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Phil Collins in the air tonight is being used in this video. It is used because it fits well in the music video. The songs kicks in when the gorilla starts to play the drums.

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A movement that the advert has at the start is a zoom movement this is used on the gorilla face and then it zooms out to show the drum set that the gorilla is performing on.

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The costume that is used in the advert is the gorilla costume. This is used to give the impression that a gorilla is playing the drums. They have done this because it is unusale for a gorilla to play the drums.

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The editing technique that they are using in this scene is a slow editing technique. They use this hen the dancers are dancing. This to show the dance moves they are doing.

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The music that is being used in this video is the song of the music video. They have done this because this is the official music video of the song.

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In this music video all the clothes that everyone is wearing are the style of when the video was released, this is used so it would appeal to more people.

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Tilt
In this scene they use a tilt movement. This is used to show the background and also to show everyone behind Tinie Tempah.

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Track
In this scene they have Track movement. They do this when Tinie Tempah is sat down. They use a track to show where he is sat and what Tinie Tempah is also wearing.

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Zoom
In this scene they use a zoom movement. They do this to show Tinie Tempah in this scene as they zoom to Tinie Temppah to show him in the scene as there are other people and dancers in this scene

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In this music video they use natural lighting, with the sun light being seen in nearly every scene and using the natural lighting creates shadows in scenes. They use the natural lighting because the whole video is set outside so therefore they couldn't use any other lighting.

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They use fast editing at the end of the trailer this is also because the music in the trailer speeds up when this fast editing starts this is to make the audience excited and also more focused on the trailer.

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At the start of the Trailer they have fast transitions in the space of 10 seconds . This is used to get the attention of the person who is watching and also want them to watch more of the trailer.

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The Lighting used in this scene is dim lighting this is used to add a creepy affect to this scene and to also tell the audience that something is wrong in this scene.

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The music that has been used in the trailer starts slow this is because the trailer itself starts slow and when the trailer speeds up and more action is introduced the music in the trailer speeds up this is to make the audience get more involved and excited for the trailer.

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In this scene they have used natural make up. They have used mascara for Jennifer Lawrence to show that it is a special occasion.

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They have made this costumes for this film to show the high-tech in the film and have futuristic the film is. The spacesuits are different to the present time ones.

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A Green Screen would of been used in this scene because they wouldn't of been appeal to make a sun so therefore they would have to use a Green Screen.

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Green Screen would of been used in this scene because they wouldn't of made a spaceship for this scene so therefore they would just add it to a green screen.

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Zoom Movement
The zoom is also used in this scene to show all the tools that has been used to attempt to open this door.

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Zoom Movement
The zoom in this scene is used to show the audience how many status pods there are in this room that is unassailable.

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Tilt Movement
In this scene a Tilt Movement has been used. This is to show the audience that the bar tender is a robot and not a human. This is used to show the audience how alone they are on this spaceship.

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The colour that I am focusing on in this scene is the colour of the drum set which is silver. The colour silver can be associated with modern or sleek. This makes the audience think that the drum set is a modern instrument.

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The colour that I am focusing on in this scene is the colour black on the gorilla. The colour black is seen as a mysterious colour, this makes the audience think about what this gorilla is going to do in the advert.

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The Colour I am focusing on in this scene is purple colour the connotation of purple is seen as luxury. Thats why they would use this colour for the colour of that brand because it is seen as a luxury product.

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The Colour in this scene that I am focusing on is the blue colour. The blue colour connotation in this trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. In this scene the character is a box with blue lighting, the lighting can repersent trust and faith that she may get out of the box. It could be related to heaven and they could praying the box or climbing the box to try and get to heaven.

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The Colour that i am focusing on in this scene in the red that the main artist (Tinie Tempah) is wearing. The colour red can be associated with energy, power and passion. This could be shown in the music video with the energy that Tinie Tempah has in the video. The power could be seen as Tinie Tempah being power now that he has made a new song and how popular it has become.

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The Colour that I am focusing on in this scene is the colour green in the background. The colour green in this scene makes you think of money and also envy. This could be used to make you envy and jealous of Tinie Tempah and how much money he has.

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The Colour in this scene that I am focusing on is the black dress. The black colour shows that there is some mystery in this character. This is also the came for the other actor in the corner of the scene who wearing a black blazer which shows that he can been seen as a mystery character as well. This helps to show that both characters don't know each other that well and they are both a mystery to each other.

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The Colour that I am focusing on in this scene is the white at the top of the scene. This colour is white but it is a bright white, which represents a pure and clean area. This shows that this area is a clear place

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The Colour in this scene is a gold colour with the bar. The gold colouring makes you think of someone who is rich and has a large amount of money. This will make you think that this bar is expensive and only rich people would go here. This also shows that the bar is high class.

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Extreme Close Up
The Camera Angle that is being used in this scene is a Extreme Close Up it is being used so you can clearly see that it is a gorilla who will be in the advert and you can also see the detail in the gorillas face.

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Long Shot
This Camera Angle is a Long Shot it is being used so you can clearly see the drum set that the gorilla is playing on. It is also being used so that you can see the set that they are using.

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Medium Shot
The Camera Shot that is being used in this scene is a Medium Shot it is being used to can clearly see the gorillas body and also see part of the drums.

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2 Shot
This Camera Shot is a 2 Shot it is used to clearly show that these two people are having a convocation and there may also be a relationship between them.

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Medium Shot
This Camera shot is a Medium shot we know this because you can clearly see in the scene the main artist and the background dancers.

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Establishing Shot
This Camera angles is an Establishing Shot it is used to clearly establish the scene and also were the video will mostly take part.

