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1. I think this article tried to generalize Gen. Z into two groups that really dont separate people based on good indicators. The separting factors are basically political alignment and have been around for years. The generalizations did not account for the subgroups within the generations

2. Additionally, the generalizations made did not account for how rapidly technology moved when those kids were developing. The older end of the generation will have had different experiences such as playing outside than the younger end, which will probably still have played outside, but have also had more experiences with technology

3. The statistics and graphs that give percentages aren't misleading but really aren't necessary. They depict things that either aren't a surprise or aren't indicative of the generation.

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I feel that this article was too broad about Gen Z. Instead of marking generations by age or birth year, I think we should define them by experience or major events in history. Although I am grouped into the same generation as some kids who are much younger, my childhood may be very different from theirs because of external factors such as the rapid development in technology. The article speaks of people born before 1980 having a "coming of age" experience. Teens do not feel the same way... we view our identity as "a curated composition, not a revelation". I necessarily do not agree with this to some extent. Some teens still have a traditional "coming of age" experience like people in generations before us. Either I'm right, or alot  of people lied on their college essays:)

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1. I think it's how this article groups a generation that's supposed to be so individual into one group

2. Also I feel the way they say that gen z did not play outside is wrong.

3. Also I feel like the way they group that your either traditional or non - conformits

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1. I found the idea that gen z determines how things are marketed to be interesting. The fact that people, many of whom can't even vote or drive, dictate how multi billion dollar companies operate is amazing. I always figured that ads for things like iPhones were tailored to adults and I think the fact that they really aren't is going to be important in our solution.

2. I found the idea that technology is considered a part of life rather than groundbreaking to be interesting. The idea that these devices can become so integrated into a person's life is fascinating and is important to understanding the individuals.

3. After reading parts of this article I don't think that the ideas presented are reflective  of us as a class. I think that a better way of determining who is in what generation is 9/11. This years freshman class was the first one that was largely born after 9/11. When I look at them versus this years sophomores I see differences between them. I think that the whole idea of millennial versus gen z is not correct. I think the best way to describe millennial is people born between 1980-1999 or even as late as 2001. Within this group it think that there are differences between 80's and 90's millennials. Our grade, born between '98-'99, are almost like a buffer between millennials and gen z.

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One thing that really stood out to me was how to article repeatedly connected Generation Z to Baby Boomers. We were given a challenge try and read the minds of the new generation, our generation, but it's key to learn from the past. While Gen Z resembles the Boomers and Gen X in their attitudes, social values, and work ethics, they connect to millennials through similar technologies.

The article’s firm belief that Generation Z has never known a world without technology is something that surprised me. It's obvious that Gen Z has always had a larger dependence on technology than it’s formers, but that's simply because of accessibility. While it may be more true for the younger part of the generation, our age group didn't even know about the iPhone until we were 8. While extremely dependent now, our crucial years of childhood were more apple free than this article cares to believe.

The article brought up the “two-way conversation”, a buzzword-y phrase that perfectly describes and explains the brand strategy that we've been discussing. It finally put a name to the face in words that I thought were very interesting, companies need to engage instead of broadcast.

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1. I think it is interesting how the author said that we are less interested in the environment than our counterparts but we are focused on the aspect of inequality and what that means about our millennia.
2. It I see very interesting how the thing that we most connect to is humanity and how that affects everything we do from what we wear from what we want to buy.
3. How can we see the effects of the eceonomic downturn of 2008 exhibited in the tendency to be like the baby's boomer and gen x generation? How can we break some of these generalization?

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One thing that stood out to me in the Gen Z report was when it stated that Gen Z wants to work for their success. It's not that this is shocking, but it contradicted something my brother said when I interviewed him. When asking him about his perception of his/my generation, he said that both generations wanted to be handed everything, that his interns aren't motivated to learn anything extra than what they needed to know for their job, and that they arrive late and leave early. My mom also said through her work, all employees have to go through retraining because Gen Z and millennials don't know how to effectively and appropriately communicate with people. I found this to be an interesting contrast to the article.

