# data[].attributes.body
There is a process to commissioning an advert. the first step is the sales team. They negotiate a deal with the client and agrees on a brief for the ad. The next thing is the creative writer writes script, including music and voiceover choices. Then the scripts get passed back to the client for approval and if it gets approved, the creative producer makes the ad and then the ad goes back to client for signing off but if they then decide they don't like it, it will cost them more money to go back to the beginning of the production process.  the final step is the advert is scheduled through trafficking department and aired on the chosen station.

# data[].attributes.body
A sound library is where people buy music and sound effects for ads.
they allow producers to buy music that are similar to songs without having to pay thousands in royalties to use music produced by artists. For example a loop would could cost 6.99 for personal videos or editorials per single use and £69 for professional services per single use.

# data[].attributes.body
a production house has the same facilities as radio stations except on a bigger scale. they are regularly behind scripting and producing big, national or international campaigns which could include magazines and TV ads.
an example is clocktower creative. they provide high quality bespoke audio with professional voices at very competitive rates with no contracts. they are based in Manchester and they have been around for 15 years. they have two recording studios and has worked with the likes of Rolls-Royce and IKEA.
some radio stations have the facilities to make their own adverts and air them on its own station which cuts out the middle man (production house). an example of a radio station that does this is Salford City Radio.

community radio stations make adverts for local companies for a small fee and air it on the station. this provides local businesses some exposure without having to pay thousands like a big brand would be able to do to use a national station. for example, a window cleaning company could Pay around £200 for 3 spots a day for 30 days.

# data[].attributes.body
You can hire different types of studios to create your radio adverts. there are ADR studios, voicebooths, source connect audio and broadcast PR studios. each of these studios including, interviews, voice over and radio Ads. These studios have ISDN line, adobe audition, mic (industry standard Neumann u87 and TLM 103), processor and broadcasting desk. the main software used is adobe audition and protools on Imacs and Ipads.

# data[].attributes.body
negotiated production budget:
local sales teams and regional agencies are used by smaller companies as they only need a small portion of people as well as a smaller sales outlook. However larger companies like apple and Samsung will use national agencies as they need to reach a wider audience. these sales teams are important as they advise advertising strategies.
music royalty payments:
To be be able to keep legal rights to the music you need to pay music royalty payments. If you don't do this you are committing copyright fraud and are defrauding musicians. This can lead to very difficult legal proceedings and isn't good for the brands image.
voiceover artists fee:
the price of voiceover artists differentiates depending on experience and popularity. however more experienced actors will have a better quality and better acting. the amount of money a company will pay for for a voice over shows how successful a brand is or how important the ad is to there financial gain.
trafficking costs:
scheduling is taken care of by the traffic departments; they make sure there is a good selection of ads in the same break as yours and they track the success of the ad by using the sales figures. trafficking costs are essential to get the most out of your ads and to monitor the success.

# data[].attributes.body
there are many different job roles in the radio commercial sector. a few examples are:
radio engineer-
a recording engineer is in charge of making sure all the equipment in the studio is working correctly and the mics are placed correctly. they should also familiarize themselves with the script and content of the ad. They also are in charge of editing the audio once recorded. To be a recording engineer you need a good amount of technical knowledge.

radio producer -
radio producers need to be highly organized and creative.
they are responsible for audio content of broadcasts, the internet and other mobile platforms they are involved in the whole process of broadcasting; from the ideas to the audiences response. As a producer you manage a whole team of people from broadcasting assistants, presenters, DJ's, engineers and IT staff. They make sure everything goes to plan and can sometimes be responsible for business and commercial management. To be a radio producer you need a range of skills including; communication skills, being able to work independently and in a team, technical skills, confidence, persistence and determination. An example of a radio producer is Sam Brinkley who works at Capital FM on 'The Late Show with Marvin Hulmes.

Radio Copywriter -
a radio copywriter is responsible for writing the scripts. radio copywriters tend to have a deeper knowledge on the audiences responses to radio programming.  skill is required to be a radio copywriter; you need an 'ear' for what makes attention grabbing content. Radio copy-writing is highly specialized and is mainly freelance.

Sound Technician-
a sound technician is responsible for assembling, operating and maintaining the equipment in the studio that records, amplifies, enhances, mixes and reproduces sounds. you have to identify the sound requirements for any tasks thrown your way. they are in control of production (the recording of all sound in the studio) and post-production (the balancing, mixing, editing and enhancing of pre-recorded audio). you need multiple different skills including; problem-solving, attention to detail, working as a team, technical ability and swift reactions.