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Millie Blackmore

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Cast list:

Arthur....... Harry Woolfenden.     James...... George Moran.

Lucy...... Sophie Alford.             Isabella...... Amber Blackshaw.

Natalia...... Robyn Moss.           Deborah...... Amy Proll.

Stephany....... Amelia Meldrum.     Bea....... Mya Stevens.

Megan...... Elsie Gordon.                 Emma....... Millie Hope.

Ensemble:

Ghosts/Townspeople......

Archie Parkins, Dolly Wicks, George Jones, Henry Ewan, Jessie Pearson, Lola Mason, Mollie Summers, Niamh Monaghan, Persephone French, Teddy Wels, Taz Paterson, Ell Burton, Lily Kenny, Amy Moore, Cassidy Jones, Hetta Peck.

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With thanks to:
Creative Team

Story created by Elfyn Jones and UAL L3 Extended Diploma Musical Theatre students

Script, score and arrangements written by Elfyn Jones

Musical Accompaniment Elfyn Jones

Producer, Director, Musical Director Katy Baker

Costume Chrissie Boyd with

Set and Props Design Mike Reddaway with

Publicity and Marketing Ben Smith with

Lighting Design Rachael

Sound Design Elfyn Jones

Lighting Operator

Sound Operator

Deputy Stage Manager

Stage Manager

Follow Spot Operator

With thanks to

Exeter College Faculty of Media and Performing Arts, Northcott Theatre, Barnfield Theatre, Marvellous Eventures, Theatre Alibi, Adrian Chaplin,

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Friday 28th April
- setting up Sandymouth in the theatre with food at each “station” with the character giving it out to people

the contest - guessing the amount of sweets that are in Robyn’s jar in the ice cream shop (closest to the amount)
1st place prize - 2 complementary tickets
2nd place prize - 1 complementary ticket
3rd place prize - 50% discounted ticket

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wordsearch idea 3

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Wordsearch idea 2

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Pt2 directors note:
From a directors point of view, working with Elfyn is always a joy, and it has been a huge adventure to work with first and second year Musical Theatre students who bought into the vision of the project from the outset. There has been a buzz of excitement in the rehearsal room that I hope you will feel in the performance, generated from a genuine feeling of ownership, inquisitiveness, exploration, risk taking and pride in the work they have made.

Clarity and truth has been our company motto for the project. We hope that the positive messages of hope, reconciliation, friendship, rejuvenation and the endless opportunities for positive change in our society are the truths you take away from the residents of Sandymouth and the ghosts of the Lillie May.

Katy Baker

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A Note from the Director

Musical Theatre composer Stephen Sondheim had a list of rules that he used when creating new work.....God is in the detail, content dictates form, less is more and all these in the service of clarity and truth. Choosing a show for our students to work on as part of their Final Major Project, is, in truth a huge challenge! Our priority is to choose something that allows all our students the opportunity to achieve the best possible grade for their work, but at the same time is challenging, relevant and manageable in a tight time frame within the context of an educational establishment. This year, we have been delighted to work with composer Elfyn Jones, to overcome the problem of which Musical to choose by creating a brand new show. Elfyn is familiar to our faculty and students as he has been our accompanist for many of our past performances and assessments. He has been working alongside our Extended Diploma students since October, creating the world of Sandymouth and it’s inhabitants, both living and spectral! The students have been in the unique position of being able to contribute to the creation of their characters and to have music written specifically for them. It has been amazing opportunity to work alongside the writer to answer questions and develop plot, themes and material.

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Draft:

Welcome to sandymouth, a picture postcard perfect seaside town for summer every year. Except it isn’t anymore and with winter starting, people are questioning how they are going to survive. Sandymouth isn’t what it used to be, the once fun and homely seaside shops now seem like a death sentence. Sandymouth is now one of the most unprofitable towns in Devon with residents left desperately relying on tourists who never seem to come. Much like the income, the sense of community in Sandymouth is also almost nonexistent. Meet Deborah, Lucy, James, Arthur, Emma, Bea, Megan, Natalia, Isabella and Stephanie all unsatisfied Sandymouth residents in search of something. What happens when the locals ,who were perhaps hit the hardest by sandymouths rotten luck, are lured onto a mysterious boat? With the threat of death hanging over their heads evermore prominently now, they must work together with some unlikely friends to get off the Boat before it is too late.

Amy Moore

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Wordsearch idea 1

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this layout as it’s clear to read - with seconds years head shots next to them??

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Millie Hope

character: Emma Rigby

destination next year: University of Falmouth, on their musical theatre course

what have you learnt on this course?

-By being on this course, Millie has learnt that not everything will come easy to you and it’s important that you continue to work hard in order to achieve your greatest. She also knows how crucial it is to spread kindness and positive energy to everyone around her, as she’ll never know who she’ll bump into in the future.

what advice would you give to someone joining the Muscial Theatre course next year?

-Millie is certain that anyone can excel on this course with hard work and determination. You just need to believe in your own ability to grow as a person, and a performer.

what is something you’re proud of accomplishing, outside of college, due to being on this course?

-Millie is most proud of successfully making it through all of her drama school auditions and getting into university, as it made all of her hard work on the course worth it.

She also performed in Her Majesty’s Theatre in London!

Robyn Moss

character: Natalia Cash

destination next year: London Studio Centre

what have you learnt on this course?

