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This video is an example of the influence of Jeffree Star. He recommended a concealer by elf in an earlier video and then it was completely sold out the next day. He followed that video up with this one and the concealer that is also very popular. He has how own makup lines that also sell out when new things are released.

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Full Face Using Only E.L.F. Makeup... I'm Speechless!

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This article discusses ow makup for men has come and gone as a style trend for a long time and that the trend is making a come back

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For the first time in centuries, men wearing makeup is not completely taboo. Thanks to social media and the emergence of male beauty influencers like Manny Gutierrez and Bretman Rock, makeup is in the early stages of becoming more gender-inclusive. This concept, however, is hardly new.

For generations, makeup has been seen as a "girls-only" enterprise, so we forget that it wasn't always that way. For millennia, stretching from 4000 BCE through the 18th century, men traditionally used makeup in myriad ways. It wasn't until the mid-1800s that makeup was relegated to one end of the gender spectrum. At that time, the influential Queen Victoria I of Great Britain deemed cosmetics vulgar, a view corroborated by the Church of England. During the Victorian era, makeup was considered "an abomination" by both the crown and the church, creating strong, widespread associations between makeup, vanity, femininity, and "the Devil's work." As religious values continued to permeate cultures around the world, mainstream definitions of masculinity narrowed. By the 20th century, makeup was seen as a girls-only pursuit.

Today, the world is finally coming back around and growing to accept different gender expressions. We hope the trend continues, but society can't move forward without looking back. Read ahead to learn about makeup trends for men throughout the ages.

Ancient Egypt

Masculinity was important in ancient Egyptian culture, and makeup actually played a role in that. As early as 4000 BCE, men used black pigment to create elaborate cat-eye designs. A few millennia later, kohl eyeliner, green malachite eye shadow, and lip and cheek stains made from red ochre were also popular. The purpose was not what it is today, to look more attractive-green eye shadow was believed to evoke the gods Horus and Ra, and therefore ward off harmful illnesses. Dramatic eyeliner was customarily worn to communicate wealth and status.

Ancient Rome

Fast-forward to the 1st century AD, when Roman men were known to apply red pigment to their cheeks, lighten their skin with powder, and paint their nails using a stomach-turning elixir of pig fat and blood. (Makes you grateful for the 5-free nail polishes of today.) Roman men also painted their heads to camouflage bald spots-although we're not sure how well that would have worked.

Elizabethan England

During Queen Elizabeth I's rule, makeup was wildly popular among men, who valued ghost-white powdered skin. This was also when face makeup was dangerously cakey and made with lead, which often caused serious health problems, including-but-not-limited-to premature death.

18th-Century France

It's no secret that King Louis XVI partook in the extravagance of makeup and hair products. (Louis went bald at the age of 23 and subsequently forced the aristocracy of France into an obsession with wigs). Men of the royal court also painted on beauty marks, which paired nicely with their high heels and fur muffs.

1930s Hollywood

A long period of time elapsed before male vanity was spoken of again. (Thanks, Queen Victoria I.) But with the arrival of modern movie-making in the United States, hair and makeup for men reemerged. Clark Gable's polished look was perhaps the first example of "metrosexual" beauty.

1970s & 1980s

Through the later 20th century, makeup for men was hardly mainstream. Instead, it was reserved for the fringe: artists and rock 'n' rollers like Boy George, David Bowie, and Prince. Around this time, though, many of the most legendary male makeup artists began working in the field. The late Way Bandy began his work in 1967, followed by Kevyn Aucoin in 1982, and a plethora of male makeup artists followed suit. One such artist was Scott Barnes, whose brushes have graced about every big name in Hollywood. When asked whether he's seen a change in the men behind the scenes in makeup, Barnes responded to us with a gender-subverting revelation: "There have always been men as makeup artists. Actually, right now, there are more female makeup artists than ever before."

