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High street music retailer, whose customers actively look for new sounds and new artists to involve themselves with.

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Those who attend these awards are dedicated fans to genres like R&B, Hip-hop, soul among others.

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The Camden Roundhouse has a very wide reach, bringing in audiences of all ages. Having hosted numerous ITunes festivals, The Roundhouse is no stranger to new and alternative sounds.

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This is a venue very popular among university student groups, making their main demographic those 18-30 years old. O2 academy Birmingham is a venue well known for showcasing up and coming artists.