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I decided to stick to cooler colour range as it is quite a serious topic and I do not want to glamourise this topic more than it already is by the media. In doing this I hope it also enables the audience to understand how detrimental an eating disorder can be to your health.

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For my font I wanted to encapsulate the seriousness of the topic and make a bold statement. After browsing through Google fonts I selected Poppin SemiBold 600 as it makes my point clear and evident.

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The target audience may have experienced similar situations currently or in the past  around comparing themselves to others in the media.

I want to ensure the audience that they are not alone and that it completely normal to compare themselves to people in the media. In addition to this I want different forms of media understand and realise the harmful effects that the 'perfect body' can have on a young person's self confidence.

I will need to create content that the audience will be able to relate to and hopefully get through to the media that glamourising having the ideal body can have severe impacts. Furthermore, I will do this through displaying these harmful effects in a realistic manner.

The colours I have chosen will show the media how damaging it can be to uphold the body that is so widely publicised throughout the media.

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This advertisement encapsulates the negative side effects that the media can have on adolescents and how it can alter their self image.

The film starts with a variation of people from different races, ages, sizes and genders watching influencers and celebrities in the media. This is done through forms such as magazines, social media and television. After they finish viewing these people they start comparing themselves to these people that are often idolised in the media. This is done by looking at themselves in the mirror, weighing themselves ect. Once this fades out the text reads "don't fit the standard, stand out".

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By using a mind map I was able to specify what I wanted to focus on in relation to eating disorders. I was able to achieve this by breaking down my main topic, eating disorders, into different subtopics and expanded my ideas from there. I was able to refine my topic to the glamorization of eating disorders in the media and the effects it can have on adolescents.

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Eating disorders in adolescence mind map

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Eating disorders in adolescence mind map

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1.    The impact that fast fashion has on outworkers/homeworkers.

2.    How eating disorders have been normalised in the media (cocaine Kate)

3.    How intergenerational trauma still affects people in the Aboriginal community today

4.    How mental health disorders have been glamorized in the media.

5.    The impact fast fashion has on the environment. Eg. textile dyes

6.    The different ways people end up in slave labour/human trafficking situations.

7.    How slave labour/human trafficking companies are able to prevent being caught by the AFP.

8.    How fast fashion has evolved over the past couple of years.

9.    The negative impacts social media can have on a developing person.

10. How domestic violence rates escalated during the covid-19 pandemic.

11. How the covid-19 pandemic has negatively impacted society

12. How the covid-19 pandemic positively impacted the environment.

13. How the new trend of thrifting clothes has negatively impacted individuals who are financially struggling.

14. How conformity can contribute to toxic habits such as drug use and eating disorders

15. The impact covid-19 had on the Asian community.

16. How deforestation contributes to climate change

17. The negative impact the education system can have on students’ mental health.

18. How social norms have developed over the years.

19.  How a support animal can be beneficial in schools

20.  How a child’s upbringing can change their personality in the future (Freud)

21.  How cultural appropriation is normalised during Halloween.

22. How stereotypes can be harmful to people in minority groups

23. How hook up culture has evolved over the past decade.

24. The stigmas around mental health especially in ethnic groups

25. How ed (eating disorder) depictions in the media have become unrealistic (plus size people can also have eds such as anorexia)

26. The impacts Roe v Wade can have on an individual.

27. How abortions are health care and can help save an individual
28.    How lesbian relationships can be sexualised by men.

29.    How Australian attitudes can negatively impact foreigners.
30.    How influencers can negatively impact young girls.
31.    Ageism: the new racism?