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I found it interesting that they repeatedly referred to the Millennials as post-digital while we are accustomed to our devices. They witnessed the technological process and change while Generation Z has been completely immersed in a technological age where efficiency does not phase them. Because efficiency is not some element that evolved and suddenly appeared, it can be inferred that for Gen Z, is expected in everything. I thought it was interesting that Gen Z increasingly uses identity to analyze situations or solve problems. Identity and the way one presents themselves are incredibly important to Gen Z. It is interesting that they highlight the liberal beliefs versus the traditional approaches of Gen Z. This is something that is becoming increasingly apparent because of America's social climate. How we will be able to accommodate the various characteristics of Gen Z as well as the  different characteristics of millennials in our market research? Will we be able to generalize the millennial and gen Z generations to a certain extent and then take into account individual viewpoints? Can we use the "it's not worth it" to the "you have to earn it" mindset to appeal to Gen Z more?

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One thing I found interesting about this report was that almost 60% of millennials said they wanted to try everything while Gen Z dips to only around 40% agreeing with that statement. American Express seemed to already know that millennials were more a fan of experiences than using their money on something physical and materialistic, but I find it interesting that the younger generation does not seem to reflect the same logic. I wonder if this is the result of Gen Z growing up in the recession of 2008 and its recovery that they are more hesitant and less eager to fail and fall into debt as they watched the millennials do before them.

I also thought that the case study about Starbucks was important because I feel they have a similar connotation to American Express, being associated generally with the white upperclass with a bit of an elitist air about them. Although Starbucks was trying to connect with the younger generation through social causes, which studies show they care very much about, they ended up being called out for being hypocritical. While they tried to encourage customers to discuss race issues through using #RaceTogether, they were judged for promoting an idea to their customers that their own company did not reflect, which I think further shows the value of authenticity.

Lastly one fact that I found shocking and even scary was that some 13 year olds check their social media 100 times a day. This can be more time that's they spend sleeping (not that students really sleep that much to begin with) or with parents/teachers. The report goes on to say that they are "addicted to peer connection and affirmation" which I agree with. People are in search of constant validation and want to have an audience to show all of the success they earn and how happy and great their lives are. I wonder if people who post about all the events happening in their life or all the charity events or good things they do would still do those things without an audience.

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I find it interesting that the article talked about how identity can shift at any time based on how we display ourselves outwardly on social media. This has been true for marketing- change the appearance shared with the world and change the brand. In this day, we are our own brand. We create a brand out of our identity, we find a way to be unique and important, and we market ourselves. We market ourselves to colleges, to our friends, to the public. With growing global competition, we have to be our own brand, something individual and different.

It's true that we are more realistic in our goals and hopes for the future. Of course we have grown up being told to dream big- which has been increasingly possible with technology bringing opportunities so much closer together, but also increasingly more difficult with globalization of everything and increased competition. But even coming from an affluent community, I have had to worry about the financial aspect of everything. I have always worked hard in school because I have always known that college is expensive, and paying the full tuition would be impossible. I want to receive a higher education not to live a life of luxury, but to live a comfortable, meaningful life. The younger generation has seen how hard it is to succeed, and it willing to go above and beyond what previous generations have done.

In the article clinical psychologist Marion Underwood suggested that the younger generation is so attached to social media because of the need for affirmation. There is a lot of truth to this, but I also think that these apps become an extension of ourselves (in many ways). Often I can't pick up my phone without checking every social media platform available, which is just out of habit- not necessarily interest. Watching follower count is a big factor in the lives and self esteem of teens today, but a lot of popular platforms- Vine, Tumblr, Youtube, etc.- are about entertainment. More than the superficial high of seeing your follower count rise, you recieve superficial experiences. We seek constant entertainment and stimulation, which has been programmed into us growing up in an age of technology.

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Reading this packet opened my eyes to how Generation Z I see actually viewed. I found it extremely interesting and for the most part relatable. One thing I read that I completely agreed with was, "As our technology rapidly eveolves, the things that were once considered groundbreaking advances to other generations are taken for granted by Pivotals." I do believe that in a world filled with advancements in technology every day, that we do take things for granted. For example, most people our age have cell phones. As the iPhone is very popular and many people have them, it isn't much of a surprise to us that ANOTHER iPhone came out. We are so used to these advancements it becomes something that is to new to us, and just a regular thing that goes on.