-By being on the course, Robyn has been able to experience how a professional working space feels, which has taught her valuable skills that she can take into her future careers and opportunities.

what advice would you give to somebody joining the course next year?

-Robyn believes that it is crucial that you keep up with work and tasks that have been set, regularly, as it is harder to catch up if you fall behind. This will also prepare you for working professionally after college, as deadlines are important.

what is something you’re proud of accomplishing, outside of college, due to being on this course?

-Robyn is most proud of becoming a production assistant at a local dance company, as she has managed to bring back a tap group in order for them to perform all over the south west. This creates great opportunities for them, as well as Robyn, and this really presents success due to being on the musical theatre course.

Amber Blackshaw

character: Isabella Parkway

destination next year: University of Chichester, Musical Theatre Performance

what have you learnt on this course?

-By being on this course, Amber has learnt a range of new techniques within all disciplines, as well as the ability to be resilient in not only the course, but in outside auditions too.

what advice would you give to someone’s wanting to join he course next year?

-A piece of advice Amber would like to share is the significance of putting yourself first. You should always do what’s best for you and think about what makes you stand out above others.

what is something you’re proud of accomplishing, outside of college, due to being on this course?

-Amber is most proud of her growing confidence, helping her to audition for parts she wouldn’t think she would go for. This has given her the opportunity to be apart of multiple shows, including Matilda Jr, The Show Must Go On, and Sleeping Beauty.

And if that wasn’t enough to impress you, she can even do the moonwalk in pointe shoes!

Elsie Gordon

character: Megan Miller

destination next year: London South Bank University

what have you learnt on this course?

-Elsie has learnt how much opportunity a single script can give you in order to bring a character to life, by using a range of techniques.

what advice would you give someone joining the course next year?

-Elsie’s top advice to you is to not be afraid of making mistakes! Everyone will make mistakes, but you will always benefit from them, so it’s important to challenge yourself to achieve your best. She also believes it’s important to be kind to everyone around you, as you will enjoy the course so much more if you support them and know you can rely on one another.

what is something you’re proud of accomplishing, outside of college, due to being on this course?

-Elsie is most proud of her auditions. She loves getting the chance to create work that she is proud of and showing it to a range of people, all across the country.

Mya Stevens

character: Bea Johnstone

destination next year: planning to take a gap year, in order to gain more experience to audition for drama schools the flowing year.

what have you learnt on this course?

-By being on this course, Mya has learnt the importance of working as a collective group to create a performance, and all the different individual skills that are needed to bring it all together.

what advice would you give to someone joining the course next year?

-Mya also believes that the most important advice is to keep up with work set regularly. She knows it can be difficult at times but even a small paragraph each rehearsal or a start to a task will get you in the swing of it. Perhaps get yourself into a good routine so you don’t fall behind.

what is something you’re proud of accomplishing, outside of college, due to being on this course?

-Mya is most proud of getting an amazing job, outside of college, as part of an event company. This allows her to do what she loves - performing - even more!

Mya particularly loves playing guitar. Perhaps this reflects onto her character in the show, so make sure to take in all the details!

Amy Proll

character: Deborah Williams

destination next year: Plymouth University, studying Musical Theatre

what have you learnt on this course?

-By being on this course, Amy has learnt that anyone creates their best work when they’re willing to take risks. You need to remember that everyone is in the same boat, so don’t be afraid to make yourself look a bit silly, if it means you’ll do well.

what advice would you give someone joining the course next year?

-Amy’s advice for anyone would be to just smile! Always be yourself, apart from when you’re acting of course, and take risks whenever it is possible in order to exceed.

what is something you’re proud of accomplishing, outside of college, due to being on this course?

-Amy is most proud of being a part of her theatre group, Centre Stage, who won the All England Dance competition with first and second place medals last year. She believes that the performance skills she has learnt and mastered on this college course have really helped her to achieve this.

Amelia Meldrum

character: Stephanie Hodge

destination next year: planning to take a gap year, in order to start working and gain more experience before going off to university.

what have you learnt on this course?

-By being on this course, Amelia has learnt the importance of taking risks and pushing herself as much as possible, in order to create her best work.

what advice would you give to someone joining the course next year?

-Amelia's advice, like many others, would be to ensure you're always keeping up to date with the theory work that is set. This will get you into good habits for future careers and prevent any last minute stress overwhelming you. She also believes it is just as important to be completely confident in everything you do, on and off the stage!

what is something you're proud of accomplishing, outside of college, due to being on this course?

-Amelia is most proud of performing with companies in her local area , due to the confidence, knowledge and experience she has gained from the course.

Sophie Alford

character: Lucy Spiller

destination next year: UCW or taking a gap year in order to gain more experience.

what have you learnt on this course?

-Sophie has learnt to have confidence in herself over the time period of the course, and how to work and collaborate as a professional company.

what advice would you give to someone joining the course next year?

-The advice that Sophie would give somebody joining the course would be to take risks! This is important during rehearsals and performances, and it's the main way to help you improve.

what is something you're proud of accomplishing, outside of college, due to being on this course?

-Sophie is most proud of having been given the opportunity to perform in a professional company, with industry professionals, at the Exeter Northcott Theatre.

Harry Woolfenden

character: Arthur Pane

destination next year: Chichester University

what have you learnt on this course?

Harry has learnt a plethora of things, including techniques for dance, singing and acting. But by being on the course, he has also had the chance to realise where his strengths lie and discover the things he really enjoys performing.

what advice would you give someone joining the course next year?