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Close Up
The Camera Angle used in this scene is a close up it is used so you clearly see the facial expression on the actor in the scene (Chris Pratt).

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2 Shot
The Camera Angle is a 2 Shot it is used so you can clearly see both actors in the scene and you can also see the shock and amazement in there faces telling the audience that they are seeing something amazing.

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Establishing shot
This Camera Angle is a Establishing Shot it clearly shows the location were the scene will take place. It is also used so you can see which actors will be in this scene.

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The women in this video are seen to have make up on and hardly any clothing on. This is so they can look good looking in the music video. This is because woman are stereotype in the media as being good looking.

The main person in the music video and the singer is Tinie Tempah who is a male. In the media a male is seen as the lead role.

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Chris Pratt is seen as a stereotype man because he has muscles and this helps woman to be attracted to him. He also has a funny and whitey personality. He also makes woman heterosexual.

Jennifer Lawrence is seen as a stereotype woman because she has blonde hair and also good looking so therefore she can appeal to the male characters in the film. She is also thin and seen as the perfect appearance for woman.

In the film Chris Pratt and Jennifer Lawrence get into a relationship this shows that they are both heterosexual. It is also seen as the normal to be in a heterosexual relationships.

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Women are usually seen as been weak in films and doing other things. One of the things they are seen as is hairdressers. They can also been seen at being at home and looking after the children.

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Men are usually seen as having muscles and are athletic. This could be seen in popular boxing film Rocky were he is seen training and doing physical work for a boxing matchThey are also seen as doing DIY work.

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A image or an opinion of a particular type of gender.

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You have explained how key features are used in 3 different digital moving image products with some appropriate

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This trailer is Linear because it has a Beginning/Middle/End. The Beginning of the advert shows the gorilla getting ready to play the drums. The middle of the advert shows the gorilla playing the drums and the end of the advert shows the gorilla finishing the song on the drums.

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This music video is Non Linear because it shows flash backs and also flash forwards. There is no main story in this video as it just shows a village dancing while the two main singers walk around dancing.

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The trailer is non linear as it shows flash backs and flash forwards in the film. The trailer is structured by first the trailer has a slow pace and as the trailer progresses the trailers pace increases as the trailer gets more intense.

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The main star in this advert is a gorilla so therefore there is no other stars but the song that is being played in the background is an old famous song. The gorilla is playing to this song that helps add personalty to the gorilla.

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At Poundland we offer Amazing Value on a huge range of products, including many well known brands for just £1!

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The advert clearly shows the product that it is promoting. It clearly shows the logo of the product at the end of the advert. It also clearly shows the slogan at the end of the advert. It also has music in the background to keep the audience involved in the trailer.

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Beginning/middle/end (Linear)
How the story is structred
Non Linear - Flash backs and flash forwards

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The target audience for this advert would be 30-40 because of the music used in the video, but the music video can also appeal to younger people because of the gorilla playing the drums. The purple background colour is also seen as a expensive colour so therefore this trailer could appeal to the middle class because of this colour.

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The purpose of the advert is to promote people to buy this product and it also  promotes the product were the advert is being broadcaster.

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The platform for this music video would be on the TV because this is where the advert was aired . You could also watch it online with youtube so this is another plaform.

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https://www.youtube.com/watch?v=SP8E6ouSiC0

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The two singers in this music videos are both big stars in the music world. One of them being Tinie Tempah who is a big celebrity in the music world and also a well known celebrity worldwide. Zara Larsson is also a well known singer and celebrity so therefore they have big stars in this video so knowing this we know that there is a big budget for the music video.

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The music video has fast beats and is also brightly lighted this help makes it a hip hop. It also has a catchy chorus which will get stuck in the head of the person viewing the music video this helps make it a hip hop music video. It also has style in the video with the main singer and the featuring singer wearing clothes that are in style.

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The target audience for this would be young adults or teens and people who enjoys Tinie Tempah and this genre of music. It also appeals to people who enjoys fast beat music. It could also appeal to people who enjoys music which is on the top charts because this song was on the top charts.

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The purpose of this music video is to entertain the audience that they are appealing to.

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The platform for this music video would be online. You could also buy it off streaming websites and it could then be stored on your phone.

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https://www.youtube.com/watch?v=OEiva3cMv6k

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The film is a big budget film because it has huge actors in the film the main two actors in the film being Chris Pratt and Jennifer Lawrence. These two actors are big names in Hollywood. It also has other celebrities in the film them being Michael Sheen who plays a android bartender. The other being Laurence Fishburne who plays a flight pilot on the ship. There are different personalizes in the film at the start of the film there is a depressing tone because one of the main actors (Chris Pratt) is alone and his only person that he could talk to is the android bartender who helps to add humor into these depressing scenes. But when the two main actors are together there humor works well.

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The film is set on a spaceship traveling in space this makes the film a sci-fi, the film is also set in the future and with this there are robots and futuristic features, one of these being an android bartender who is a main part to the passengers story. It also has space suits in the film therefore they can travel into space adding to the aspect of a sci-fi. It also has fast action scenes with the spaceship being destroyed. It also has CGI in the film in scenes including no gravity and also being trapped in a swimming pool. The film also has a clear story which helps to entertain the audience as they understand the story.

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The audience for this film would be teens and adults because the film has story behind it and also the action sequences that could appeal to adults. The audience for this film can be male or female because the two main actors in the film are male and female therefore this film can appeal to males and females.

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The purpose for this film is to entrain for this they will add fast action sense and also stunts.

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The first platform were this film will be released is in the cinema then it will be released on DVD and streaming products.

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https://www.youtube.com/watch?v=7BWWWQzTpNU