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Statistica - Skin care market growth chart 

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Statistica - Skin care market growth chart 

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Below is a chart showing the rate of growth in the skincare market in 2018.

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Below is an extract from an article explaining why face masks have become popular with western consumers.

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Below is an extract from an article about who Gen Z are and why they are part of the @'Instagram' generation.

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in 2016 57% US women said it was more important to by natural (organic) skincare products
source - statistica.com

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https://luthresearch.com/generation-z-identity-importance-marketers/

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https://www.vogue.co.uk/gallery/best-sheet-masks
https://www.glamourmagazine.co.uk/article/sheet-masks-environmental-damage
https://www.marieclaire.co.uk/beauty/skincare/best-sheet-masks-241953
https://www.fashionfixdaily.com/why-are-we-so-obsessed-with-korean-beauty/

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https://www.surveymonkey.com/stories/SM-YNC8NCHL/

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https://www.beautybay.com/l/skincare/face-masks/

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- BEAUTY BAY’s mantra is to share our beauty obsessions with the world.

- They started out as a fragrance retailer and quickly discovered a whole universe of beauty just waiting to be unleashed.

- They source hard-to-find brands and products you can’t find elsewhere in order to bring our customers the best

- Have over 7,000 products on site with new launches every week and are driven by customer demand
https://www.beautybay.com/s/about-us/

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The skincare industry has witnessed a shift of demand from older consumers to a growing number of younger consumer base.
Skincare companies are now tring to adapt thier marketing stratagies to correct this change in consumers and hold on to thier customers.
source - statistica.com

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- the estimated size of the global skincare market from 2012 - 24
2012 - 99.6 Billion
2019 - 141.3 Billion
(estimated 2024 - 180.3 billion)
source - statistica.com
https://www.statista.com/statistics/297070/growth-rate-of-the-global-cosmetics-market/