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(Analysis from my 'Research' section)

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Prezi is a modern implementation of PowerPoint. It's a slide based presentation platform which has more elegant and streamlined animations which make the presentations more encompassing.

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Photos is a Mac OS X app that comes preinstalled on all Macs with OS X 10.10 Yosemite and above. Photos allows you to quickly view, import, group and export photos to and from different drives and peripherals attached to the Mac. I used Photos to import all of the footage from the DSLR's memory card and to download all of my iPhone's synchronised footage from iCloud onto my Macbook. I was then able to organise all of my footage into folders in Photos so that I could easily import them into iMovie.

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Photoshop is an advanced image manipulation software which I used to edit the digipak and magazine advert. Photoshop has a lot of professional level features and is the industry standard image manipulation software. I used photoshop on a Microsoft Surface 3 tablet, which has a touchscreen and an active pen digitiser. Using the Surface 3 and the pen I was able to edit the ancillary products with much more precision and finesse as I could zoom in to see more detail and then use the pen for even greater accuracy when editing small details.

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I used Apple's Keynote as an alternative to PowerPoint because I prefer the range of themes there are to offer and how sleek you can make the presentations look. I used Keynote multiple times during  the project for planning and my evaluation. I really like how you can create a simple slide, with features that allow you to overlay text over images and add drop shadows. In order to upload the slides onto my blog I had to screenshot them and then upload them as large images so that you can read the text.

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I used Powtoon Slides as another alternative to PowerPoint in my evaluation. Because of it's web based nature Powtoon has some interactive features such as 'Click here' buttons that allow you to hyperlink different websites. For example, I used a 'Click here' button to hyperlink a slide to my Vox Pop on YouTube. The level of interactivity in Powtoon makes the presentation more exciting than just a standard PowerPoint or Keynote presentation, but the formatting is sometimes difficult to arrange and text doesn't always fit in the specified areas.

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Screencast-O-Matic is a screen recording and narration software that allows you to make screen recordings of what you're doing on your computer. I installed Screencast-O-Matic on my Macbook to demonstrate how I created my ancillary products and my final music video. Screencast-O-Matic has useful features such as a cursor ring which highlights the cursor whilst it's moving so you can clearly see where the mouse is going and what's being clicked on.

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I used Poll Everywhere multiple times during the planning process of my project. Poll Everywhere allowed me to quickly gather the opinions of my audience and then work on the improvements they suggest.

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Glogster is a software that allows you to create very in depth and immersive online mood boards. It is somewhat similar to Prezi in the way that you can drag shapes anywhere on the canvas to write on them, and it allows you to zoom in or out to see smaller text. This level of interaction is more engaging than just looking at a written document, however I feel that Prezi is more intuitive as embedding Glogsters into Prezi dosn't work so you have to screenshot it- thus losing all interactivity.

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I developed my skills a lot moving on from AS level, this is due in part to the fact that I used the same software for two years in a row. Although we were encouraged to use a different editing software this year I decided to use iMovie because I already knew the basics and that gave me more time to get my production up to the highest standard I possibly could. iMovie as an editing software was overhauled in 2015 with an update adding a lot of new professional-level features which I utilised in the production of my music video.

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I feel that YouTube was the best place to find the artist I wanted because it’s a much more user friendly website and it gives you suggestions on which artists are similar to each other which means that I could look up artists that inspire me and then look up artists that have a similar style but they are unsigned.

Another great feature of YouTube is that it allows you to upload your own content, so I have uploaded all three cuts of my music video. They appear in the search results just below the artist’s own music video which attracts more people to them, and I have received feedback from viewers on each of the videos which influenced how I further developed the video.

YouTube also allowed me to look up videos that I find inspirational and take different elements from them and then incorporate it into my own production. Because everyone is able to upload to YouTube there’s a really diverse range of videos from homemade productions and high budget videos there are so many creative concepts that I could get ideas from and adapt into my own.

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I didn’t use www.unsigned.com to find my artist, I actually discovered her when I was looking through cover videos of Lana Del Rey’s “Born to Die” on YouTube. I looked on her channel and saw that she also had her own original music which is unsigned so I can use it. It was important that I chose one of her original songs rather than a cover she did of another artist’s song, because it meant that there were no copyright restrictions.