Harry believes that sometimes it can feel a bit overwhelming or you may not feel motivated, but you just need to power through and keep with it. It might surprise you with how much fun you have along the way!

what is something you’re proud of accomplishing, outside of college, due to being on this course?

Harry is most proud of having been able to gain connections and work in the industry with professionals.

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a different idea for the programme musical numbers

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we could put a lot in the programme for example we could include a map in the programme of Sandymouth and include information that is harder to show on stage. Like we could include like information about our twinned town, but we could play around with the design and make that page look almost like on of those information signs that are flat.

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this is just iconic

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sephe - we could host contests on the social media platforms once a fortnight or so, to encourage people to stay engaged with the account and get them excited leading up to the show.
- to enter they just have to put their email in and share the event around, so we are able to gain a wider audience that are interested in watching.
- gleam.io is apparently a good site for hosting contests and giving out prizes
- prizes could either be discounted tickets or a free program when they watch
(percentage discounts rather than actual price cause it seems like more lol)

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https://exeternorthcott.co.uk/events/exeter-college-boat/

- We could post this in all the captions of out posts, maybe in our account bios

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Exeter College - BOAT - Exeter Northcott Theatre

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Book tickets for Exeter College - BOAT at the Exeter Northcott Theatre today!

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https://www.initlive.com/blog/how-to-promote-events-on-instagram

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Successful event marketing starts with finding out how to reach your target audience. What channel do they spend the most time on, and what are they looking at when they are there?

For most event coordinators, the best place to reach their target audience is Instagram. With an estimated 1 billion active Instagram users every month , chances are you will capture an expansive audience there so long as you invest time in developing outstanding posts.

So that you can take full advantage of the opportunity, the experts here at InitLive have put together several tactics for building out your Instagram event promotion, broken down into a helpful timeline. This article will help you find and attract attendees to your event through Instagram using creative marketing strategies that will ensure your event stands out from the crowd.

Here is a quick list of what will be covered in this article:

Instagram Event Promotion Before Your Event

Take the opportunity to make your event stand out from your competitors by investing in a well-crafted brand and marketing strategy. What makes your event unique, and what kind can your attendees expect to have? Before you begin marketing your event on Instagram or any other channel, you want to ensure you have a clear understanding of how you want to position your brand.

Once you have your branding and marketing strategy solidified, it is time to promote your event on Instagram.

Create a trendy hashtag.

Yes, hashtags still matter on Instagram, and finding a unique and catchy branded hashtag for your event is no easy task. Create a #hashtag that is specific to your event and specific to the volunteers-using these two types of hashtags before the event can do wonders in creating a buzz! Use them for every post related to the event so that people can click it and see the collection of related posts.

If you've never come up with your own hashtags, don't stress. With a little creativity, you can come up with one that's unique and stands out to attendees. Here are a couple of tips for creating an event hashtag for your Instagram event promotion:

The more unpopulated, the better. You don't want to use a hashtag that is already overpopulated. Not only will your content get lost, but your brand may become associated with unsavory posts from other sources.

Make it short and easy to remember. It can be as simple as using your event name and the year. Whatever you decide on, it should be easy for your attendee to remember so they can easily recall and use your event hashtag in their posts.

Share eye-catching imagery.

Instagram is a visual social media platform that makes investing in high-quality promotional photography an absolute must for promoting your event. Your Instagram post imagery should portray your event's brand and the experience attendees should expect to have if they attend your upcoming event. This is all about standing out and getting people excited about your event, so make sure your imagery achieves those goals.

Build suspense for the event.

Leading up to your event, it is important to build excitement and anticipation to entice people to buy tickets early. Build excitement through your Instagram event promotion by posting teasers about your event line-up, contests, and ticket deals. The goal of these posts should be to create a buzz in online communities and start creating a fear of missing out to further increase your ticket sales.

Here are a few teaser post ideas to get you started:

Post about your entertainment and speaker lineup. When you book a headliner act, use that as an opportunity to post a sneak preview of your lineup.

Do a lineup countdown. Generate excitement by creating a series of posts counting down until you announce your event talent lineup.

Host contests and giveaways to boost engagement.

Leverage your followers on Instagram to make the algorithms work in your favor. There is no better way to do this than through Instagram contests and giveaways. Plan a number of enticing giveaways and contests to run leading up to your event to create more engagement on Instagram that ultimately helps further market your event and sell more tickets.

As you begin planning your contests, it is important to create rules linked to each of your contest or giveaway posts. This will ensure that your contests are watertight to avoid any issues.

There are so many ways to organize contests or giveaways on Instagram. Here are some potential actions your followers can take in order to enter to win:

Like and share your post.

Make a related post with your event hashtag.

Tag friends in a post or comment on one of your posts.

Follow your Instagram account.

Tag your account in a story.

Include the RSVP link on your profile.

Make sure to include your event's RSVP link or ticket purchasing link in your accounts profile information and post descriptions. These links are vitally important to your bottom line and offer you the opportunity to capture contact information and future market your events through other channels, such as through email , direct mail, or other social media platforms. All the information captured through these links will provide you with insight into how close you are to meeting your goal and what additional steps or investments might be required to do so.

Get volunteers involved.

Volunteers are perfect for boosting visibility for your events online! Get them fully involved by having their daily duties include promoting your event on Instagram. Give each volunteer a target number of photos and share the photos with the specific event hashtag. Be sure to use your volunteer management tool to send reminders and provide them with a checklist that details what NOT to forget in their posts.

