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The cereal is targeted towards children, as seen by the cartoon characters, the vibrant colorful cereal, and the large cartoonish font. While it is a sugary cereal, it can also be aimed at adults too because of the Flinstones characters, seeing as the cartoon came out in 1960. Values would be health, as seen by the "10 essential vitamins and nutrients," in a color contrasting the red box so that it is visible. It also includes entertainment for children, since there are cartoon characters on the box.

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Two speech topics that parents of children that consume/purchase Fruity Pebbles could be "How New Cereals can still be Considered Nutritious," and "How Cartoon Characters Affect the Decisions of Consumers in America."