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Project Aims:

Alex came up with the initial concept for the event which was a underground garage night with artists from across the UK. He felt as a UK garage fan that Brighton didn't have enough events, especially smaller independent ones that were tailored for him and his friends. I agreed with Alex's assessments as a life long Brighton resident and new fan of garage. I had also noticed smaller events were becoming less frequent in general especially in the electronic music space. We felt as a team it was a great idea to try and fill those gaps and bring some garage back to Brighton in a smaller, more personal setting. We also wanted to create an all inclusive enviroment for bass music lovers of all ilk's to bring back past our debut event.

We also felt as a cohort the percentage of Waterbear events targeted to and put on by rock/live music students far outweighed the events dedicated to electronic music students i.e students who engage more with, hip hop, drum and bass, garage etc. We felt as a cohort the representation at the venue needed to be upped and felt the event management lectures were a good opportunity to start working towards that. It was also a great opportunity for our course to be able to showcase our talents in a live capacity but also to showcase the course itself for any prospective students. We believe it to be of massive importance to large sways of potential EMB students as djing or having your music played at clubs/venues is hugely important in the electronic music scene and we think to be able to show that environment is available to future students is really important. Its equally important to live musicians as well, but again, we felt they had been fairly represented and future students won’t need further enticement as there’s already a myriad of events to point them towards. Even things like the videos playing at HQ in the waiting area were predominantly live bands/artists, only a very small section is covering our cohort and we felt having more events and footage from events  put on by electronic music students will help show what the course is about and entice other prospective EMB students to Waterbear.

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Arthur: Project Manager

A Project Manager is responsible for the planning, execution and completion of a project. The project manager is in charge of the entire project and handles everything involved, such as the project scope, managing the project team, as well as the resources assigned to the project.

Octavian: Budgeting

Event budgeting deals with costing, managerial decision-making, pricing of events and shows, maintaining proper records of individual events and running the whole business

Harry: Marketing

Event marketing describes the process of developing a exhibit, display, or presentation to promote a product, service, cause, or organization.

Alex: Artist Liaison

Artist Liaisons handle the artist management for the event. Coordinating the artists' transport, accommodation, and managing them while they're on site, always making sure they have the correct information and updating them if there are any changes.

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I took our project aims and elaborated on them further to create our pitch for use of the venue.

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https://padlet.com/udgsound33/mh0t18ifh5ejdr0z

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This budgeting sheet is setup for not just this event but for all future UDG events. it covers all elements included in the setup of our night and is easily updated.

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UDG Sound Budget Sheet 2022 - SotU_1 (1)

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I made this risk assessment to be easily updated for future events as well as be functional for our current needs.

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vi) Post Event Analysis and critical commentary

I believe our event was an overarching success which far exceeded my personal expectations. I was probably the most nervous participant in the group (at least outwardly) and was absolutely dreading the event itself. But I absolutely needn’t have worried as we managed to get many “punters” through the door who all seemed to have a great time. The acts were fantastic and brought so much energy to their sets and all of the organisers (including myself) had a good night. This process has spiked an interest in organising more events in and outside of the Waterbear-sphere and I have learnt to have more confidence in my decision making and communication skills.

I think everyone worked well together on our team. We all stuck to our roles well and had very clear, open, and honest communication throughout. We achieved this by enabling, validating, and hearing out each other’s thoughts and ideas during the process of constructing our event and were democratic in our final decisions based on those thoughts and ideas.

My role within this event was project manager. The role mostly involved organising everyone on the team I.e. making sure we were on track and all completing our individual tasks on time. I was also in charge of communication with Waterbear. I wrote (with guidance from the rest of the group) our initial proposal to Waterbear to use the Venue. I then had ongoing dialogue with them after being granted use of the venue to secure dates and times that suited us. We were initially offered 5pm-11pm which absolutely did not fit our needs or the needs of an electronic music night and so we appealed and managed to get a time that suited us better (6pm-1pm). I then had further dialogue to pay for the venue hire and to secure all the equipment and setup required for our night. On the night of the event I spent large sways of the night organising the front desk and communicating with the staff at the venue on how we wanted the night to go. For example I spoke to the security team early on and told them that I would keep an eye out for anything involving the green room which allowed them to concentrate on the front doors. I spoke to Izzy on the front desk and told her the pricing for the tickets on the door and got the card machine set up for her. I also spoke to Louis on sound and stage management and told him how we wanted the stage to be laid out (moving the decks further forward). I spoke to the bar staff and made them aware who was putting on the event in case they needed to ask us anything. I then made sure the artists felt comfortable and were enjoying themselves. I felt I completed my role as project manager effectively and felt my communication skills came in useful for the group as a whole.

I can only think of a few draw backs overall. We didn’t have any female acts included in the event and thus had less female representation in the venue overall. I think this can be changed next time by curating a more diverse line-up hopefully also including more LGBTQ+ acts, different ethnicities, as well as more female representation. The idea is to create an all-inclusive space through a shared love of bass heavy music. It is important anyone who wants to attend is fairly represented in our thoughts and the event's themselves. The other draw back is that we were allocated a Tuesday by Waterbear. Electronic music events are not as attended on weekdays as they are on weekends, especially at the times allocated to us (6pm-1am). In the same breath, it was useful to learn we could draw a crowd on a rainy Tuesday and would have likely filled it out on a weekend. It gives us all confidence we made the right decisions and that we will succeed at putting on a weekend event. I have already made contact with Waterbear venue staff and we have agreed that next time we will be given a weekend slot.

Overall, I really enjoyed the experience and cant wait to put on our next event!