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URBN Net sales: $1,504,755

URBN Gross profit: $566,161

UO Net sales: $333,171

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URBN Net sales: $1,329,501

URBN Gross profit: $489,064

UO Net sales: $273,505

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Urban Outfitters (URBN) Stock Price History 1993-2025

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A complete stock price history for Urban Outfitters, Inc. (URBN) stock, starting from its first trading day. Includes open, high, low, close and volume.

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Urban Outfitters Revenue 2010-2023 | URBN

Urban Outfitters Inc. is a lifestyle specialty retailer that offers fashion apparel and accessories, footwear, home d?cor and gifts products. The company's merchandises are generally sold directly to consumers through stores, catalogs, call centers and e-commerce platforms. The company has operations in the U.S., Canada & Europe. It reports through 2 segments: Retail segment, comprising brands slike Urban Outfitters, Anthropologie, Free People, Terrain and BHLDN, and Wholesale segment, engaged in designing and marketing contemporary casual attire for women. Free People, Anthropologie Group and Urban Outfitters wholesale sell their products through multiple departments and specialty stores worldwide, digital businesses and the Company's Retail segment.

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Urban Outfitters Revenue 2010-2023 | URBN

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Urban Outfitters revenue from 2010 to 2023. Revenue can be defined as the amount of money a company receives from its customers in exchange for the sales of goods or services. Revenue is the top line item on an income statement from which all costs and expenses are subtracted to arrive at net income.

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Breaking Down Urban Outfitters, Inc. (URBN) Financial Health: Key Insights for Investors

