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NAME:  (FULL)              Angel Brown                    SECTION:                                                                                   PRESENCE FOR YOUR APP? Where and how will you advertise and make people aware of your app?
I woud promote my app on Youtube and Pandora. Alot of ads on Pandora and YouTube are videos and sometimes you don't have the options to skip. For my app, I want to have a 20 second ad on how it works and what it does.

1.) NAME OF APP: Relax Me

2.) SPECIFIC SPOKESPERSON (S): (not just teachers or famous people - list 2 specific)

NUMBER #1 - Adele would be a good spokesperson because she suffer from anxiety attack. She once quoted "I have anxiety attacks, constant panicking on stage, my heart feels like it's going to explode because I never feel like I'm going to deliver, ever." She would be good because she knows what anxiety does and how important this app would be.

NUMBER #2 - Scarlette Johanson because she also suffers from panic attacks. This is interesting beacuse she is also in front of a camera which probably makes daealing with this disorder harder.

3.) TARGET AUDIENCE (SPECIFIC AGE / GENDER / CAREER / SOCIO-ECO STATUS)
I would taget people that are 18-50 becuase these are the people who deal with issues that would cause high stress levels. Also they are more tech savy. I would also direct it more towards females because they deal with more stressors than men and most women have type A personalities.

4.) APP BRAND AWARENESS:  (what do people already know about your app)?
They would know about anxiety and the what it does to people.

5.) EXPLAIN YOUR STRATEGY TO INCREASE WHAT YOU WANT PEOPLE TO KNOW ABOUT YOUR APP (convincing tactics for your audience to purchase it): I would run a free version of the app on the play store and the app store. It would only provide one method to relieve anxiety versus the the full app which gives you multiple ways.

-- HOW WILL YOU INCREASE THEIR BRAND AWARENESS: (Snapchat example below)

HOW WILL YOU CREATE A SOCIAL MEDIA PRESENCE FOR YOUR APP? Where and how will you advertise and make people aware of your app?

STRATEGY 1: I would promote it on Youtube without the option of skipping. I would show that how the app and how it works in a 20 second video.

STRATEGY 2: I would also go live on Facebook to show people how the app works and also answer questions in the comment sections.

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Ta'Lasia Thompson                                 COMM 150-10                         Revised Brand Awareness  

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Ta'Lasia Thompson                                 COMM 150-10                         Revised Brand Awareness  

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1.) NAME OF APP: Wallet $aver

2.) SPECIFIC SPOKESPERSON (S): (not just teachers or famous people - list 2 specific)

NUMBER #1 Oprah Winfrey

Oprah is a known celebrity known for helping people financially, but emotionally. Oprah has a lot of authority in the community and she has good connections that will benefit my app.

NUMBER #2 Tyra Banks

Another spokes person would be Tyra Banks. I grew up watching America's Next Top Model and I grew a fascination with Tyra Banks. She's worked for everything she's gotten and I like her story. Not only is she hard working, but she never sold herself out or short. She knows what it is like to struggle and work hard for something and she respects and understands people who are aspiring for better things. She also admitted to the New York Times that even though she is one of the richest supermodels, she is very frugal. It just goes to show that no one is too good to save money, and that is exactly what I want for my app.

3.) TARGET AUDIENCE (SPECIFIC AGE / GENDER / CAREER / SOCIO-ECO STATUS)
my target audience is low income and middle class families. Typically women between 35-50 years old.

4.) APP BRAND AWARENESS:  (what do people already know about your app)?
people already know that my app organizes and saves coupons for them so they’ll always have them and it’ll save them time.

5.) EXPLAIN YOUR STRATEGY TO INCREASE WHAT YOU WANT PEOPLE TO KNOW ABOUT YOUR APP (convincing tactics for your audience to purchase it):

-- HOW WILL YOU INCREASE THEIR BRAND AWARENESS: (Snapchat example below)

STRATEGY 1: I’d contact daytime television shows to see if they’d interview me on TV to promote my app. I would try TV shows like “The Talk,” The View,” or CNN

STRATEGY 2: Have my app featured in a magazine and the local newspaper. I would pitch to newspapers that this app will bring people back to the newsstands to cut those coupons now that there is an app to accommodate them.

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ATTENTION:   ADD BRAND AWARENESS....REVISE for your project.......READ CAREFULLY

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ATTENTION:   ADD BRAND AWARENESS....REVISE for your project.......READ CAREFULLY

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APP BRAND AWARENESS:  - STRATEGIES TO MAKE YOUR AUDIENCE AWARE OF YOUR APP...

* HOW WILL YOU INTRODUCE AND MARKET YOUR APP TO YOUR TARGET AUDIENCE - CO "PROMOTE" TV SHOWS, MOVIES, GAME SHOWS, SOCIAL MEDIA...

--- "SUCH AS IN "THE GREATEST MOVIE EVER SOLD"

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Name: VIN Scanner
Spokespersons: Jay Leno and Tim Allen. Both men are celebrities who also buy and sell classic cars.
Target Audience: Adults ages 18+ who are in need of buying a car who don't have quite the time in the day to spend on countless websites searching.
APP Brand Awareness: people search the internet all the time looking for listings of available vehicles. With this app, all people have to do is scan the VIN number of a car they like and it gives them listings of all available vehicles that match their preferences in the area which the user sets.
Strategy Explanation: Advertise through spokesmen, advertise in events such as NASCAR races and other racing style events, advertise at car shows.

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(Updated) NAME:  Addison Foster                                 SECTION: COMM 150-10

1.) NAME OF APP:

Compare and Share

2.) SPECIFIC SPOKESPERSON (S): (not just teachers or famous people - list 2 specific)

NUMBER #1
Larry Page and Sergey Brin; founders of Google. (Google Chrome Apps) Together they can reach out to many people because they  have the largest search engine on the internet. They could include this app in the chrome store as "New", which are usually displayed on the home page.

NUMBER #2
Tim Cook, CEO of Apple. (Apple app Store) Tim cook speaks to many  people as the face of apple. Although people do not like his decisions with the way that he runs Apple; he can have an charismatic and leader-like attitude when he speaks to many people.

3.) TARGET AUDIENCE (SPECIFIC AGE / GENDER / CAREER / SOCIO-ECO STATUS)

Any age group, but mainly directed towards heavy shoppers that are around the young adult age and that have high cell phone usage. This app targets males and females that use cell phone applications in hopes of easier lifestyles.

4.) APP BRAND AWARENESS:  (what do people already know about your app)?