32.    The fairness of labour laws

33.    Political polarization

34.    Racism in modern society’s healthcare

35.    Fat-shaming in the corporate world

36.    Recovering addicts and social injustice

37.    Child pornography

38.    Making vaccinations mandatory

39.    Online education impact on obesity
40.Accessibility of healthcare in mobile clinics

41. Social development in developing countries.

42. Is overpopulation a threat?

43. How social networks impact friendship

44. Age restriction on Instagram

45. Social media effect on dependency

46. Business Facebook accounts and digital ethics

47. Cancel culture and mental health.

48. Restricting children from social media

49. Freedom of speech on Twitter

50. High cost of medical procedures

51. Obesity in developed countries

52. Hospices: should they be free?

53. Why HIV in seniors remains unrecognized.

54. Pro-life movement origins

55. The social acceptance of autism

56. Effect of malnourishment on children’s psyche

57. Impact of fad diets

58. Discrimination against older adults

59. Acceptability of homeopathic treatment for children

60. The scarcity of and state of available healthcare facilities in rural areas
61. The impact period poverty has on women in third world countries
62. How most women with endometriosis don't know they have as there isn't enough education around it in the media
63. Jackets that can turn into tote bags
64. Shoes that can make you run as fast as a car
65. A makeup stamp that put on a full face of makeup with one stamp
66. A brain charger that charges your brain when you're tired
67. A homework pill that teaches all the information you need to know about a certain topic as soon as you take it
68. A camera that has the same visual effects of a disposable camera but is sustainable
69. A bra that works like Mary Poppins bag
70. A watch that activates a forcefield if the person is in danger
71. A jacket with wings to fly to your destination
72. A perfume that changes it scent on different people to best compliment the individual
73. A computer that you can grab images from inside the screen (eg. you can put your hand in the screen and pull out the item that was shown on the screen like a bag)
74. An alcoholic drink that can turn to water if you get too intoxicated
75. A pot plant that flashes when you need to water your plants
76. Paint that you can peel off of a canvas
77. A phone that never needs charging
78. Glasses that produce subtitles above someone's head in your language for tourists
79. A program that can make you clothes from your drawings
80. A ice cream that keeps your body temperature the same when you eat it

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I am aiming to focus on both the style shown in this advertisement as well as the message being portrayed throughout. Not only is this advertisement also based around social media but this advertisement is also aimed at the same target audience. This video was able to accurately portray the impact that social media can have on girls from a young age.

Dove US 2021, Dove | Reverse Selfie | Have #TheSelfieTalk, video, YouTube, viewed 20 March 2023,
<https://www.youtube.com/watch?v=z2T-Rh838GA>

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Reverse Selfie: Social Media's Impact on Girls' Self-Esteem | Dove

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Attention - I aim to grab my targeted audiences attention by creating a scene that many teenagers are able to relate to. I will do this by using a variation of different people comparing themselves to different people displayed in the media such as celebrities and how it impacts their self image.

Interest - I am going to create a relatable situation that many people in my age bracket have experienced. This will hopefully be quite confronting and realistic and will be able to capture my target audience.

Desire - As I am aiming to create relatable content in my promotional video I am hoping that this will draw in my target audience as it will trigger feelings of sympathy and understanding for the people in the video.

Action - After watching my video my aim is to get my target audience to understand the impacts the media can have on children, adolescents and even themselves. I hope this will educate my audience on the negative impacts the media can have and why it is important to include diversity in the media.

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Some challenges that I may face while making my promotional website and video is that the content may be too triggering for people. As eating disorders are common in modern day society I have to be mindful about the kind of content I include. Even though I would like to make my video confrontational I still need to be mindful about how it might make an individual with disordered eating feel.

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I have always been really passionate about the topic of eating disorders as I have struggled with an eating disorder over the years as well as many of my friends. Throughout the years I have seen and heard many comments around weight and have seen the impacts it is has had on girls my age. I aim to accurately portray the impact that the media can have on an individual and how easily it can skew someones self image.

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The benefits I hope to come out of my promotional video is that women especially young girls will start to realise that beauty standards such as Bella Hadid are an unrealistic goal to aim for. In addition to this, I hope I encourage the modelling industry as well as media in general to normalise different shapes and sizes of bodies instead of having a fixed standard.

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For my promotional video I will need to do some research around some ways media have encouraged eating disorder. Although the media glamourise eating disorders through the standard body type used throughout the marketing industry media also promote disordered eating in multiple other ways.
An example of this is advertising fad diets, meal supplements and so on.

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Some possible solutions to my possible challenges seen in the black hat box is that I can include a trigger warning at the start of my video. This will ensure that the audience will understand what kind of content they are about to see and are welcome to exist the video if they feel it might be too triggering.

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The end result is to spread awareness around the disordered eating and the impact it may have on an individual. This will hopefully encourage brands, influencers and celebrities to create a more body inclusive space for people with different body shapes and sizes.