Instagram Event Promotion During Your Event

Social media has become an integral part of an attendee's event experience. For many people, part of the joy of attending an event is documenting and sharing that experience on Instagram. Carry that idea over to promoting all the amazing performances, vendors, and activities during your event through your Instagram account. Sharing content can keep your attendees informed on what amazing activities they can participate in and ensure they have an outstanding experience. Plus, they may feel compelled to share your outstanding posts share with their followers and friends too.

Make use of Instagram Stories.

There is no better way to promote what is going on each event day than through Instagram Stories. Create stories to highlight keep activities or to get your followers excited about a specific act. An Instagram Story should be about engaging with your attendees during your event to ensure that they can maximize their experience during the event.

An Instagram Story also allows you to ensure your vendors are taken care of by promoting their food, merchandise or any other activities to all your followers. That way, you can ensure your event is a successful venture for them as well.

Share behind-the-scenes exclusives.

People enjoy seeing what it takes to make the event a success. Offer really engaging content through your story like exclusive behind-the-scenes interviews with talent or teasers about a surprise performance. Whatever you post it should get your followers excited and happy to share your stories with their network.

Don't go too crazy with posting.

You want to make sure you don't overdo it when promoting events on Instagram. There is nothing worse than annoying all the followers you worked so hard to get and deterring them from attending.

It is important to invest in quality content over the quantity of content you post on Instagram. Consider investing in a social media management tool that allows you to schedule out your posts to ensure you are in full control of your content strategy.

Instagram Event Promotion After Your Event

Once your event is over, there are still plenty of post-event marketing opportunities to help capture, document, and share the success of your event to followers. Take a little time to review all the content you have captured and that others have shared. Then, consider how you can use it all for your post-event marketing activities. Let's explore a handful of ways you can do this.

Share attendees' posts.

Give your attendees some recognition by sharing and commenting on their posts. Show your appreciation for their attendance and participation. If you have successfully used and spread the word for your personalized event hashtag, you should be able to find these posts easily!

Share follow-up posts.

Once your event wraps up, you shouldn't stop posting to your Instagram account. Form thank you posts and highlights to collect feedback. There is still a lot of value in harnessing Instagram after your event. Here are a few follow-up posts you should consider making once your event has ended:

Event Closed & Thanks - It is important to state your event is over and to thank all the people who attended it. Consider doing a highlight reel of some of the best moments during your event to recap the experience for your followers.

Final Numbers - Share your success with your followers by posting about final attendance numbers and fundraising totals for the event.

Media Attention - Make sure to share any local media attention received during your event.

Lessons Learnt- Take the opportunity to review social media posts about your events and note comments or issues. It is important to document and acknowledge both the good and the bad so you can learn from others' experiences.

Ask for feedback.

There is only one way to create an even better event experience next time, and that is by learning how your event can be improved. Ask your attendees to share their experiences. Chances are, much of this feedback will be positive, which will help create a buzz around the event; any constructive criticism can help you improve.

Create a feedback survey and post it to your Instagram and other marketing channels to ensure the largest survey size possible. Once you have collected the feedback, you can further repurpose some of the positive statistics collected to promote your future fundraising events further. Any feedback can be helpful to you as you continue to plan and promote amazing events.

Conclusion

Now that you have a basic understanding of how to successfully market your event using Instagram, it's time to start planning your event. Remember not to overdo the Instagram event promotion-the quality of posts is always more important than the quantity of your posts.

No event can take place without a committed team of event staff and volunteers. As you continue your event planning, here are a few helpful resources for event staff and volunteer management.

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How to Promote Events on Instagram and Boost Attendance

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Successful event marketing starts with finding out how to reach your target audience. What channel do they spend the most time on, and what are they looking at when they are there? For most event coordinators, the best place to reach their target audience is Instagram.

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An idea I have had for the marketing team is to interview the cast with interesting questions like: What would your dream role be in any musical? Whats your favourite musical? Favourite musical number in Boat?  Describe your character in 3 words? How is your character similar to you? Fun fact about you? And each cast member gets their own post with their headshot maybe inside the boat logo and then beside that the answers to the questions and this could be every 3rd or 4th post on the instagram page.

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Millie B- Putting hashtags on each post.   

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Millie B- Putting hashtags on each post.   

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I spent some time looking at similar tick tocks to do with advertising musicals like the one above and all of them had hashtags so we must make sure to put hashtags on each of the tick-tock's and Instagram posts for example #foryou #foryoupage #newmusical #boat #exeter. This is just a few examples as it can help us reach more people and the correct people in the area too and is just a thought to think about before posting.

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meet the cast of legally blonde the musical!!! i cant believe this show is over i love you guys so much!! i am so blessed to have had the privilege of playing elle, literally my dream role. im gonna miss you guys so much!

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I think we should do some meet the cast videos and some fun random videos but obviously keeping it related to musicals. I was thinking we could do something like this.
Amy Moore

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3.4K Likes, 41 Comments. TikTok video from uswtheatreanddramasoc (@uswtheatreanddramasoc): "The USW Grease Cast played do you know the musical. If you've not got your tickets to watch this lot in grease go get them link in Bio #grease#musical". Musical song challenge - Hiya I'm Hannah 👋🏼.