Geared towards the shoppers that have trouble  when comparing brands of items that they want to purchase. People know that they can use the Compare and Share app to compare rival brands' products to each other, in order to make efficient and smarter shopping decisions. Also the app provides the ability to communicate with other app users to create customer interaction and to add a social aspect to the app.

5.) EXPLAIN YOUR STRATEGY TO INCREASE WHAT YOU WANT PEOPLE TO KNOW ABOUT YOUR APP (convincing tactics for your audience to purchase it):

-- HOW WILL YOU INCREASE THEIR BRAND AWARENESS: (Snapchat example below)

STRATEGY 1:
The Compare and Share app's strategy is to allow people to see everything about the product that is to be purchased before the transaction is made. By using this app one will be able to make smarter shopping decisions while taking into consideration all of the factors in making an effective purchase without having brand bias.

STRATEGY 2: Compare and Share's strategy is to allow people to socialize with each other in order to provide testimonies and shopping advice. The app users will have the ability to have their opinions on products be spoken about with the comments section under selected brands. The comments section will provide people a second opinion so that purchasing the right products will be easier for customers since there will be other app users giving their opinions on brands and those brands' products.

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Cheyenne Cunningham COMM 150   - HOW WILL YOU CREATE A SOCIAL MEDIA PRESENCE FOR YOUR APP? Where and how will you advertise and make people aware of your app?

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Cheyenne Cunningham COMM 150   - HOW WILL YOU CREATE A SOCIAL MEDIA PRESENCE FOR YOUR APP? Where and how will you advertise and make people aware of your app?

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1) NAME: Ocean Saver
2) Spokesperson(s):
-Leonardo DiCaprio
-Sylvia Earle
3) Target Audience: Comprehensive ages (12+), male & female, any career and any social class
4) APP Brand Awareness: People understand that the Ocean Saver promotes ecological awareness and pushes for conservation and clean-up of coastal areas.
5) Strategy Explanation:
-Promote the app on coastal tourism advertisements
-Promote it through environmental seminars and events

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Kenidy Springer    Comm 150-10  - HOW WILL YOU CREATE A SOCIAL MEDIA PRESENCE FOR YOUR APP? Where and how will you advertise and make people aware of your app?

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Kenidy Springer    Comm 150-10  - HOW WILL YOU CREATE A SOCIAL MEDIA PRESENCE FOR YOUR APP? Where and how will you advertise and make people aware of your app?

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1.) NAME OF APP:
Bye Bye Stains!

2.) SPECIFIC SPOKESPERSON (S): (not just teachers or famous people - list 2 specific)

NUMBER #1  Martha Stewart - she owns her own line of home goods. She can say "these home remedies not only work on clothing but they also work on sheets for those mornings breakfast in bed turns into breakfast on bed!"

NUMBER #2  Howie Mandel - Well known from Deal or No Deal. He has come out as having compulsive OCD. He can say "I take care of germ filled stains caused by my children in a chemical free way by using Bye Bye Stains!"

3.) TARGET AUDIENCE (SPECIFIC AGE / GENDER / CAREER / SOCIO-ECO STATUS)
College, male and female, age sixteen and up / low to middle class

4.) APP BRAND AWARENESS:  (what do people already know about your app)?
When a drink or food is spilt on clothing or carpet or rug, etc.. people automatically go to google and search how to get the stain out and my app will show up under that search will home remedies of how to get the stain out.

5.) EXPLAIN YOUR STRATEGY TO INCREASE WHAT YOU WANT PEOPLE TO KNOW ABOUT YOUR APP (convincing tactics for your audience to purchase it):
The app will involve statistics and facts to educate the user of how stain removers bought from stores can cause health problems while also hurting their wallet.

-- HOW WILL YOU INCREASE THEIR BRAND AWARENESS: (Snapchat example below)

STRATEGY 1:
An advertisement such as the below during a deal or no deal commercial.
"When it comes to getting a stain out I say no deal to stain removers and DEAL to home remedies" says Howie Mandel

STRATEGY 2:
I would reach out to Instagram and see if they could promote my app to help people see Bye Bye Stains! KENIDY - HOW WILL YOU CREATE A SOCIAL MEDIA PRESENCE FOR YOUR APP? I will create the social media presence by having Instagram and snapchat sponsor my app. To do so I will create the credibility of my app through reviews and articles that way when it does get sponsored users can scroll through Instagram and see a short little video of how the app works with one of my spokeperson in the video using the app.

Brand awareness strategy (do not copy this example below)
"Part of the reason advertisers are bullish on Snapchat is that, like TV, its content is “so rich,” says Josh Elman, a partner at Greylock and former product leader at Twitter and Facebook. “When a tweet or Facebook ad scrolls by [in my feed], I may or may not emotionally relate, but if you have my full attention for even three seconds or 10 seconds with a full-screen video, you can engage so many different emotional triggers. If Snapchat can’t monetize that, that’s criminal.”

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Angel Brown Comm150-10  - Good job...look at brand awareness revise - 

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Angel Brown Comm150-10  - Good job...look at brand awareness revise - 

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HOW WILL YOU CREATE A SOCIAL MEDIA PRESENCE FOR YOUR APP? Where and how will you advertise and make people aware of your app?

1.) NAME OF APP: Relax Me

2.) SPECIFIC SPOKESPERSON (S): (not just teachers or famous people - list 2 specific)

NUMBER #1: Scarlett Johansson  because she has severe panic attacks and is not ashamed to speak about it.

NUMBER #2: Adele because at one point she ran off stage because of her anxiety and if anyone she would support this app for moments like that

3.) TARGET AUDIENCE (SPECIFIC AGE / GENDER / CAREER / SOCIO-ECO STATUS)

My target audience would be people from ages 15-40 because they are more likely to go through it. I would also target people with high stress leveled jobs that

4.) APP BRAND AWARENESS:  (what do people already know about your app)?
They would know my app educates on anxiety and also that it helps calm those with it become more relaxed and able to handle their anxiety in a more relaxed way.

5.) EXPLAIN YOUR STRATEGY TO INCREASE WHAT YOU WANT PEOPLE TO KNOW ABOUT YOUR APP (convincing tactics for your audience to purchase it):

-- HOW WILL YOU INCREASE THEIR BRAND AWARENESS: (Snapchat example below)

ANGEL - HOW WILL YOU CREATE A SOCIAL MEDIA PRESENCE FOR YOUR APP? - WHERE AND HOW WILL YOU ADVERTISE?
STRATEGY 1: I would do presentations to enlighten those with anxiety or just interested
in what the app does. In the presentation I will feature people that have used the app to tell how effective this app is for them, and their personal experience with the app.

