007 to May 2008 and from November 2008 to January of 2015.

Prior to joining Starbucks, Mr. Casey was Executive Vice President and CFO for Family Restaurant, Inc. and President and CEO of EI Torito Restaurants, Inc. He was also a member of the board of directors of The NASDAQ OMX Group, Inc from January 2001 to May 2012. Mr. Casey graduated from Harvard College with an A.B. degree in Economics and Harvard Business School with an MBA degree.

Independent Director

Member of the Audit Committee

Member of the People, Culture and Compensation Committee

Shane Grant has been a member of our Board since November 2023. He currently serves as Group Deputy CEO, CEO Americas and EVP Dairy, Plant-Based and Global Sales at Danone. In his role, Mr. Grant is responsible for leading the Danone businesses across North America and Latin America, as well as Danone's largest global category in Dairy and Plant-Based and global Customer and Commercial Leadership.

Mr. Grant joined Danone in May 2020 as EVP and CEO of Danone North America. Under his leadership, Danone North America re-established a winning growth strategy, developed and executed new portfolio, category, customer, capability, and culture initiatives that accelerated market-winning, profitable growth in the largest operating unit of Danone.

Previously, Mr. Grant spent nearly 20 years with The Coca-Cola Company, where he held global and operating leadership roles in category, commercial, and general management. Before joining The Coca-Cola Company, he held customer, supply chain, and brand management positions at Unilever. Mr. Grant holds Business and Arts degrees from the University of Auckland and serves on the Boards of the US Food Industry Association (FMI), the Consumer Brands Association, and American Beverage Association. He is also a Member of World 50.

Independent Director

Member of the Audit Committee

Isabel Mahe has been a member of our Board of Directors since November 2022. She currently serves as Vice President and Managing Director of Greater China at Apple Inc., where she provides leadership and coordination across Apple's China-based team. In this position, she has played a key role in developing new China-specific features for Apple products, enabling the company to connect customers with innovative products and technology solutions.

Ms. Mahe joined Apple in 2008 as Vice President of Wireless Technologies and oversaw the development of cellular, Wi-Fi, Bluetooth, NFC, location and motion technologies for products across the business. Prior to Apple, she served as Vice President of Wireless Software Engineering at Palm and held key managerial positions at other technology-focused organizations.

Ms. Mahe has served on the Board of Directors for Starbucks since 2019 and was named to Fortune's 50 Most Powerful Women list in 2021 and 2022. She received a Bachelor of Applied Science and a Masters of Engineering from Simon Fraser University in British Columbia, Canada and an MBA from the University of California, Berkeley.

Independent Director

Member of the Corporate Responsibility, Sustainability and Governance Committee

Member of the People, Culture and Compensation Committee

Kathryn Henry, Director

Kathryn Henry joined our Board of Directors in January of 2016. Ms. Henry is Co-Founder and Advisor of LightBrite. From 2015 to 2022, she has served as a strategic consultant for retail and technology companies, in addition to venture capital, investment and consulting firms seeking executive level guidance. Ms. Henry previously served as Chief Information Officer, Logistics & Distribution at lululemon athletica inc. from 2010 to 2014 where she oversaw all global information and technology operations for the company.

Prior to joining lululemon in 2010, Ms. Henry worked at Gap, Inc., where she served as Vice President and Chief Information Officer of International IT and Gap North America and was responsible for the systems support of key international growth initiatives. Previously, she was Vice President of Dockers Business Divestiture and Vice President of Global IT Strategy & Development at Levi Strauss & Co.

Ms. Henry was selected as a Global CIO Top 25 Breakaway Leader in 2013 and was a member of the National Retail Federation CIO council during her tenure with lululemon.

Alison Loehnis, Director

Alison Loehnis joined our board of directors in January 2022. Ms. Loehnis is ad-interim CEO and President of Luxury and Fashion for YOOX NET-APORTER, responsible for the NET-A-PORTER, THE OUTNET and MR PORTER brands. Since joining NET-A-PORTER in 2007, she has been pivotal in driving revenue and establishing global market leadership through the launch of new businesses, entering markets in Asia and the Middle East, the introduction of new categories and through securing major commercial partnerships.

Ms. Loehnis' prior roles include business, creative and marketing positions at Saatchi & Saatchi, Hachette Filipacchi, The Walt Disney Company and LVMH. She is a founder patron of the British Fashion Council, a founding ambassador of The Prince's Trust Women Supporting Women, a founding member of the CFDA Fashion Fund and serves on the Business Advisory Council of the V&A. Ms. Loehnis received a BA in History of Art from Brown University.

Jon McNeill has been a member of our Board of Directors since April 2016. Since January 2020, Mr. McNeill has served as Chief Executive Officer of DVx Ventures. Mr. McNeill served as Chief Operating Officer at Lyft Inc. from March 2018 to July 2019. From September 2015 to February 2018, he served as President, Global Sales, Delivery and Service of Tesla Motors, Inc., overseeing customer-facing operations.