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Are you keeping a close watch on your investments and wondering about the financial stability of your favorite brands? Have you ever considered how Urban Outfitters, Inc. (URBN) navigates the complexities of the retail market? In fiscal year 2024, the company reported a record $402.5 million in net income, translating to earnings per diluted share of $4.26. But how does this stack up against previous years, and what are the key factors driving their profitability? Let’s delve into the financial intricacies of URBN, exploring revenue growth, profitability metrics, and debt management to provide you with a clear, data-driven assessment of their financial health.
Urban Outfitters, Inc. (URBN) Revenue Analysis
Understanding Urban Outfitters, Inc.‘s (URBN) revenue streams is crucial for investors seeking to assess the company’s financial health and growth potential. A detailed breakdown of revenue sources, growth rates, and segment contributions provides valuable insights.
Here’s a breakdown of Urban Outfitters, Inc.‘s (URBN) revenue streams: Primary Revenue Sources: Urban Outfitters, Inc. (URBN) generates revenue primarily through retail operations (including digital channels and retail stores), wholesale operations, and its Nuuly subscription service. The retail segment includes brands like Urban Outfitters, Anthropologie, and Free People. Year-over-Year Revenue Growth: For the year ended January 31, 2025, Urban Outfitters, Inc. (URBN) reported annual revenue of $5.55 billion, a 7.71% increase compared to fiscal year 2024. In fiscal year 2024, the company’s annual revenue was $5.15 billion, reflecting a 7.47% increase from fiscal year 2023. Fiscal year 2023 saw revenue of $4.80 billion, a 5.42% increase from fiscal year 2022. Q4 2024 Sales: Total Company adjusted net sales for the three months ended January 31, 2024, increased 8.0% to a record $1.50 billion. Contribution of Business Segments: A breakdown of Urban Outfitters, Inc.‘s (URBN) revenue by business segment for fiscal year 2023 is as follows: Business Segment
Revenue (Fiscal Year 2023)
Percentage of Total Revenue Anthropologie Group
$1.66 billion
36.2% Urban Outfitters Brand
$1.42 billion
31.0% Free People Group
$1.24 billion
27.1% Nuuly Segment
$259 million
5.7% Analysis of Significant Changes: The Nuuly segment experienced substantial growth, with subscriber base expansion driving revenue increases. For instance, Nuuly segment net sales increased by 48.4%, primarily due to a 51.2% rise in average active subscribers. The company’s focus on digital channel sales has yielded positive results, with a 12.5% increase in Q3 2024, contributing to overall revenue growth. Comparable Retail segment net sales increased 18.9% at Free People and 12.0% at Anthropologie, but decreased 13.6% at Urban Outfitters for the three months ended January 31, 2024. In Q4 2024, Urban Outfitters sales rose 8% year-over-year to $1.5 billion, driven by increases in the Retail, Nuuly, and Wholesale segments. For further insights into Urban Outfitters, Inc.‘s (URBN) mission, vision, and core values, you can explore Mission Statement, Vision, & Core Values of Urban Outfitters, Inc. (URBN).
Urban Outfitters, Inc. (URBN) Profitability Metrics Analyzing Urban Outfitters, Inc.‘s profitability involves examining several key metrics to understand its financial health and operational efficiency. These metrics include gross profit, operating profit, and net profit margins, which provide insights into how effectively the company manages its costs and generates earnings. Here’s a detailed look into URBN’s profitability: Gross Profit: Gross profit is the revenue remaining after deducting the cost of goods sold (COGS). It indicates how efficiently a company manages its production costs. Operating Profit: Operating profit is calculated by deducting operating expenses (such as administrative and selling expenses) from gross profit. This metric reflects the profitability of a company’s core operations before accounting for interest and taxes. Net Profit: Net profit is what remains after all expenses, including interest and taxes, are deducted from total revenue. It represents the actual profit available to the company’s owners. To provide a clearer picture, let’s consider the financial data from Urban Outfitters, Inc.‘s 2024 fiscal year: Metric
Amount (USD)
Percentage of Revenue Gross Profit
$1.77 billion
Approximately 40.1% Operating Income
$435.25 million
Approximately 9.9% Net Income
$327.47 million
Approximately 7.4% Examining the trends in profitability over time helps to assess whether Urban Outfitters, Inc. is improving its efficiency and effectiveness. For instance, a rising gross margin indicates better cost management or higher pricing power. Similarly, increasing operating and net profit margins suggest that the company is controlling its operating expenses and maximizing its earnings. When comparing Urban Outfitters, Inc.‘s profitability ratios with industry averages, it’s essential to consider the specific segment in which the company operates (e.g., apparel retail). Industry benchmarks provide a basis for determining whether URBN’s profitability is above or below par. If URBN’s margins are higher than the industry average, it could indicate a competitive advantage, such as a strong brand or superior operational efficiency. Analysis of operational efficiency involves scrutinizing how well Urban Outfitters, Inc. manages its costs and generates revenue. Key areas to examine include: Cost of Goods Sold (COGS): Monitoring COGS helps to identify opportunities for reducing production costs or improving supply chain management. Operating Expenses: Analyzing operating expenses can reveal areas where the company can cut costs or improve efficiency. Gross Margin Trends: Tracking gross margin trends over time can indicate whether the company’s pricing strategies and cost management efforts are effective. By thoroughly analyzing these profitability metrics and operational efficiencies, investors and financial professionals can gain valuable insights into Urban Outfitters, Inc.‘s financial health and make informed decisions. For additional insights, consider reading: Breaking Down Urban Outfitters, Inc. (URBN) Financial Health: Key Insights for Investors.
Urban Outfitters, Inc. (URBN) Debt vs. Equity Structure Understanding how Urban Outfitters, Inc. (URBN) finances its operations and growth is crucial for investors. The balance between debt and equity plays a significant role in the company’s financial health and risk profile. This section breaks down URBN’s debt levels, its debt-to-equity ratio, and how it strategically uses debt and equity to fund its initiatives. As of fiscal year 2024, Urban Outfitters, Inc. maintained a strong financial position with total assets significantly exceeding total liabilities. The company’s approach to debt is conservative, reflecting a strategic choice to minimize financial leverage and maintain flexibility. Here’s a closer look at Urban Outfitters, Inc.‘s debt and equity structure: Debt Levels: Urban Outfitters, Inc. holds a minimal amount of long-term debt. This indicates a preference for funding operations and expansions through equity and operational cash flow rather than relying on borrowed capital. Debt-to-Equity Ratio: The company’s debt-to-equity ratio is notably low, reflecting its financial prudence and reliance on equity financing. This ratio is a key indicator of financial leverage, with a lower ratio generally suggesting less risk. For Urban Outfitters, Inc., this conservative approach provides stability and resilience against market volatility. Recent Financing Activities: There have been no recent major debt issuances or refinancing activities, underscoring the company’s self-sufficiency in funding its operations. The absence of significant debt-related announcements suggests a stable and well-managed financial strategy. Balancing Act: Urban Outfitters, Inc. effectively balances debt and equity by primarily using equity to finance its growth. This strategy reduces financial risk and provides the company with greater operational flexibility. The company’s robust equity base supports its strategic initiatives and investments in future growth opportunities. The following table summarizes key aspects of Urban Outfitters, Inc.‘s capital structure: Financial Metric Value (Fiscal Year 2024) Interpretation Long-Term Debt Minimal Indicates low reliance on borrowed funds. Debt-to-Equity Ratio Low Suggests a conservative approach to financial leverage. Equity Base Strong Provides financial stability and supports growth initiatives. Financing Strategy Primarily Equity-Based Minimizes financial risk and enhances flexibility. Urban Outfitters, Inc.‘s strategic financial management, characterized by minimal debt and a strong equity base, positions it well for sustained growth and stability. This approach aligns with its mission and vision, fostering a resilient business model capable of navigating various economic conditions. For more insights into the company’s guiding principles, refer to Mission Statement, Vision, & Core Values of Urban Outfitters, Inc. (URBN).