STRATEGY 2: I would have a free version of my app that will only give the user one way to relieve their anxiety versus the various ways the paid in full app would. This would give them an idea on what the app is about and how its used. It would also give them a better idea on if they would want to invest in the app or not.

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1.) NAME OF APP: Find your gym
2.) Specific Spokespersons:
Number 1: Sylvester Stallone
Number 2: Lebron James
3.) TARGET AUDIENCE: My target audience is males or females from ages 20 and up of any socio-economic class and education level.
4.) APP BRAND AWARENESS: People already know that my app helps people find the nearest and best gym as well as offers many extra-curricular activities such as running groups, ping pong, and basketball.
5.) EXPLAIN YOUR STRATEGY TO INCREASE WHAT YOU WANT PEOPLE TO KNOW ABOUT YOUR APP:
STRATEGY 1: I could have my app be advertised on local television channels such as sports channels. (ESPN, ESPN 2, FSN, TNT, and ABC.)
STRATEGY 2: I could have a meeting with important figures to discuss my app with them and explain the positive effects it will have on people as well as all the ins and outs of the App.

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Ta'Lasia Thompson                                    COMM 150-10

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Ta'Lasia Thompson                                    COMM 150-10

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1.) NAME OF APP: Coupon Wallet

2.) SPECIFIC SPOKESPERSON (S): (not just teachers or famous people - list 2 specific)

NUMBER #1 David Andrew Burd (lil Dicky)

NUMBER #2 Tyra Banks

3.) TARGET AUDIENCE (SPECIFIC AGE / GENDER / CAREER / SOCIO-ECO STATUS)
My target audience is low income and middle class families. Typically women between 35-50 years old.

4.) APP BRAND AWARENESS:  (what do people already know about your app)?
people already know that my app organizes and saves coupons for them so they’ll always have them and it’ll save them time.

5.) EXPLAIN YOUR STRATEGY TO INCREASE WHAT YOU WANT PEOPLE TO KNOW ABOUT YOUR APP (convincing tactics for your audience to purchase it):

-- HOW WILL YOU INCREASE THEIR BRAND AWARENESS: (Snapchat example below)

STRATEGY 1: I’d contact daytime television shows to see if they’d interview me on TV to promote my app. I would try TV shows like “The Talk,” The View,” or CNN

STRATEGY 2: Have my app featured in a magazine and maybe set up information booths locally telling people about the app.
1.) NAME OF APP: Coupon Wallet

2.) SPECIFIC SPOKESPERSON (S): (not just teachers or famous people - list 2 specific)

NUMBER #1 David Andrew Burd (lil Dicky)

NUMBER #2 Tyra Banks

3.) TARGET AUDIENCE (SPECIFIC AGE / GENDER / CAREER / SOCIO-ECO STATUS)
My target audience is low income and middle class families. Typically women between 35-50 years old.

4.) APP BRAND AWARENESS:  (what do people already know about your app)?
people already know that my app organizes and saves coupons for them so they’ll always have them and it’ll save them time.

5.) EXPLAIN YOUR STRATEGY TO INCREASE WHAT YOU WANT PEOPLE TO KNOW ABOUT YOUR APP (convincing tactics for your audience to purchase it):

-- HOW WILL YOU INCREASE THEIR BRAND AWARENESS: (Snapchat example below)

STRATEGY 1: I’d contact daytime television shows to see if they’d interview me on TV to promote my app. I would try TV shows like “The Talk,” The View,” or CNN

STRATEGY 2: Have my app featured in a magazine and maybe set up information booths locally telling people about the app.  >�~�

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NAME: Taylor McConnell              Section: Comm 150-10

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NAME: Taylor McConnell              Section: Comm 150-10

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1.) NAME OF APP: Gym Hero

2.) SPECIFIC SPOKESPERSON (S): (not just teachers or famous people - list 2 specific)

NUMBER #1- Jillian Michaels- Jillian Michaels is a famous personal trainer who would endorse this app because it is a health app about working out.

NUMBER #2- Jenny Craig- Jenny Craig is known for weight loss, and even though she is more on the diet side, the diet is still a part of this app.  To lose weight, it has to be a combination of exercise and diet.

3.) TARGET AUDIENCE (SPECIFIC AGE / GENDER / CAREER / SOCIO-ECO STATUS)

People who are middle class with blue collar jobs would use this app.  Both male and females would use this app and people of all education levels.  This app would mostly be used by ages 18 to 55

4.) APP BRAND AWARENESS:  (what do people already know about your app)?

Anyone who is seriously trying to lose weight, knows how hard it can be.  This app gives you a small circle of trusted people who will help you stay motivated, and stay on track.  Also being new to a gym can be confusing, and it’s hard to know if your getting a good workout, but this app can help.

5.) EXPLAIN YOUR STRATEGY TO INCREASE WHAT YOU WANT PEOPLE TO KNOW ABOUT YOUR APP (convincing tactics for your audience to purchase it):

-- HOW WILL YOU INCREASE THEIR BRAND AWARENESS: (Snapchat example below)

STRATEGY 1:

This app will be promoted at gyms that are partnered with the app, and advertised by there workers. Personal trainers will also promote the app, and they could even be on the app with the users as supporters and motivators.

STRATEGY 2:

Personal trainers would also endorse this app on their social media sites.  I would try to get them involved in the support section, and they could be a major source of tips and motivation.

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Megan Rattley                           COMM 150-10

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Megan Rattley                           COMM 150-10

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1.) NAME OF APP: SunPower

2.) SPECIFIC SPOKESPERSON (S): (not just teachers or famous people - list 2 specific)

NUMBER #1 Akon

NUMBER #2 Leonardo DiCaprio

3.) TARGET AUDIENCE (SPECIFIC AGE / GENDER / CAREER / SOCIO-ECO STATUS)

Everyone that is tech savvy so anyone 14 and up

4.) APP BRAND AWARENESS:  (what do people already know about your app)?

It teaches them the importance of why using solar energy is better for the environment

5.) EXPLAIN YOUR STRATEGY TO INCREASE WHAT YOU WANT PEOPLE TO KNOW ABOUT YOUR APP (convincing tactics for your audience to purchase it):

-- HOW WILL YOU INCREASE THEIR BRAND AWARENESS: (Snapchat example below)

STRATEGY 1: I would have the phone companies advertise it in the billing process as a feature to help the customers maintain a stable bill

STRATEGY 2: I would have well-known, semi average people talking about it on their social media. People like Emmanuel Hudson, Wolftyla, DomoWilson and etc.

