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i dont even understand how tf my plug talk?!!!

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i dont even understand how tf my plug talk?!!!

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Market targeting:
differentiated strategy
- because it targets several markets

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differentiated stragety
- PizzaExpress is targeting in more than one market :):):):)
- it is not concentrated because they do not focus on one segment
- it is not un differentiated  because that would mean pizzaexpress has one product for everyone

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They have elements of a differentiated strategy with the introduction of their unique product(s) i.e. the pizza with a hole and a salad in the middle.

They also utilize elements of concentration by focusing on perfecting their craft and penetrating the market they're in.

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Which targeting strategy were used to target the market?
Differentiated:
This is the most suitable for the company just they focus on the kids menu and middle aged woman who don't want to eat a lot of calories. Leggara

Give reasons why you think the company used the specific. strategy and why you think they did not use the stated strategy. Concentrated:
Not a niche market, widely available at different restaurants with more accessibility.

Undifferentiated:
They don't only offer one thing with this company

Micromarketing
It's not customised, generic to wide public

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Target Market Strategies
- Beginning --> undifferentiated (mass) marketing strategy
- New kids menu --> new segmentation
- Leggera pizza --> new segmentation
--> Differentiated marketing

Why not concentrated:
They don't focus on specific segments in the market. They focus on the whole market + a few more specific markets

Why not Micro marketing:
PizzaExpress is a large company with more than 70+ restaurants. Their brand is too big and popular, which makes mico marketing a waste of resources