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2.  Establishing an Artistic Identity: Solo Debut

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2.  Establishing an Artistic Identity: Solo Debut

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In 2009, G-Dragon released his first solo album Heartbreaker. Through his solo activities, the name G-Dragon was separated from the BigBang team, and he transformed from a group member to a creator with an independent artistic identity.

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G-DRAGON’s First Solo Album (2009).

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1. Debut under the K-pop idol system - 2006

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1. Debut under the K-pop idol system - 2006

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BigBang is one of the most influential K-pop groups of all time. G-Dragon officially debuted as the group’s leader in 2006. Within the team, he served as the central creative force, writing lyrics and composing songs. The group emphasised originality and musical self-production, positioning themselves as creators rather than mere performers. Previously, traditional Korean idol singers and groups were often passively packaged by their companies and rarely participated in the production of their music. Therefore, this debut was far from a simple starting point in G-Dragon’s career. It laid the foundation for a new model of self-creation for idols.

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G-Dragon (born Kwon Ji-yong, in 1988, in South Korea) is the leader and main rapper of BigBang, widely recognised as the “King of K-pop”. Having trained for 11 years before debuting, he entered the industry with a pre-established image of talent, discipline, and creative potential.

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This is a clip of BIGBANG talking about the negative comments they received on a variety show about being an "ugly idol group". At the time, their appearance didn't meet the standards of popular idols at the time. However, the initial controversy over their appearance did not stifle the group. Instead, it drew public attention to G-Dragon's creative talent, thereby reinforcing his image as an unconventional yet powerful creator in the idol system.

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When bigbang debuted(2006) knetz left mean comments saying they're an ugly idol group. #bigbang #빅뱅 #bigbangtop #choiseunghyun #fyp

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@tttoptier
When bigbang debuted(2006) knetz left mean comments saying they're an ugly idol group. #bigbang #빅뱅 #bigbangtop #choiseunghyun #fyp
♬ original sound - 𝒞𝒽𝑜𝒾 ⋄ 𝒮𝐻 - 𝐓𝐓𝐓𝐎𝐏𝐓𝐈𝐄𝐑

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Entering the luxury fashion scene (2016)

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Entering the luxury fashion scene (2016)

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This report documents the landmark event of G-Dragon's appointment as Chanel's global ambassador - from being an invited guest to becoming part of the brand. This transformation marked his rise from a fashionable idol to a formally accepted fashion figure within the fashion system, upgrading to someone who can define fashion. G-Dragon's previously gender-fluid style and his hybrid aesthetic have been recognized by the brand, granting him the authority of the luxury brand system and further solidifying his status as a trendsetter and cultural icon.

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K-Pop icon G-Dragon fronts Chanel as new ambassador

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Legendary K-Pop star G-Dragon shows off the 2016/17 Cruise collection in a creative set of Polaroids.

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 5. Hiatus and Image Reconstruction (2017- present)

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 5. Hiatus and Image Reconstruction (2017- present)

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4. From Artist to Commodified Brand Persona

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4. From Artist to Commodified Brand Persona

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Top-Selling Albums in South Korea - 2009

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Top-Selling Albums in South Korea - 2009

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The list shows that the best-selling album in South Korea in 2009 was G-DRAGON's Heartbreaker, with sales reaching 128,700 copies. The huge commercial success of this album not only attesting to G-Dragon's musical talent and outstanding ability, but also demonstrating that his innovative musical style and breakthrough looks have been widely recognized by the market. This achievement marks the success of his transformation as a solo artist.

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global archive of albums sales, charts and industry statistics

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This is the music video of a song from G-Dragon's mini album. During this period, he began to showcase his personal style more fully. Whether in music or visuals, he has moved towards bolder and more self-aware expressions. In the MV, he combined Thom Browne's suit with hip-hop sportswear pants from street culture, creating a haute couture streetwear mix-and-match style. And his exaggerated hairstyle and bright hair color together form a personalized aesthetic system. He has shaped a fashion posture that is both rebellious and sophisticated, showcasing his star image as a creator of his own artistic style.

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Interview: G-Dragon on His Artistic Vision (2021)

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Interview: G-Dragon on His Artistic Vision (2021)

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In this TV interview, G-Dragon discusses his artistic vision and creative process, emphasising how he perceives art as a form of personal expression. The conversation highlights his identity as an artistic thinker rather than a commercial idol, reinforcing his image as a conscious creator.

