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recently launched its new AI-powered software, "SynergyAI". The company conducted extensive beta testing with hundreds of users before the official release last week. Since the launch, the software has already been downloaded over 10,000 times, and TechSolutions has received overwhelmingly positive feedback from early adopters. The development team has been actively working on a major software update to include new features and improvements, and the marketing department has been promoting the product on social media and other platforms to reach a wider audience . The company has been monitoring user feedback closely to ensure a smooth user experience.

Source: TechSolutions Inc. (2025, August 28). TechSolutions Inc. Launches Revolutionary AI-Powered Software. Press Release. Retrieved from https://www.techsolutions.com/press-releases/ai-software-launch

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OECD Recognition for Costa Rica's Single Investment WindowSource:

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OECD Recognition for Costa Rica's Single Investment WindowSource:

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The Organization for Economic Cooperation and Development (OECD) formally recognized Costa Rica's Single Investment Window (VUI) for its significant progress in simplifying procedures for foreign investors. The OECD highlighted the VUI's role in improving the country's business climate and attracting high-quality investment projects. This achievement is a key result; the government has implemented the VUI as a central part of its national development strategy. Since its creation, the VUI has been reducing processing times and bureaucratic hurdles for international companies. Consequently, Costa Rica has secured several strategic foreign direct investment projects in advanced manufacturing and services this year. The Procomer agency manages this platform, which continues to be a critical tool for economic growth.

Echaves. (2025, August 29). OECD recognizes the Single Investment Window for advances in simplification and project attraction. https://procomer.com/ocde-reconoce-a-la-ventanilla-unica-de-inversion-por-avances-en-simplificacion-y-atraccion-de-proyectos/

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Lego and Nike announced their collaboration on august 22nd of 2024 by means of a press release in Billund (Dinamarca) and Beaverton (Oregon, EE.UU.). They have announced their new products, based in creative and active play, their focus on the inspiration of the kids around the world, to motivate their for an active lifestyle. They launched their first product on summer of 2025, starting with their first set called “LEGO Nike Dunk”, this set counts with 180 pieces, for Lego fans ages 10 and up. LEGO and Nike have created some different designs, combining creativity, style and originality. They have been creating new products for a time, including different designs of sneakers, jackets, backpacks, LEGO sets, and some many different categories.

References:

Nike and LEGO Group Announce Engaging Experiences and New Products Based in Active, Creative Play — NIKE, Inc. (s. f.). https://about.nike.com/en/newsroom/releases/nike-lego-partnership-official-experience-product-details

The LEGO Group. (2025, 2 junio). NIKE and LEGO partnership 2025. LEGO.com. https://www.lego.com/en-us/aboutus/news/2025/may/nike-and-lego-partnership-2025

The LEGO® Group. (s. f.). The LEGO® Group. https://www.lego.com/en-us/themes/nike

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Macy’s stock jumped nearly 18% after the company reported stronger-than-expected quarterly results, surprising many investors. The retailer raised its full-year forecasts for both sales and profits, showing more confidence in its turnaround plan. Macy’s has achieved its first same-store sales growth in three years, marking a key milestone in its recovery. Bloomingdale’s has delivered a 3.6% rise in comparable sales, which demonstrates the strength of its luxury positioning. The management has been closing underperforming stores to concentrate resources on more profitable locations. Macy’s has been improving store layouts and product assortments, aiming to create a cleaner and more appealing shopping experience.

Morrow, A. (2025a, September 3). Why Macy’s stock just surged 20%. CNN. https://edition.cnn.com/2025/09/03/business/macys-stock

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Databricks celebrated the opening of its new office in Heredia, Costa Rica, on May 29, 2025. Since opening its Costa Rica office in 2023, the company has achieved over 150 % growth in its LATAM business and has supported major regional customers such as BAC Latam, Nubank, Grupo Bimbo, iFood, Bineo, and Kueski. The company has been expanding its operations across Latin America and has been planning to create an additional 100 jobs in Costa Rica by the end of 2025. Databricks plans to create these 100 new positions to strengthen its local operations and reinforce Costa Rica’s strategic role. The announcement emphasizes both the progress that has been made and the ambitious goals that are currently underway.