Urban Outfitters, Inc. (URBN) Liquidity and Solvency Analyzing Urban Outfitters, Inc.‘s (URBN) financial health requires a close look at its liquidity and solvency positions. Liquidity refers to the company’s ability to meet its short-term obligations, while solvency concerns its ability to meet long-term obligations. Both are critical indicators of financial stability. Here’s an overview of key liquidity measures for Urban Outfitters, Inc. (URBN): Current Ratio: This ratio measures a company’s ability to pay off its current liabilities with its current assets. Quick Ratio: Similar to the current ratio, but it excludes inventory from current assets to provide a more conservative measure of liquidity. For the fiscal year 2024, Urban Outfitters, Inc. (URBN) reported the following: A current ratio of 1.7, indicating a healthy liquidity position. Total assets amounted to $3.399 billion, while total liabilities were $1.498 billion. The trend in working capital is also insightful. Working capital, calculated as current assets minus current liabilities, reflects the company’s operational liquidity. Monitoring changes in working capital can reveal whether the company’s short-term financial health is improving or deteriorating. Here’s a summary of Urban Outfitters, Inc.‘s (URBN) cash flow activities: Operating Activities: This reflects the cash generated from the company’s core business operations. Investing Activities: This includes cash used for investments in assets, such as property, plant, and equipment. Financing Activities: This involves cash flow related to debt, equity, and dividends. According to the 2024 report, Urban Outfitters, Inc. (URBN) demonstrated: Net cash provided by operating activities: $455.524 million Net cash used in investing activities: $124.535 million Net cash used in financing activities: $224.348 million Strong cash flow from operating activities indicates that Urban Outfitters, Inc. (URBN) is generating cash effectively from its core business, which supports its liquidity. You can learn more about the company’s values here: Mission Statement, Vision, & Core Values of Urban Outfitters, Inc. (URBN).
Urban Outfitters, Inc. (URBN) Valuation Analysis
Assessing whether Urban Outfitters, Inc. (URBN) is overvalued or undervalued requires a multifaceted approach, incorporating key financial ratios, stock performance analysis, and analyst sentiment.
Valuation Ratios: Price-to-Earnings (P/E): The P/E ratio indicates how much investors are willing to pay for each dollar of earnings. A higher P/E ratio might suggest overvaluation, while a lower one could indicate undervaluation relative to industry peers or its historical average. Price-to-Book (P/B): The P/B ratio compares a company’s market capitalization to its book value of equity. A lower P/B ratio can suggest that the stock is undervalued, as it implies that the market is valuing the company at less than its net asset value. Enterprise Value-to-EBITDA (EV/EBITDA): This ratio compares the company’s enterprise value (total market value plus debt, minus cash) to its earnings before interest, taxes, depreciation, and amortization. It provides a more comprehensive valuation measure than P/E, especially when comparing companies with different capital structures. For the fiscal year 2024, Urban Outfitters, Inc. reported: Net sales of $5.29 billion, a 1.4% increase compared to the prior year’s $5.22 billion. Gross profit rate of 33.0%, up 250 basis points from 30.5% the prior year. Net income was $275.1 million, or $2.87 per diluted share, compared to $178.1 million, or $1.80 per diluted share, for the year ended January 31, 2023. Stock Price Trends: Examining the stock price trends over the past 12 months (or longer) can reveal investor sentiment and market perception. Significant price appreciation might indicate growing confidence, while a decline could suggest concerns about the company’s prospects.
As of April 18, 2025, the last price was $41.64.
Dividend Yield and Payout Ratios: As of fiscal year 2024, Urban Outfitters does not offer dividends. Therefore, dividend yield and payout ratios are not applicable.
Analyst Consensus: Monitoring analyst ratings and price targets provides insights into professional assessments of the stock’s valuation. Consensus ratings such as ‘buy,’ ‘hold,’ or ‘sell’ reflect the overall sentiment of analysts covering the company.
To further understand the investors of Urban Outfitters, Inc., explore Exploring Urban Outfitters, Inc. (URBN) Investor Profile: Who’s Buying and Why?
Urban Outfitters, Inc. (URBN) Risk Factors
Understanding the risks associated with Urban Outfitters, Inc. (URBN) is crucial for investors. These risks can stem from both internal and external factors, impacting the company’s financial stability and future performance. Here’s an overview of some key risks:
Industry Competition:
The retail industry, particularly the apparel sector, is highly competitive. Urban Outfitters, Inc. faces competition from: Other specialty retailers Department stores Online retailers Fast-fashion brands This intense competition can pressure profit margins and require continuous innovation to maintain market share.
Regulatory Changes:
Changes in laws and regulations can significantly affect Urban Outfitters, Inc. These may include: Trade regulations and tariffs Data privacy laws Labor laws Environmental regulations Compliance with these regulations can increase operational costs and require adjustments to business practices.
Market Conditions:
Economic downturns, shifts in consumer preferences, and other market conditions can impact Urban Outfitters, Inc.’s sales and profitability. Factors include: Changes in disposable income Fashion trends Geopolitical events Operational Risks:
Operational risks encompass challenges related to supply chain management, inventory control, and store operations. These include: Supply chain disruptions Inventory obsolescence Store security and safety Financial Risks:
Financial risks involve factors that can affect the company’s financial performance and stability, such as: Fluctuations in foreign exchange rates Changes in interest rates Credit risk Strategic Risks:
Strategic risks are related to the company’s business decisions and long-term plans. These may include: Failure to adapt to changing consumer preferences Unsuccessful expansion into new markets Poor investment decisions Mitigation Strategies:
While specific mitigation strategies are not detailed in the provided search snippets, companies like Urban Outfitters, Inc. typically employ various strategies to manage these risks, such as: Diversifying supply chains Implementing robust inventory management systems Hedging against currency fluctuations Conducting thorough market research Maintaining a strong risk management framework For more in-depth insights, you can read the full analysis here: Breaking Down Urban Outfitters, Inc. (URBN) Financial Health: Key Insights for Investors
Urban Outfitters, Inc. (URBN) Growth Opportunities Urban Outfitters, Inc. (URBN) possesses several key growth drivers, including product innovations, strategic market expansions, and potential acquisitions. These elements collectively contribute to the company’s future revenue growth and earnings potential. Product innovation remains a cornerstone of Urban Outfitters, Inc.‘s (URBN) growth strategy. The company consistently introduces new and unique products to attract its target demographic. This includes expanding its product lines to cater to evolving consumer preferences and trends. Market expansion, both domestically and internationally, presents significant opportunities for Urban Outfitters, Inc. (URBN). Identifying and penetrating new markets allows the company to increase its customer base and overall sales volume. Strategic acquisitions can further accelerate growth by adding complementary brands or technologies to the company’s portfolio. Analysts’ estimates provide a forward-looking perspective on Urban Outfitters, Inc.‘s (URBN) financial performance. While specific revenue growth projections and earnings estimates can fluctuate based on market conditions and company performance, these figures generally reflect expectations for continued growth in the coming years. Investors should consult reputable financial analysis platforms for the most up-to-date projections. Strategic initiatives and partnerships play a crucial role in driving Urban Outfitters, Inc.‘s (URBN) future growth. These initiatives may include enhancing the company’s e-commerce platform, improving supply chain efficiency, or forming collaborations with complementary businesses. Such efforts can lead to increased revenue, reduced costs, and enhanced competitiveness. Urban Outfitters, Inc. (URBN) has several competitive advantages that position it favorably for future growth: Brand recognition: Strong brand names across its portfolio attract a loyal customer base. Unique product offerings: Differentiated merchandise sets it apart from competitors. Omnichannel presence: A combination of brick-and-mortar stores and a robust online platform provides customers with multiple shopping channels. The company’s financial performance in fiscal year 2024 demonstrates its capacity for growth. Urban Outfitters, Inc. (URBN) reported net sales of $5.28 billion. The company’s strategic investments in digital channels and marketing initiatives have contributed to revenue growth. Moreover, its focus on cost optimization and inventory management has helped improve profitability. A summary of Urban Outfitters, Inc.‘s (URBN) financial highlights for fiscal year 2024 is below: Category
Amount (USD) Net Sales
$5.28 billion Gross Profit
$1.98 billion Operating Income
$372.5 million Net Income
$273.4 million Exploring Urban Outfitters, Inc.’s (URBN) Investor Profile: Who’s Buying and Why? reveals additional insights into the company’s investor base and market dynamics.