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This advertisement was able to perfectly capture the reality of body dysmorphia which is something that I am aiming to achieve throughout. As body dysmorphia and eating disorders typically go hand in hand with each other I thought this was a very smart advertisement which shows how it can skew an individual's body image. For my promotional video I am aiming for the content to be quite confrontational and raw to reinforce that disordered eating is not something to be glamorised.

mizzalaneous 2007, eating disorder ad, video, YouTube, viewed 20 March 2023,
<https://www.youtube.com/watch?v=XtcV_3lLrF0>

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Throughout my website and promotional video I am aiming to focus on the same message seen in this advertisement. In the first couple of scenes you can see the young girl cutting out images of models who are quite slim. This reinforces the idea that disordered eating has been normalised in the media in order to achieve the stereotypical 'perfect body'.

The Hall of Advertising 2006, Anorexia Awareness - Scarytale, video, YouTube, viewed 20 March 2023,
<https://www.youtube.com/watch?v=Ae_yx6mW47U>

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Anorexia Awareness - Scarytale (2006, UK)

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Pinterest, 2010, Image of 1960s supermodel Twiggy, Pinterest, viewed 10 March 2023

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Standards of beauty through the decades 

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Standards of beauty through the decades 

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<https://www.pinterest.com.au/pin/316026098854702066/>

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Pouwels, JL et al 2020, The effect of social media on well-being differs from adolescent to adolescent, Scientific Reports, viewed 10 March 2023,
<https://www.nature.com/articles/s41598-020-67727-7>

This website delves into both the benefits and the disadvantages social media can have on the well-being of an adolescent. This source was beneficial as I was able to get an unbiased view on the impacts of social media in modern day society on adolescents through various studies that were conducted. This study aimed to discover if an an increase or decrease in social media use is associated to an increase or decrease in well-being. This study determined that there was a small negative connection between using social media and life satisfaction as well increased depressive symptoms.

Houge, Mills, 2019, The effects of active social media engagement with peers on body image in young women, Science Direct, viewed 11 March 2023,

<https://www.sciencedirect.com/science/article/pii/S174014451730517X>

Throughout this website Science Direct conducted an experimental study to examine if social media increases body image concerns. This study included 118 female undergraduate students and these women were randomly allocated one of the two experimental conditions. After this experiment was conducted researchers were able to come to the conclusion that social media can increase body image concerns in young women. In addition to this, researchers discovered that social media creates an urge for thinness and increases body dissatisfaction among young adult women. These studies have also proven that women are more likely to use social media to view others’ photos and compare themselves with others. On the other hand, men are more likely to use social media to find and communicate with friends.

Blythe, B 2022, Twiggy: Supermodel of the 60s, Hub Pages, viewed 20 March 2023,

<https://discover.hubpages.com/entertainment/twiggy-supermodel-of-the-1960s>

This website goes through Twiggy and how young girls like the author at the time to fit into this new style. This era was almost the beginning of this disordered eating culture. As seen throughout this author was changing almost every aspect about her appearance in order to look like Twiggy. Although this website is written through a positive lens, it shows the influence celebrities have on young influential women and what they will do in order to fit into a certain style.

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Pinterest, 2018, Image of Kate Moss in a Corrine Day photoshoot, Pinterest, viewed 10 March 2023

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Representation of unrealistic body image(glamorisation of eating disorders/drug use)

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Representation of unrealistic body image(glamorisation of eating disorders/drug use)

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<https://pin.it/2XlBkzu>

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The message that I wish to promote throughout my website and promotional video is that eating disorders have been normalised throughout the media creating harmful effects on society specifically adolescence.

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My chosen audience include: Young adults, aged 15-20 who regularly use social media. This audience may have/had an eating disorder, know someone who has an eating disorder or may have various insecurities about their physical appearance due to social media content.

I aim to grab their attention through various aesthetic images of the ‘ideal’ body type as well as images of beauty standards over the decades in multiple countries. I will follow these images up with the impacts an eating disorder can have on an individual trying to keep up with these societal standards.

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How eating disorders have been normalised in the media (cocaine Kate)

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Overall, I am pretty excited for this assignment as I know I will be able to focus on a topic that I am interested in and passionate about which will hopefully make it quite enjoyable. I haven’t done anything like this before so hopefully I can learn some new skills that I will be able to apply to other assignments later in the year. I am already pretty set on a topic which is making it quite hard to think of another 80 topics for my list.