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I think tik toks like this one would be good and would allow us to include lots of the cast in one video. Using popular songs (from musicals) would also allow us to reach a larger audience. Overall videos like this one just show us having fun whilst remaining on the theme of musicals and performance :)

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Useful link for marketing on Tiktok (minus the paid promotion obviously)

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Useful link for marketing on Tiktok (minus the paid promotion obviously)

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https://www.socialtables.com/blog/event-marketing/event-marketing-on-tik-tok/

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Event promotion and social media have always been a match made in heaven. Event marketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences. Whether you're just getting started on TikTok or are brushing up on TikTok event marketing techniques, we have ideas for every skill level.

In this post, we cover everything you need to know to find and sell to your most ideal event clients and attendees. If you're looking for tips on everything from TikTok paid advertising to creating organic content, we've got you covered.

Explore 8 actionable ways to take advantage of event marketing on TikTok:

1. Try Tiktok Paid Ads.

A mixture of organic and paid ads is a winning strategy for any social media platform. Whether you're starting your marketing campaign fresh or need extra support on an existing strategy, TikTok offers a variety of paid ads you can use to market your events business.

Before you can start advertising on TikTok, you need to register as a TikTok Business account. They only need basic information such as email and name to verify that your business is legitimate. It will take TikTok about 24 hours to review and approve your new account. Once approved, you can start publishing ads!

There are five types of paid ads on TikTok: TopView, Branded Hashtag Challenges, Branded Effects, Brand Takeover, and In-Feed Ads. While you can use a combination of all five types to advertise your event or event business, you'll likely want to focus on using ad types that work best for the various event marketing stages.

For example, TopView and Brand Takeover ads command attention by using full-screen displays, which are great for selling tickets. Branded Hashtag Challenges and Branded Effects tailored to your event style are useful for engaging audiences during single or multi-day events.And In-Feed ads can be used to keep the post-event hype up as you get ready to announce next year's presale.

If creating and managing your paid TikTok advertising is a challenge for your team, consider hiring a freelancer to work with you on a specific campaign. They'll be able to focus on making the right content, A/B testing, and audience engagement metrics with a greater level of experience and specificity since they're dedicating all of their project time to it.

If you choose to take on the platform's marketing options yourself, make sure you stay up to date on the latest hot tips released every month by tech experts, since TikTok continually changes its offerings.

2. Participate in trends.

Social Tables asked PureTuber CMO and digital marketing expert Rameez Usmani to share thoughts on how to make TikTok work for businesses. Here's what Usmani had to say.

I believe TikTok is well-known for being a hotbed for popular trends or challenges that frequently go viral, said Usmani. The most popular TikTok challenges involve participants lip-syncing or dancing to a certain song, such as Mariah Carey's Fantasy. Participate in the challenge if it is relevant to your event in order to capitalize on the viral publicity!

Usmani pointed out that Jimmy Fallon's #TumbleweedChallenge is an example of a successful challenge idea. Fallon challenged TikTok fans to roll around on the ground like tumbleweeds and include the hashtag #TumbleweedChallenge in their videos, with his favorites subsequently being featured on The Tonight Show. How's that for a strong return on your TikTok event marketing investment?

3. Start your own challenge.

For some events, especially B2B ones, there might not be trends out there that you can hook into. If that's the case, Usmani says to make your own and encourage your followers to participate for a chance to be featured on your page.

New Reach Marketing Founder Nicholas Rubright agrees. In an interview with Social Tables, Rubright said, While much of TikTok revolves around following trends and seeking inspiration on the For You Page, it can also be about attempting new things and coming up with unique ideas.

Include a hashtag, make challenges accessible to people in any location, and don't be afraid to post your trend idea multiple times. Even if you don't want to create an entire dance routine or activity, start small by making a sound that you use over your event footage that many other people would also enjoy using.

4. Put your spin on popular videos.

All out of original ideas? You don't have to start from the beginning every time, says Rubright. Putting your own touch on a popular trend might be just as beneficial. There's no need to reinvent the wheel. If you're not sure where to begin, you can take any current trend and add something unique to it.

5. Collaborate with influencers.

Social Tables also spoke to Co-Founder & Developer of ContentBASE, Jay Bats, about how business owners can attract and engage followers on TikTok, something his company does every day.

It's no coincidence that certain people become TikTok influencers. They usually gain a reputation for the high quality of the content they provide. As a result, most businesses benefit from establishing positive working relationships with those who can influence their potential customers, says Bats.

For events, this can mean bringing on a speaker with a substantial TikTok following to cross-promote the gathering. For event businesses, you can aim to find other influencers that have a symbiotic relationship with your company. TikTok famous event florists and caterers are great examples of this.

6. Be organic.

Tristan Olson is the head of Venture, a video marketing and virtual event company, and has been focused on helping businesses promote themselves and their events on TikTok. We asked Olson which TikTok tips he has seen work for clients recently.

The main thing that separates TikTok from other platforms like Facebook, Instagram, or Pinterest, is that TikTok users expect organic, user-generated, and produced content, shares Olson. The content that performs the best are videos that aren't polished or staged, but rather act as if they were filmed hand-held and from the POV of someone experiencing the event firsthand. This is great news for small businesses or teams short on time.

Besides producing authentic, front-facing camera content, event marketers and event business owners can use their attendees' natural enthusiasm to advertise on TikTok. Olson goes on to say, Have an event goer put together some clips of them going through the event and then add native text and graphics. Something like that will gain a lot more impressions than a professionally produced video that is uploaded to the platform.

