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How can we make healthy food accessible to working woman?

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How can we make healthy food accessible to gym goers?

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main groups: Elderly, young adult, gymmers, student

Problems: Maintain body shape / staying healthy / risk-free / wants to have a longer life / trying to lose weight / trying to gain weight

Challenges: Too distracted / tempted to keep eating / always go off plan / difficult to meet the diet plan

Their current solutions (not mentioned): eating light snacks to counter eating temptation / drinking water / kept watching his diet all the time

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Main Groups:
People who go to the gym, Students, working adults
Challenges:
Inaccessibility, Insufficient funds/ High cost of food, Insufficient time to prepare meals, Unsure of what plan to follow, Appetite problems
Goals:
For aesthetics, Health reasons, Easy and quick meals

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Eugine, 21
Problem: wants to achieve calorie deficit - maintain regime for gym and eats a lot of protein
Challenge: tiring to keep counting calories and watching food intake
Goal: To look good

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Gain Weight - prepare for national service

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Gain Weight - prepare for national service

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Ben, 18
Problem: gain weight
Challenge: Monetary concerns. Needs to spend more money on food which can get pricey for students
Goal: To build muscle mass to bulk for aesthetics

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Zack, 25
Problem: Wants to gain weight healthily to bulk
Challenge: Cannot find an appropriate amount of protein, carbs and healthy fats in meals
Goal: Wants to bulk healthily

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Orange: Clement
Blue: Zelin
Green: Carrie
Purple: Hakim
Red: Joy

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Joshua, 22
Problem: Does not have time to prepare his own food
Challenges: Gyms often but as he is schooling, he does not have enough time in the morning to prepare meals according to his diet plan.
Goal: Wants to find accessible or ready-made protein rich food / protein shakes

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Jamie, 34
Problem: Needs to lose weight as it is taking a toll on her health
Challenge: Overweight and has difficulty exercising
Goal: Wants to find a reasonable diet to lose some weight before trying to exercise

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Wants to lose weight - Lose fats gain muscle

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Wants to lose weight - Lose fats gain muscle

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Helecia, 19
Problem: Follows a workout plan to gain muscle mass but does not know what to diet plan to accompany it.
Challenge: Unsure of what she should and should not eat
Goal: Wants to reduce body fat percentage

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Name: Ivan, 34
Problem: Losing Weight
Challenges:  Need to drink when socializing, and sometimes will drink red wine pair with snacks in the dead of night. Although, he goes to the gym three times a week but still unable to loss weight due to the food the need to eat during socializing.

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Ashley, 24
Problem: Wants to gain weight for health reasons
Challenge: Wants to stick to a diet plan but small appetite does not permit her to eat much
Goal: Wants to achieve a healthy bmi

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Maintain Weight - wants to gain muscle mass

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Maintain Weight - wants to gain muscle mass

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Noah, 20
Problem: Wants to eat more so he can turn it into muscle mass
Challenge: Finds it difficult to bulk up with small appetite
Goal: Wants to look buff

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Trying to lose weight - Not sticking to the plan

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Trying to lose weight - Not sticking to the plan

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Rachelle, 19
Problem: wants to lose weight
Challenges: Has difficulty sticking to the plan as healthier options are sometimes inaccessible
Goal: Lose weight for aesthetic reasons

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Name: Ling Yu, 18
Problems: Suffering from malnutrition
Challenges:  Often skip meals, he is not getting enough calories to fuel their bodies. Get sick easily, and takes a while to recover from the illness.

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Name: Oliver, 28
Problems: Obesity
Challenges: Whenever he feel stressed or not having enough sleep will tend to overeat the next day. Throughout the years overeating has been a habit for him to released stress.
Solution: Getting support from family members to released stress and keep track of daily intake to not overeat.

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Name: Jing Yi, 22
Problems: Overweight - slow metabolism
Challenges: She drinks soft drink daily, likes to stay up late to watch dramas, and is suffering from severe hair loss. Often gets up in a trance every day, and is prone to sleepiness during the day. Skip meals in the day and enjoy to eat greasy and spicy food at night.

