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Roza's identity is enforced in her biography, portraying her to be very thoughtful, caring. With the fact that her biography takes the form of a poem, showing her to be artistic as well.

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The contrasted use of colour and black & white as seen on the website is common amongst works for PBR&B artists, connoting Roza's connection to the genre.

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The link between Roza and solely well known British venues the like of "Camden Roundhouse" and "O2 Academy Birmingham" shows her British identity as a début artist.

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Roza's artist identity is further enforced on the website, with elements of her character being show in in a variety of ways.  The promotional shots available on the website convey her more fun, playful and slightly sensual side.

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Her affiliation with the PBR&B genre is shown in the use of colours and the editing seen in the music video. Making use of contrasted and vibrant colour, as well as the repeated use of fades is a typical characteristic of the genre.

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The use of costuming and setting connotes her Urban British identity; with Trafalgar square and London buses acting as key London iconography, being instantly recognizable to audiences.

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The music video is a good reflection of Roza's identity, showing her to have a strong and fiery personality through the way she fights back and stands up for herself in the narrative.