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G-DRAGON: Talks about his vision of the artistic world and his work on music

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For their 13th anniversary, DAZED magazine has teamed up with G-DRAGON and the fashion house Chanel. In the accompanying interview, G-DRAGON explained how he started working with Chanel, his vision…

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G-Dragon's Hairstyle and Hair Colours Evolution

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G-Dragon's Hairstyle and Hair Colours Evolution

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This video shows G-Dragon's hair and color changes at different stages. He regards his hair as a canvas for creation, constantly innovates and tries, and uses hair as a medium of artistic expression, showing a visual language that integrates rebellious spirit, creative consciousness and influence.

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Bigbang  G Dragon Hairstyle and Hair colors tribute FULL VIDEO

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In 2009, Heartbreaker was embroiled in plagiarism accusations after its release due to a similar melody to Flo Rida's song "Right Round". This controversy initially caused a short-term negative impact on G-Dragon's image as a creator. However, under pressure, he chose to respond to the criticism with music and launched an official collaborative version with Flo Rida, transforming the passive public opinion crisis into an active collaborative artistic action. The controversy shifted him from an object of doubt to a creator who responded with strength, and instead strengthened his identity as an authorial artist.

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YG Hits Sony Over Plagiarism Allegations - The Korea Times

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By Cho Jae-hyon
Staff Reporter The controversy over the alleged plagiarism centering K-pop idol G-Dragon’s first solo single has entered a seco…

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Allkpop's news post documented G-Dragon's personal response to the plagiarism accusation. He said that language reveals a genuine sense of vulnerability, while his attitude reflects tenacity and self-reflection. Such expression makes his star image more humanised. He stated that he will respond to external criticism through continuous creation, presenting an artist who is constantly growing, awakening and evolving under the pressure of public opinion.

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G-Dragon says the plagiarism controversies were unbearable

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G-Dragon says the plagiarism controversies were unbearable

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This news report reported that G-Dragon was found to have traces of marijuana in Japan. This kind of drug abuse behavior conflicts with the values of South Korean society, causing strong public disappointment and a sharp drop in his trust among fans. This incident shattered his single image as a perfect genius idol.

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G-Dragon Caught With Traces Of Marijuana In Body

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2011’s undoubtedly a rough year for Big Bang.Just about when the hype over Daesung’s car accident which ended up killing a motorcyclist has settled down, now leader G-Dragon…

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This report documents G-Dragon's formal apology to fans at a concert. His sincere and direct apology has regained public sympathy to a certain extent, and his image has changed from a bad idol to a reflective image that will seek redemption through music.

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Idol group Big Bang’s G-Dragon made an official apology to fans, and fellow member Daesung opened up about his time off since his car accident during the 2011 YG Family Concert on Dec. 4. At the concert, which marked the 15th anniversary of YG

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After the scandal, G-Dragon's album topped the Billboard 200 and ranked first on the world album chart. He regained public recognition with his outstanding musical achievements. His approach of proving his own value through creation not only restored the public's trust in him but also shaped a flawed yet powerful image of an artist.

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G-Dragon's 'One of A Kind' charts on Billboard 200, #1 on World Albums Chart

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G-Dragon truly is one of a kind.It's a pretty rare occurrence for a K-pop artist to chart on the Billboard 200. His group Big Bang previously ...

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These photos show the scenes of G-Dragon attending some world fashion weeks since 2012, marking his shift from the Korean idol field to the global fashion field. The continuous exposure in these public occasions has enabled the name "G-Dragon" to transcend the music field and become a cross-border cultural symbol that connects music, fashion and art trends.

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This fan blog post breaks down G-Dragon’s airport look, listing the brands and prices of each item to guide readers on how to buy the same pieces.
Such content shows how his personal fashion style was replicated and reproduced through fan media, shifting from individual expression to a marketable fashion identity.

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[MISC][Fashion] The Nightingale flys to Japan - Incheon Airport 2012 05 16

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GD Carries 'Nightingale' Messenger Bag $2085 from Barneys New York The Colorful Hermes Scarf on GD's Bag is a gift from a fan ^^ Credit 偏执狂爱权志龙@Baidu

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This report and netizens' comments are all praising G-Dragon's airport look, indicating that his ability to lead trends has been recognised at both the fan and public levels, reinforcing his image as a bold and innovative fashion figure.