Great ways to incentivize audience event participation is by running giveaways, featuring users on your other social media accounts, and through engaging social media challenges.

7. Use the live stream feature.

Julie Meredith, VP of Marketing at Dash Hudson, shared the power of this often forgotten-about feature.

Customers love how interactive live video is, and it has already grown into a significant market in China. Last year, creator Austin Li Jiaqi, known as ˜Lipstick King,' sold $1.7 billion worth of goods in a single 12-hour live stream event with Alibaba, where customers were able to interact, comment, and purchase the products shown on screen in real-time.

Even if you're an event business or doing an event for a company that offers services but not goods, live streaming can be a lucrative way to sell tickets, event merchandise, and more.

8. Get discovered by your target audience.

From the user side of the platform, the TikTok algorithm often feels a bit random. But there are, in fact, many ways to train the app to better understand who your intended audience is so it can push your content to their feeds.

One of the fastest ways to get discovered on potential event clients and attendees' TikTok is to find applicable subcultures through hashtags. By finding these through the search bar, you can learn about the content that fits with your brand's beliefs while also training the algorithm to associate your account with these words. Besides that, creating a compelling content strategy around these keywords is essential to both reaching out to and cultivating a truly authentic connection with your audience.

Don't forget to type in related keywords into search too. By manually searching for these, you can see what topics are being talked about using those terms and get a better understanding of how many views they're getting. From there you can tailor your content to reach the event goers and throwers you need to reach.

Also, having the right type of content is critical to cultivating a truly immersive experience. When looking for your audience on TikTok, think about what interests them instead of focusing on their age, gender, or location. This strategy helps you connect to groups and subcultures that are both unique and compelling. And given the uniqueness of TikTok, you may even unlock a creative new target audience segment that you wouldn't find anywhere else online.

Event marketing on TikTok is simple (and worth it)!

Even if you're a small event business, investing in event marketing on TikTok is always worth a try.

For even more on how to sell out events through social media, check out our guides to event promotion on Facebook and Twitter.

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Event Marketing on TikTok: 8 Must-Try Ideas - Social Tables

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Event promotion and social media have always been a match made in heaven. Event marketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences.

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This but with main characters + their names

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Maybe we could do something similar to this?
Amy Moore

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18.7K Likes, 231 Comments. TikTok video from Old Saybrook High Theater (@oshsdramaclub): "Come see the show!! #foryou #fyp #legallyblonde #legallyblondethemusical #musical #theater #dramaclub #theaterkid". nathan nakamura was here - nate.

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Millie B- Short quiz questions and polls

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Millie B- Short quiz questions and polls

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In our posts and videos, we can talk about Boat and give sneak peaks of behind the scenes and then create short poll answers or quizzes to see what the public remember to have a social interaction between them and us for example , what is the café Bea owns is called? Or where is the musical set in?

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sephe - small taster session set up a couple weeks before the show in order for people to see what we’ve been working on and if they’d be interested in watching.
- we’ll then be able to direct them to where they can buy tickets for the show and answer any other questions they might want to ask about it.
- food offered to make it a welcoming environment and perhaps ask for a contribution to pay towards it so that we don’t lose too much.
- could do a “meet the cast” type of thing there too, (even if we present it on social media), just so they will have a better understanding of the individual characters and what’s going on when they do watch the show.

developed - creating the whole sandymouth experience by having people placed around where they would be in the town, with a food linked to their character, and interacting with the members of the public how they would in character.
e.g. mya’s character (bea) in her cafe serving falafels

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post ideas:
First post should be an overview of plot... the one on northcott website is great
Meet the cast... physical video for tic tok?
Meet ensemble?... later on when they know their roles.
Individual cast posts possibly 2 a week using the Hole in boat poster (see attached photo for inspiration)
LOTS of rehearsal photos.. bomerangs on insta and facebook storys
Countdowns to posts on storys... get people excited
Shake my hand in character
***make sure on every post theres a link to tickets and its in all the platforms bios***
***make sure to make it clear that its performed at barnfield not northcott***
*** everytime the poster is included add
the dates of performances to it***
*** all posts need to be sent to katy for approval***

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https://sproutsocial.com/insights/facebook-marketing-strategy/

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Throughout the years, we've seen various social media platforms have their rises and falls-but through it all, Facebook has remained a powerhouse. With nearly 3 billion monthly active users, Facebook is by far and wide the most-used social media network.

This means it's a great place for your business to have a presence. However, you need to understand how to create a Facebook marketing strategy that will succeed.

In this article, we're going to touch on various Facebook marketing tactics you should employ within your overarching social media strategy, and how to get started.

Let's dig in.

What is Facebook marketing?

Facebook marketing is the act of promoting a business and its products/services on Facebook via a business page. By fully optimizing your business page, brands can create a second website of sorts, even making sales directly on Facebook.

While newer platforms like Instagram and TikTok improve overall viral potential, Facebook is still a good home base for many businesses-plus its ad platform is one of the most sophisticated of its kind. With the ability to create various Facebook post types (i.e., photos, carousels, videos, links), create a shop and advertise products and services directly to your target audience, you don't want to sleep on Facebook.

Creating a Facebook business page is easy:

Head to Facebook.com and log into your personal account

Click the menu icon in the top navigation bar

Click Page under the Create menu

Input your business name and information

Brand the Page with your logo, a cover photo and other pertinent information

Then you're ready to get started creating your Facebook marketing strategy.