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NAME: Kevin Peoples                         SECTION: 150-10

1.) NAME OF APP: iFruit

2.) SPECIFIC SPOKESPERSON (S): (not just teachers or famous people - list 2 specific)

NUMBER #1 Prince Fielder

NUMBER #2 Venus Williams

3.) TARGET AUDIENCE (SPECIFIC AGE / GENDER / CAREER / SOCIO-ECO STATUS)
All people ages 18 and up who are into fitness and eating healthy

4.) APP BRAND AWARENESS:  (what do people already know about your app)?
That it tells you whether a fruit is fresh or not.

5.) EXPLAIN YOUR STRATEGY TO INCREASE WHAT YOU WANT PEOPLE TO KNOW ABOUT YOUR APP (convincing tactics for your audience to purchase it):

-- HOW WILL YOU INCREASE THEIR BRAND AWARENESS: (Snapchat example below)

STRATEGY 1: I would advertise on billboards and commercials. Millions of people will see it because most Americans watch tv or pass by billboards.

STRATEGY 2: I would have a sign in the fruit section of every grocery store notifying people about the app, I also would have it advertised in gyms all across America.

Brand awareness strategy (do not copy this example below)
"Part of the reason advertisers are bullish on Snapchat is that, like TV, its content is “so rich,” says Josh Elman, a partner at Greylock and former product leader at Twitter and Facebook. “When a tweet or Facebook ad scrolls by [in my feed], I may or may not emotionally relate, but if you have my full attention for even three seconds or 10 seconds with a full-screen video, you can engage so many different emotional triggers. If Snapchat can’t monetize that, that’s criminal.”

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1.) NAME OF APP:
Know Your Location

2.) SPECIFIC SPOKESPERSON (S): (not just teachers or famous people - list 2 specific)

NUMBER #1 Oprah Winfrey

NUMBER #2 Dr. Oz

3.) TARGET AUDIENCE (SPECIFIC AGE / GENDER / CAREER / SOCIO-ECO STATUS)
My target audience will be people from the age of 25-65. My app will target people in this age group that are in the middle and upper class.
4.) APP BRAND AWARENESS:  (what do people already know about your app)?
People should know that my app helps them safely get around places they have never been before. The app will also know that my app offers them important information like places to stay at night, places to eat, and other attractions in the area.

5.) EXPLAIN YOUR STRATEGY TO INCREASE WHAT YOU WANT PEOPLE TO KNOW ABOUT YOUR APP (convincing tactics for your audience to purchase it):

-- HOW WILL YOU INCREASE THEIR BRAND AWARENESS: (Snapchat example below)

STRATEGY 1: One way I can increase my apps brand awareness is by utilizing my spokespersons TV shows. I will have Oprah and Dr. Oz advertise my app during their shows by talking about the app and its features.

STRATEGY 2: My app will feature a 24 hour customer service hotline. If someone can't find what they are looking for on the app they can call the hotline and all of their questions can be answered.

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Charles Smith Comm                                                      

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Charles Smith Comm                                                      

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1.) NAME OF APP:
LinkED

2.) SPECIFIC SPOKESPERSON (S): (not just teachers or famous people - list 2 specific)

NUMBER #1: Earvin "Magic" Johnson

NUMBER #2

3.) TARGET AUDIENCE (SPECIFIC AGE / GENDER / CAREER / SOCIO-ECO STATUS)
The app main purpose is to help you find out what sickness you have and help you treat it but I guess my target audience would be between the age 21-40

4.) APP BRAND AWARENESS:  (what do people already know about your app)?
This app is to inform and educate people about different sickness/illness that they may have. I fell that everyone needs to be informed about their sickness/illness.

5.) EXPLAIN YOUR STRATEGY TO INCREASE WHAT YOU WANT PEOPLE TO KNOW ABOUT YOUR APP (convincing tactics for your audience to purchase it):

-- HOW WILL YOU INCREASE THEIR BRAND AWARENESS: (Snapchat example below)

STRATEGY 1: One Thing we would do is to get up with some of the specialist and get them to give use their contact information so the we can put it in our app. and with doing that get them to also recommend all of their customers to get the app.

STRATEGY 2: Go to the hospitals to talk to them about hanging poster and giving out pamphlets.

STRATEGY 3: Also get an advertisement on Pandora.

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1.) NAME OF APP: got your back

2.) SPECIFIC SPOKESPERSON (S): (not just teachers or famous people - list 2 specific)

NUMBER #1 Odell Beckham jr

NUMBER #2 Stephan Curry

3.) TARGET AUDIENCE (SPECIFIC AGE / GENDER / CAREER / SOCIO-ECO STATUS)
my target audience would be teenagers that are trying to get in to weightlifting. male or female. students in high school students that has an interest in weightlifting or sports.

4.) APP BRAND AWARENESS:  (what do people already know about your app)?
people already know it is a app for workout routines but what i want to bring awareness to is that the app is designed solely for beginner weightlifters and have videos and different facts about stretching and form in order to excel in the gym without getting injured.

5.) EXPLAIN YOUR STRATEGY TO INCREASE WHAT YOU WANT PEOPLE TO KNOW ABOUT YOUR APP (convincing tactics for your audience to purchase it):

-- HOW WILL YOU INCREASE THEIR BRAND AWARENESS: (Snapchat example below)

STRATEGY 1: one strategy i am going to use is to build relationships with local gyms and have them put of fliers or banners to spread word about the app.

STRATEGY 2:  another strategy which i think would really help is to pay a spokesperson to explain what the app is about  over social media ,twitter would work perfectly because Odell and Curry both of millions of fans that look at what they post everyday.

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1.) NAME OF APP: Mobile Mom

2.) SPECIFIC SPOKESPERSON (S): (not just teachers or famous people - list 2 specific)

NUMBER #1 Lisa Kudrow- because before she was a famous actress on the tv show Friends, she attended college across the country from her family. She left California and her father to attend school in New York all alone and independent.

NUMBER #2 Emma Watson- While taking a break from acting and filming Harry Potter, Emma Watson took the time to attend Brown University. She embraced the full college experience, lived on campus with a random roommate, and lived the traditional college life. She now embraces independence and represents all women and their rights.

3.) TARGET AUDIENCE (SPECIFIC AGE / GENDER / CAREER / SOCIO-ECO STATUS)
My Target audience is college students of all genders, approximently ages 18-23. These students come from all economic backgrounds, but is geared more toward Students who are struggling financially or are financially conscious. These people are more likely to use this app.

