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Since PowerPoint's are very effective when trying to explain topics, I used keynote as an alternative to both Prezi and PowerPoint. I used it to explain the locations when we went location scouting and it worked as a more sophisticated version of PowerPoint.

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I used Poll Everywhere multiple times throughout my planning to that my planning could develop catered towards my target audience. For example it was used to establish what the audience thought of my ancillary texts and what needed to be improved.

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I used Moovly to create a video about our chosen artist Natalie Lungley's target audience. This was useful to refer back to throughout our planning stages to remember who we were catering our music video to. Moovly is a whiteboard animated video website and is very effective to create short entertaining and visually stimulating videos. I also used Moovly in my evaluation to visually explain the combination of my music video and ancillary texts.

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We used screencasts to create simple tutorials of how we made our music video and ancillary tasks. These were useful in explaining the process because we could record our voices and the screencast automatically films what is happening on your screen so that you can use your mouse and click on things to explain what you are saying.
It is far more effective than trying to write about how you created it with text and screenshots because the viewer can actually follow what you are doing on screen.

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I used Powtoon Slides instead of just Powtoon because I had used Powtoon in my AS level and decided to use a slightly different form of the technology for variety. I used it to explain the various stages of my audience feedback. It is an excellent alternative to PowerPoint because it has a lot of interactive features such as 'Click Here' buttons to different websites and the transitions are further advanced than PowerPoints.

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This was useful when editing our Vox Pops because we used iMovie in our AS level so we knew the basic ways to use it. It made our Vox Pop look professional and like an authentic Vox pop used by the media.

We also used iMovie to edit our auditions for the main woman in our video. We could used iMovie to effectively edit the different auditions together and this made it easier to choose our actress by comparing them.

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I learned to use these technologies in AS level which means it was much easier for me to apply these technologies to my blog in A2 level and my blog posts have benefited from this because it makes them more visually appealing and interactive.

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This allows you to create a digital moodboard or poster which similarly to Prezi, has engaging colours and shapes to help the presentation of your work look as interesting as possible to the audience. Prezi is a better technology to use than Glogster because the different slides make it easier to separate points and also write a large amount with all the relevant points. This also makes it easier for the audience to digest the information with more interactive elements too.
Glogster presents the information on one large image in a poster form that makes it harder to write about a broader topic. It is also difficult to embed a Glogster, meaning that it is necessary to screenshot it, which means the interactive elements such as panning or zooming are lost. I used Glogster to present my filming schedule in a more interactive way, making it easier to read and understand.

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Prezi is a very modern take on PowerPoint with more elegant transitions making it look more mature while the general layout with colours, images, text and borders make the whole presentation more engaging.

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YouTube is a very user friendly site but as well as using YouTube to find our unsigned artist it also allowed us to upload all three cuts of our music video.

YouTube also gives suggestions down the right side of the screen of videos that are similar to the ones the viewer has been watching. This meant that when we uploaded our music video cuts with Natalie Lungley's name in the title, Natalie Lungley's audience viewing her videos may watch ours too. This makes feedback easier too because the viewers can leave comments or give the video as thumbs up or down.

We also used YouTube thoroughly when researching other existing music promos for inspiration. We looked at a lot of Lana Del Rey videos and artists who are similar to explore ideas for Mise-en-scene. We also used artists such as Gabrielle Aplin, Cheryl Cole, Demi Lovato and Vance Joy to explore different music video locations and settings. YouTube also had many homemade or amateur music videos that we could use to draw inspiration from and build our own concept using them.

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We wanted to take advantage of the fact that we already had a distinctive style
imagined for an artist like this and our whole group enjoyed the original songs
Natalie Lungley had created. We emailed the artist and received no reply. We
then decided to use Facebook to direct message her because from the posts on
her profile it seemed that this was a popular method of her advertising her
music. There is a feature of Facebook that allows the sender of the message to
be notified if the recipient has ‘seen’ the message and Natalie Lungley did
‘see’ our message however again, did not reply. Because the artist had not send
us in writing that we did not have permission to use her music, we decided to
continue our use of it however we did give clear indication on YouTube when we
posted our music video that all rights for the song goes to Natalie Lungley.

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We did not use www.unsigned.com to find our artist, we discovered our chosen artist Natalie Lungley because we liked the idea of creating a music video similar to that of Lana Del Rey's style. We researched artists who have done covers of Lana Del Rey songs on YouTube. We discovered Natalie Lungley's cover of 'Born to Die' this way and she had also recorded her own original songs with the help of her brother who is a music producer.