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Urban Outfitters reported quarterly earnings of $1.58 per share, beating the Zacks Consensus Estimate of $1.44.

Earnings increased compared to $1.24 per share in the same quarter last year.

Figures are adjusted for non-recurring items.

Quarterly revenue was $1.5 billion, exceeding the consensus estimate by 1.94%.

Revenue increased from $1.35 billion a year ago.

The company has surpassed consensus revenue estimates in four consecutive quarters.

Urban Outfitters shares are up about 39% year-to-date.

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Urban Outfitters (URBN) Q2 Earnings and Revenues Top Estimates

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Urban Outfitters (URBN) delivered earnings and revenue surprises of +9.72% and +1.94%, respectively, for the quarter ended July 2025. Do the numbers hold clues to what lies ahead for the stock?

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Urban Outfitters had an overall 10.7% total sales increase throughout Q1 of 2025. Change in markdowns, delivery expense, and occupancy leverage resulted in how much the business keeps after the cost of goods sold which led to an improvement from 34% to 36.8% gross profit rate for Q1 with a $489.1 million gross profit. Inventory rose significantly by 14.6% compared to April, 2024.

URBN, Urban Outfitters parent company, launched over 18% in U.S. premarket trading after posting better than expected Q1 results.

Additionally, revenue rose 6.5% to $1.33 billion for the quarter. Net income increased 75% from the previous year Q1.

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Urban Outfitters (URBN) Soars on Q1 Beat and JPMorgan Upgrade

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Urban Outfitters (URBN, Financials) surged over 18% in U.S. premarket trading Thursday after posting better-than-expected Q1 results and receiving an upgrade from JPMorgan.Revenue rose 6.5% year over year to $1.33 billion for the quarter ended April 30. Net income grew 75% from the prior-year perio…

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Gross profit for Q4 2025 increased by 21.5% to $527.7 million compared to the same quarter last year.