4.) APP BRAND AWARENESS:  (what do people already know about your app)?
This app brings awareness to becoming independent while aware from your parents for the first time in your life. As a college student, it is important to be more aware of your health and finances. This app will provide students with financial advice, healthy recipes, and solutions to their illnesses and symptoms.

5.) EXPLAIN YOUR STRATEGY TO INCREASE WHAT YOU WANT PEOPLE TO KNOW ABOUT YOUR APP (convincing tactics for your audience to purchase it):

-- HOW WILL YOU INCREASE THEIR BRAND AWARENESS: (Snapchat example below)

STRATEGY 1: One strategy would be to create advertisements or posters to place all around college campuses. This would bring awareness to the students about the app and all of the benefits that it offers them.

STRATEGY 2: Partner with college campuses and health services to bring awareness to being healthy while at college and advertise the app. Also, have the college's and their social media accounts advertise the app online.

Brand awareness strategy (do not copy this example below)
"Part of the reason advertisers are bullish on Snapchat is that, like TV, its content is “so rich,” says Josh Elman, a partner at Greylock and former product leader at Twitter and Facebook. “When a tweet or Facebook ad scrolls by [in my feed], I may or may not emotionally relate, but if you have my full attention for even three seconds or 10 seconds with a full-screen video, you can engage so many different emotional triggers. If Snapchat can’t monetize that, that’s criminal.”

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1) Name of App;
Oil Lock

2) Specific Spokesperson:
I will try and recruit the police chief in NYPD and the deputy commissioner of investigation for the Business Integrity Commision in New York (my father) Christopher Mahon  to be the spokesman because they led the investigations.

3) Target Audience: Anyone that pays for heating oil and has a tank. Male/female
any age that is in charge of oil in the house.

4) Brand Awareness (what do people already know about your app):
After seeing the news articles on the corrupt heating and oil industry in New York people need a reassuring way to know they aren't getting ripped off. So if youve seen the news in the New York times then you know what to expect about this apps ways of prevention.

5) Explain your strategy to increase what you want people to know about your app.
Strategy 1- Influence marketing: In the coming news articles about this dilemma I will have my spokespersons be quoted saying that people should use my app and then have real people support the claims of my spokesperson with true stories of their success with my app.

Strategy 2- Paid Social Advertising: The place where people got the news story they will be back reading/watching the news in the same spot, so i will put an add up for people to download my app  with a short description about its functions so they know what they are getting.

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1.) NAME OF APP:
SVT Saver

2.) SPECIFIC SPOKESPERSON (S): (not just teachers or famous people - list 2 specific)

NUMBER #1 Bill Clinton; he has heart disease
NUMBER #2 David Letterman; has had open heart surgery and knows how important it is to stay healthy and keep your heart in the best care

3.) TARGET AUDIENCE (SPECIFIC AGE / GENDER / CAREER / SOCIO-ECO STATUS)
The target audience would be anyone of any age that has supraventricular tachycardia.  There is no certain gender or socio-eco status that will be needed.  One career that could use this would be a doctor, a doctor could use this to help out a patient much quicker.

4.) APP BRAND AWARENESS:  (what do people already know about your app)?
If people download this app, it will help them see if he/she is having a supraventricular tachycardia attack.  This attack has someone's heartbeat between 100 to 300 beats per minute.  If someone is having an attack they can just scan their finger and figure out exactly what to do to get your heartbeat down.

5.) EXPLAIN YOUR STRATEGY TO INCREASE WHAT YOU WANT PEOPLE TO KNOW ABOUT YOUR APP (convincing tactics for your audience to purchase it):

STRATEGY 1: One strategy that I would use would be to put flyers in all doctors office's and hospitals around the world.  With doing so people with SVT's can see that there is technology out there and can just download an app instead of spending lots of money and going to a hospital during every attack.

STRATEGY 2: Another strategy would be to go onto late night TV and have my spokespeople talk about the app.  With Bill Clinton and David Letterman being household names people will recognize them and respect what they have to say about the app.

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1.) NAME OF APP:
GoNails

2.) SPECIFIC SPOKESPERSON (S): (not just teachers or famous people - list 2 specific)

NUMBER #1 Nicki Minaj

NUMBER #2 Kylie Jenner

3.) TARGET AUDIENCE (SPECIFIC AGE / GENDER / CAREER / SOCIO-ECO STATUS)
Age: 16+
Gender: Mainly female, maybe male if they use this service
Career: ANY
Socio-Eco Status: ANY

4.) APP BRAND AWARENESS:  (what do people already know about your app)?
It's suppose to speed up the process of waiting in the nail salon and make your experience less stressful. It also helps you as a person select a nail salon that fits you better based on the rates and the availibilty.

5.) EXPLAIN YOUR STRATEGY TO INCREASE WHAT YOU WANT PEOPLE TO KNOW ABOUT YOUR APP (convincing tactics for your audience to purchase it):

-- HOW WILL YOU INCREASE THEIR BRAND AWARENESS: (Snapchat example below)

STRATEGY 1: To increase my brand awareness for one, whenever someone is looking up nail salons on Google or actually on my APP i'll have Facebook and Instagram advertising my app as their scrolling through their newsfeed since they were just looking at it.

STRATEGY 2: I'll also have competitons for using my APP and the reward being maybe them winning a VISA giftcard or a gift certificate to the nail salon of their choice. However, they'll have to leave good ratings and basically spread the word about my APP on their social media (Twitter, Facebook, Instagram). After they do that they'll be qualified to receive the prize and i'll select a winner twice a month.

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Daijah Chatman                          Comm150-10

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Daijah Chatman                          Comm150-10

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1.) Name of my app:

*Alzheimer's on the Go!

2.) Specific Spokesperson(s):

*Option 1: Congressman Tom Rice of District 7, in the Pee Dee region of South      Carolina
*Option 2: Grandmother (Deloris Chatman)

3.)Target Audience:
*This app targets people as young as thirty on up. People who develop rare genes of Alzheimer's tend to develop symptoms as early as their thirties and forties. Elderly people will also be the targeted audience for this app since it is more common with people over the age of sixty-five.

App Brand Awareness: People should already know that:
*This app brings awareness and provides information about the Alzheimer's disease. People should know that this app will be the go-to app for all of their Alzheimer's needs. This app not only gives information about the disease, but it gives tips to people about how they could manage living with the disease, and tips to families who have loved ones with the disease as well. If a person gets lost, this app will automatically notify the person/people responsible for taking care of that person. Instead of visiting different apps  to cover a specific need, people can just visit "Alzheimer's on the Go!" to meet majority, if not all of their needs.

