# data[].attributes.headline
Who’s in charge of decision making, business or design?

# data[].attributes.subject
Who’s in charge of decision making, business or design?

# data[].attributes.body
At this stage, design was the key to have a successful business. After the sales of the first drive-in model started to level off and figuring out the built-in problems it had. It was important for the brothers to think more about the customer's needs and how to design a system that would provide the best experience. Which led them eventually to create the Speedee system.

# data[].attributes.headline
What are the key values of this business?

# data[].attributes.subject
What are the key values of this business?

# data[].attributes.body
Consistency
Community
Quality
Loyalty
Affordability
Efficiency

# data[].attributes.headline
What did Mc add to the food industry back then?

# data[].attributes.subject
What did Mc add to the food industry back then?

# data[].attributes.body
Speedee Service System for food preparation.Walk-up window system.
Cheap cost, about half of what a burger cost at regular diners of the time.

# data[].attributes.body
The brothers failed to introduce their new system. Customers were
Confused with the new way of serving, the cars got stacked in front
of the restaurant and people were unsatisfied by the lack of waiters
and didn't get the walk-up window system to pick up their orders or
the idea of having to throw away disposable paper.

# data[].attributes.body
Speed system based on quality and accuracy. They rebuilt and designed the restaurant with standards and measures suited to the change using customized tools.

# data[].attributes.body
The new model requires fewer employers and each one
is responsible for a specific task and they cooperate together to do the order in 30 seconds. In addition, they used a disposable food package to save time in washing plates. They also focused on 3 main items on the
menu (Coca-Cola, French -fries, and hamburgers). These techniques make it the world's first-ever system to deliver food fast.