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In week 1, I learned to create Padlet and make a journal. It is excited to know that we will make our own promotion video and our website. Knowing the process of idea generation and follow the teacher's instructions helped me to list ideas that support my assessment.

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1. Iphone
2. Louis Vuitton's handbag
3. Vietnamese cuisine
4. Starbucks
5. Capital of Vietnam - Hanoi
6. Facebook
7. Instagram
8. Iphone cases
9. Daiso
10. Sephora
11. Shopping mall
12. Instant Noodles
13. Korean fried chicken
14. Adelaide city library
15. Chanel's perfume
16. Furla's handbag
17. Apple Watch
18. MacBook Pro
19. Adidas
20. Nike
21. Cotton On
22. Woolworth
23. Crepes
24. Kmart
25. ANZ
26. Skype
27. Gmail
28. Snapchat
29. Youtube
30. Pens
31. Google Maps
32. Public rubbish bin
33. Toyota car
34. Lucas PawPaw Ointment
35. Blackmore vitamins
36. China town
37. Hand gel
38. H&M clothes
39. MCM wallet
40. Lipton tea

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41. Dell computer
42. Samsung Galaxy phone
43. Nokia phone
44. Gentle Monster glasses
45. Gucci's sneaker
46. Safety
47. SamSung VR
48. Popcorn
49. Healthy Eats
50. Pollution
51. Gongcha Milk Tea
52. ANZ
53. Art gallerly
54. Chinese cuisine
55. Foreo facial cleansing brush
56. Nespresso coffee
57. KFC
58. Batiste dry shampoo
59. Thai's eats
60. Best restaurant in Adelaide
61. Sushi Train
62. Supermarket
63. Body lotion
64. Innisfree mask
65. Maybelline mascara
66. Huda Beauty eyeshadow
67. Netflix
68. Microsoft computer
69. Swarovski
70. Ageing
71. Nivea's sunscreen
72. Channel lipstick
73. University of South Australia
74. Cannon's camera
75. Mi Yogurt smoothies
76. Burger King
77. Vietnamese rice noodle
78. Coca Cola
79. Pandora
80. Boost Juices

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I got into the process of making our promotion video. I was introduced about the idea generation and I was showed a variety of interesting advertising video from classmates and our lecturer.
Started to create a mind map on bubbl.us assisted me in making assumption for my video.

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The major targeted audience for my promotion video is individuals who interest in Vietnam and Vietnamese cuisine. The close-up of food images will attract people's gaze and help them to meet the diversity and the tasty of Vietnamese foods. Let the food brings the culture to around the world.

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This video is clearly identified its target audience which are parents and kids. It also use usefulness approach by giving explanation why choose this product and provide the instruction how to use the product.

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This is another advertising that I was knew from my classmate.
Apple has successful launched the Iphone 11 promo video in a catchy way by making it as a action movie

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The omnipresence of foods images
This is a case study on the influence of food images' characteristic on eating and appetite. By evaluating the stimuli of food images, neurocognitive, and indirect measures the author showed that food-pics may change audience's behaviour in eating or food desiring.

The author examined that food hunger affects the response to food pictures on varies levels, however, there were 3 factors has taken into account during the conclusion of food-pics on eating behaviour, which were food types, individual differences, and image characteristics.
This bibliography supported me on reviewing about the planning process for my campaign.

Reference: Blechert, J, Meule, A, Busch, NA & Ohla, K 2014, ‘Food-pics: an image database for experimental research on eating and appetite.’, Frontiers in Psychology, vol. 5, pp. 617–617.

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First step in producing a video
This book is a perfect reference for beginning filmmaker. There is two-fold approach in this book in order to have a clear view from the perspective of both director and producer. This book also reminds the challenges during the process of filmmaking, from preproduction to production to postproduction and lastly is distribution and also tells about the technique to edit a film or video.

Reading the process from preproduction to production from this book was extremely helped me in making my promotion video, particularly, what are the things included in a normal video.
Reference: Rea, P. W., Irving, D. K. 2015, Producing and directing the short film and video, CRC Press.

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The effect of destination food images
This review indicate the influence of food destination picture in tourism. The author researched that food destination image affects not only the customer preference and perception of quality but also the direct behaviour, for example, the consumption intention.
This study assisted me in shaping the marketing strategy for my campaign, which introduce people around the world about Vietnamese foods.
Reference: Seo, S, Yun, N & Kim, OY 2017, ‘Destination food image and intention to eat destination foods: a view from Korea’, Current Issues in Tourism, vol. 20, no. 2, pp. 135–156.