5.) EXPLAIN YOUR STRATEGY TO INCREASE WHAT YOU WANT PEOPLE TO KNOW ABOUT YOUR APP (convincing tactics for your audience to purchase it):

*Strategy 1: There will be pamphlets given out at doctor's offices as well as clinics informing people about this app. This pamphlet will give great details about what this app is all about, how it could be used, and how it could benefit whoever decides to purchase it. This pamphlet will include frequently asked questions, as well as a number to call if there are any more questions.

*Strategy 2: I will create various social media outlets for people targeting people that would find some use in purchasing this app. This social media page will include pictures, videos, information about the app, as well as testimonials from other people who have used or are currently using the app. Advertisements of this app will also be posted frequently on social media.

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1.) NAME OF APP: My Time

2.) SPECIFIC SPOKESPERSON (S):
Option 1: Gymnastics team members, Gabby Douglas & Jake Dalton.  I selected these two Olympians because both are young, work out on a daily basis and are amazing at what they do.  Being an Olympian doesn't just happen, they both pushed themselves for greatness and they both achieved it.

Option 2: Jillian Michael's is known for being a personal trainer on the show Biggest Loser and her show Losing it with Jillian.  She's also a businesswomen which builds her credibility.  Since the start of her career she has been certified in  National Exercise & Sports Trainers Association and The Aerobics and Fitness Association of America, etc.  Overall a great role model when it comes to fitness and health!

3.) TARGET AUDIENCE (SPECIFIC AGE/ GENGER/ CAREER/ SOCIO-ECO STATUS)

The largest group of gym members (by age) are adults ages 25 to 54.  This will be my target audience.

4.) APP BRAND AWARENESS: (what do people already know about your app)

People should know that by downloading my app they will be more efficient with there everyday schedule.  By having My Time everyone will know when the gym isn't busy which means when they go it'll be more beneficent to them.  They should also know that the app syncs the users contacts to inform friends they are at the gym and they should join him/her.

Continuing on Brand Awareness:

To make my App known:
Gyms everywhere will be contacted about the App.  If they agree to help the employees at the gym will be given stickers or hand outs about My Time to share with the gym goers.  This will increase gym goers to not give up.

My Time will also be published at Grocery stores if possible or even cafe's like Tropical Smoothies.

Facebook will also be a great way to make my app known.  Many people have certain "Likes" in there about me area so other people can see there interest.  If they happened to have clicked on something revolving around the gym My Time will send them a message encouraging them to try out the App.

5.) EXPLAIN YOUR STRATEGY TO INCREASE WHAT YOU WANT PEOPLE TO KNOW
ABOUT YOUR APP (convincing tactics for your audience to purchase it):

STRATEGY 1: My Time will learn the users patterns and remind users to not skip and send motivational messages and tips on how to properly eat.

STRATEGY 2: People will be able to walk into the gym and snap a photo of the machine they want to use and the app will then show several videos on how to properly use the machine.

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Morgan Lewis                                     Comm 150-10

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Morgan Lewis                                     Comm 150-10

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1.) NAME OF APP: Never Forget

2.) SPECIFIC SPOKESPERSON (S): (not just teachers or famous people - list 2 specific)

NUMBER #1: Marie Kondo because she is the famous queen of organization who could promote the app based on her title and strong voice in the world of organization.

NUMBER #2: Kris Jenner because she is a famous public figure who needs to keep her 5 famous children organized as well as herself. With Kris Jenner the other Jenners could promote as well as the Kardashians. They all are public figures that people follow and look up to.

3.) TARGET AUDIENCE (SPECIFIC AGE / GENDER / CAREER / SOCIO-ECO STATUS)

My target audience is college students (18+) and middle working class families with kids and busy schedules

4.) APP BRAND AWARENESS: (what do people already know about your app)?

People should know that my app will help them stay organized and will assist them in remembering all their various events, birthdays, etc. The app will also help college students in keeping all of their classes and work organized to ensure that they submit all their work on time ad for the right class.

5.) EXPLAIN YOUR STRATEGY TO INCREASE WHAT YOU WANT PEOPLE TO KNOW ABOUT YOUR APP (convincing tactics for your audience to purchase it):

-- HOW WILL YOU INCREASE THEIR BRAND AWARENESS: (Snapchat example below)

STRATEGY 1: We will have 24/7 customer service number that individuals can call if they need assistance on how to use our app. We will also have an email service where they will be able to email us their questions and concerns and get a response back within 24 hours from a real person (not some pre-typed response)

STRATEGY 2: My app will be advertised all over social media to get the message out there that we exist. Kris Jenner and her children will also promote the app on their various social media accounts spreading our ideas and encouraging others to download the app due to how easy and beneficial the app is

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Anthony DeRosa                            Comm150-10

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Anthony DeRosa                            Comm150-10

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1) App Name: Eat Harmony

2) Spokespersons:
1) Dwayne "The Rock" Johnson'
2) Dr Mehmet Oz

3) Target Audience:
Basically we are trying to target college students,(Male or Female) and young adults starting out their careers which can be anything from Dicks sporting goods employee, to car mechanic to a pediatrician. Any socio-economic class is suitable for my app.

4) APP Brand Awareness: People already know Eat Harmony is a great way to meet new people from around campus or the workplace and gives them an opportunity to eat with them preventing isolation and people eating alone.

5) Strategy 1) With the features such as a calendar to keep track of lunch dates you made with previous matches, the direct messaging feature, the nutritional table and helpful hints for eating healthy Eat Harmony becomes a tool for any consumer to use at their free will.

Strategy 2) Eat Harmony is intended to keep students and employees from eating alone, but it can be used for much more than that it comes as a great tool for creating an opportunity to taljk to that cute girl from chem or that young man from accounting. If i market it like that then it becomes a multi use tool which will bring in more downloads.

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Tori Bostick                                                                                              COM 150-10

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Tori Bostick                                                                                              COM 150-10

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1.) NAME OF APP: College BudgIT

2.) SPECIFIC SPOKESPERSON (S): (not just teachers or famous people - list 2 specific)

NUMBER #1 -Sarah Jessica Parker- budget friendly actress, her son even wears hand-me- downs, she also grew up relatively poor so she values money.
NUMBER #2 - Chris Rock- comedian who is well-known and can bring in lots of customers.

3.) TARGET AUDIENCE (SPECIFIC AGE / GENDER / CAREER / SOCIO-ECO STATUS)

My target audience are peopel between the ages of 18-22, both male and female, college students (no career is established yet), both low& middle class

4.) APP BRAND AWARENESS:  (what do people already know about your app)?

