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My audience for my thriller are young adults; aged 16-21, my thriller is going to be targeted towards both male and female but it will be more targeted at male audience because men are stereotypically more likely to watch a new thriller than females are. This is because in films the male characters will want to watch a thriller rather than a romance. The background of my audience is that they are still in education, so school, training or apprentice, they aren’t going to have their own family because they are still
in education. The demographic of my audience is E because they are students and
don’t have full time jobs yet, this is because younger audiences watch thrillers more than older people do. The interests of my audience are thriller movies and they will probably like to be on edge when watching a movie and will like scary movies, they will also like to read horror books, they will also be adrenaline junkies because they are most likely going to watch a thriller because they like the tension. Other media that my audience will like would be horror movies, gory video games, first person shooters, horror games, and they would enjoy horror TV shows like American horror story, Ghost Adventures, and other horror shows. This is because people who like thrillers will also like other types of thriller media.

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The psychographic of my audience would be explorers because explorers are more likely to watch new movies, they would also enjoy thriller movies because explorers like to watch movies that create tension because they value adventure so they like films which build tension and come to a conclusion. They are also the first to try new brands so they are more likely to watch a new movie than resigned psychographic people are. Another psychographic that my audience might be is mainstreamers because they are a larger audience so if I aim my thriller at them then more people are likely to watch it. I could aim them at both so explorers would be the first to watch it and if enough of them watch it then it will start to appeal to mainstreamers.

However there are some problems with the demographic of the thriller being E, this is that because the target audience is students and young adults, this means that we have to be careful that we make sure that the age rating for the film isn’t too high, otherwise less people will see the film in the cinema.

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The typical audience member for my group’s thriller is a young adult who is either in education or is an apprentice. The usual age of the target audience is 16-21; the gender of the audience is mainly male. I chose this age and gender because young people usually watch newer films more than older people do, as well as this they enjoy thrills, which again is less common among older citizens. I chose the gender of the audience to be male because men are stereotypically more interested in thrills and being scared by media products like games or films.

Because the age of the target audience is young adults, their media usage is going to be high, which means that we can use the media to promote the film and it would be a lot more successful. The interests of the audience are that they are thrill seekers, they like being scared, another interest of the audience would be the internet and social sites where they interact with their friends, one other interest of the audience would be computer games so they would enjoy new types of media and would be one of the first to try new media products.

The music preference of the audience would be new punk music or new chart songs that are popular. They would also watch other thriller films that are made by a famous production company. Some TV shows that the audience of the thriller would watch would be shows like game of thrones, breaking bad, the walking dead, and any other thriller shows.

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The way that my group and I researched what our audience would be like was we made a vox pop asking different people about what thrillers they like if they watch thrillers. Most of the younger audience liked scary thrillers whereas the older people said they liked action films like ‘James Bond’ films. The people we targeted our research at were students in the school because they watch new thriller movies that were similar to the thriller that my group and I was making more than the teachers did.

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When doing a vox pop on our target audience, the people we asked mentioned that what they expect from a thriller opening was music that worked with the theme of the film so for ours it should be tense. They also mentioned that for thrillers the lighting should be dark to build tension.

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The BBFC age rating that I think our movie would have is 15 because although it is a thriller and contains strong violence, it doesn’t contain really bad themes that would push it to an 18 rating, however it does contain drug taking and frequent strong language. It would have this rating because it contains violence and the theme is a dark and psychological so it plays with the audiences minds a bit. This impacts my target audience because it means that they can watch the film, where as if it was an 18 that would mean that the majority of the target audience for the thriller wouldn’t be able to see the film.