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Chelsea
Soho
Tate Modern
Elephant Castle
Bank
Canary Wharf

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The UK is well known for its bar culture and it would be interesting to bring an international element of alcohol to the UK market to create a global cultural mix.

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From logo Series color

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Highlighting the concept of health and wellness, it incorporates the brand's fruit element and details the ingredients and trace elements added to each cocktail.

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Highlighting the concept of health and wellness, it incorporates the brand's fruit element and details the ingredients and trace elements added to each cocktail.

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Cocktail drink (logo - label - packaging )

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Cocktail drink (logo - label - packaging )

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bootle packaging, shape of the bottle, label
print directly
poster
marketing
cup category

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Traditional Chinese porcelain, holding liquid. The Chinese meaning of the bottle is simple and clean, giving a sense of calmness and peaceful. And also "Jing" has the meaning of the word still life.

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1. For UK market
2. Need to more Chinese style

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"Peaches" Vanessa Bell (British artist)*

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"Peaches" Vanessa Bell (British artist)*

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Still life (?
Include fruit and liquid
Nice visual, full of elegant

In Chinese translate, Quiet and enjoyable time, not just painting also having two meanings gives the brand more depth and Chinese culture focuses on context.*

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Cocktail have
Fruit
alcohol
water

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illustration is Chinese painting
Logo could be... for UK
Sense of classical

Oil painting*

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Illustration is Chinese style
Logo, tone of voice it need to be UK, for UK Market
Should be (?)
UK style:
Elegant
Gentle
Art

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A revolutionary Can Bar in Peckham Rye London | Bō KIRI

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Great drinks and snacks all day and night. Enjoy in or take out. Open late on weekends with brilliant atmosphere and music.

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The ingredients of the cocktails made with different fruits as a result of the interviews

Pineapple - Tropical, Rum, Passion, Cuban, Gin, Vodka, Caribbean meal, Coconut milk, Coconut flavoured syrup, Liqueur, Malibu
Cherry --- Singapore Sling, Juicy Sensation, Berry, Whisky, Aperitif, Nutmeg Syrup, Flavours, Bitters, Hazelnut Liqueur, French Meal
Grape --- Agave, Cointreau, berry, elderberry, sour syrup, fruit juice
Peach --- gin, vodka, lime
Passion fruit --- Rum, red pomegranate, tropical, vanilla
Orange --- Cointreau, brandy, bitters, liqueur, soda, tonic, tequila

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Age: 26
Occupation: Ballet dancer
Location: London
Workplace: Dance Studio
Hobby: Dance, Yoga

Chloe always had a passion for dance. From a young age, she knew that she wanted to pursue a career in dance, and she dedicated herself to that with discipline and focus. As she grew older, Chloe began to realize the physical demands of her job and the importance of maintaining a healthy lifestyle. She was careful about what she ate and how she trained, always striving to keep her body in top condition.

Despite her rigorous approach to health, Chloe still enjoyed the occasional drink. She liked to unwind with her date on weekends and try new cocktails. But during a routine medical check-up, Chloe discovered that she was deficient in certain micronutrients, which could be affecting her performance and overall health. She knew that she needed to find a healthier way to enjoy her drinks without compromising her body's needs.

That's when Chloe discovered Still Life, a cocktail brand that prioritized natural ingredients, low calories, and balanced flavors. She was thrilled to find a brand that catered to her need for healthy drinking options. The brand's focus on functional ingredients and their commitment to providing a healthier alternative to traditional cocktails resonated with her.

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Age: 26
Occupation: Engineer
Location: London
Workplace: Office building
Hobby: Fitness

Charlie always had a passion for fitness and health. Growing up, he was active in sports and always maintained a healthy lifestyle.

Despite his healthy lifestyle, Charlie still enjoyed the occasional drink, but he was concerned about the negative health effects of alcohol and the weight gain that often accompanies regular consumption. He began to research healthier drinking options and discovered a new cocktail brand “still life"that aligned perfectly with his values.

Charlie was impressed with this brand's focus on natural ingredients, low calories, and balanced flavors. Now, Charlie enjoys a balanced lifestyle where he can indulge in a cocktail or two without feeling guilty or sacrificing his health goals.

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YUM - Drink in Guangdong
Dahaan - 得闲, means at leisure
Tipsy - slightly drunk
Hygge - Simplicity, comfort
Revery - a state of dreamy meditation or fanciful musing
Still life (another meaning, peace,Classical, Romantic)

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Question about persona (Target Audience)

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Question about persona (Target Audience)

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Their age?
20-30

Where do they usually live? (What size of city do they tend to live in?)
Large cities

Do they usually drink a lot of alcohol?
Once to twice a week

What do they focus on?
Health

What is their preferred drinking scene?
Relaxed, elegant bars or at home

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To party
Cocktail Subscription

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Elegant
Nice visual
Clean

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Close Announcement

Free delivery for orders over £40.

Orders sent tracked with next working day delivery. | Free delivery for orders over £40. | Next Day Delivery (incl. Saturday) inside London.

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Black Lines | Bottled Cocktail Delivery | Cocktails On Tap

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Close Announcement Free delivery for orders over £40. Orders sent tracked with next working day delivery. | Free delivery for orders over £40. | Next Day Delivery (incl. Saturday) inside London.

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Target audience: Young people
Element: Illustrated cartoon