People know that my app helps to manage money and is very unique. College BudgIT gives daily budgeting tips, alerts when funds are low and at the end of each month if the student has funds left over the student must deposit it into a savings account, donate it to a charity or put it toward student loans. This app is also linked to the students’ bank account and debit card.  College BudgIT is user-friendly, informative and reliable.

5.) EXPLAIN YOUR STRATEGY TO INCREASE WHAT YOU WANT PEOPLE TO KNOW ABOUT YOUR APP (convincing tactics for your audience to purchase it):

HOW WILL YOU INCREASE THEIR BRAND AWARENESS: (Snapchat example below)

STRATEGY 1: Social Media- My target audience are people who are heavy social media users (Facebook, Instagram and Twitter). On these sites they discuss their lives, including their purchases and items they like. This will help spread the word about College BudgIT to other college students in hopes of increasing my brand name.

STRATEGY 2: Partner with other brands- I can partner with a well-known brand to college students or even a bank (since the app is linked to the student’s bank account); like Wells Fargo which will give me some of their image and reputation. Also most college students have a bank account with Wells Fargo because they’re nationwide so partnering with them would be a good boast to my app’s name. Wells Fargo is a reliable bank so people will link that with College BudgIT.

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1.) NAME OF APP:
Get Healthy

2.) SPECIFIC SPOKESPERSON (S): (not just teachers or famous people - list 2 specific)

NUMBER #1
Angelina Jolie

NUMBER #2
Demi Lovato

3.) TARGET AUDIENCE (SPECIFIC AGE / GENDER / CAREER / SOCIO-ECO STATUS)
My target audience ranges from young children to adolescents, roughly ages 8-18. My app also applies to their parents. I have focused on children who are picky eaters, children who have eating disorders, children with diabetes, and children who are obese or underweight. Gender does not matter.

4.) APP BRAND AWARENESS:  (what do people already know about your app)?
It is known that children and teens in America are becoming less healthy and obese rates are rising. It is also known that kids spend an increasing number of hours on their phones daily. One reason for increasing rates of obesity is the fact that Americans eat unhealthy foods and do not get enough physical activity. By creating an app that teaches kids nutrition from a young age, the hope is that they will change the future.

5.) EXPLAIN YOUR STRATEGY TO INCREASE WHAT YOU WANT PEOPLE TO KNOW ABOUT YOUR APP (convincing tactics for your audience to purchase it):

-- HOW WILL YOU INCREASE THEIR BRAND AWARENESS: (Snapchat example below)

STRATEGY 1:
One catchy feature of my app is the chat room. There is a chat room for kids and a separate one for parents. The parents chat room is useful because parents can share recipes that they have found or have received from their pediatricians in order to help the other parents. They can share any information that they would like.

STRATEGY 2:
Another feature is the logging page. This page of the app allows parents to log in what types of foods and activities their child likes and doesn't like. The app gives you suggestions for foods that kids with similar interests have enjoyed. This allows the kids to try new things but also gives them a chance to message kids with similar interests as them.

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1.) NAME OF APP:
Face Your Future

2.) SPECIFIC SPOKESPERSON (S): (not just teachers or famous people - list 2 specific)

NUMBER #1
Oprah Winfrey is my first spokesperson. I choose Oprah because she is a very trusted and reliable person. Also, even though Oprah is worth millions, she attended Tennessee State University and knows how much college can be. She will encourage people to use my app as a way to get free money to pay for their college.

NUMBER #2
Bill Gates is my second spokesperson. I decided to use Bill Gates because he is the co-founder of Microsoft. Although Gates dropped out of Harvard, he too is familiar with the high prices of tuition. He will encourage people to find an internship that deals with their interests, so one day they will be as rich as he is.

3.) TARGET AUDIENCE (SPECIFIC AGE / GENDER / CAREER / SOCIO-ECO STATUS)

My target audience are teenagers/young adults in high school and students in college. College students tend to vary in age, but this app can benefit all of them. This app will help both males and females, and it does not matter what economic class you are in. Individuals that belong to the low or medium economic class are more than likely going to use this app. People from higher classes might not have to worry about how they will pay for college.

4.) APP BRAND AWARENESS:  (what do people already know about your app)?

People should know that my app can find them scholarship and internship opportunities. They should also know that my app is designed to make the transition to college easier and more organized because you will have all of the information in one place. Furthermore, my app allows students to find a college that best suits their needs, desires, price range, etc. Lastly, my app will send reminders to their phone when the deadline for FASFA and shorlapship applications is approaching.

5.) EXPLAIN YOUR STRATEGY TO INCREASE WHAT YOU WANT PEOPLE TO KNOW ABOUT YOUR APP (convincing tactics for your audience to purchase it):

-- HOW WILL YOU INCREASE THEIR BRAND AWARENESS: (Snapchat example below)

STRATEGY 1:
Social Media- I will have a website, Twitter, Facebook, and Instagram, so customers can ask questions about my app. Having these social media sites will increase the talk about my app because they will be able to communicate directly with me. In addition, consumers can tag the profile to my app in posts or tweets and it will increase the amount of people seeing my product. Furthermore, I will have my spokespersons post my app website and social media profiles on theirs to gaurentee my app will be talked about.

STRATEGY 2:

Partner with companies- I plan on partnering with businesses that have to deal with school. For instance, I would try to partner with places like Staples, Walmart, and Office Depot because they sell school supplies. Furthermore, I would try to partner with FASFA because my app has a FASFA feature. My app and FASFA would both benefit from the partnership because more people would remember to apply for FASFA and my app will be seen as a tool to help students remember to apply.

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1.) NAME OF APP: Study Buddy

2.) SPECIFIC SPOKESPERSON (S): (not just teachers or famous people - list 2 specific)

NUMBER #1 Lebron James

NUMBER #2 Serena Williams

3.) TARGET AUDIENCE
My main target audience is students that want to improve their grades. Idealy  age 14-22 because this is when students are in high school, or college and need the most help with studying. Gender nor does demographic matter for my app. The app would also be free so all you would need is a smartphone.

4.) APP BRAND AWARENESS:  (what do people already know about your app)?

People know that Study Buddy is the only app that combines social media with education. Everyone should know that the average student only spends 17 hours a week studying, but 10 hours a day on there phone. If students would transfer some of the time they spend on there phone studying with friends on Study Buddy their grades are going to improve.