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G-Dragon’s take on the infamous ‘double-denim’ look receives attention [NEWS] - Cyn’s Workshop

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A recent post on an online community board revealed a few photos of Big Bang‘s G-Dragon flaunting his trendy airport fashion. The netizen who posted the photos wrote, “GD at the airport today. GD looks trendy even in ‘double-denim fashion’. Of course he can pull this off perfectly.” G-Dragon is seen looking stylish in a ‘double-denim’ outfit, a look that is widely considered to be …

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G-Dragon Backstage at BIGBANG 0.TO.10  The Final in Seoul 

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This fan post records G-Dragon backstage at the concert. Different from his refined idol image on stage, these casual moments reveal his humble and approachable side. Through the moments captured by these fans, his star image has become more humanized and multi-dimensional.

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170108 G-Dragon Backstage at BIGBANG 0.TO.10 The Final in Seoul

Credit: 我是_老妖怪 https://t.co/iW3qcWvM7q

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170108 G-Dragon Backstage at BIGBANG 0.TO.10 The Final in Seoul

Credit: 我是_老妖怪 https://t.co/iW3qcWvM7q

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170108 G-Dragon Backstage at BIGBANG 0.TO.10 The Final in Seoul

Credit: 我是_老妖怪 pic.twitter.com/iW3qcWvM7q
— Andrea (ᓀ‸ᓂ) ꒰ঌ໒꒱ (@d7thsense_) January 9, 2017

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170108 G-Dragon Backstage at BIGBANG 0.TO.10 The Final in Seoul

Credit: 我是_老妖怪 https://t.co/iW3qcWvM7q

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170108 G-Dragon Backstage at BIGBANG 0.TO.10 The Final in Seoul

Credit: 我是_老妖怪 https://t.co/iW3qcWvM7q

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170108 G-Dragon Backstage at BIGBANG 0.TO.10 The Final in Seoul

Credit: 我是_老妖怪 https://t.co/iW3qcWvM7q

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His Vogue Korea shoot foregrounded gender-fluid aesthetics of silky fabrics, makeup, and androgynous poses. Through high-fashion media, G-Dragon redefined Korean masculinity, challenging binary expectations and representing modern cosmopolitan self-expression.

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G-Dragon for Vogue Korea (Full Pictorial) [PHOTOS]

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G-Dragon’s pictorial with Korean models Park Soojoo, Kim Sunghee and Park Jihye for Vogue Korea’s 17th Anniversary Special Issue:

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An interview with  fashion industry insiders

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An interview with  fashion industry insiders

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Interviews with insiders show that GD's collaboration with Chanel is not only a fashion event but also a turning point in his star image. Through his styling practices that transcend the boundaries of gender clothing, he has entered the Asian representative position in the global luxury discourse and transformed his personal style into a marketable brand persona.

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System explores with style and substance the dialogues at the heart of the global fashion industry.

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Photos taken by fans at airports turned his daily outfits into a style discourse. This visual record extended his influence beyond music, solidifying his reputation as an aesthetic brand.

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G-Dragon | Gimpo Airport to Jeju Island (150519) | G dragon fashion, G dragon, Bigbang

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G-Dragon | Gimpo Airport to Jeju Island (150519)

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Founding PEACEMINUSONE transformed G-Dragon into a cultural entrepreneur. His designs blend rebellion and minimalism, translating artistic philosophy into wearable products that extend his identity from performance into branding.

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PEACEMINUSONE x Nike Collaboration (2019)

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PEACEMINUSONE x Nike Collaboration (2019)

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This collaboration demonstrated his commodified yet creative agency. By merging streetwear with fine art aesthetics, G-Dragon positioned himself as both a global influencer and business visionary bridging culture and commerce.

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This Saturday, Nov 23, G-Dragon returns to the spotlight with his "PEACEMINUSONE" x Air Force 1 '07 "Para-noise" after a two year hiatus. The G-Dragon "PEACEMINUSONE" x Nike Air Force 1 '07 Para-noise features a black paint upper overlay revealing personal artwork with wear. The Air Force 1 '07 Para-noise also comes with a set of custom eyelet pins and insole.

