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Self-publishers who get help (paid or unpaid) with story editing, copy editing, and proofreading, make 13% more than the average earnings.

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Self-publishers who get help (paid or unpaid) with story editing, copy editing, and proofreading, make 13% more than the average earnings.

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Genre best suited to self-publishing is romance. Romance writers earn 170% more than their peers.

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Genre best suited to self-publishing is romance. Romance writers earn 170% more than their peers.

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Top earners are female Indie writers in their 40's that have a degree.

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Top earners are female Indie writers in their 40's that have a degree.

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Helping writers become published authors

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Helping writers become published authors

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Proven solutions:

- Offering an affordable way to edit a novel
- Offering an effecient method to edit a novel
- Offering confidence and peace of mind when submitting to publishing

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Published authors are turning to self-publising!

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Published authors are turning to self-publising!

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~Should be give free services to reward referrals?
~discounted to post secondary students?
~discount for seniors?
~discount for low income?
~discount for members from writers guilds? (partner with guilds)
~pay a finders fee? (5% of the referees  payments?)

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~Give advice to writers could be a good place to market
~They charge a fee

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Blogs
Video
Email
Podcast

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Twitter, Facebook,

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Customer needs: Exposure to the App, via wattpad, or high volume writing community wed sites

Customers want a: value at low cost
Customers greatly prefer: function on muliple devices, smart phone, tablet, and laptops
Customers do not: want to subscribe to apps/sites

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Average age for writers is 40
Average income is 66,000

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Has 45 million users
4.5 writers around the globe
88.6% ages 13-30
5.7 million facebook likes
5,000,000 monthly active users

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Identifying Insights

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Theme: Most writer's apps are being found through paid ads

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Theme: Most writer's apps are being found through paid ads

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Insights: Ads seen on Facebook, Instagram etc.

1. Customers want to be educated on products before they buy
2. Customers greatly prefer to try products before they buy
3. Customers do not want to be pushed into buying something before they know if it can help them

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Theme: There are more writers today that want to self-publish

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Theme: There are more writers today that want to self-publish

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Insights: From Feedback Innovation deck, there has been a 375% growth in self publishing from 2010 - 2015.

1. Customers want an app that can save them expensive publishing fees
2. Customers greatly prefer a product that can save time and cost
3. Customers do not want long waits to get their books published.

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Theme: There are more women that men fiction writers

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Theme: There are more women that men fiction writers

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Insights: From 210 email subscribers on Feedback Innovation website 140 (66%) Women and 70 (33%) men

More men write science fiction and horror stories, and more women write romance and fantasy

1. Customers want an app that can be used with all genres
2. Customers greatly prefer apps that help them write a great final product no matter what the genre
3. Customers do not like to be discriminated on what they write about

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Theme: There is a big market for teenagers and young adult writers

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Theme: There is a big market for teenagers and young adult writers

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Insights: WattPad has over 4 million writers
Fanfiction.net - Ages 14 - 30. Average age 15.
Each teenage user on average posts 4 stories per year.
Each YA user posts on average 12  stories per year.

1. Customers want a product that all ages can use
2. Customers greatly prefer products that are user friendly
3. Customers do not want to pay a lot for products

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Feedback Deck for Ingrid (Royal Roads) (3) (5)