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The relationship between food and culture
The author of this article believes that foods can represent the culture, the people and the place of a country. Illustrating the relationship between food and culture in Singapore, this paper assumed that food is one of a critical aspect of ethnic and the national identity.
Reading this reference gave a further understanding to my food promotion video, which can shape the viewer's perception about Vietnamese foods.
Reference: Catherine Henderson, J 2014, ‘Food and culture: in search of a Singapore cuisine’, British Food Journal, vol. 116, no. 6, pp. 904–917.

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Producing short video
This article gave an illustration about a successful video communication of a library promotion in United States. The article showed how the video is developed and how it is produced to reach out to campus faculty. The goals of the production are to make brief videos (around one minute) and to be informative and entertaining.

During the production, the team maker had to collaborate with faculty staff in library and then make the film schedule to ensure that the filming day runs smoothly, and every actor involved in the video are happily responded.

This article is a great study for me to plan about
how to make the video, what to include in the video and how to film the video
smoothly.
Reference:
Meyers Martin, C 2012, ‘One-minute video: marketing your library to faculty’, Reference Services Review, vol. 40, no. 4, pp. 589–600.

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The promotion video introduce about Vietnamese foods. The video shows a clear view into the top 3 must try foods in Vietnam, which you may found it in every corner of Vietnam but hardly found outside this beloved country. A hot creamy egg coffee is an ideal drink for breakfast which will effectively start your day. Wrap and roll lovers can not missed the grilled pork skewer as having it with garden vegetables will refresh your day and cooling your exhausted time. A crispy and savoury rice paper 🤬 is an unique Vietnamese snacks with variety of toppings will refill your appetite during the middle of the day.

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The context of this video is in Vietnam. The start of this video  is a general view to Vietnam's signature corner. The video include Vietnamese citizens, the street and the places to find the food. The scenes are zoomed clearly on the tasting of the food with the way to enjoy it like a local Vietnamese people. The food shots are filmed slowly and zoomed to the biggest scene in order to reinforce the audience's appetite. The scene are mainly filmed the food maker's hand without their face or body. The foods are shot and filmed while I came back to Vietnam during last semester break. The picture of Vietnam's sight is newly taken from my friend and my family. By leading audience to a short food tour around Vietnam, people will not only see the delicious of our foods, but also the stunning landscape and our unique culture

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On week 3, we had a time to complete our annotated bibliography and our journal on Padlet during the State's holiday

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Week 4 task required me to finish a lot of things, which include the practice of HTML code, creating my own website by adding HTML code, embedded my padlet in the website, write a synopsis and treatment for my promotion video. I had had a great opportunity to know about writing HTML code for a website, which helped me in engaging to digital media.

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On week 5, we were introduced to the principle of sound used in video with the use of GarageBand and the call to action card which encourages audience to take action after watching our videos. I had a chance to create a music score and it is my task to make my own call to action card that added at the end of my video.

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This week was the most useful week for my assignment 2 preparation. I was taught to use Adobe Premier Pro in order to edit my final video. I was instructed on practicing the visual communication strategies for video production from adding different video to the way to add texts or sound.

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This week, I was introduced to the elements of design including colours, texture, shape, space, form and the line. The task in this week was to design a colour palette that we will used for our final project website. And finally is to finalise what else that we need to complete our video.

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This was the finalising week of the assignment 2. We have to upload the video on our own YouTube channel and then embedded it to our website. Furthermore, we also need to look back our website and check if we can improve any feedback from assignment 1.

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In this week, we were required to create our own banner for the website. We had to use Adobe Photoshop in order to create the perfect banner. We had to recognise and ensure that the banner suits with the colour of the whole website.

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This was an essential week for the final assignment as we were introduced to the CSS, which is to modify the text formatting in our website. It was a bit complicated for me to follow the exercise because it was the first time I used CSS. However, thanks to the cheat sheet and teacher's instruction, now I'm more confident while using the CSS.

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Week 11 was nearly the final week as we focused on the last page of the website - the Gallery page. We had to export the images that we have taken during the project and upload it onto our website. It was fine for me as till this week, I had been getting used to use the Photoshop and edit the code for the website.

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This was a finalising week for our project - assignment 3. We had to look around and check our website whether the colour is harmonised or the grammar or spelling mistake of the text that we have put on.