One thing I disagreed with is the section where they explain that pivotals will never know a life without social media. I didn't have my own phone until 5th grade, around 10/11 years old. Previously, i rarely watched tv, used the internet or had the desire to use electronics. In fact, i was outside every second of the day with my neighbors from morning to night.

I believe that researchers just view us as the "social media" generation. The generation that just revolves around technology, and doesn't know a life without it. Many kid sin my age group didn't start using phones and iPads and devices like that the day they were born. I agree that our age group considers social media as a huge aspect of our life, but it isn't something we have lived with forever.

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1. I found the body positive aspect of the report to be very interesting. It reminded me of one of my favorite songs, "Scars to Your Beautiful" by Alessia Cara. The song is about body image and self-acceptance, and Alessia Cara is only 20 years old, so she is definitely part of the group the article was talking about. She also said she wouldn't wear makeup while singing/talking about the song, which relates to the article's point about celebrities embracing their natural beauty.

2. I liked the idea of having imperfect people in advertising instead of someone who looks flawless and acts like their life is perfect. This makes them easier to relate to the person and the product they are selling.

3. I agree with the article's point about today's teens being more accepting of differences. In my experience, I have never seen a teen being racist/prejudiced towards anyone else, and many teens I know are passionate about fighting against inequality in society.

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This packet is filled with very insightful information about generation Z. One thing that I found interesting was that they said that more than half the teens surveyed said that personal success is the most important thing in life. Generation Z enjoys working hard, then getting recognized. They don't want to be praised for doing nothing. Another interesting fact in this packet is that the major social cause for generation z is social equality. We believe that everyone is equal. It doesn't matter the gender, race, beliefs, etc of a person. What matters is who they are and whether or not they can do good work. Something else that caught my attention was the body positive movement. This is a campaign that teaches girls to be happy with who they are and with the body they were given. Instead of being so obsessed with how stars look in the spotlight, many of them are being accepting of how they naturally look. For example, Alicia Keys judged the voice. She didn't wear any makeup on any of the shows. Finally, social media is huge with generation Z. Most of the people judge others based off of how many likes they get or how many followers they have. This should not be the case, but sadly it is. Instead of trying to fight that, American Express needs to know it and cater to it.

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One thing i found extremely interesting in this document was that the author reports that when our generation was stumbled by a question, we simply went to google. Although google is an amazing resource, in a way, my generation was deprived of thinking things through and creating opinions on our own. We read things on line and absorbed unoriginal opinions before taking time to create our own. I believe that our creativity was corrupted. We never really learned how to think for ourselves. Also, I think this resource made us lazy. Instead of thinking through things and doing research, such as talking to people and absorbing our environment, we simply typed a few words into a computer. When asked to think on our own and not utilize google, my generation acts as if that task is impossibly. I myself have been victimized to being dependent on google. I couldn't imagine not being able to type a few letters and find out a statistic or a cute puppy picture. We are a soiled generation of not only materials, but knowledge as well.

This article stumped me when I read that the millennials cared more about equality for sexual orientation. I think generation z is the generation that has the strongest feelings about this topic. We encourage kids to be who they are. This article said that generation z liked being unique and different, and this is why I believe that our generation feels the strongest and is the most widely accepting to different sexual preferences. It is evident that this generation cares less about the opinions of others and wants to strive to be what they want to be and not live up to other people's expectations.

I found it extremely interesting that generation z was the most concerned about college. In the chart for daily activity ranking, getting into college is the second most populated thing. College is such an important thing to our generation. It is essential. It is emphasized since we are in grade school that if you want to be successful and happy you must attend college and do well. The amount of stress and anxiety  generation has endured because of college is disgusting. College is just a way for people to steal your money and give you false promises. College dumps so much weight on a generations back so we may survive. Unlike other generations, in order to compete in this world, we must go through suffering and struggle first to even enter the real world(college debt, stress, anxiety)