The G-Dragon "PEACEMINUSONE" x Nike Air Force 1 '07 "Para-noise" Black/White (AQ3692-001) raffle is open from Wednesday, November 20, 2019 until 3PM EST on Friday, November 22, 2019. Winners will be contacted via phone on Saturday November 23, 2019 to arrange for pick-up (local pick-up only). Please arrive with one (1) piece of government issued photo I.D. matching the name on their entry. Limit one (1) per customer. Duplicate entries will be disqualified. Unclaimed pairs will be re-raffled at a later date.

Size Run: Men's US 8 - 13 (excluding Men's US 11.5 and 12.5)
Price: $260 CAD + tax (HST)

Raffle Link: G-Dragon "PEACEMINUSONE" x Nike Air Force 1 '07 "Para-noise" Black/White AQ3692

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G-DRAGON "PEACEMINUSONE" X NIKE AIR FORCE 1 LOW "PARA-NOISE"

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This Saturday, Nov 23, G-Dragon returns to the spotlight with his "PEACEMINUSONE" x Air Force 1 '07 "Para-noise" after a two year hiatus. The G-Dragon "PEACEMINUSONE" x Nike Air Force 1 '07 Para-noise features a black paint upper overlay revealing personal artwork with wear.

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The campaign’s paint-splattered sneakers and DIY visuals visualise artistic imperfection as authenticity. This aesthetic extends G-Dragon’s creative ethos: art is dynamic, messy, and open to individual interpretation.

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Air Force 1 x G-Dragon PEACEMINUSONE ‘Para-noise 3.0’

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K-pop sensation and creative director, what can’t G-Dragon do? Back again for another Nike collab, His label PEACEMINUSONE puts a twist on the Air Force 1

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In this set of fashion photos, G-Dragon appears alongside the world's top supermodels, symbolizing that he has been recognized by the international fashion system. Meanwhile, the gender fluidity and artistic look he presented on the cover broke through the aesthetic boundaries of traditional male idols, endowing his star image with the cultural significance of challenging norms and deconstructing the idol's conventions.

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G-Dragon Joins Bella Hadid for Vogue ME Cover Shoot – The Fashionisto

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G-Dragon and Bella Hadid cover the August 2016 issue of Vogue ME . Korean music icon G-Dragon comes together with model Bella Hadid to deliver a regal series of

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A K-pop entertainment news reported that the sneakers sold out quickly after their release. The commercial success of this collaboration highlights his ability to transform his artistic identity into market value, indicating that his creative temperament has become economic capital.

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G-Dragon Just Launched His Nike Collab, And It’s Already Sold Out

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G-Dragon’s label PEACEMINUSONE just launched their collaboration with Nike, and it is so successful that it was sold out within minutes of its release.

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PEACEMINUSONE x Nike Kwondo 1 Launch, First Edition (2021)

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PEACEMINUSONE x Nike Kwondo 1 Launch, First Edition (2021)

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The hybrid sneaker blending Korean Taekwondo inspiration with modern street design symbolises cultural dialogue. It represents G-Dragon’s ability to turn Korean aesthetics into exportable global commodities.

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G-Dragon’s PEACEMINUSONE x Nike Kwondo 1 Finally Gets a Release Date

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Now that G-Dragon’s friends and family have received their exclusive edition of the Nike Kwondo 1, the K-pop legend has finally given the PEACEMINUSONE x Nike Kwondo 1 an official release date for the masses. So if you’re a fan of Korean streetwea…

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PEACEMINUSONE x Nike Kwondo 1 "Black/White" (2023)

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PEACEMINUSONE x Nike Kwondo 1 "Black/White" (2023)

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Since being discharged from the military back in 2019, G-Dragon has kept relatively quiet, releasing little save for front page looks, collaborative Nikes, and apparel under PEACEMINUSONE. But as revealed this past month, the BIGBANG leader could soon be making a comeback, sharing with Harper's Bazaar that he's working on a brand new project that "makes [his] heart flutter in many ways."

That's not all the beloved South Korean artist has prepared for us, as he's just publicly unveiled that the PEACEMINUSONE x Nike Kwondo 1 "Black/White" is finally nearing its long-awaited release. Arriving over an entire year after its "Triple White" predecessor, the pair - which was leaked to the public this past June and unveiled officially the following August - conjures to mind images of the ubiquitous "Panda" colorway. The brogue detailing is highlighted in a dark black, matching the finish of the midsole below as well as the Swoosh, lace cover, and overlays adjacent. White then dresses up the rest of the shoe, from the leather base to the exterior co-branding.

