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This promotional video is for my own lifestyle YouTube channel. It is a place where my audience can learn new things, be inspired to try something outside of their comfort zone. There will be fitness advice, recipes, beauty tips, DIY’s and much more. I am passionate about teaching others how to life life to the fullest, laugh a little more and feel great in their own skin. I hope my viewers can see that through this promotional video.

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Feelings I get from this font: Fun, creative and unique, feminine but still simple

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Feelings I get from this font: spontaneity, friendliness and authenticity.

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How does your target audience feel about your product before they’ve seen your video?

They will have a sense of curiosity before watching my video.

How do you want them to feel after they’ve seen your video?

After watching my video I want them to feel inspired, happy, go and do things and hopefully find humor in it as well. I hope to connect with them in this video and make them feel like coming back for more.

What tone/s or emotion/s will you need to convey to convince your audience of your promotional message?

The tones and emotions I will include to convince the audience of my message include humor, positivity, adventure, inspiration and light heartedness.

Which colours best represent these emotions? Why?

I am thinking of yellow tints to represent energy and cheerfulness. I am also thinking of purple to represent spirituality and luxury or blue to represent integrity and peace.

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What is the message of your promotion? 

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What is the message of your promotion? 

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For those who want to motivate, inspire and be the best versions of themselves

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How will you capture their
attention and convince them of your message? 

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How will you capture their
attention and convince them of your message? 

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The aim of my channel is that I can help my audience learn new things, be inspired and try something different. I will make sure to entertain them, build a connection with the audience without talking too much and film and talk about things trending or popular for young women.

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I have already identified my target audience’s gender, age and professional status. I found I few useful websites to see how to market to my target audience, statistics on what they like and things that are trending at the moment. By observing the website female factor some stats and facts I found include: skin care is the largest category in beauty and personal care, 73% of women report they primary users of fitness equipment and the average women has 7 pairs of jeans. Looking up facts and stats gives me a good idea what my market is more interested in.

Google trends was another website I used to help me come up with ideas for my targeted audience. Google trends is a tool to see what is trending all over the world. When I searched what is trending on youtube I can see that games, Pokémon, comdedy and makeup are in the top ten.

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Academic source 5- Self-Branding, Hotness and Girlhood in the Video Blogs of Jenna Marbles

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Academic source 3- Do your youtube videos suck? Make them high quality using these 4 simple steps

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Academic source 2-  6 qualities the most successful Youubers have (and how you can replicate them)

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Academic source 1- How Bethany Mota's Youtube Channel Vlog became an Umpire

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Before I begin My Research

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Mind Map Reflection

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This is my design pallet. I am not sure if I am fixed on this font type, however, if I were to change it, I would change it to a similar one.  I have decided that my main colours will be tints of yellow and blue. According to Neil Patel and Ritika Puri who wrote 'The Complete Guide to understand Consumer Psychology' Blue represents peace and tranquility whereas yellow represents energy and positivity. Because of the meaning behind these colours, I believe these colours define  the purpose of my promotional video.

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Example of a YouTube promotional video #2 

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Example of a YouTube promotional video #2 

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This introductory YouTube Video is very relational. The audience can definitely build a personal connection with the twin YouTubers from watching just one video. Although the video is quite humorous, there is no camera editing involved which will make the audience lose interest after a while.

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Welcome to BrooklynAndBailey! | Intro Video

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Follow us on Instagram and see daily photos of our crazy family fun... http://www.instagram.com/BrooklynAndBailey This is our very first video, and we are a little nervous about it! We have been models for our mom's CuteGirlsHairstyles {http://youtube.com/CuteGirlsHairstyles} channel for 3 years now, and have wanted use our real names and have our own channel for awhile.

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Example of a Youtube promotional video #1 

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Example of a Youtube promotional video #1 

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This introductory/ promotional video has good camera editing and techniques. It is also every engaging and makes the audience somewhat connect with the YouTuber. However, I believe that some scenes were a bit blurry and the sound quality could use some improvement. I also believe that a bit more 'face to camera' talk will build a deeper connection with the audience.

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Welcome To My Channel ♡ Introduction to Youtube

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MY VOICE SOUND SO WEIRD WELP SOMETHINGS WRONG WITH THE AUDIO but hey, hi, sup I hope you enjoyed my first shitty lil video. Subscribe for more!

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I believe this promotional video can really buy an audience. Not only is the editing, sound and camera quality very professional, but it also is creative and something that hasn't been done. Michelle Phan (the YouTuber) markets her channel in a way where she is on a journey to discovering more of herself and that we are all as well.

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As a new year begins, I think it's important to take a little time to reflect on the year gone by. Last year, I went on a trip to Vietnam with my family and friends to learn more about the culture that made me who I am today.