For the fourth quarter, the company achieved net income of $120.3 million, nearly triple the $47.8 million reported for the same quarter the prior year.

Total inventory increased by $70.9 million, or 12.9%, raising concerns about overstocking.

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Urban Outfitters, Inc. Reports Record Q4 and Full-Year Financial Results for Fiscal 2025

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Urban Outfitters reports record earnings and sales for Q4 and fiscal year 2025, driven by strong retail and subscription growth.

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Sales dropped by 8.9%

They anticipate that total sales growth in the fourth quarter will mirror that of the third quarter, driven by a single-digit increase in retail segment comps.

The company’s overall comparable sales inched up 1.5 percent during the third quarter in the retail business, which has been buttressed lately by the other divisions.

COO and copresident Conforti said the "brand showed 'nice improvements in store comps as the quarter progressed, driven by improving regular price sales.'"

The company’s overall comparable sales inched up 1.5 percent during the third quarter in the retail business

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Urban Outfitters CEO Is Optimistic About the Holiday Season After a Strong Q3

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Urban Outfitters (URBN) Q3 2024 earnings showed a 24 percent gain in profits and CEO Richard Hayne is optimistic about the holiday season.

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Urban Outfitters partners with Levi’s for second On Rotation in-store experience

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Urban Outfitters partners with Levi’s for the second ‘On Rotation’ in-store experience, offering curated vintage and iconic styles until September 30.

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Urban Outfitters unveiled a new back-to-school marketing program that places heavy emphasis on experiences catering to Gen Z, according to a press release.

“UO Haul” commenced May 19 with a Manhattan scavenger hunt that led participants to a fleet of glass-walled trucks themed around dorm room aesthetics. Select winners later attended an event with live music from Katseye and a preview of the brand’s back-to-school assortment.

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Urban Outfitters deepens Gen Z experiential strategy for back to school

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A “UO Hauls” campaign features citywide scavenger hunts, immersive pop-ups and a U-Haul partnership aimed at helping graduates move out.

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Shop UO Samara Mesh Strapless Midi Dress at Urban Outfitters today. Discover more selections just like this online or in-store. Shop your favorite brands and sign up for UO Rewards to receive 10% off your next purchase!

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Shop UO Heide Smocked Drop Waist Mini Dress at Urban Outfitters today. Discover more selections just like this online or in-store. Shop your favorite brands and sign up for UO Rewards to receive 10% off your next purchase!

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UO Invite Only Plunging Halter Cowl Open-Back Maxi Dress

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UO Invite Only Plunging Halter Cowl Open-Back Maxi Dress

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Week 1 9/11/25 $69.00

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UO Invite Only Plunging Halter Cowl Open-Back Maxi Dress

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Shop UO Invite Only Plunging Halter Cowl Open-Back Maxi Dress at Urban Outfitters today. Discover more selections just like this online or in-store. Shop your favorite brands and sign up for UO Rewards to receive 10% off your next purchase!

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UO Darryl Denim Drop Waist Tube Mini Dress

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UO Darryl Denim Drop Waist Tube Mini Dress

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UO Darryl Denim Drop Waist Tube Mini Dress

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Shop UO Darryl Denim Drop Waist Tube Mini Dress at Urban Outfitters today. Discover more selections just like this online or in-store. Shop your favorite brands and sign up for UO Rewards to receive 10% off your next purchase!

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Sale pop up at the top of landing page.

There could be a sale of dresses to help sell through all their inventory of dresses as the season is changing.

Online only exclusive sale.

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Pop up after adding an item to cart.

15% off your order after signing up for emails which can help create customer loyalty. Sacrificing 15% off the customers order now will pay off in the future as they will now likely come back and shop.

Being on the emails will allow the customer to receive new arrivals and exclusive content.

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Pop up when viewing your cart.

Advertising for their rewards program will also increase customer loyalty and have customers come back to shop again.

This can also be an incentive to purchase what is in the cart as they will get this additional percent off at checkout.

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Email marketing promoting a 30% off sale on dresses

Online only sale with exclusions

Limited time sale

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Email marketing promoting a sale for 30% off of BDG brand jeans

Online only sale

Men's and women's jeans with exclusions

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Email marketing offering an extra 40% off of sale items

In-store and online sale

Exclusions apply and items are final sale

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A post from Urban Outfitters on Instagram on July 30, 2025, captioned "hot days call for cute dresses. ☀️💗 grab the dresses that you've been wanting all summer and enjoy 30% OFF your entire purchase (for a limited time only). sign up now at the link in bio to be the first to shop the sale!"

Promotion Strategies:

Sales Promotion: The caption of the Instagram post promotes a 30% sale of the customer's entire purchase

Call to Action: Following the sales promotion, the caption includes "sign up now at the link in bio to be the first to shop the sale!" This sentence is a call to action and directs customers where to go to shop and creates exclusivity through including "be the first".

Urgency: The caption states that the promotion as "for a limited time only", which creates a sense of urgency for viewers to act quickly before the promotion ends.

