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How do you feel about the bakery scenario where the owner is boosting their reviews? What are the potential risks and benefits to the business if this continues?

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What are the ethical issues involved with Google Bombing How might this impact the business positively and negatively?

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What are some ethical implications related to the sports betting company marketing to a younger market? How do you feel about these tactics? What would you do if this was your business? Why did you choose that action?

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I feel like if a company were to "google bomb" themselves, then they would face no ethical problems because they would have to be the ones dealing with a few aggravated customers upset with their own brand. It's a risk they would have to take, but I don't feel as though it is a problem for anyone else. I think that most of the google bombing issues occur when an opposing party google bombs in a way that is meant to harm the other side.

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I would say that it does not feel like the correct decision to create fake reviews for yourself to try to increase the demand for your product. Some potential risks include people noticing that the reviews are fake. This can completely destroy Lauren's business. The only benfit that this could have is it can give them more customers at the start due to the high level of reviews.

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The owner trying to grow her business herself is understandable but creating faux reviews from herself and her employees doesn't help, and it can become unethical within itself. Although these reviews may entice people, it doesn't help the owner or coworkers on actual reviews to take away upon.

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The ethical issue is that Google bombing essentially requires a brand to lie to their digital viewer.  The businesses bounce rate could potentially increase, and digital viewers will be upset that they were tricked into visiting a site they weren't actually looking for 

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The ethical issue is that Google bombing essentially requires a brand to lie to their digital viewer.  The businesses bounce rate could potentially increase, and digital viewers will be upset that they were tricked into visiting a site they weren't actually looking for 

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I think that this first scenario is somewhat unethical as her employees would not have wrote those reviews had she not coerced them to, but it isn't as unethical as the other scenarios because it doesn't affect the business as much.

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I feel like there are better ways to improve reviews. I think that Lauren should focus more on her marketing tactics to make sure her company reaches more people who can THEN leave positive reviews. I especially feel as though Lauren asking her own employees may lead to bias, blurring the lines between promotion and deceptive marketing. The employees reviews will not be genuine since their boss asked them to write some.

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Not a good idea. I feel like boosting your own reviews if dishonest and deceptive to the real customers. i feel like potentinal risks are customers finding out that the reviews are fake. i think a benefit is that she could boost her reviewd making the yelp look better for people to go and read it. This will make customers 

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Not a good idea. I feel like boosting your own reviews if dishonest and deceptive to the real customers. i feel like potentinal risks are customers finding out that the reviews are fake. i think a benefit is that she could boost her reviewd making the yelp look better for people to go and read it. This will make customers 

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Google bombing could be harmful to a business because it deceives customers into clicking the link to a site that they did not even intend to reach. With this, the business receives spam customers and a bombardment to their website, which makes it ineffective for their company.

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I think that it isn't super unethical to do this. Especially since Lauren said she wanted them to be genuine. If she overdo's it then that's when it can get fake. I think it isn't a very smart move though and that she should just promote other people to give her reviews instead of leaving fake ones.

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I think it is not correct for Lauren to write reviews for herself. Reviews are supposed to be a demonstration of the business, not be controlled by the business. If she's offering a product to the public, it is the public's feedback that matters, not her own.

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I believe that this is a regular business practice, especially for new businesses. I don’t think she is coercing her employees to do the same as her since she is asking them to do so if they really believe if it’s true. Seeing reviews on popular review sites drive customers to businesses, and as her business grows more and more reviews will begin to appear making her initial one trivial.

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I do not believe that it is ethical to write positive reviews for your business as you obviously have a bias. If people find out that you are doing this, they might not trust you as a business owner. There are other, more ethical ways to promote your business.

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Google bombing is an algorithmic way to manipulate digital users into platforms they did not ask for. This can be very harmful since it leads users to the wrong pages. This can become negative and give certain websites a bad rep for the wrong reason. However, if a business is not gaining recognition or such, it can be good.

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I think that writing essentially "fake" reviews for your business is unethical and isn't the right way to promote your brand. There are a lot of potential risks of doing this like if someone finds out. This may help to promote her brand but then again i believe the risks outweigh the benefits.

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I would feel that marketing to a younger demographic is not the best idea for something as serious as sports betting because it can be really addictive and the young minds of people can be easily influenced by it. I understand that the company is trying to market to a younger generation in order to receive future customers, but it can ruin people's lives if they become addicted in the early stages.

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I think this is extremely unethical. Appealing to younger audiences is typically a smart marketing move, but not if your company provides gambling services. Children and teenagers generally should not be gambling.