Refrence: Databricks. (2025, May 29). Databricks grows operations in Costa Rica with new office expansion, deepens investment in Latin America

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NASA’s Curiosity rover learned how to multitask on Mars after 13 years of exploration, combining tasks like driving, taking photos, and relaying data to orbiters simultaneously. Engineers have been optimizing its software to improve autonomy and save precious energy as its power source gradually declines. As a result, Curiosity has gained the ability to put itself into standby mode early when daily plans finish ahead of schedule, which helps extend its mission life. The rover has been exploring boxwork formations on Mount Sharp—structures formed by ancient underground water—that could reveal clues to Mars’s past habitability. These upgrades have extended Curiosity’s scientific productivity, enabling continued investigations into how Mars transformed from a watery world into the desert it is today. Jet Propulsion Laboratory. (2025, August 4). Marking 13 years on Mars, NASA’s Curiosity picks up new skills. NASA. https://www.jpl.nasa.gov/news/marking-13-years-on-mars-nasas-curiosity-picks-up-new-skills/

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The Future Of Asset-Intensive Supply Chains

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The Future Of Asset-Intensive Supply Chains

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Companies in asset-intensive industries have been transforming their supply chains by integrating artificial intelligence into Enterprise Asset Management (EAM). AI has provided greater visibility of asset health, enabling proactive maintenance and smarter lifecycle decisions. At the Hexagon LIVE event, thousands of participants from around the world saw demonstrations of how digital reality systems have been enhancing efficiency and resilience in complex supply networks. These developments have shifted the role of assets from simple operational tools to strategic enablers of value creation.

At the same time, organizations have recognized the financial and sustainability benefits of smarter asset management. By optimizing use and reducing waste, AI-driven platforms have been supporting ESG goals while also freeing up working capital. However, embedding these technologies into daily operations required cultural and organizational changes, as companies had to align engineering, operations, and finance. Overall, the adoption of AI in supply chains has created new opportunities for resilience, cost savings, and sustainability, showing how early adopters have been gaining a significant strategic advantage.

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Coca-Cola FEMSA strengthens its presence in Costa Rica with a US$45 million investment

On March 18, 2025, Coca-Cola Femsa invested a total of 45 million of dollars in Costa Rica with the objective to expand the production at its Calle Blancos plant. Such project previously mentioned considerably maximized production capacity and logistics efficiency, in the country and promoting exports to markets such as Panama and Nicaragua. Thanks to the project mentioned at the beginning, Coca-Cola Femsa has generated a total of 260 new direct and indirect jobs, positively impacting the socioeconomic situation of our country. Additionally, the company has been building a new production line, expanding warehouses for raw materials and finished products, materials and finished products, and a distribution center are being built, which will further optimize operational performance in our country. The inauguration of this facility is scheduled for September 2025, marking an important milestone for their presence in Costa Rica.

Reference:

Coca-Cola FEMSA refuerza su presencia en Costa Rica con una inversión de US$45 millones. (s/f). Coca-colafemsa.com. Recuperado el 4 de septiembre de 2025, de https://coca-colafemsa.com/media-center/noticias/2025/coca-cola-femsa-refuerza-su-presencia-en-costa-rica-con-una-inversion-de-us-45-millones.html

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Ben Goldberger Appointed General Manager and Executive Director of Editorial Content at BBC Studios

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Ben Goldberger Appointed General Manager and Executive Director of Editorial Content at BBC Studios

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In 2024, BBC Studios announced that Ben Goldberger was named General Manager and Executive Director of Editorial Content: a position responsible for overseeing content strategy and global growth of BBC.com and the BBC app outside the UK. They have included within his remit the editorial teams and programming oversight, as well as close collaboration with BBC News leadership to extend the reach of trusted journalism.

As Tara Maitra, Chief Commercial Officer at BBC Studios, stated, “He is a key addition to our BBC Studios team as we grow the reach and impact of the BBC brand and its journalism around the world” (BBC Studios, 2024).

Goldberger has been leading these efforts from his base in New York, aiming to boost the platform’s performance and engagement. His leadership has generated notable results, with BBC.com and the BBC app delivering 85 million combined visitors in July in North America, marking the second-highest monthly total ever and a 29% increase compared to June. His appointment underscores BBC Studios’ sustained commitment to digital transformation and expanding its international audience.

Reference:

BBC Studios. (2024). Ben Goldberger Appointed General Manager and Executive Director of Editorial Content at BBC Studios. Media Centre. https://www.bbc.co.uk/mediacentre/bbcstudios/2024/ben-goldberger-appointed-general-manager-and-executive-director-of-editorial-content-at-bbc-studios

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In August 2025, McDonald’s Mexico launched a special edition of the Happy Meal to commemorate the 50th anniversary of Hello Kitty, which included a plush keychain in every box (Huerta, 2025).

Since then, great excitement has spread among nostalgic fans, as although only ten models were officially announced, collectors confirm that the full collection consists of 50 versions (Huerta, 2025).

