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This post I linked is an image that states " you don't ever have to worry about lipstick on your teeth again" showing a young girl who's skin and lips are cracked and teeth are rotten because the cause of crystal meth. It shows the audience the fear of this is what drugs can do to you and how it rottens you as a whole physically as well.
#JRN1SCAVHUNT

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The Visual Communication Guy: Designing Information to Engage, Educate, and Inspire People

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What is the Fear Appeal?

The fear appeal is one of roughly twenty advertising strategies that marketing professionals use to persuade people to buy a product, pay for a service, donate to a cause, or otherwise be persuaded. The Fear Appeal persuades people to feel that they are assuming a risk if they do or do not purchase a certain product. The idea is that if consumers don't use the product you are advertising, you make them feel like there may be undesirable consequences as a result.

When Should I Use the Fear Appeal?

The fear appeal is increasing in popularity and can be used for a variety of purposes, particularly if there are consequences for not purchasing a product. For example, if you sell fire extinguishers and your advertising strategy is to show how you may save your family members' lives if you have an extinguisher during a fire, you are appealing to a fear in consumers that if they don't buy a fire extinguisher, they are risking their family members' lives. Note that there are ethical considerations when appealing to people's fears; it's not always in the best interest of a company to make their consumers be fearful of something that really has little or no risk at all.

How Do I Apply the Fear Appeal in Advertising?

When creating advertisements and visual communications focused on persuading audiences through the Fear Appeal, use images and phrasing designed specifically to evoke fear or concern. You might think to the famous no-smoking ads where people had developed serious deforming illnesses from smoking. The images of people with holes in their throats, missing teach, ruined vocal cords, and lung cancer were designed to make people fear smoking. The same has been done with seatbelt campaigns and similar concepts.

Examples of Fear Appeals in Action

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What is the Fear Appeal? The fear appeal is one of roughly twenty advertising strategies that marketing professionals use to persuade people to buy a product, pay for a service, donate to a cause, or otherwise be persuaded. The Fear Appeal persuades people to feel that they are assuming a risk if they do or do not purchase a certain product.

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The most interesting fact about mass media is how public relation really works and with the different 4 models of PR, especially how you have to control what you say, you can't put your own personal thoughts when you're speaking for a brand or a person but you have to speak as a whole. I love how you can't become personal with stories and you just have to listen to others and what they have to say.

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#JRN1SCAVHUNT
https://www.instagram.com/p/BJGpb5hAKIURgPGCJaPztcgOJqm1n0zQD0MRZ80/

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Media news, Social Media influencer James Charles losing millions of followers after Tati Westbrooks "Bye Sister" video she posted this past weekend. #jamescharles #jamestati #JRN1SCAVHUNT this is a trending story in the beauty community and millions are torn apart.

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Promoting a sale at H&M and posted on my make-up twitter account.
https://twitter.com/goodbyebvsic/status/1128713549218439168

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BSG Building Tables, this picture was from 2014 but still my favorite place at Saddleback college #JRN1SCAVHUNT

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#JRN1SCAVHUNT

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#JRN1SCAVHUNT
it's a short poetry book talking about love, self-love, respect,and sadness. it express different emotion with beautiful words that flows together.
https://rupikaur.com/milk-and-honey/

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#JRN1SCAVHUNT

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Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.

The freedom of speech and express yourself through art.
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