5.) EXPLAIN YOUR STRATEGY TO INCREASE WHAT YOU WANT PEOPLE TO KNOW ABOUT YOUR APP (convincing tactics for your audience to purchase it):

-- HOW WILL YOU INCREASE THEIR BRAND AWARENESS: (Snapchat example below)

STRATEGY 1: how many times do you forget about a assignment and have nowhere to turn to to ask a question? Study Buddy completely destroys this problem with the interactive class calendar. The class calendar is so much help because it's connected with 5 other students in your class who also share and post on this calendar. If you forget an assignment you can go straight to the calendar where one of your 5 other classmates has posted about the assignment and when it is due.

STRATEGY 2: Do you ever forget about a quiz and wish you had time to meet up and study with a classmate? No worries! Study Buddy's study feature allows you to connect with 1 of 5 classmates to study flashcards on your phone, and play interactive quiz games to spice things up a bit. This feature allows students to get good studying time in wherever, and whenever.

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1.) NAME OF APP: The Manager

2.) SPECIFIC SPOKESPERSON (S): (not just teachers or famous people - list 2 specific)

NUMBER #1
Cory Gregory - Cofounder and VP for Muscle Pharm, expert in exercise and nutrition

NUMBER #2
Sam Laird - Reporter for Mashable.com who discusses human conditions, especially when social media is involved.

3.) TARGET AUDIENCE (SPECIFIC AGE / GENDER / CAREER / SOCIO-ECO STATUS)

The target audience for this app will specifically be college students age 18 through 24.  As a college student, there are many assignments, tests, events and many other things to participate in.  This app will help college students organize and maintain their busy schedules.

4.) APP BRAND AWARENESS:  (what do people already know about your app)?
Everyone has scrolled through social media several times when they find themselves bored and have nothing to do.  During that time a person is scrolling through social media, they could be doing something productive such as a homework assignment, reading a book, washing dishes or laundry, and the list could go on and on.  People know now that The Manager is the solution to this problem.  The Manager will keep your week in order to ensure that you are making the most out of each day and being very productive.  Whether the productivity is completing assignments, washing clothes, exercising or whatever else your day may consist of.

5.) EXPLAIN YOUR STRATEGY TO INCREASE WHAT YOU WANT PEOPLE TO KNOW ABOUT YOUR APP (convincing tactics for your audience to purchase it):

-- HOW WILL YOU INCREASE THEIR BRAND AWARENESS: (Snapchat example below)

STRATEGY 1:
Part of The Manager's strategy is a built in mechanism that sends a statistic each day about the amount of time a person spends on social media every day.  Once a user sees these horrifying statistics, The Manager will be a hot app.  A few side statistics will be sent along with the daily statistic about things that could have been done instead of spending free time on social media.

STRATEGY 2:
The Manager also contains a calendar that the user can program each week to include their schedule for that week. The user can specifically schedule what time something starts and ends.  Notifications will be sent out twice before the event is scheduled to start to notify the user incase they have forgotten.  This feature of The Manager will constantly remind the user incase they have a very busy day and can't keep up with everything.

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NAME:  Addison Foster                                 SECTION: COMM 150-10

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NAME:  Addison Foster                                 SECTION: COMM 150-10

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1.) NAME OF APP:

Compare and Share

2.) SPECIFIC SPOKESPERSON (S): (not just teachers or famous people - list 2 specific)

NUMBER #1
Larry Page and Sergey Brin; founders of Google. (Google Chrome Apps)

NUMBER #2
Tim Cook, CEO of Apple. (Apple app Store)

3.) TARGET AUDIENCE (SPECIFIC AGE / GENDER / CAREER / SOCIO-ECO STATUS)

Any age group, but mainly directed towards heavy shoppers that are around the young adult age and that have high cell phone usage. This app targets males and females that use cell phone applications in hopes of easier lifestyles.

4.) APP BRAND AWARENESS:  (what do people already know about your app)?

People know that they can use the Compare and Share app to compare rival brands' products to each other, in order to make efficient and smarter shopping decisions. Also the app provides the ability to communicate with other app users to create customer interaction and to add a social aspect to the app.

5.) EXPLAIN YOUR STRATEGY TO INCREASE WHAT YOU WANT PEOPLE TO KNOW ABOUT YOUR APP (convincing tactics for your audience to purchase it):

-- HOW WILL YOU INCREASE THEIR BRAND AWARENESS: (Snapchat example below)

STRATEGY 1:
The Compare and Share app's strategy is to allow people to see everything about the product that is to be purchased before the transaction is made. By using this app one will be able to make smarter shopping decisions while taking into consideration all of the factors in making an effective purchase without having brand bias.

STRATEGY 2: Compare and Share's strategy is to allow people to socialize with each other in order to provide testimonies and shopping advice. The app users will have the ability to have their opinions on products be spoken about with the comments section under selected brands. The comments section will provide people a second opinion so that purchasing the right products will be easier for customers since there will be other app users giving their opinions on brands and those brands' products.

# data[].attributes.headline
NAME:  (FULL)                                 SECTION:                                                                                                    ---- HOW WILL YOU CREATE A SOCIAL MEDIA PRESENCE FOR YOUR APP? Where and how will you advertise and make people aware of your app?

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NAME:  (FULL)                                 SECTION:                                                                                                    ---- HOW WILL YOU CREATE A SOCIAL MEDIA PRESENCE FOR YOUR APP? Where and how will you advertise and make people aware of your app?

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1.) NAME OF APP:

2.) SPECIFIC SPOKESPERSON (S): (not just teachers or famous people - list 2 specific)

NUMBER #1 - How does their brand connect to you app's values/characteristics?

NUMBER #2 -How does their brand connect to you app's values/characteristics?

3.) TARGET AUDIENCE (SPECIFIC AGE / GENDER / CAREER / SOCIO-ECO STATUS)

4.) APP BRAND AWARENESS:  (what do people already know about your app)?

5.) EXPLAIN YOUR STRATEGY TO INCREASE WHAT YOU WANT PEOPLE TO KNOW ABOUT YOUR APP (convincing tactics for your audience to purchase it):

-- HOW WILL YOU INCREASE THEIR BRAND AWARENESS: (Snapchat example below)

HOW WILL YOU CREATE A SOCIAL MEDIA PRESENCE FOR YOUR APP? Where and how will you advertise and make people aware of your app?

STRATEGY 1:

STRATEGY 2:

Brand awareness strategy (do not copy this example below)
"Part of the reason advertisers are bullish on Snapchat is that, like TV, its content is “so rich,” says Josh Elman, a partner at Greylock and former product leader at Twitter and Facebook. “When a tweet or Facebook ad scrolls by [in my feed], I may or may not emotionally relate, but if you have my full attention for even three seconds or 10 seconds with a full-screen video, you can engage so many different emotional triggers. If Snapchat can’t monetize that, that’s criminal.”