The PEACEMINUSONE x Nike Kwondo 1 "Black/White" is reportedly releasing on April 11th. For a look at the newly-surfaced campaign imagery, see ahead.

In other news, the Travis Scott Air Jordan 1 Low Olive will also be releasing this April.

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The PEACEMINUSONE x Nike Kwondo 1 "Black/White" Is Finally Releasing

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Since being discharged from the military back in 2019, G-Dragon has kept relatively quiet, releasing little save for front page looks, collaborative Nikes, and apparel...

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This video documents the creative inspiration of the shoes and G-Dragon's own thoughts, depicting him as a design philosopher. The brand utilized the artist's narrative to shape its marketing language, reinforcing its brand personality through visual effects and background.

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During the 'Lies" era, G-Dragon's visual presentation blended streetwear with emotional intensity. This juxtaposition produced a relatable yet charismatic persona.

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Bigbang - Lies, 빅뱅 - 거짓말, Music Core 20071215

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Preferential Treatment During Military Service (2018)

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Preferential Treatment During Military Service (2018)

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The report about G-Dragon receiving special treatment during his military hospital stay sparked criticism. The controversy briefly damaged his public image as a disciplined and humble figure.

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G-Dragon Under Fire for Preferential Treatment During Military Service - Be Korea-savvy

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SEOUL, Jun. 27 (Korea Bizwire) — Allegations of special privileges for K-pop icon Kwon Ji-yong – better known by his stage name …

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This report documents that when G-Dragon completed his military service and was discharged, a large number of fans came to welcome him. And it highlights that his military service experience added a sense of national responsibility and public favor to him, and enhanced his personal image as a mature, reliable and responsible star image.

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K-pop star G-Dragon finishes military service | CNN

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For over a year and a half, one of the biggest names in K-pop hasn't been releasing any music - he's been performing military service, which is compulsory for all men in South Korea.

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nyongdal🌸 ⁣ 뇽달⁣ on Instagram: "G-DRAGON x VOGUE Interview

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In this interview, G-Dragon redefined his image as a star through self-narration. He has integrated his multiple identities as an idol, artist, designer and innovator, creating a forward-looking and independent cultural idol image.

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nyongdal🌸 ⁣ 뇽달⁣ on Instagram: "G-DRAGON x VOGUE Interview

Kwon Ji Yong, G-DRAGON, GD there are many names that you call me, right? I wanted to show you all the different sides of me that you see.
So I also filmed Kwon Ji-yong, who is casual as usual, and you can also see Chanel grafted into the concepts of ‘POWER’ and ‘HOME SWEET HOME’. And the image that comes to mind when you say ‘GD’ is also included.

In this comeback, scarf fashion is especially impressive, where did you get the inspiration? 
🐲: I wasn’t inspired by anything, it’s just something i enjoyed doing since i’m not good at styling my hair.

I was happy to break the gap of 7 years on October 31 and come back to ‘POWER’.

🐲: It was already last year. The day I released 'POWER', I revealed it by surprise through an Instagram Live. I revealed a part of 'POWER' on <You Quiz on the Block> and suddenly did  a live at midnight. It was the most me-like way to reveal things. I guess I always look for something new  and surprising. Then, a month later, I also revealed 'HOME SWEET HOME' by surprise. At that time, I released the song without any prior teaser and performed on the<2024 MAMA AWARDS> stage the next day. I guess I like surprising people like this. 
It’s already been two months, and I’m just grateful that both songs are still receiving a lot of love. I think it’s because I created and presented the songs 'my way' that they were able to receive love.

He admits that he is a “person with a lot of curiosity” and is interested in various fields such as art and technology. It is also open to collaboration with related experts.
🐲: I’m thinking a lot about how to incorporate new technology into what I do while checking and experiencing it. I’m also looking forward to what kind of result will come out.

What kind of year do you want 2025 to be?
🐲: I will greet you with new song in 2025. Please look forward to it because one day I will surprise you again.🙂"

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appler_iam on January 23, 2025: "G-DRAGON x VOGUE Interview

Kwon Ji Yong, G-DRAGON, GD there are many names that you call me, right? I wanted to show you all the different sides of me that you see.
So I also filmed Kwon Ji-yong, who is casual as usual, and you can also see Chanel grafted into the concepts of ‘POWER’ and ‘HOME SWEET HOME’. And the image that comes to mind when you say ‘GD’ is also included.

