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Latin music made its first appearance in the United States of America during the early 1900s and, it is till around now in 2023. In the thirties Rhumba, a Cuban-styled ballroom dance became very popular with it being a very socially centered dance. This all became popular when Cuban and Puerto Rican musicians began performing in New York City. These musicians blended traditional Latin rhythms with jazz, creating Latin Jazz. These sounds and culture were embraced by audiences and musicians, unfolding many Latin genres such as salsa, merengue, bachata, rhumba, and tango.

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In the last two decades of the 19th century, the dance known as the tango emerges out of the immigrant culture of Argentina's dockside slums. The tango fuses New World, African, and European dance styles and is accompanied first by violin and harp and later by an accordion.
More importantly, the dance has migrated to France, England, and North America, where popular dances of all sorts are now the craze. The European version smooths off tango's rough edges -- dancers wear evening dress and patent leather shoes, and while the steps are simplified, their sensual quality diminishes only a little. In pre-20s America, some women dance the tango wearing special bumpers on their dresses to prevent intimate contact with their partners' bodies.

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In the ’50s, the fiery mambo and sinuous cha- cha reigned supreme. Based on traditional Cuban music, these styles blossomed in the hands of electrifying bandleaders such as Pérez Prado, Tito Puente, Tito Rodríguez and Machito.
After multiple attempted insurrections in 1959 Fidel Castro became Cuba's leader, the July 26 Movement (Fidel Castro's political party) abandoned its original nationalist stance and became the Communist Party in October 1965.
This angered the United States, which had provided key support to the revolutionaries before Batista's fall. Cuba became a microcosm of Cold War politics in the 1960s, experiencing alliances with the Soviet Union, as well as trade embargoes and punitive military actions by the United States.

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In the late ’60s, U.S.- based Afro Caribbean musicians fused dance structures from Cuba with a Puerto Rican sensibility and the influence of American jazz, funk and R&B. The result was an edgy new genre that took over the world. Salsa made stars of Johnny Pacheco, Rubén Blades, Celia Cruz, Willie Colón, Eddie Palmieri and mega-orchestra Fania All Stars.

More than 500,000 Cuban immigrants settled in Miami after the revolution. As Miami's Cuban expatriate community grew, and the area around Calle Ocho became the iconic Calle Ocho, Little Havana's cultural roots were also established. Cubans brought with them their cuisine, community, Catholicism and, most important for this discussion, music and dance.
The Cuban diaspora in Miami had a profound impact on music and dance. The fusion of Cuban rhythms with American influences gave rise to genres such as salsa, mambo, cha-cha-chá, and Afro-Cuban jazz, which became popular and an integral part of the Miami music scene.

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Heading into the ‘70s, the influence of the Beatles, the Rolling Stones and Bob Dylan motivated a generation of young Latinos to pick up electric guitars and compose rock anthems. El Chicano formed in Los Angeles. Later came Argentina’s Soda Stereo and Mexico’s Caifanes.

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With the influx of Dominican immigrants in New York City, two notoriously sensuous formats gained prominence: the merengue, with syncopated brass riffs at a blistering speed, and the smoldering bachata, based on bongo beats and spidery guitar lines. In the ’90s, singer-songwriter Juan Luis Guerra infused both with poetry and verve.

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The European migrants who arrived in Texas—after escaping the Mexican revolution—brought with them the ancestral sounds of the accordion, the polkas, and waltzes. In the decades that followed, these sounds would mix organically with the influence of mariachi, corridos, cumbia and jazz, and the emergence of rock'n'roll. The formidable Lydia Mendoza, a trailblazer in the genre, was followed by stars such as Flaco Jiménez, La Mafia, and Intocable. In the 90's, the charismatic Selena fused Texan aesthetics and a pop sensibility to become the lead representative of the genre before being murdered at the age of 23.

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Mexican music is rich in nuance and passion. Employing the mysticism of violins and traditional mariachi trumpets, ranchera songs narrate the stories of embittered loves and patriotic devotion. Flagged by extraordinary bands such as Los Tigres del Norte and Los Tucanes de Tijuana, norteña music favors the accordion as its main protagonist, with edgy bass sounds and lush harmonious vocals. Originally from the state of Sinaloa, but now popular throughout Mexico and the United States, band music is epic and grandiose, with lavish orchestras that include clarinets, tubas, and syncopated percussion.

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At the turn of the millennium, a generation of bilingual pop stars brought Latin music into the American mainstream. Puerto Rico’s Ricky Martin, Spain’s Enrique Iglesias (son of Julio) and Colombia’s Shakira switch seamlessly from Spanish to English, creating a hybrid of pan-Latin rhythms with a pop aesthetic.

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With the establishment of the Latin Recording Academy (LARAS) and the subsequent Latin Grammy Awards in the 1990s and early 2000s, genre diversity began to be highlighted. Additionally, the Recording Industry Association of America (RIAA) also introduced the “Los Premios de Oro y Platino” to certify sales of Latin music. Billboard also recognized the popularity of Latin music when the Billboard charts were divided into Latin pop, Regional Mexican, and Tropical, with a fourth subcategory that includes reggaeton and hip-hop introduced in the mid-2000s.
Latin music has grown from strength to strength, and its growing popularity shows how the music industry is becoming increasingly global. Technology has empowered artists to collaborate with other artists based on the other side of the globe, and enabled music fans to discover artists they might not otherwise have discovered. The popularity of Latin music has been a long time coming, but one thing is sure, “poco a poco se llega lejos.”

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Latin music in the USA had its origins with immigrants, mainly those of Cuban origin, who immigrated due to the change in politics in their country, when Fidel Castro turned Cuba into a communist country. Later, other immigrants of Mexican origin influenced Tejano music, Puerto Ricans and Dominicans with salsa and merengue. Through the years, Latin music has been positioning itself, causing social, political and economic changes in the USA.

Bloomberg:

"Daddy Yankee 2022 Puerto Rican rapper has performed 86 shows, grossing more than $140 million. Along the way, he made more money than all but seven acts, including concert mainstays such as Garth Brooks, the Rolling Stones and Lady Gaga." "While Daddy Yankee recorded the first reggaeton hit to cross over outside of the Spanish-speaking world, Bad Bunny has now set a new, higher bar. The 28-year-old sold more than two million tickets, and his tour is on pace to gross more than $430 million – a new record." Music genres have influenced Latin music to go far, this goes with Latin pop having bilingual songs, and Tejano music having connections with the rhythm of German music.

HYPEBOT

"Social media, especially TikTok, has been an extremely useful medium for emerging Latin music artists. With more music audiences spending time on social media during the Covid-19 lockdowns, artist discovery reached an all-time high, enabling emerging artists to showcase their music and build fan communities that they are now leveraging". Social media has a big impact of Latin music, its helped it growth world wide. Not everyone speaks spanish, but many non spanish spekers listen to our music for it rythem.

In recent years, the influence of social networks and music platforms (Facebook, Youtube, Spotify, Instagram, And Tiktok) have helped to increase the success of Latin music. Artists like Bad Bunny, Daddy Yankee, Shakira and Los Trigres del Norte have influenced the culture and economy of the USA.