The early 2000s

As American pop culture figures began to embrace past subcultures in the early to mid-2000s, we were introduced to the concept of "guyliner." (Think Pete Wentz, above, Jared Leto, and Adam Lambert). This look was most popular among pop-punk bands and their followers.

The concept of "metrosexuality" also re-entered the cultural consciousness at this time, and beauty brands began to release targeted "makeup for men." Consider Yves Saint Laurent, which released the "male" version of its Touche Éclat ($35) in 2008.

Though makeup for men was is no means the standard, social media has allowed male beauty gurus to share their artistic expression on a large scale, helping to break down centuries-old stereotypes. Major beauty companies like Covergirl and Maybelline took notice and announced the first male faces of their brands.

"Makeup has evolved through the years," Barnes, who currently primarily works with J.Lo, tells us. "It used only to be used for stage and screen, and now men are using bronzers and various forms of cosmetics to clear up imperfections, etc. They have found a way to use makeup very simply and organically, to create everyday looks for themselves without any stigmas behind it."

As the rules of gender presentation become more and more flexible, makeup continues to slowly infiltrate some men's everyday routines-not necessarily always in the larger-than-life fashion of YouTube gurus, but in subtler ways. Skincare is much less stigmatized. But the acceptance extends to color cosmetics as well-a little concealer on a blemish here, a little brow gel there.

Barnes also makes a point to note that what we see in the west isn't always the case for the rest of the world: "Japanese youth culture has always worn makeup as an accessory or an expression of excitement or fun, with no rules or gender behind it. Makeup doesn't always mean femininity, not in this day and age. You also have boys with beards wearing full faces of makeup, and it's acceptable." Gender-neutral ad campaigns from brands like Milk Makeup help the denaturalization of makeup as a feminine endeavor. And Barnes paints an even more exciting vision for the future, as well. "The industry has changed so much-there is so much room for merchants and new brands, and social media has played a big part in that change," he says. "There's more accessibility." Personally, we can't wait to see what comes next.

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From 4000 BCE to Today: The Fascinating History of Men and Makeup

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From ancient Egyptians to modern beauty gurus, the history of makeup for men is absolutely fascinating.

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This is a picture of beauty influencer James Charlies who was the first male model f covergirl. It is an example of an artistic look instead of a more natural made up face. He has become incredibly popular recently on Instagram and YouTube with millions of followers.

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This is androgynous model Boudewijn van Daalen. He is an example of redefining what is stereotypical male and female. His makeup is subtle and is used to highlight his natural features.

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This article discusses how there can still be discrimination toward men who wear make up in the work setting. It doesn't say the outcome of the case but the positive comments from the mans coworkers and the the office policy that doesn't address men wearing makeup reflect the changing attitude in society that makeup on men is completely acceptably.

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This article discusses how the rise of men's make up could lead to the problems that women face when looking at beauty standards through the medias filter. Increases in insecurity, increases in eating disorders and the pressure to look more youthful. This can also double the profits of the cosmetics industry.

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"Beauty is about style. It knows no gender."

So proclaims the press release announcing Chanel's first line of makeup for men, Boy de Chanel. Named for Coco Chanel's lover Boy Capel, the line launched in September in South Korea and comes to stores in the US in 2019.

The line may be capitalizing on a growing trend. Some believe that makeup for men is becoming more and more mainstream, buoyed by makeovers on Queer Eye and an expansive attitude toward masculinity among American youth. Makeup and skincare for men are now not just accepted, but seen as tools men should use "to practice self-care, but also just to look and feel better," David Yi, founder of the men's beauty site Very Good Light, told Vox.

Men's makeup is far from a new phenomenon. Male courtiers in 18th-century Europe wore it, and as Yi points out, cosmetics are already popular among men in South Korea. But in the US, men have traditionally shunned makeup.

If that's changing, makeup could help men break down restrictive gender norms and express themselves more fully. But it could also force them to face something that has, until now, been mostly the province of women: the pressure to live up to unrealistic beauty standards by spending ever more of their income on lipsticks, powders, and creams.

Historically, American men haven't worn makeup. That might be changing.