In this comeback, scarf fashion is especially impressive, where did you get the inspiration? 
🐲: I wasn’t inspired by anything, it’s just something i enjoyed doing since i’m not good at styling my hair.

I was happy to break the gap of 7 years on October 31 and come back to ‘POWER’.

🐲: It was already last year. The day I released 'POWER', I revealed it by surprise through an Instagram Live. I revealed a part of 'POWER' on <You Quiz on the Block> and suddenly did  a live at midnight. It was the most me-like way to reveal things. I guess I always look for something new  and surprising. Then, a month later, I also revealed 'HOME SWEET HOME' by surprise. At that time, I released the song without any prior teaser and performed on the<2024 MAMA AWARDS> stage the next day. I guess I like surprising people like this. 
It’s already been two months, and I’m just grateful that both songs are still receiving a lot of love. I think it’s because I created and presented the songs 'my way' that they were able to receive love.

He admits that he is a “person with a lot of curiosity” and is interested in various fields such as art and technology. It is also open to collaboration with related experts.
🐲: I’m thinking a lot about how to incorporate new technology into what I do while checking and experiencing it. I’m also looking forward to what kind of result will come out.

What kind of year do you want 2025 to be?
🐲: I will greet you with new song in 2025. Please look forward to it because one day I will surprise you again.🙂". 

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View this post on Instagram

A post shared by nyongdal🌸 ⁣ 뇽달⁣ (@appler_iam)

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Launch of Anti-drug Foundation - JusPeace (2024)

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Launch of Anti-drug Foundation - JusPeace (2024)

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NME reports that G-Dragon launched an anti-drug foundation, shifting his public image from past controversy to one of social responsibility and empathy. This move extends his influence into the field of public good, adding moral depth and emotional resonance to his star persona, and making his image more multidimensional and respected.

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Big Bang member G-Dragon has launched a new charity foundation in a bid to combat drug abuse in South Korea.

Yonhap News Agency reported today (August 5) that the Big Bang rapper has launched a new charity foundation called JusPeace foundation, in a bid to both support artistic talent and combat drug abuse among the South Korean public.

A portmanteau of the words "justice" and "peace", the JusPeace foundation held its inaugural event in Seoul today, said G-Dragon's agency, Galaxy Corporation. G-Dragon will be serving JusPeace as its honorary chairman, while Galaxy Corporation CEO Choi Yong-ho will serve the foundation as its board chairman.

According to Yonhap, preparations for the foundation have been ongoing since January this year. They included advisory meetings and expert interviews. As a result, about 50 experts across various fields made appearances at the launch event to endorse its public interest projects, fundraising and public relations matters.

"Artists can not only create art but also live a life that brings happiness and peace to the world," G-Dragon said. "Beyond giving love and peace to the world through music, I've always thought that we could help more people by actually engaging in social service or creating public foundations to show positive influence."

The JusPeace Foundation's focus lies in its intention to contribute to the development of copyright culture and to society through various artistic talent. This will include public use of copyrights, supporting those with artistic talent and creators engaged in public activities. The foundation will also provide people who suffer from drug abuse opportunities to try out music therapy as an alternative rehabilitation practise.

G-Dragon's intention to establish an anti-drug foundation was first announced as early as December 2023, when he was undergoing police investigation after being accused of drug use at the time.

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Big Bang's G-Dragon launches foundation to combat drug abuse

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Big Bang member G-Dragon has launched a new charity foundation in a bid to combat drug abuse in South Korea.

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Charitable Donation for Wildfire Recovery (2024)

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Charitable Donation for Wildfire Recovery (2024)

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The charitable work of donating money has shaped G-Dragon into a responsible guardian of the country. Such kind deeds have enhanced the public's favorability and added a halo of selflessness, compassion and reliability to his character, elevating his star image from an entertainment symbol to a cultural and social leader.

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G-Dragon donates 300 million won for wildfire recovery in South Korea

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G-Dragon donates 300 million won for wildfire recovery in South Korea

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G-Dragon as the honorary ambassador for APEC 

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G-Dragon as the honorary ambassador for APEC 

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G-dragon was appointed as the honorary ambassador of South Korea for APEC 2025, symbolizing that his influence has been officially recognized at the national level. This move combines his star image with global economic and diplomatic issues, marking his transformation from a pop idol to a public figure in the broader cultural and political fields, and becoming a national cultural symbol representing South Korea's soft power.