Lifestyle Appeal: The cover photo is a brightly colored, summery look styled in a way that connects to the caption "hot days call for cute dresses". The photos also tie the products to the seasonal aesthetic, mood, and lifestyle.

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A post from Urban Outfitters on Instagram on September 13th, 2025, captioned, "dresses made for frolicking 🍓 @emmadimarco styles the kimchi blue sienna milkmaid maxi.

shop the #UOCommunity's fave dresses at the link in bio 🤍"

Promotional Strategies:

Influencer Marketing: The caption tags Emma Dimarco, and the photo is of the influencer an Urban Outfitter dress showing how she styled it. This uses social proof and makes the promotion feel more authentic rather than professional shots from the brand.

Lifestyle Imagery: The photo in this ad is not a professional plain product shot, but rather a real everyday person styling and wearing the products in a natural setting accessorized by strawberries in a field which adds to the aesthetic and lifestyle imagery of the product and summer season. The photo also ties the product to an idealized lifestyle that is summery and romantic which makes the dress more appealing.

User-Generated Content: UGC is a form of authentic content that is created and shared by customers rather than the brand producing content themselves. The caption references #UOCommunity, which encourages customers to share their own looks. This also helps generate more authentic content for the brand.

Call to Action: The caption directs followers to "shop the #UOCommunity's fave dresses at the link in bio." This calls the customer to action to shop and provides a clear path to where to purchase.

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A post from Urban Outfitters on Instagram from August 15th, 2025, captioned "this dress may cause double takes (& more compliments than you’re ready for). 💋 @annjennet styles the samara midi for a night out, and we’re taking notes. 🌙 shop #UOCommunity's fave dress at the link in bio."

Promotional Strategies:

Emotional Appeal/Story telling: The caption uses playful language: "this dress may cause double takes (& more compliments than you're ready for)." This appeals to emotions and social desires (attentions, compliments), not just product features.

Influencer/Community Marketing: The caption tags @annjennet, showing how she styled the "Samara midi" dress. This uses influencer credibility and positions the product as trendy through someone who has a following themselves and someone the followers of the brand may already admire.

Lifestyle Imagery: This photo id shot in a night-out setting which positions the dress as perfect for going out. It also promoted aspirational lifestyle (confident, stylish, glam).

Community Hastage #UOCommunity: Urban Outfitters again uses #UOCommunity, inviting customers to feel part of a larger style network and community. This builds loyalty and engagement and also can promote UGC.

Call to Action: The caption uses a Call to Action through the use of "link in bio" which provides a clear path to purchase.

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Page Take Over Digital New York Magazine 2024

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Pros: Good and supportive staff, large discount, flexible hours, minimal stress

Cons: mass amounts of shipment, strict holiday scheduling, low salary (varies regionally)

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Please help us protect Glassdoor by verifying that you’re a real person. We are sorry for the inconvenience. If you continue to see this message, please email to let us know you’re having trouble.

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Although most higher reviews are about the store's products, size of store, and location, there are more 1-3 star reviews on the customer service of the store.

There are many reviews on the "healthy serving of attitude from the "sales" staff." and the unprofessionalism of the Urban Outfitters stores.

Higher star reviews compliment the size of the store and the vas selection of products and styles that fill up the Urban Outfitter' stores. It is also noted how well stocked and organized the store is.

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URBN Net sales: $1,361,855

URBN Gross profit: $497,319

UO Net sales: $300,577

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Cost- Around $10

Retail- $59

Markup- Around $49

49/59=.83

Roughly 83% Markup

Markup if often 50-70% of the final price. Estimating the production cost of $10 and knowing the retail price of $59, this dress has around a 83% markup. This dress falls on the high end of a markup for this type of retailer. When estimating the cost I looked at the details of the dress, with the dress being mini, and a stretch material, less fabric will be used. With a brand like Urban Outfitters they are likely importing goods in bulk which would also be less costly. Therefore, I think this dress is only costing $10 to make as it doesn't have much detail. Allowing them to mark it up and make a large profit.

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Richard Hayne

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Frank Conforti

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Lady Soule

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CEOs- Steve Murray, Tedford G. Marlow, Trish Donnelly

CFOs- Frank J. Conforti, Eric Artz, John E. Kyees

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40% markdown (59-34.99)/59 *100

This markdown likely occurred because we are transitioning from summer to fall so the customers are not buying dresses often. Urban Outfitters is probably assuming they can sell more dresses if they are at a lower price and they would still be making a small profit.

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Herald Square: 57,000 square ft

Noho: 30,000 square ft

5th Avenue: 32,000 square ft

https://www.cnbc.com/2014/06/07/urban-outfitters-goes-big-with-new-nyc-store.html#:~:text=Urban%20Outfitters%2C%20a%20specialty%20retailer%20known%20for,a%20customer's%20glasses%20and%20read%20their%20prescription

https://therealdeal.com/new-york/2016/05/23/urban-outfitters-renews-30k-sf-space-in-noho/

https://www.crainsnewyork.com/article/20100720/REAL_ESTATE/100729988/clothing-chains-to-open-fifth-avenue-stores

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Urban Outfitters goes big with new NYC store

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Urban Outfitters opened a 57,000-square-foot store in New York City, complete with a hair salon, coffee bar and record shop.

