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Moss Bros. caters to the discerning man who values quality, style, and heritage. Our audience is comprised of individuals who appreciate the craftsmanship of fine tailoring and seek versatility and affordability.

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Moss Bros. epitomizes the timeless elegance of menswear, blending tradition with modernity to create a unique sartorial experience. With over 173 years of tailoring expertise, Moss Bros is not just a retailer but a curator of men's style, guiding and inspiring gentlemen for every occasion.

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1. Heritage and Expertise: With a legacy dating back to 1851, Moss Bros boasts unparalleled expertise in the art of tailoring. Their heritage is imbued in the brand, ensuring that each garment exudes timeless sophistication and impeccable quality.

2. Versatility and Adaptability: Moss Bros. offers a versatile range of menswear that seamlessly adapts to any occasion from sharp suits to relaxed casual-wear .

3. Commitment to Service: Includes custom fittings

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Size Guide - Size guide is available online on the Moss website for customer convenience.

Moss Box Membership - Offers a rental service for clothing items with free delivery and dry cleaning.

Member benefits include free membership, delivery, and dry cleaning, with no commitments and the ability to cancel anytime.

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Moss and its relationship with Royal Ascot (Consumer PR)

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Moss and its relationship with Royal Ascot (Consumer PR)

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Moss is the Official Menswear Hire Licensee for Royal Ascot and with Moss Hire, where you can rent your race day attire from a variety of Ascot packages

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Are you searching for stylish suits to wear to the Royal Ascot event this year? Why not find your winning look with Moss!

Are you searching for stylish suits to wear to the Royal Ascot event this year? Why not find your winning look with Moss!

The Royal Ascot will take place on Tuesday 20th - Saturday 24th June 2023, inviting thrill seekers and racegoers to indulge in a week of celebration.

Moss is the Official Menswear Hire Licensee for Royal Ascot and with Moss Hire, where you can rentyour race dayattirefrom a varietyofAscotpackagesfor as many daysasyourticketisvalid.

Book an in-store appointment at Moss Kingston to receive professional advice from Moss stylists get expert guidance from Moss stylists and choose from two-piece or three-piece packages, with options suitable for all Enclosure dress codes. Complete your look from head to toe with final details like top hats, footwear and accessories included in complete packages.

Be sure to book an appointment to secure your Moss Hire package early and you'll look and feel like a winner at this year's Royal Ascot!

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Find your perfect outfit for Royal Ascot with Moss - Kingston upon Thames

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Shop Moss' latest collection for the perfect outfit for Royal Ascot

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Established in 1851 by Moses Moss in London’s West End.

In 1897, Alfred & George Moss introduced the first Moss hire department.

By 1900, Moss Bros. embraced ready-to-wear garments while maintaining hand-finished quality.

In 1914, Moss Bros. opened its first military department, supplying uniforms to the British Army.

Moss Bros. expanded nationally in 1939.

Significant events like Queen Elizabeth II’s coronation in 1953 further established Moss Bros.

The 1960s witnessed steady growth and expansion across the UK.

In 1988, Moss Bros. Group expanded through acquisitions like Savoy Taylors Guild.

High-profile partnerships in 2003 included a concession on the Queen Elizabeth 2 cruise liner and creating a exclusive collection for Royal Ascot.

Moss Bros. launched its online platform in 2011.

In 2014, Moss London and Moss 1851 collections were introduced, catering to the modern man.

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Moss collaborated with:

Joe Jonas

Fred Siriex (autumn winter 21 collection)

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A campaign with short films. "Minowa explained: "The 'Promfather' campaign is about turning up the volume around what we have been doing pretty well as a business."

During the lecture the people working for Moss explained that it was not successful.

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Moss Bros, the specialist retailer for men's suits, is on a mission to become the number one retailer in men's tailoring.

Once a fusty old heritage retailer, which even Moss Bros agrees was going the way of Woolworths, it now has big ambitions to take on the likes of Marks & Spencer and Next.

