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We chose to use a gun as our main weapon in our Thriller opening. We chose to do this because teenagers commonly enjoy seeing violence in films, and so by using a gun we were appealing to our target audience. They were able to find the film more interesting because they saw props such as the gun and knew instantly what was happening. It made the film clearer to understand and also used props that they were interested in.

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We used a very tense soundtrack during our opening. This is something that would appeal to our target audience and so they would be interested in watching the rest of their film. Teenagers commonly enjoy tense films where you don't know what is going to happen.

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Arguably, the 'main' character in our opening was a teenager. We chose to do this because our target audience is teenagers and hence, using a teenager as the victim made our film more relatable to the audience.

One mise-en-scene choice - to have the victim wearing a hoodie - also made it clear that she was a teenager because stereotypically, many teenagers wear hoodies. This also differentiated her from the killer, who was clearly in more 'mature' clothing.

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It is very important that you cater for a specific demographic when creating a media product because this way, you are able to include specific elements and conventions that you are sure will appeal to them. Because of this, you are more likely to earn money because it will be popular with a more niche audience. If you tried to target a global audience, it may fail and hence, you would not make as much money as targeting a specific audience but doing it well. Target audiences give film companies the opportunity to consider who they are going to make the most money from.

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An example of how we targeted a specific audience was our use of a mobile phone. Through our research, we discovered that many teenagers like using mobile phones and so we decided to include one in our film in order to assure there were elements in our film that the audience could relate to.

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There were a few circumstances where we decided to go against our target audience research for various reasons.

For example, 42% of people who answered our survey said that an old man would be the scariest person to capture someone. However, we decided to go against our research and use a you adult, for two reasons:

1) young cast members were more easily accessible, and we struggled to find an actor old enough to play the role of the killer.

2) using the opposite to our target audience is breaking stereotypes in order to make our thriller more unique and scary. By using a young person who looks normal instead of a scary old person, our film is more shocking and so the target audience would be more encapsulated by it.

Secondly, 41% of our target audience said that the opening would be most effective if filmed at night. However, we decided to go with the second most popular option - the 36% of people who said it should be filmed in the evening. This is because when we tried to film it in the night time, it was too dark and the lighting was particular poor. In turn, this decreased the quality of the camera. Therefore, we decided to film in the evening when it wasn't bright daylight, because it was lit effectively by the sunset but still looked dark and eerie.

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In order to find out more about our target audience, we decided to undertake a survey. We used Survey Monkey to develop a questionnaire for our target audience to complete.

We learnt many things from the results of our survey. Firstly, 70% of our target audience said that it would be scarier to be killed alone. Therefore, in order to maintain target audience interest, we had both of our 'killings' take place in isolated environments, such as a forest and somebody's house. We showed some of our target audience an early cut of our film to gain their feedback, and they said it was particularly scary how the victims were presented as so helpless because they were completely alone with nobody to help them.

We also asked our target audience where the scariest place for a thriller film to take place would be. Unsurprisingly, the most popular answer was a forest, supported by 35% of our target audience. Thus, we chose to set the first part of our opening in a forest.

74% of our audience claimed that a man killer would be more scary than a woman, so we chose to use two men in our film as the assassins.

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In our media product, it was our intention to appeal to a specific target audience. It is critical that we assure this happens during the opening of our film, because this is the moment during which the viewer will decide if they are interested in watching the rest of it or not. Key features needed to be implemented. We aimed our film specifically at 15 - 18 year olds, because having such a niche audience would mean it would be easier for us to direct our film towards their interests. It was very important to us that we were able to maintain their interest throughout the entire opening. Our media product would have had a certificate of 15.

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Question 5: How did you attract/address your target audience?

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Question 5: How did you attract/address your target audience?