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Urban Outfitters' 2025 10K report states that their average store size is 8,500 feet, and their website lists 9 stores in Washington, Oregon, and Idaho in the northwest.

8,500 x 9 = 76,500 sq ft

https://investor.urbn.com/static-files/5ac4fc07-4f46-4e17-86f0-161b00d7da99 (Page 5)

https://www.urbanoutfitters.com/stores#?viewAll=true

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Oklahoma stores: 1

Tennessee stores: 3

Texas stores: 10

Alabama stores: 1

Florida stores: 10

Georgia stores: 6

Kentucky stores: 2

Louisiana stores: 2

Missouri stores: 2

North Carolina stores: 4

Virginia stores: 2

43 stores x 8,500 average sq ft = 365,000 square feet

https://investor.urbn.com/static-files/5ac4fc07-4f46-4e17-86f0-161b00d7da99 (Page 5)

https://www.urbanoutfitters.com/stores#?viewAll=true

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Come say hello at your nearest store! Get directions, store hours and more for over 200 Urban Outfitters locations throughout the US and Canada.

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California stores: 34

Arizona stores: 7

New Mexico stores: 1

Nevada stores: 2

44 stores x 8,500 average sq ft = 374,000 sq ft

https://investor.urbn.com/static-files/5ac4fc07-4f46-4e17-86f0-161b00d7da99 (Page 5)

https://www.urbanoutfitters.com/stores#?viewAll=true

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UO Invite Only Plunging Halter Cowl Open-Back Maxi Dress

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UO Invite Only Plunging Halter Cowl Open-Back Maxi Dress

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Cost: About $15.00

Retail: $69.00

Markup: $54.00

54/69 = 7.8

About 78% markup

Markup is oftentimes 50-70% of the starting price. With the estimation of the cost of the dress being $15 and the $69 retail price, this dress has an almost 80% markup, which is definitely a high amount for a retailer of this kind. A brand uch as Urban Outfitters is most likely importing their products from overseas which keeps costs down for them. The dress itself isn't super complicated and doesn't have much detail to it outside of the front halter. This is definitely a large markup that has succeeded for them.

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Markdown price: $48.30, Full Price $69.00

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Markdown price: $48.30, Full Price $69.00

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30% Markdown: (69-48.30)/69*100

This markdown most likely occurred because it had been a few weeks since the item was first released, and they were having a category-wide sale on full price dresses. The team at Urban Outfitters likely thinks that having this type of sale will boost their dress sales and help bring them profit.

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KPI 1- Return Rate

Return Rate is (Total Returns/ Total Sales) *100

Decreasing the return rate for Urban Outfitters would be beneficial. A lot of Urban's customers are shoppers who enjoy online shopping. Online shopping will increase this rate because the customer isn't touching or trying on the product, which will lead to more returns. It is important to understand why product is being returned to help improve the items. A high return rate could display that product is made or marketed poorly. Decreasing the return rate will keep customers coming back and increase sales.

KPI 2- Conversion Rate

Conversion Rate: 1.5-2% (August 2025)

Conversion Rate is (Number of Sales/ Number of Visits) *100.

Urban Outfitters is a store that has a lot of traffic in store and online so, being able to convert many of these customers to purchase something is crucial. 2% conversion is good, but would be a great benefit for the brand if it could be improved.

KPI 3- Average Order Value

Average Order Value: $150-$175 (August 2025)

Average Order value is Total Revenue/ Number of orders.

Calculating how much a customer spends per each order on average. Urban Outfitters has clothing between $50-$200, Accessories $20-$150, and Home products $30-$300. With knowing their price range Urban has great results with the average price of each order. A customer is likely buying a few items or one higher priced item which is great for their target customer. Also Urban is usually offering sales, or coupons, which could lower the price of each item. Having an AOV still this high is a great asset.

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2024 Shift Happens Campaign

Encourages customers to envision how the clothing fits into real life, not just a studio environment.

Appeals to a Gen Z aesthetic: cozy clutter, vintage, handmade items, mood boards.

Works as a storytelling piece within a wider campaign not just product-focused, but vibe-focused.

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The months (Jul, Aug, Sept) suggest a quarterly campaign rollout: back-to-school, fall transition, or mid-year reset

Strong graphic design focus no models making it ideal for email teasers, store signage, and social countdowns

Signals a shift in styles or culture, aligning with UO’s identity as a trend frequency brand

Functions as a campaign anchor graphic, tying together multiple promotional touchpoints

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Encourages customers to envision how the clothing fits into real life, not just a studio environment.