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To have a risk-free health for the remaining of the life - prone to sickness 

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To have a risk-free health for the remaining of the life - prone to sickness 

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mr ang - mid 50s
problem: wants to have the rest of his life with a risk-free health
challenges: wants to die peacefully and have difficulty doing so

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Aunty chong - mid 60s
Problem: dont want to die early/ wants to have a longer and meaningful life
challenges: difficulty accessing to eat healthily that meets her requirement for her health

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Main Groups: Students/Pregnant lady
Problems: No time/ No money/ too costly/Slow monopolism/ lazy
Current solution: Try to eat lesser/ try to eat healthier/ no solution used

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Main Group: Students, Working Adult, Gymmers
Problem: Temptation and lack of sources.
Challenges: Picky of food such as vegetables, do not have enough time for healthy diet, do not have enough sources due to surroundings.
Their current solution: Eating lesser fast food, Drinking more water

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Main groups: People with chronic diseases / Body Builders / People with stressful/busy lifestyle
Problems: Diet issues- require more consumption of certain nutrients/vitamins. No self-control - Binge eating/starving
Current solutions: Having protein shakes(body builders), consulting a dietician, eating whatever is convenient

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Trying to maintain weight - High metabolism

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Trying to maintain weight - High metabolism

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Aden, 20
Problem: Loses weight easily
Challenge: Hasa to eat a lot to ensure he doesn't look too skinny
Goal: To find food that can give him the right calorie intake without compromsising his health and weight.

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Gymming as a hobby - wants faster access to food (nutritions and proteins)

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Gymming as a hobby - wants faster access to food (nutritions and proteins)

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Danial - 19
problem: Going to the gym as a hobby to maintain shape and body
challenges: wants a faster and easier access to food like nutritions and proteins so that he doesnt have to rely on expenisve products like protein shake to give energy

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Mainting nutrition intake for body shape - difficulty accessing proper nutrients

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Mainting nutrition intake for body shape - difficulty accessing proper nutrients

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Yuanzheng - 20
Problem: wants to maintain shape in the gym
challenges: lack of proper nutrients in take which greatly affects the body shape

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Lose weight - Has been bulking and wishes to cut down

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Lose weight - Has been bulking and wishes to cut down

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Easter, 23
Problem: Has been used to bulking and cannot cope with sudden change of diet
Goal: lose weight while maintaining muscle mass

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Spencer, 22
Problem: Find it hard to consume sufficient proteins to gain muscle mass
Goal: To gain a toned body and muscles from going to the gym - he needs to have the dietary needs in order to obtain dream body

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Trying to maintain the body shape and health - tempted to eat all the time

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Trying to maintain the body shape and health - tempted to eat all the time

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Sister - mid 30s
Problem: has to keep in shape as a mum
challenges: has no strict diet plan and can easily lose focus of what the main goal of her healthy plan

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Trying to stay healthy - Too much temptation to eat all the time

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Trying to stay healthy - Too much temptation to eat all the time

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Aunty mimi mid 60s
Problem: getting old so want to stay healthy
Challenges: Too distracted and tempted to eat all the times
Solution: eat small or drink just water all the time.

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Trying to lost weight - Finding alternate food product and diet

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Trying to lost weight - Finding alternate food product and diet

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Daniel
Problem: Cannot keep up with the dietry plan so he went off and eat unhealthily.
challenges: No motivation to eat healthily all the time

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John, 38
Goal: Wants to incorporate a healthy diet to improve his current state.
Problems: Usually orders takeout(mostly fast food), due to his busy schedule.

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Trying to Gain weight - high metabolism rate and a gym enthusiast 

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Trying to Gain weight - high metabolism rate and a gym enthusiast 

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Ryan (NS)
Problem: Trying to gain weight
Challenges: High Metabolism rate and and can only eat high proteins and low carbs which are only beneficial for muscle exercise. No time to make his own food so he eats cooked food from restaurants and family, thus not knowing the details of the food.

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Joey, 22
Goal: Lose 10 kg healthily
Why: Hates how she looks like now, gained weight from binge eating after a breakup
Problems: No self-control, she will eat when every she feels slightly hungry or eat whatever she craves even if it is unhealthy
Solution: try to eat healthier alternatives but is not satisfied
Motivation: Wants to get a healthier and skinnier body that she used to have

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Maintain weight - weight fluctuates easily

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Maintain weight - weight fluctuates easily

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Grace, 17
Forgets to eat sometimes due to busy schedule, loses weight

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Trying to lose weight- Feel that healthy food does not help in losing weight as he fails all the time

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Trying to lose weight- Feel that healthy food does not help in losing weight as he fails all the time

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Mio(Working adult)
Problem: Losing weight
Challenge: Feel that eating clean is not effective, no money
Healthy food is not effective and costly

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Gain weight - has lost much weight due to sickness

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Gain weight - has lost much weight due to sickness

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Tricia, 19
Wants to go back to her old body state when she was healthy. She has lost 15kg as she was ill and has to be hospitalized for 2 months.