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It is understandable that the business owner wats to boost her business with positive reviews. While this can help a business and some of the reviews may be true, it is absolutely unethical. If word were to get out about her fake reviews her company would go under instantly.

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I do not think posting fake reviews is a good idea. She never admits that she is a customer so she's technically not lying but it's implied that the review is written by a customer so people will think that it is. She also runs the risk of one of the employees telling someone that they are fake and ruining her bakery's whole reputation.

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Google bombing does increase rates, but it increases rates with the wrong people. They'll find your website and realize it's completely unrelated to what they were looking for. I don't think it's that unethical, but it should not be considered a marketing tactic under any impression.

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Doing this would leave a customer annoyed when they keep seeing your company when it isn't relevant. Yes, you may get clicks, but those customers aren't going to want to return to your website, and it could give people a negative attitude towards your company

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I believe google bombing is a genuinely deceptive practice businesses use. It drives customers away from what they really wanted to look for to something completely random. I think online business should prioritize clicks but not the cost of customer manipulation.

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Googlebombing raises ethical concerns by intentionally manipulating search engine results to mislead users and promote unrelated content, which can be seen as deceptive and undermines the trustworthiness of search engines. It can also harm the reputation of businesses and individuals unfairly targeted by such tactics, leading to potential damage to their online presence and livelihoods. Ultimately, Googlebombing prioritizes the pursuit of online visibility at the expense of ethical conduct and user trust.

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Some ethical implications this kind of marketing can cause can really harm people, as a gambling business taking a non-serious approach to a more susceptible target market, they can really lure in the wrong crowd and cause immense damage to these users. How I feel about this is that it's dangerous and makes a company look bad in general, instead of being honest about their company integrity they decide to exploit it. I would never use this tactic for my business, ever.

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I think this is unethical because this brand is purposely trying to target to a young demographic of people who are more easily influenced but yet don't know any better. 

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I think this is unethical because this brand is purposely trying to target to a young demographic of people who are more easily influenced but yet don't know any better. 

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I believe that there isn't anything wrong with appealing to your target market. However, when your brand is illegal for the people you're marketing towards, it becomes an ethical problem.

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Exposing the younger generation to gambling is an irresponsible practice. This becomes an even bigger or home when you realize that those who are being coerced into gambling usually don’t have their own source of income meaning they use their parents’.

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If a company is endorsing something that's illegal for people, they should not endorse it to that audience. This is for sure unethical considering underage gambling is a crime, and they're promoting it. For example, if they were a bar, would they promote to teenagers on snapchat? No. This is most definitely unethical.

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I think that this is a very dishonest way to get your users known. It definitely isn't ethical, you are tricking your potential customers into thinking you are something that you made up in your mind. Coercing her employees is also very wrong, using her power as their boss to get them to do something that they wouldn't have done on their own.

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I think that Google Bombing is unethical because it basically requires a business to lie to a potential customer. This may cause these customers to view the business in a negative light and the business may be associated with other "spam businesses" that you shouldn't engage with.

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I think that this is a smart tactic that will lead to new customers. I do think that it might be slightly problematic, appealing to a younger audience, but that is a part of being online anyways. Plus, the platforms used are most likely customized to the viewers feed.

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Usually reaching out to a younger audience and being actively trending on social media is good, but when you're a gambling company you shouldn't focus on underaged people. It can be very addictive, and that shouldn't be influenced onto younger people. It would be a smarter move to connect with people in the correct demographic.

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I don't think that there's anything wrong with google bombing yourself or your business. However, if you google bomb a competitor, that is unethical.

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I would say this is very misleading because someone who is blinded by biased will always think their product is the best in the world when it can have many flaws and errors. Some potential risks can be customers finding out they're fake which would have their entire review section viewed as non-creditable and ruin the entire brand.

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I feel like Google bombing isn't completely unethical because this is similar to paying to have your website come up when people search up keywords. Although might not be completely unethical, it is still ineffective because the majority of the people that search for those words would not be interested in the business.

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I don't think google bombing is ethical, It isn't really a need if your business is already doing good. Companies should consider what is best for their company image, not only will they be know for being deceivers, they might even lose their current customers.

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I think that marketing to a younger audience is not necessarily completely ethical, but is not completely wrong to do. A company that is only following trends to help promote its brand is okay in my opinion. Nowadays, following trends on social media is one of the most effective ways to promote

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What they're doing isn't necessarily wrong, but they are a gambling company so it's just a little weird that they would try to appeal to a younger audience. Gambling is something that can become an addiction, and you might as well say you want to ruin their life starting young. Very dangerous and unnecessary.