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Coca-Cola was already managing 800 bottling centers with an efficient mass production system, therefore had a wide knowledge of the industry and was seeing off by many competitors as to become the largest soft drink producer in the country.
They expanded geographically in America then it had overseas operation in Africa and Europe, but it was during the Second World War, where Coca-Colas had an important boost of its international expansion.
The post-war peace led the coke available in more than 120 countries, which gave them the possibility to look into different regions and “present coke to the world” increasing their recognition globally.
The product itself has a strong preference in the world, because it has a universal appeal, so, the most countries they reached the more sales and revenues they would get because there would be more consumers of the beverage.

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Value Chain Configuration

1.Operations:

Divisions-

Eurasia and Africa
Europe
Latin America
North America
Asia Pacific
Bottling Investments
Corporate

Manufactures and sells concentrates, beverage bases and syrups to bottling partners and maintain brand and market strategy.
Bottling Partners do everything from manufacturing to distribution.

2.
Outbound Logistics:

Coca Cola, the world’s largest beverage distribution system has outsourced it to five service partners which happened to account for 33% total unit case volume sales

3.Inbound Logistics:

Extensively used raw material HFCS is purchased from US based supplier and delivered via trucks. Certain ingredients sourced internationally namely orange juice concentrate from Florida and Southern Hemispheres. In 2013 952 USD Million spent on diverse suppliers, an increase of 14.8% from previous year.

4.Marketing and Sales

Approx. 19% total sales from the home country US each year and adopts integrated market strategy and public relations of marketing mix in a combined manner and adopts One Brand concept.

5.Service:

Maintains it through online chat via virtual agent and dedicated customer service phone and has a comprehensive FAQ on its website.

6.Legal incorporation

It is legally situated in Delaware for liberal tax laws pertaining in the area.

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Coco-Cola has huge advantage over its competition like Pepsico and various other brands this is because :
- The difference of recipe in its drink makes it standout from other drinks and tastes better .
-They believe in continuously developing new products and re-inventing old products in a better format COCA-COLA currently offers over 400 brands in 200 markets worldwide.
-The world's most comprehensive distribution system has made Coca-Cola accessible to billions of people worldwide . Coca-Cola is often available in ample supply to people in areas where other consumer goods companies would never consider delivering their products . The African continent is an excellent example -it's fairly common to see a small shop selling cold Coke in the middle of nowhere.
- Coco-Cola's production techniques are so well developed that it costs a fraction of the selling price to the manufacture their product, resulting in high profit margins .
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Coca-Cola began way back in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. He created a flavored syrup, took it to his neighborhood pharmacy, where it was mixed with carbonated water and deemed “excellent” by those who sampled it.

Did you know? The first servings of Coca‑Cola were sold for 5 cents per glass. During the first year, sales averaged a modest nine servings per day in Atlanta. Today, daily servings of Coca‑Cola beverages are estimated at 1.9 billion globally.