Chief operating officer Paula Minowa, who has been in the role for just over a year, is placing her bets on the British adoption of the American school-leaving tradition and a renewed spirit in the retailer's marketing efforts to make that happen. A new ad campaign called "The Promfather" - a series of short films on select digital channels, inside all 124 stores, as well as bus sides and poster sites - is designed to appeal to what she calls the "Class of '17". The move marks the first time in more than a decade that the men's outfitter has invested in paid-media.

Minowa, a former Ann Summers managing director and a former Asda brand director, says: "Moss Bros is a turn-around story, and we've been in a period of growth since the beginning of last year. I now need to maximise the potential of the brand and improve the customer journey across all channels and territories. Look out M&S and Next, we are just getting started."

Moss Bros, the third-largest seller of men's suits in the UK after Marks and Spencer and Next (in terms of volume), embarked on its "turn-around strategy" with its stores' refurb with a better product ranges and invested heavily into the launch of bespoke services such as 'Tailor Me', a premium service to alter suits to fit with different stitching, pockets and fabrics.

The move to shift its focus away from traditional morning suits to a new younger customer is part of this strategic drive. Its most recent financial results, revealed earlier this year, reported a 20.3% increase in its pre-tax profits from £5.9m to £7.1m. Revenues for the year to January were up 5.7% to £127.9m.

L-R: Danks; Minowa; Sotos Georgalli, brand and creative director, Moss Bros; and Caireen Wackett, managing director, Portas.

The integrated campaign, created by Portas agency, to improve consideration amongst younger customers is also aimed at revamping its brand image.

Minowa explained: "The 'Promfather' campaign is about turning up the volume around what we have been doing pretty well as a business. Also, it allowed us to listen harder to what our customers are looking for. The older customers think of us as a hire business and the destination for morning suits and therefore classic but conservative. However the younger shoppers think of us as a place to buy a suit. They are the suit-wearers of the future and we are capturing them right at the beginning of that journey,"

As more young men are choosing to buy a suit rather than hire one, Minowa added, Moss Bros is playing to that rising trend.

To tap into this market, the Portas agency created a Whatsapp group of ten 16- to 18-year-old boys living in Central England, and used them as their 'expert' panel.

Portas' head of strategy, Richard Danks explained that the agency started with the assumption that boys going to prom - for whom buying a suit will probably be a first-time experience - would not want to go shopping with their parents.

"What we found instead was that nine out of ten boys want to shop for their first suit with their parents because it is not only a specialist but also a scary purchase," Danks said. "This is what led to the character and nature of the 'Promfather' - someone wise enough with an expert's eye about what to wear for a night out."

The "Promfather" campaign also includes a competition offering a free chauffeur-driven ride in a Rolls-Royce to young boys making an entrance at the school gates in great style.

The competition is an attempt to reform its "messy database" according to Minowa: "One of our biggest challenges has been data and how we use that for marketing purposes. When kids come in with their parents for a suit fitting, and it is their parents spending the money with us, we have a database of the parents against the slim-fitting 'younger' styles. It is all messed up."

Despite this challenge and the added challenges around changing consumer behaviours, harsh economic climate and digital disruption, she remains optimistic for a robust future ahead for the retailer. Minowa, who has been credited with growing Ann Summer's online strategy and was responsible for the launch of Asda Living, says she has found the retailer's purpose. "At Ann Summers I learnt how to unleash the sexual confidence in women, and here it is about making men feel amazing."
Video: a ringside view of the Moss Bros ad campaign Paula Minowa, chief operating officer, Moss Bros; Sotos Georgalli, brand and creative director Moss Bros; Caireen Wackett, managing director, Portas; and Richard Danks, head of strategy, Portas, talk about the "Promfather" campaign and how they are capitalising on the burgeoning school prom trend.

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Why Moss Bros' ad campaign is going big on Proms

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As students around the country get ready to mark their GCSEs and A-Levels milestones with US-style prom nights, specialist retailer Moss Bros explains how it is appealing to young shoppers.