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Technology in marketing by John Mantikas

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Technology in marketing by John Mantikas

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The lecture was about technology in marketing by John Mantikas one of the professors in M.sc IBM. He delivered a very interesting lecture in an effective way. He gave information about digital media. He said that digital marketing is about the audience, digital devices, and digital data. Then he explained traditional vs new media. This is very helpful for me because it gave me information on how to use technology in marketing for business. He also mentioned the impact of marketing. As a learner, I think I learn a lot from this lecture. I came to know about technology in marketing which may be helpful for me in the future as I want to start my own business. This experience is very good and valuable for me because this lecture helps me to understand marketing in my business. In the future, I implement what I learn from this lecture to increase my business.

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Secondary Finding by Dr. Nataliya Shiraz

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Secondary Finding by Dr. Nataliya Shiraz

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This lecture was presented by Nataliya Shiraz on how to find secondary findings. She told us about primary findings and secondary findings. It helps me to understand the difference between primary and secondary findings. She mentioned different secondary findings used in the research report. It was very helpful for me because after this lecture I am able to find different secondary data for my research report. She also gave information about quantitative, and qualitative data, white papers, and yellow papers. She said that yellow papers are a bad source of news. In the future, this will help me to find different academic secondary sources.

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Academic Integrity and good academic practice by Dr. Nataliya Shiraz

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Academic Integrity and good academic practice by Dr. Nataliya Shiraz

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The lecture was delivered by one of the team members of the PMP Program. The topic of the lecture was academic integrity and good academic practice. She gave information about different kinds of sources that we can use in our research report. As a learner, I come to know about sources. She gave detailed information about collusion, plagiarism, and falsification. I gain knowledge about how to avoid these problems. As I am a student of a master I learn that plagiarism, collusion, and falsification are not good for me. I have to avoid these types of things to complete my master’s. This is a very valuable lecture for me. It will help me in the future because I come to know how to use the sources for an assignment and how to avoid plagiarism. After this lecture, I can plan how to get good sources. This lecture also motivates me to do my work honestly and in the future, I will plan to do my work by myself and avoid collusion.