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Mixed of European ancestries

Doesn't have a major direct impact on her popularity

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An independent influencer

An American media personality and businesswoman

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Kylie Cosmetics, Kylie Skin, and Kylie Baby.

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Kylie's social media reach is vast and global.

Beauty trends and her image likely resonate more due to her celebrity status and social media savvy than her ethnicity.

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She posts high-quality photos and videos showcasing her lifestyle, product launches, and glimpses into her personal life.

She uses Instagram to build a connection with her audience and position her brand as aspirational and relatable

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Business Experiences

Brand Building Expertise

Social Media Expertise

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Kylie Jenner's social media profiles

News articles about Kylie Jenner's businesses

General web searches

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August 10, 1997 (27)

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Product Launches and Previews:  She uses YouTube to create buzz around new product launches.

Tutorials and Reviews:  Kylie sometimes features herself or makeup artists creating tutorials using her products

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She uses tiktok to keep her brand relevant with younger audiences and allows for a more playful and interactive approach.

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Perception of Privilege

Perception of Lack of Authenticity

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Primarily used for announcements, customer service interactions, and quick updates.