Men have been decorating their faces for millennia. Ancient Egyptian men, as well as women, wore kohl around their eyes, which research suggests may have had antibacterial as well as decorative properties. In 18th-century England and France, men and women wore lead-based white and red makeup on their faces.

But makeup did not become mainstream for anyone in the US until the 1920s, Lisa Wade, a sociology professor at Occidental College and the author of the textbook Gender: Ideas, Interactions, Institutions, told Vox. As more Americans moved to cities, courtship moved from the home to establishments that cost money, like cabarets and nickelodeons. Men were the ones with money, and women "had to start appealing to men to get men to pick them" for dates. So women began wearing makeup.

"Companies that sell makeup could make twice as much money if they could sell to men," Wade said. But that didn't happen: "Somehow gender ideology beat capitalism in this competition."

"Gender is all about maintaining the idea that men and women are different," Wade explained. "Anything that we do that undermines distinction is a real threat to male superiority."

"Gender is all about maintaining the idea that men and women are different"

She's not convinced that men's makeup will become truly mainstream, noting that celebrities like Boy George wore makeup in the 1980s. "There have always been men who poked and prodded at these boundaries," she said.

But others believe that when it comes to painting our faces, the boundaries between men and women are coming down. Worldwide, sales of men's beauty and fashion products have been growing faster than women's sales since 2010, according to CNN. A 2016 survey found that almost half of British men used skin care products daily, and 59 percent said appearance was very important.

Meanwhile, brands like Cover Girl and Maybelline have featured men in their ads. And the popularity of Netflix's Queer Eye has helped demystify cosmetics for men. Yi pointed to an episode that aired earlier this year, in which the show's grooming expert (and breakout star) Jonathan Van Ness showed contestant Tom Jackson how to use a color corrector to tone down the redness of his face.

"Even a lot of women who are into beauty don't use color correcting," Yi said. "That was such a moment in the beauty sphere for guys."

There's an increased pressure in recent years "for men to maintain youthfulness, and so it does seem that they're increasingly seeking out aesthetic treatments," said Jules Lipoff, MD, an assistant professor of clinical dermatology at the University of Pennsylvania. He has noticed an increased interest among men in skincare, though not in makeup specifically.

But "it's a chicken-and-egg thing," he said. "Is it that men started to get more interested in it, and then they started marketing and pushing it more, or did they start marketing and pushing it more, and then there was more interest?"

Yi believes the ascendance of Generation Z - people younger than millennials, born from the mid-90s to the early 2000s - is ushering in a more accepting attitude toward men's makeup in American society.

"Generation Z is now at the forefront of culture," he says, citing Jaden Smith and Lil Uzi Vert, male celebrities who sometimes wear skirts or blouses. "They're so much more progressive and open, sexually fluid and gender fluid than millennials are."

"They're now rethinking what masculinity means, what it means to be a guy, and painting your face or using skincare doesn't make you any less men," he said.

While several brands have embraced gender fluidity in their marketing - Milk, for instance, partnered with Very Good Light on a video showing people of a variety of gender identities and presentations wearing Milk makeup - fewer sell products aimed specifically at men.

In addition to the new Boy de Chanel line, Tom Ford makes concealer, bronzer, and brow gel for men. The company Fluide launched earlier this year to offer "makeup for all gender expressions, gender identities and skin tones."

"I wouldn't say that there's any strong men-specific brands," Yi said. "In American culture we kind of need to develop makeup for the everyday guy."

Makeup for men could encourage self-expression - or self-doubt

Although research is limited, men's skin appears to differ from women's in certain ways, Lipoff said. A 1975 study, the most up-to-date on the topic, found that men's skin tended to be thicker than women's, but that it lost more collagen with time. Men also tend to have different complaints about their skin than women, Lipoff said, often focusing around the hairline or eyes.

But men and women don't really have different product needs from a dermatological perspective, Lipoff said. Most people can benefit from sunscreen, and a moisturizer if they have dry skin. Beyond that, there's not much data to support the need for additional products, although some can reduce the appearance of fine lines.