Prior to joining Tesla Motors, Inc., he was the CEO of Enservio, Inc., a software company, from 2006 until 2015, and founder of multiple technology and retail companies including TruMotion, Sterling, First Notice Systems, and Trek Bicycle Stores, Inc.

Mr. McNeill began his career at Bain & Company. He is a graduate of Northwestern University.

Independent Director

Member of the Corporate Responsibility, Sustainability and Governance Committee

Emily White has been a member of our Board of Directors since 2011. She spent the last two decades helping build and operate some of technology's most notable companies including Google, Facebook, Instagram and Snap. Currently, Emily is President of Anthos Capital, a Los Angeles-based investment firm.

Prior to joining Snap, Emily held several leadership roles at Facebook Inc., a social networking company, from 2010 to 2013 including Director of Local Business Operations, Director of Mobile Business Operations and Head of Business Operations at Instagram. From 2001 to 2010, Ms. White worked at Google where she ran North American Online Sales and Operations, Asia Pacific & Latin America business and the Emerging Business channel.

Emily is also a board member and advisor to Graco Inc. and is on the board of directors for Northern Start Investment Corp IV, Olaplex, Railsbank, and Guayaki. She has also served on the boards of the National Center for Women in I.T., a non-profit coalition working to increase the participation of girls and women in computing and technology, X-Prize, a non-profit focused on creating breakthroughs that pull the future forward.

She received a BA in Art History from Vanderbilt University.

Independent Director

Chair of the People, Culture and Compensation Committee

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The philosophy of sound corporate governance guides our Board of Directors, who set high standards for the employees, officers and directors of lululemon.

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are citations for paraphrasing the same as direct quotes (eg. Williams, 2023, para. 3) or is the paragraph number not required for paraphrasing?

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are citations for paraphrasing the same as direct quotes (eg. Williams, 2023, para. 3) or is the paragraph number not required for paraphrasing?

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Yes for citings (in work referencing). Please refere to the MMU Cite Them Right guide - which Sarah Webb from our Library went through with you all.

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For the KPI section, if our brand is private what would we do with the financial side of the KPI's due to there not being any financials to show the objective being reached?

There is financials for all retailers - it is the law even when private. Review the lecture when we discussed financials, it states there to try Government House.

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If a source does not include a publish date or author can you still use it? if so how do you in text reference it?

It will depend on the source - is it being accessed via the MMU Library database? Sometimes there are exceptions to this rule - but yes instead of the author you put the soure e.g. Drapers (nodate).

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If you are unsure how to upload your assignment, please refer to the GFI lecture from week 10 which Noelle and the team presented. This sets out how to upload your assignment.

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When referencing a source from Statista, do you cite the source it has come from (eg. Kantar) or Statista?

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When referencing a source from Statista, do you cite the source it has come from (eg. Kantar) or Statista?

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If Kantar is the author then yes, but if not the author then no just Statista.

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if i do my assigment on word, but put my Swot in a table on word does that count to the word count?

does the swot also have to be as detailed as the rest of the assignment or is it bullet points of things we have discovered while doing research?

You SWOT in a table or not in a table is still counted in the word count. Bullet Points, but Bullet Points with some details. Refer to examples we have shown you in the seminars.

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Do we do a separate SWOT, and cover topics such as USP, KPIs, sales and business structures separately or is the whole assignment a SWOT?

All of this is detailed in the assignment check list which can be found on the unit Moodle area - under week 4.

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When a source has multiple authors do you cite all the authors' names, or just the name of the organisation?

The Authors - but please refer to the Cite them Right Library area where it states how many authors you cite etc. Also on Thursday in our lecture the library representative will be joining us to run through referencing as well.

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Can we include diagrams/infographics within our SWOT? Initially we were told not to and not to provide too much detail, but now it is included in the word count so can we include some?

Yes you can include withint the SWOT

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No you can utilise 1/2/3 or 4 pages to do your SWOT on it is up to you

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If the SWOT is not done in a table then will it count towards the word count ? Also is it better to write the SWOT inside a table or just in paragraphs?

Yes it will count, so if it is in a table or S on one page, W on another etc it will not matter.

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Where do I look to find information on company's structure. I have Sweaty Betty and can't find much info.

There are articles on the database you have signed up for and also take a look at their company website too.

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Would Companies House count as an online database for financial reports? And when citing them, do we put that in brackets e.g (Companies House, 2023) or we do write the actual name of the retailer we're doing?

Yes it would. The reference could be Companies House, 2023.

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What counts as a 'credible source'?

Everything on the reading list and journal articles.

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do the references need to be in alphabetical order?

Yes please.