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Alex, 35
Recently found out that he has high cholesterol levels and an unhealthy level of fat percentage in his body. Wants to diet to improve his health condition.
Problem: Busy lifestyle, just eats whatever is convinient.

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Maintain Weight - undergoing stress due to work

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Maintain Weight - undergoing stress due to work

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Jasline, 33
Problem: She tends to binge eat when she is stressed.
Goal: To not gain weight due to the stress, by having indulging on healthier options

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Daniel, 40
Problems: Enjoys eating foods that contains-dairy products
Goal: To have a diet that helps him improve his medical condition

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Name: Bryan, 19
Problem: Maintaining current weight
Challenges: He used to be thin, ever since Covid started he
had gain weight of 15kg and currently is planning to maintain weight. Having problem maintaining, loves to eat drunk food every four times a week.

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Name: Jun Wei, 23
Problem: Gain Weight - body builder
Challenges: Start lifting 3 months ago, had a 6 months plan to gain weight and build muscle by eating healthily. He feel that the school campus have very less healthy food options.

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Name: Mandeli, 31
Problem: Lose weight
Challenges: Have to work and take care of her child, do not have time for herself to lose weight. During her free time she lack of the motivation to start the diet plan as she is exhausted
In the process of healthy diet but lack of motivation to start.

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Name: Xuan , 23
Problems: Gain weight-underweight
Challenges: Although she is picky of food, (only eat chicken meat) loves to eat supper and is often eat more than others
but is still having trouble gaining weight. Have a naturally low BMI due to physical characteristics that run in their family.

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Name: Sarah, 21
Problem: Losing weight
Challenges: She enjoy eating fast food and is picky about veggies. Have tried to control and plan for a healthier diet but give up after as she has no willpower to continue.

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Trying to lose weight - have no time to cook as she need to take care of child.

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Trying to lose weight - have no time to cook as she need to take care of child.

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Grace(Working Adult)
Problem: Losing weight
Challenge: Gain weight as she was always sitting down in the office. No time to cook after work as need take care of child
She only have time to cook food on weekends

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Trying to lose weight-recently gave birth

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Trying to lose weight-recently gave birth

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Sunmi(working adult)
problem: gaining weight
Challenge: healthy food does not provide enough nutrition
last attempt: Right after she gave birth to her child she want to gain back the weight she lost healthily.

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Trying to lose Weight- dislike healthy food as it is plain

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Trying to lose Weight- dislike healthy food as it is plain

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Cui Na (student)
Problem: Trying to lose weight
Challenge: Dislike healthy food
Last attempt was 2 weeks ago where she failed as she doesn't like healthy food

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Trying to Lose Weight- lazy to cook his own food and no time

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Trying to Lose Weight- lazy to cook his own food and no time

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Jia Jun(Student)
Problem: Losing weight
Challenge: Very lazy, no time
Last time attempted: He tried to do it daily by exercising and eating clean. Unable to achieve it as he got social group to attend to and they are not like eating clean when they go out.
Not a fan of cooking his own food as he feel that it is a hassle

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Maintaining Weight- Keeping her weight in check

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Maintaining Weight- Keeping her weight in check

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Jamie(Working adult)
Problem: maintaining her weight
Challenge: Irregular work schedule
She do regular exercise like muey thai and running. Does not have time to cook her own food due to work.
Motivation: she motivate herself by going to paid classes. Then tries to eat healthy by eating lesser and more vegetables

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Trying to Gain Weight- High metabolism which caused it hard to gain weight

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Trying to Gain Weight- High metabolism which caused it hard to gain weight

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Russell(Student)
Problem: Trying to gain weight
Challenges: Slow metabolism
Gain weight through unhealthy ways
Find healthy food to be ineffective in gaining weight

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Trying to Lose Weight- No time to cook her own food and not able to cook her food

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Trying to Lose Weight- No time to cook her own food and not able to cook her food

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Erica(Student)
Problem: Losing weight
Challenge: No Time
Lose weight to stay healthy and look pretty

Healthy food are not nice
Social circle doesn't eat healthy