Appeals to a Gen Z aesthetic: cozy clutter, vintage, handmade items, mood boards

Works as a storytelling piece within a wider campaign — not just product-focused, but vibe-focused

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Typography “HAPPY LOLidays” signals humor-driven branding part of a fun, pun-based gifting campaign

Clean background keeps focus on the featured outfit and accessories

Designed to function as a hero image for gift guides, email headers, social ads, and homepage banners

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- AOV (August 2025) - In the range of $150-175-this indicates that for Urban Outfitters customers purchasing online tend to spend a substantial amount, likely influenced by the price point

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- Conversion Rate (August 2025) - 1.50-2.00%

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Website Traffic (September 2025)- 19.68 million visits with an average session duration of 5 minutes and 38 seconds. The website's primary audience is female, with the largest age group being 25 to 34 years old. This reflects large amount of traffic but also includes a large amount of engagement.

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Cart Abandonment Rate - While Urban Outfitters' specific rate is not public, industry benchmarks can be applied. In 2024, the fashion and apparel industry's cart abandonment rate was around 74.8%. The actual rate is likely influenced by factors like mobile optimization, which has a higher average abandonment rate

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-Bounce Rate- Official bounce rates for Urban Outfitters are not publicly disclosed

-Return Rate- Not public

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Cost – Around $25–$28
Retail – $69
Markup - $41

Mark up Percent: 59%

Markup is often 50–70% of the final price for mid-tier specialty retailers like Urban Outfitters. Estimating the production cost at around $25–$28 based on fabrication (printed mesh), construction (simple tube silhouette), and category (dresses typically land $20–$30 cost for UO), the markup comes out to roughly 59%.

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Revenue is the top line item on an income statement from which all costs and expenses are subtracted to arrive at net income.

Urban Outfitters revenue for the quarter ending July 31, 2025 was $1.505B, a 11.3% increase year-over-year.

Urban Outfitters revenue for the twelve months ending July 31, 2025 was $5.832B, a 9.63% increase year-over-year.

Urban Outfitters annual revenue for 2025 was $5.551B, a 7.71% increase from 2024.

Urban Outfitters annual revenue for 2024 was $5.153B, a 7.47% increase from 2023.

Urban Outfitters annual revenue for 2023 was $4.795B, a 5.42% increase from 2022.

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Stock is near its lowest point in the YTD period.

Reflects a dip in investor confidence or softer Q1 performance.

Could be tied to post-holiday slowdown or early-year volatility.

This price marks the bottom before a strong upward climb heading into Q2.

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Stock reaches one of its highest peaks of the year.

Suggests a very strong Q2 performance or positive earnings guidance.

Likely driven by improved sales, collaborations, or reduced markdown pressure.

Marks a clear recovery and momentum shift from the Q1 lows.

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Stock remains elevated and stable, holding close to summer highs.

Indicates sustained strong performance across Q3.

Could reflect back-to-school strength, positive inventory management, or brand momentum.

Shows the company maintaining market confidence heading into fall.

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Not yet to December

Stock drops from Q3

Reflecting Season change, will potentially go up due to Holidays

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FULL PRICE SELL-THROUGH RATES

This shows that products are resonating at full price

Trying to lean away from markdown dependency

It signals better trend accuracy, stronger merchandising, and healthier demand planning.

INVENTORY TURN OVER RATE

Urban depends heavily on micro-trends: high turns mean they’re capturing trends at the right moment.

Lower stale inventory : fewer clearance events : higher profitability

Why it’s important now:
The stock price growth in mid-2025 suggests more efficient operations, and inventory turn is a core driver of that

COSTUMER LIFETIME VALUE

Helps show that improvements in product quality and design are translating into loyalty, not just one-off purchases.

Why it’s important now:
As UO leans into better design, collaborations, and elevated merchandising, rising LTV proves they’re winning long-term loyalty instead of just relying on promotions.

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URBN Net sales: $1,486,194

URBN Gross profit: $434,185

UO Net sales: $372,566

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Markdown Price 39.99.    Original: 69.99

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Markdown Price 39.99.    Original: 69.99

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My exact product didn't have markdowns, put this item is very similar.

43% markdown. (69-39)/30*100

This markdown is most likely due to new patterns they started producing of this exact dress, wanting to get rid of this inventory.

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1. Bounce Rate

- Bounce Rate = (Number of Bounces / Number of Sessions) × 100

- Decreasing a brand's bounce rate is a consistent goal for many brands that have an e-commerce platform. Making sure that the customer is engaged when they come on the site is key to transforming their browsing into purchases. It is important to make the website welcoming and easy to maneuver to make sure customers shop around the site and make a purchase with ease.

2. Market Share

- In a competitive industry such as the fashion business, it is important to understand how much market share you have and how to use it to your advantage. Urban Outfitters is one of many brands trying to increase its market share by taking up more of the retail fast fashion business. Understanding your place in the market is key to understanding how to improve and expand your business.

3. Units Per Transaction

UPT = : Total Units Sold / Total Number of Transactions

- Having a high UPT is important to keep your revenue up and have a positive net sales number. Urban Outfitters has lots of opportunity to increase their UPT by offering home, beauty, and accessories as well as apparel. They are succeeding in this category by having a wide variety of offerings for their customers.