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G-Dragon appointed honorary ambassador for 2025 APEC summit

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It is difficult to fully encapsulate G-Dragon’s unique fashion style. There has been overwhelming commentary and photos of his outfits through the decades. He has been in the spotlight since he was a child.

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G-dragon announced the return of his new album on his personal social media, marking his official comeback after years of silence. This return not only reaffirms his identity as a creator but also reflects the maturity he has gained through public welfare and diplomacy. It presents a more profound and reflective star image.

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772K likes, 9,618 comments - xxxibgdrgn on February 24, 2025: "Üβεrmεnsξη🚩". 

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View this post on Instagram

A post shared by G-DRAGON (@xxxibgdrgn)

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Despite reduced musical output, his presence at fashion events maintained cultural visibility.

Media coverage of his outfits functioned as narrative continuity, reinforcing image stability during musical hiatus.

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G-Dragon Makes a Chic Return to Paris Fashion Week

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Admit it, the front row wasn’t the same without Big Bang’s resident clotheshorse.

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Psychoanalysis & G-Dragon's Identity (Lim, 2015)

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Psychoanalysis & G-Dragon's Identity (Lim, 2015)

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This study explores how G-Dragon’s early compositions reflected subconscious struggles between individuality and conformity within Korea’s idol system. Lim’s interpretation supports this phase by showing that his identity construction began through self-authored lyrics.

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Queer-Pop and Gender Subversion in K-pop (Kwon, 2023)

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Queer-Pop and Gender Subversion in K-pop (Kwon, 2023)

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This article analyzes queer and subversive elements in K-pop, viewing G-Dragon’s early unconventional image as creative resistance within the idol system.

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Gentlemen rappers: Masculinity and traditional style in Korean popular music performance (Nara, 2024)

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Gentlemen rappers: Masculinity and traditional style in Korean popular music performance (Nara, 2024)

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This article analyses how K-pop performers experiment with fluid gender cues to assert authorship and agency. Their argument parallels G-Dragon’s Heartbreaker and One of a Kind eras, where his visual and musical hybridity challenged fixed notions of masculinity and idol identity.

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K-Pop Male Androgyny and Mediated Intimacy (Hoang, 2020)

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K-Pop Male Androgyny and Mediated Intimacy (Hoang, 2020)

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Hoang’s work on male androgyny and mediated intimacy explains how G-Dragon’s androgynous styling in his solo work generated emotional proximity with fans. His artistic image operated as both rebellion and emotional accessibility, deepening the fan–idol relationship through aesthetic vulnerability.

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Androgynous Bodies and Cultures in Asia (Ho et al., 2021)

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Androgynous Bodies and Cultures in Asia (Ho et al., 2021)

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This article describes the rise of androgynous bodies in Asian pop culture as tools for redefining gender boundaries. This framework reflects G-Dragon’s transformation into a fashion icon who blurred masculine and feminine aesthetics, reshaping the visual politics of K-Pop.

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Art Exhibition: "PEACEMINUSONE: Beyond the Stage" (2015)

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Art Exhibition: "PEACEMINUSONE: Beyond the Stage" (2015)

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This exhibition has strengthened G-Dragon's image as a cultural intermediary, connecting art and popular culture. At this time, the concept of "PEACEMINUSONE" was established and later turned into a brand. He transformed from an idol artist into a hybrid of a creator and a cultural entrepreneur.

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Museum joins hands with YG Entertainment for art exhibition that reflects his musical world

Amid high anticipation and skeptics, a collaborative art exhibition with G-Dragon opened Tuesday at the Seoul Museum of Art, presenting some 200 artworks reflecting the world of the young K-pop idol.

The exhibition is the first mega collaboration between a Korean celebrity and contemporary art in Korea. The exhibition, co-organized by YG Entertainment and the Seoul Museum of Art, commissioned 14 teams of artists to create collaborative pieces with G-Dragon.

Even before the opening, it emerged as a hot issue, drawing both high expectations from fans and concerns and doubts from the Korean art circle.

For fans, the exhibition is a chance to get to know more about their idol outside the performance stage. The first part of the exhibition "(Non) Fiction museum" created by G-Dragon and the artist group Fabrikr looks at G-Dragon's inspirations and interests in art through his art and furniture collections as well as objects and accessories he designed. On display include works of noted artists such as the Alexander Calder sculpture "Black Elephant" and a neon installation by Tracey Emin.