How to create a Facebook marketing strategy

Once you have your Facebook business page set up, you need to start marketing it to increase the number of people who like the page as well as the number of people who see and interact with your page content. Consistently creating content that engages your audience is key-as well as these top 9 tactics to employ within your strategy.

1. Set goals for your Facebook marketing

The first step to any marketing strategy is setting the right goals. These goals and objectives will be an essential reference to measure against to make sure your Facebook strategy is successful.

In the 2022 Sprout Social Index, we found that marketers and consumers still prefer Facebook as their primary social platform for connecting with their target audience.

71% of consumers anticipated using Facebook the most in the next 12 months

65% of marketers anticipated using the platform

Other common Facebook marketing goals include:

Increasing the overall quality of your sales: Improving the quality of sales starts with better targeting. You reach your target audience more efficiently through a well-planned Facebook marketing strategy. Test various targeting options to see which generates the best results.

Adding more value to the organization: Facebook can help you nurture customers, improve awareness and provide more resources to your audience. Make Facebook your go-to source of information, essentially creating a second website by adding all pertinent details about your business, building your social media store and more.

Better pulse on the industry: Are your competitors always one step ahead? With the help of social media listening tools, you can track, listen to and report on all social conversations revolving around you, your competitors or the industry.

More efficient recruiting: Social recruiting is only growing in popularity as social media sites like Facebook can be a great source for increasing recruiting efforts and reaching top talent faster. Facebook also allows you to create job listings that make it even easier to find top talent.

Smarter growth: Reducing churn, limiting spend and increasing acquisition are all parts of a successful business, and Facebook can help you in each of these areas. Whether it's through ad spend, increased targeting or more social selling, addressing your Facebook marketing strategy can help you get closer to these goals.

Tracking progress: Of course, making sure you're on pace to accomplish these goals is essential, and with a tool like Sprout, you can easily keep tabs on all your Facebook reporting such as displayed in the picture below.

2. Know your Facebook audience

Understanding who is on Facebook and what your target audience breakdown looks like will be important in determining which Facebook marketing strategies you should employ and how. Sprout Social's deep dive into social media demographics is a great starting point for getting a general sense of who is using the platform and how.

Once you've studied up on that, you can spend some time getting familiar with your own Facebook demographics using either Facebook Page Insights or a tool like Sprout.

Knowing your Facebook audience will help you understand the right types of content to publish that will generate the most engagement and resonate best with your followers. The goal is to increase engagement and eventually sales, and publishing the right mix of content (which we'll touch on next) can help you do that.

3. Publish a mix of content to your Facebook feed

We've already mentioned the variety of post types you can create on Facebook. To make sure you create an engaging feed with exciting content, you want to publish a good mix of content. This way your feed isn't boring and predictable-it's fun and interesting to follow.

This showcases just a few different pieces of media you can add to a Facebook post:

Allow your followers to message you directly through WhatsApp or Facebook Messenger

Tag products in your photos for followers to immediately make a purchase

Support local charity organizations by adding fundraisers

Create humorous content by attaching GIFs to engage your audience

There are many different ways to create a solid mix of content for your Facebook followers-make sure you're fleshing out a full social media calendar so you can balance out the types of content you create.

Be sure to include content types that help with your bottom line. This includes content like video, images, stories and livestreams.

4. Post when your followers are most active

Even though 87% of consumers are on Facebook, it's still one of the most difficult social networks to use. Organic content and algorithms make it a challenging for businesses trying to find optimal posting times. However, our guide on the best times to post on Facebook outlines the do's and don'ts of posting on Facebook:

It's said that only a fraction of Facebook followers will see your content, but paying attention to when your specific audience is online can help. Keep an eye on your Sprout analytics and your Facebook insights to gain a clear understanding of when your audience is most likely to interact with your content.

5. Schedule your Facebook content

Content creation and curation are important components of any social media strategy. But if you're posting everything in real-time, you'll be a slave to your Facebook marketing strategy and won't have much time for anything else. This is why scheduling your content out in batches is key.

For scheduling Facebook content, you have both free and paid options available to you. Facebook's Page controls allow you to schedule your posts right from your own page. Sprout's ViralPost feature will pick the best times for you based on your highest expected audience engagement.

Scheduling and planning your calendar makes it easier for you to see where gaps are in your posts. Using a tool like this will save you time in the long run.

6. Engage proactively with your audience

Like most social media channels, they're built as networks to converse, discuss and share content. As a brand, you can't forget that basic idea of what makes a social media network-that means conversation and engagement should never be put on the back burner.

Instead, try to build a community for your audience. Facebook is a great place to hold industry chats or discussions, whether it's with a different audience or your own customers. While Twitter often gets all the limelight of being a social customer care mecca, don't forget about Facebook too.

You can help drive Facebook engagement by asking people to simply engage in the first place. However, you can't sit back and wait for your followers to interact. You can't reach everyone, but there are ways to increase engagement.

For example, Bath & Body Works will respond to comments left on their Facebook posts, even going so far as to offer product recommendations. This is a great way to increase engagement-as we can see, this post has 207 comments overall.

Work to create content that solicits engagement from your audience-but also don't be afraid to ask for engagement as well. Have your audience react to your posts to vote on something. Ask questions. Share polls. The possibilities are endless, and you can easily start building up engagement and community through Facebook.