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Inspiration #3: Casey Neistat YouTube channel 

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Inspiration #3: Casey Neistat YouTube channel 

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Casey Neistat's youtube channel is of him video blogging about his every day life. He was an ex film producer so his filming and editing was very professional and entertaining. This channel inspired to to film and edit rather than just edit photos. My film's editing skills will not be quite as professional but I have learnt a lot about it by watching his work.

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"neistat brothers" hbo nyc casey neistat

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This is another example of a lifestyle blog that I have also been reading for a few years. A promotional video for a blog was my original ideas, however, I thought it would a better idea promoting a youtube channel. This blog is similar to The Skinny Confidential in a way that it contains different aspects of life topics such as fitness, beauty, wellness and travel. I like how chic, sophisticated and well-written this blog is. The content is very easy to follow and it only takes a couple of minutes to read each post. I think short but quality content is something I will take on when filming my promotional video.

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Inspiration #1:  The Skinny confidential blog 

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Inspiration #1:  The Skinny confidential blog 

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Examples of lifestyle YouTube videos are harder to find than lifestyle blogs. I have been reading lifestyle blogs for a few years and this one is gave me inspiration to do 'lifestyle'. Lauren Evarts (the author) writes and films videos from fitness to makeup and healthy eating. Her targeted audience are mainly females aged 13-30 which is the same as mine. What I love most about this blog is that the logo, layout and pictures are well put together, clean and represents the name well. Her advice on different aspects of 'lifestyle' are easy to follow, quick and non time-consuming.

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Lauryn Bosstick, the creator of The Skinny Confidential, a blog, book, podcast and Youtube channel. Lauryn helps women live their best lives by sharing everything from wellness & beauty to business & real-life tips.

Michael Bosstick a serial entrepreneur and brand builder. He is currently the CEO of the female-focused network, Dear Media.

220 Million Episodes Downloaded

13K+ 5-star reviews

Resources

Relationships

Blogging Tips & Tricks

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A lifestyle blog, podcast, & brand by Lauryn Evarts Bosstick

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The Skinny Confidential | A lifestyle blog, podcast, and brand by Lauryn Evarts Bosstick. For the girl who wants to be the best version of herself, on her own terms.

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Academic source 4- Broadcasting Oneself: Visual Discovery  of Vlogging Styles

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promotional video for youtube lifestyle channel mind map (100 ideas) 

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promotional video for youtube lifestyle channel mind map (100 ideas) 

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https://bubbl.us/?h=35af70/6b4705/35VtNrBP.F04M&r=1066866320

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Youtube Ideas
1. Lifestyle channel
2. Makeup channel
3. Fitness channel
4. Comedy channel
5. Travel channel
6. Healthy cooking channel
7. Lip singing channel
8. Vlog channel
9. Baking channel
10. Arts and crafts channel

11. Nail art channel

Blog
12. Lifestyle blog
13. Makeup blog
15. Fitness blog
16. Travel blog
17. Food blog
18. Healthy cooking blog
19. Baking blog
20. Nail Art blog
21.Travel blog
22. Humorous blog

Website
23. Lifestyle. Contains blog and youtube videos 24. Fitness. Contains blog and youtube videos

25. Makeup. contains blog and youtube videos.

26. Gossip/ celebrity
27. All things food
28. Anything on the internet that is funny
29. Travel and travel tips
30. Gift shop (my aunt's)
31. Thai food restaurant (my uncle's)
32. Realm entertainment dance crew
33. Pure funk dance crew
34. Ann's website
35. best snapchats of the week website

Charity

36. Saint Vinnies on homelessness
37. Red Cross, donating blood
38. Being a bone marrow donor
39. Children sponsors
40. Unicef, rasining money
41.Fundrasing cancer council SA
42. Red nose day
43. Walking 10 kms with no shoes to support homelessness
44. Sleep out appeal to support homelessness

Awareness
45. To write love on her arms (suicide prevention)
46. Human trafficking
47. Sexual harassment and assault
48. Depressions and anxiety
49. Child abuse

50. Pollution

51. Saving the environment

52. Tigers

53. Animal extinction
54. Spend Driving
55. Drunk Driving
56. Texting on phone while driving
57. Taking drugs at a party
58. Taking drugs at a music festival
59. Drug smuggling

Advertisements
60.Nike shoes
61. Adidas shoes
62. Coca cola
63. Mc Donalds
64. Hungry Jacks
65. KFC
66. My aunt's gift shop
67. Cardio flex mma gym
68.My uncle's thai restaurant
69. garage sale
70.Mario go-kart
71. Mario party
72. Mario super-smash bro
73. Pure funk dance crew

74. Realm entertainment dance crew
75. Krispy Kreme
76. Wendys
77. Bubble tea
78. Ice tea
79. Adelaide's night life
80.  Australia day