The original line was introduced in Japan in 2023 as part of the anniversary celebrations; on that occasion, McDonald’s Japan distributed all 50 designs in two phases between December 15 and 28 (SoraNews24, 2023).

In addition, specialized media have enthusiastically documented each model, highlighting iconic pieces such as the 1974 “Milk Hello Kitty” or the “Heisei gyaru” version, dressed in Japanese schoolgirl style (SoraNews24, 2023).

Due to this popularity, McDonald’s Mexico has been adapting the local campaign to replicate some of that impact, although it has not yet confirmed the release of all the keychains (Huerta, 2025).

Meanwhile, excitement has continued to grow, with collectors trading figures and striving to complete their sets.

Thanks to this strategy, McDonald’s has cemented a promotion that combines nostalgia, pop culture, and collecting into a single flawless marketing move.

And by the way, they’re already available in Costa Rica!!

References
Huerta, J. (2025, August 13). Complete list of the 50 Hello Kitty Happy Meal toys at McDonald’s: PHOTOS. InformaBTL. https://www.informabtl.com/lista-completa-de-las-50-hello-kitty-de-la-cajita-feliz-mcdonalds-fotos/
SoraNews24. (2023, December 18). We get our paws on all 50 Hello Kitty Happy Meal toys at McDonald’s Japan! SoraNews24.

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Michael Horn co-founded the Clayton Christensen Institute and was selected as an Eisenhower Fellow in 2014.

He has written several books, including Disrupting Class and From Reopen to Reinvent, and has co-authored the Data Practices Guide with the Linux Foundation.

He has worked with more than 25 Fortune 100 companies as a trusted C-level data strategy partner.

In addition, he has been hosting the podcasts Future U and Class Disrupted, where he discusses trends in higher education.

He was featured in major outlets such as CNBC, US News, and the Financial Times.

Most recently, he has been leading global organizations into responsible and effective AI transformations.

Horn, M. (n.d.). Michael Horn – LinkedIn. LinkedIn. Retrieved September 1, 2025, from https://www.linkedin.com/in/michaelhorn

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All the new products that Apple plans to launch before the end of the year

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All the new products that Apple plans to launch before the end of the year

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1. Apple has launched more devices with the M4 chip and expects the MacBook Pro to be the first Mac to launch with the M5 Pro and M5 Max configurations.

2. Apple has decided to launch its first smart home device to address the lack of options in this category.

3. Apple has been developing the Apple Watch Ultra 3 with 5G and advanced health sensors.

4. Apple announced that the iPhone 17 Air would replace the Plus model this September.

5. Apple has increased the battery capacity of the iPhone 17 Pro Max to 5,000 mAh.

6. Apple has been preparing the new iPhone 17 models with improved cameras and displays.

7. The company released rumors about the AirPods Pro 3 with noise cancellation and a new design. Andro4all. (2025, July 4). All the new products that Apple plans to launch before the end of the year. https://andro4all.com/apple/todos-los-nuevos-productos-que-apple-planea-lanzar-antes-de-final-de-ano

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Apple Inc. achieved the best first fiscal quarter in its history, with record revenues of US $124.3 billion and earnings per share of US $2.40, The company has been ranked as the “Most Admired Company” by Fortune magazine for 18 consecutive years, reflect the business success they sustain. Apple has been expanding its US investment strategy, committing over US $500 billion and creating approximately 20,000 new jobs in manufacturing. Since June 2025, Apple has been rolling out its “Liquid Glass” design language across multiple platforms, iOS 26, macOS Tahoe, and others along with enhanced Apple Intelligence features.

Apple Inc. (2025, January 30). Apple reports first quarter results. Apple Newsroom. https://www.apple.com/newsroom/2025/01/apple-reports-first-quarter-results/

The Daily Star. (2025, February 3). Apple reports best-ever quarter; surpasses 2.35 billion active devices. The Daily Star. https://www.thedailystar.net/tech-startup/news/apple-reports-best-ever-quarter-surpasses-235-billion-active-devices-3815106

MacRumors. (2025, January 30). Apple continues as Fortune’s most admired company. MacRumors. https://www.macrumors.com/2025/01/30/apple-continues-as-most-admired-company/

Wikipedia contributors. (2025). Apple Inc. In Wikipedia. https://en.wikipedia.org/wiki/Apple_Inc

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Wikipedia contributors. (2025, June 9). Liquid Glass. In Wikipedia. https://en.wikipedia.org/wiki/Liquid_Glass

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Nil Ojeda, founder of MILFSHAKES, launched a creative campaign with VICIO that included a mock trial to present their “anti-child menu.” They have made advertising history with this disruptive and humorous strategy. He has created a unique experience designed only for adults. The trial took place on February 4, and the judge and public jury delivered the final sentence: “To make a burger like this every year!” The collaboration box has been designed to include a hot burger, mini tres leches shake, pocket fries, a drink, and a collectible figurine. Nil Ojeda has been pushing the limits of marketing by experimenting with provocative and original campaigns.