G-Dragon wasn't pretentious explaining his art collection.

"I don't really have a guideline for the collection," he said. "I just have this fantasy over aesthetics. I like to watch something beautiful whether they are clothes, women or music," he said.

The exhibition, however, has raised doubts and criticism in the Korean art circle over the Seoul Museum of Art's decision to host an event that intends to promote the K-pop idol musician via sophisticated presentations by local artists. Some artists expressed concerns that participating artists and their ideas are overshadowed by G-Dragon's popularity.

Director of the museum Kim Hong-hee refuted the concerns and stressed in the news conference on Monday that the museum expects to expand a range of audiences with this exhibition.

"The museum is not for art elitists. It should embrace diverse audiences. This exhibition is part of our effort to invite a wide range of audiences to the museum," said Kim.

The exhibition was first initiated by YG Entertainment, which seeks to expand its business portfolio into broader fields such as fashion and beauty. It is considered a smart strategy to enhance the image of their artist for future business opportunities.

Artists, selected through recommendations from YG and the museum, present various artworks from paintings, photographs, sculptures, installations to media works under G-Dragon's musical vision of "PEACE MINUS ONE." The singer coined the phrase to describe the world he sees ― the utopian world and the real world with shortcomings or "MINUS."

Many artworks on display reflect this vision. The duo artist group Bang & Lee said they met G-Dragon six times during the working process, exchanging and sharing ideas and feedbacks. They came up with the media installation themed "revolution" from G-Dragon's song "Coup d'etat."

The photographs of artist Park Hyung-geun also reflected the world seen by G-Dragon through the musical vision. His photographs "Landscape of PEACEMINUSONE ― A Voyage with G-Dragon" feature upside-down landscape image ― a gap between the utopian world and the reality seen by G-Dragon.

Not all artworks are commissioned. Sophie Clements presents her 2012 video work "How We Fall" that explores a moment of change through the fast-forward images of cement fall. Universal Everything, the U.K.-based digital art group, brought one of their earlier works "Supreme Believers," featuring a dancer's movement dispersed into particles.

Lee Yun-joon of Bang & Lee artist group said he is aware of the risk that comes with this project, but noted that collaborations are important in the field of art.

"We have seen many collaborations between pop artists and contemporary artists in Europe since more than a decade. People look at this exhibition with a great interest, but I think it's because it is held for the first time in Korea. This is not the final product, but the start of dynamic collaborations between pop music and contemporary art," said Lee.

The exhibition "PEACEMINUSONE: Beyond the Stage" runs until Aug. 23 in Seoul. It will go on tour in Shanghai and Singapore later.

By Lee Woo-young ()
More from Headlines Editor's picks

APEC 2025

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Amid high anticipation and skeptics, a collaborative art exhibition with G-Dragon opened Tuesday at the Seoul Museum of Art, presenting some 200 artworks reflec

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Symphony of Passion: Exploring the Odyssey of K-pop Fans in a Higher Education Institution (Alifante et al., 2024)

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This article demonstrates how fans can transform an artist's setbacks into collective redemption. It discusses that fans will proactively turn G-Dragon's weaknesses into a new form of cultural worship, helping him rebuild a genuine, resilient, and praise-worthy star image.

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This report highlights G-Dragon’s Nike collaboration as an artistic act of self-branding. The sneaker’s layered design and philosophy of “balance” embody the fusion of commerce and creativity, illustrating how his persona evolved into a multidimensional lifestyle brand.

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Noh, M. J. (2024). The Expanding Role of Korea in the Global Art Scene: Participation of Korean Artists in Luxury Brand-led Art Initiatives. Journal of Korean and Asian Arts, 9, 53-83.

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Noh, M. J. (2024). The Expanding Role of Korea in the Global Art Scene: Participation of Korean Artists in Luxury Brand-led Art Initiatives. Journal of Korean and Asian Arts, 9, 53-83.

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This article analyzes various appearances of G-Dragon at fashion weeks, including the Paris Fashion Week. This engagement aimed to improve the Korean fashion brand, putting South Korea on the global map of artistic initiatives.

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Image repair discourse and crisis communication (Benoit, 1997)

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Image repair discourse and crisis communication (Benoit, 1997)

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Benoit's (1997) theory of image repair helps to understand how G-Dragon responds to controversies and turns public criticism into opportunities for narrative and image reconstruction.