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The most ovbious antagonist is the Hollows that Ichigo is fighting but I think the antagonist is himself. I think this because Ichigo himself causes problems for himself. Like when his mother died he kept to himself and blamed himself for his mother dying. Also more into the book Ichigo is found turning into a hollow himself and he's the main problem when he urns into a hollow.

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The climax of the visual novel Bleach is when something mysterious happens or when Ichigo finds a hollow to defeat. But another climax could be when something displaces itself in the story like the when Chad got a parreket. In the manga, the people who was with Chad told him that the parreket he has, has killed everyone who owned it.

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The plot of Bleach is basically fighting a hollow whenever they(Ichigo & Rukia) bumps into one. Everything that happens builds more and more conflict and is part of the plot.

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In the begining Ichigo arrives home and is greeted with a kick to the face from his dad(do not ask me how he surrvived it↴). Ichigo questioned his father on why he did that and it was because Ichigo wasn't home at 7 p.m sharp. They soon start fighting each other(the fighting is a normal thing) just because Ichigo didn't come at 7 p.m sharp.

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When Ichigo met Rukia, it was fate that he was going to be a soul reaper. If Ichigo and Rukia never met, Ichigo would have never been a soul reaper and wouldn't unlock some of his past. This unlocks tons of possibilities and resources.

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In the visual novel Bleach, Ichigo Kurosaki, is seen as a tough guy defeating bad gang members and just plain no emotion. Later onto the book, you can see Ichigo takes character and is reveaed that he's a big softy to heart.