Tapas Magazine. (2025, February 6). VICIO and MILFSHAKES revolutionize the scene with their anti-child menu. Tapas Magazine. https://www.tapasmagazine.es/en/vicio-milfshakes-revolutionize-scene-with-their-anti-child-menu/

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Selena Gomez’s brand Rare Beauty released a limited-edition Cheek & Lip Set in collaboration with Tajín on August 21, 2025. The brand has created two exclusive shades Soft Pinch Liquid Blush in “Chamoy” and Positive Light Luminizing Lip Gloss in “Clásico” inspired by the iconic chili-based flavor and hue of Tajín’s Clásico and Chamoy products. Rare Beauty has been celebrating culture, inclusivity, and joy through this unique collaboration that connects beauty with heritage. This colorful collab has marked Selena’s first brand partnership ever, showing her fearless vision to make makeup not only glamorous but also meaningful. Beyond the products, Rare Beauty and Tajín have supported social causes, donating part of the proceeds to the Rare Impact Fund for youth mental health and Tajín’s Escuela Nacional de Cerámica to preserve artisan traditions.

Houston Chronicle. (2025, August 26). Selena Gomez’s Rare Beauty teams with Tajín on chili-inspired cheek and lip set. Houston Chronicle. https://www.houstonchronicle.com/news/houston-texas/trending/article/selena-gomez-rare-beauty-tajin-21014148.php

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Li Auto August 2025 Delivery Update and Li i6 Launch

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Li Auto August 2025 Delivery Update and Li i6 Launch

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On August 31, 2025, Li Auto Inc. announced that its cumulative deliveries had reached 1,397,070 vehicles. The company also revealed plans to launch the Li i6, a new battery electric SUV, in September 2025. This model is expected to be priced between ¥200,000 and ¥300,000 and will feature Li Auto's latest autonomous driving technology. The Li i6 aims to expand the company's product lineup and strengthen its position in the competitive EV market. Li Auto has expanded its product lineup with the upcoming launch of the Li i6 and has strengthened its position in the EV market through consistent delivery growth. The company has been developing the Li i6 to incorporate advanced autonomous driving technology and has been increasing its production capacity to meet growing demand.

Li Auto Inc. August 2025 Delivery Update | Li Auto Inc. (n.d.). Li Auto Inc. https://ir.lixiang.com/news-releases/news-release-details/li-auto-inc-august-2025-delivery-update

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Trixie Cosmetics released a new Hydrating Lip Gloss Stain collection last month called “Soft Serve.” The collection consists of glossy hits of hydrating color for a natural stain in 4 fruit-scented shades (Soft Serve Bundle, 2025). Last year, they also organized a big End-of-Year Sale, giving 25% discounts on all items to finish the year (End of Year sale 2024, 2024). The company has added new product formulas to its product line, showing its focus on fun and professional makeup. (New Arrivals And Restocks - Trixie Cosmetics, n.d.) Trixie Cosmetics has established a strong online presence, boasting over 2 million YouTube subscribers who watch their videos weekly. (Trixie Mattel, 2025) They have also been working with influencers to reach more people and grow their audience. These actions demonstrate that the company is continuing to grow and remain true to its creative and inclusive style.

About us - Trixie Cosmetics. (n.d.). Trixie Cosmetics. https://trixiecosmetics.com/pages/about

End of Year sale 2024. (2024, December). https://www.facebook.com/share/p/1B6FmM12Hq/

New Arrivals and Restocks - Trixie Cosmetics. (n.d.). Trixie Cosmetics. https://trixiecosmetics.com/collections/new-arrivals-and-restocks?page=1

Soft serve bundle. (2025, July). Trixie Cosmetics. https://trixiecosmetics.com/collections/bundles/products/soft-serve-bundle

Trixie Cosmetics. (n.d.). Trixie Cosmetics | LinkedIn. https://www.linkedin.com/company/trixie-cosmetics

Trixie Mattel. (2025, July 21). Trixie (soft) SERVES something new: The Soft Serve Collection Reveal [Vídeo]. YouTube. https://www.youtube.com/watch?v=_wh9We-_34Y