7. Use Messenger to build relationships with customers

Facebook Messenger can help you build relationships, make sales and even improve customer service. Adding a button for someone to message you directly is one of the many options of media you can add to a Facebook post. You can also make the CTA button at the top of your business page a CTA to message your brand.

Then, you can easily have someone on your social team man the Messenger inbox, or you can set up social media automation features to manage it. If you choose to set up a bot, you can easily add premade questions and answers, allow users to shop via Messenger and more.

Here's a great example of what a bot might look like from monday.com:

There are four questions that users can ask and get an immediate, automated response. However, users can also message with other questions or concerns and get a customer success manager's response in real-time.

Messenger gives you a unique opportunity to have a direct conversation with individual consumers. Make sure to add this to your Facebook marketing strategy in whatever capacity makes sense for your brand.

8. Determine your Facebook ads strategy

Whether you're just starting out on Facebook or you've been on it for a while, it's difficult to escape the need to pay for brand exposure-especially if you want to reach more than 6% of your followers. Our comprehensive guide to creating your Facebook advertising strategy is a great place to start learning more about Facebook ads.

Determine your monthly ad budget and try to keep ads consistently running to increase reach, generate more sales and build brand awareness.

Build out proper ad targeting

Your Facebook ad campaigns should always be focused on two things:

For starters, you want to stay within your allocated monthly spend to avoid overexposure, a low relevance score and useless clicks. This means your Facebook ad has to be relevant. Targeting a broad audience isn't a bad thing, especially at first, so you can see what works best to build awareness. However, relevance is crucial for great Facebook ads.

Build out custom audiences based on user behavior and interests as well as lookalike audiences based on your website visitors to find potential customers who would be most interested in your Facebook content and your products or services. If it's a retargeting measure, make sure the content provides something recognizable but also something new.

Design your creative assets

Earlier in this post, we did a deep dive into the types of content on Facebook. Now it's time to choose which pieces of content you think are worth advertising in front of a much larger audience. You can boost pre-existing content to reach a larger audience or simply recreate some of your most successful post types within an ad format.

Some of the best aspects of your ad content should include:

Identity: Does it relate to your brand and effectively showcase your product/service? Are your logo and business colors correctly displayed?

Reward: What do viewers get out of it? Is it a deal, promotion, offer code, whitepaper or industry guide?

Tone: Does your content maintain the same tone across your entire Facebook page or business in general?

Action: Your content must drive an action, which goes back to your Facebook goals. A clear and precise call to action is best.

Use product photos, branded graphics or videos to help capture your audience's attention and reel them into your ad. Make sure your ad copy helps to further your ad and entice the viewer to take action.

Keep Facebook ad content fresh

Most Facebook ads are seen as users scroll through their feeds. This means some of them are seen quite often, which can quickly lead to ad fatigue. Have you ever seen a TV commercial replayed endlessly through your favorite show? By the end, you're likely going to be extremely annoyed and have no interest in the brand. This is the same thing.

Don't let your content get stale with viewers, so make sure to update and repurpose your ad content every week or two. The whole purpose is to drive users to a specific site or purchasing page. So don't let old content ruin your Facebook retargeting or remarketing efforts.

Create a spreadsheet and document your core metrics. Each metric will provide you with unique insights into what you specifically want to achieve with your ad:

Click-through rate: If traffic is essential, track CTR and see where you can improve.

Impressions: Having trouble with visibility? Revisit your image or content and see what can drive more impressions.

Cost to acquire: If your purpose is to limit spend and budget more effectively, track cost to acquire and set weekly or monthly goals.

9. Track & analyze your results

The last step of your strategy is to keep an eye on the metrics you identified earlier in goal setting and analyze the results. This also includes determining your ROI.

You can use Sprout Social to keep track of your Facebook analytics to see if you need to change the types of content, ads and engagement strategies you're employing or if what you're doing is working.

Watch to see if your Facebook performance is increasing or decreasing month-over-month so you can make any necessary changes to create the quintessential Facebook marketing strategy.

Get started with Facebook marketing today

Start promoting your business with a comprehensive Facebook marketing strategy. To help you get started, take advantage of our free social media templates. Learn even more about increasing engagement, reach and, ultimately, sales through your social media platforms.

Facebook Marketing FAQs

Are there Facebook marketing courses?

Yes! Users can find free courses on Facebook marketing on Meta Blueprint for those who want to strengthen their marketing skills across Facebook, Messenger, Instagram and WhatsApp.

How do I create a Facebook business page?

It's easy to create a Facebook business page! Head to Facebook.com and click the menu icon (nine dots) in the top navigation bar. Click Page under the Create menu to get started. From here, Facebook will walk you through all of the information you need to fill out in order to completely optimize your business page.

Facebook Marketing FAQs

Are there Facebook marketing courses?

Yes! Users can find free courses on Facebook marketing on Meta Blueprint for those who want to strengthen their marketing skills across Facebook, Messenger, Instagram and WhatsApp.

How do I create a Facebook business page?

It's easy to create a Facebook business page! Head to Facebook.com and click the menu icon (nine dots) in the top navigation bar. Click Page under the Create menu to get started. From here, Facebook will walk you through all of the information you need to fill out in order to completely optimize your business page.

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Facebook Marketing Guide: 9 Strategies to Succeed

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Throughout the years, we've seen various social media platforms have their rises and falls-but through it all, Facebook has remained a powerhouse. With nearly 3 billion monthly active users, Facebook is by far and wide the most-used social media network. This means it's a great place for your business to have a presence.