Of course, feminists have long debated the politics of makeup for women, weighing the opportunities for experimentation and self-expression against the pressure to conform to a certain standard of beauty. At least since the second wave, feminist critics have taken aim at the expectation that women must modify their appearances to be attractive to men and acceptable in society. When singer-songwriter Alicia Keys began appearing in public without makeup in 2016, it was, in part, an effort to push back against such expectations.

"In the morning from the minute that I wake up," she wrote in the song "Girl Can't Be Herself," "What if I don't want to put on all that makeup? Who says I must conceal what I'm made of? Maybe all this Maybelline is covering my self-esteem."

Others, meanwhile, have seen makeup as a way to assert their identities in a world that devalues them. The writer and activist Janet Mock, for instance, has written about how a makeover from a friend helped her come into her own as a young trans girl.

Historically, few men have had to concern themselves with the politics of makeup. But if men's makeup becomes mainstream, they may find themselves facing some of the same pressures women feel - and, perhaps, gaining some of the same opportunities for expression.

While men still face far less judgment about their appearance than women do, Lipoff said, increased focus on men's looks could have an impact on their mental health. "I wouldn't be surprised if with time, you start to see more body dysmorphic disorder, more eating disorders and other things increasing in men," he said. In the UK, the number of men hospitalized for eating disorders rose by 70 percent between 2010 and 2016, the same rate of increase as among women, as Sarah Marsh reports in the Guardian.

"For me, this becomes not a question about gender but a question about capitalism," said Wade. Contemporary capitalism "thrives on making us feel like we're not good enough," she said. If makeup for men became widespread, would that mean "more people would feel better about themselves because they could buy the products that make them look less like themselves," she asks. "I don't think that would be a good thing."

But Yi argues that men already have a lot of the same insecurities as women, "it's just that they have been conditioned not to talk about it."

Women "have been able to identify the issues that they go through, and they are able to find ways to get over that stuff, whereas guys, they have all of these issues, but they've been bottled up," he said.

By talking openly about men's beauty along with other issues at Very Good Light, he said, he hopes to counteract the "toxic masculinity" that leads men to keep their problems to themselves.

Yi, whose typical daily beauty routine includes a 10-step Korean skincare regimen, eyebrow makeup, and BB cream, launched the site in 2016 because he saw an unmet need for beauty writing for men, by men. "There had to be other guys like me in the world," he thought.

By now, it's clear that there's plenty of interest in men's makeup - Very Good Light, for its part, has gotten coverage in the New York Times and CNN. Whether that will translate into more cosmetics marketed exclusively to men, and all of the opportunities and pressures that might come with that, remains to be seen.

Boy de Chanel will be available online in November and in American stores in January. As with so many things, a lot will depend on whether it sells.

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What the rise of men's makeup means for masculinity

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"Beauty is about style. It knows no gender." So proclaims the press release announcing Chanel's first line of makeup for men, Boy de Chanel. Named for Coco Chanel's lover Boy Capel, the line launched in September in South Korea and comes to stores in the US in 2019.

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This article discusses the trend of men wearing makeup and its increase of popularity on the UK. The writer expresses his thoughts on it as he tries makeup for a couple days.

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Face time: is makeup for men the next big beauty trend?

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Tom Ford and Chanel have launched male cosmetics, and foundation is the norm on TV shows from Love Island to Bodyguard. But does a bit of eyeliner work for everyone? One writer put it to the test...

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This video is an example of a man wearing makeup and still looking very masculine. It is a look and gives tips that men who are just getting into makeup might be more comfortable with

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Makeup tutorial done by a contestant on Rupaul's drag race. It demonstrates the artistry and transformation of drag makeup. How it is not trying to make the men look like everyday women but an exaggeration of femininity can mean to them

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Ariel Versace’s 'Bubblegum B*tch' Makeup Tutorial 💄| RuPaul's Drag Race Season 11