# data[].attributes.body
The Craft Hub will be promoted in various ways throughout the community, including:

Website

Facebook

Instagram

Posters and flyers

# data[].attributes.body
The Craft Hub will rely on volunteers within the community to fullfill these duties and rosters will be established each term.

# data[].attributes.body
A number of local business will supply The Hub with their discarded materials at the end of each week.

A number of craft supply donation boxes will be established around the neighborhood for people to dispose of their spare wool and material scraps etc.

A small percentage of the money raised on market days will be put into The Craft Hub budget and used on supplies and equipment

# data[].attributes.body
The Craft Hub will run throughout the school term, breaking for the holiday periods.

Session times are as follows:

Wednesday 6pm-8pm - 'The Craft Hub: Youth Workshops'

Thursday 9am-11am - 'The Craft Hub: For Adults'

Saturday 3pm-5pm - 'The Craft Hub: Craft Enthusiasts'

Saturday 12md-2pm - 'The Craft Hub: For Kids'

The Craft Hub Marketplace takes place on the 2nd and 4th Saturday of the month from 8am-12pm

# data[].attributes.body
Newcastle Community Arts Centre

# data[].attributes.body
To connect members of the community

To provide a safe space

To foster the development of new skills

To raise areness and funds for charity

# data[].attributes.headline
Written Communication:                                                                 Requesting Sponsorship from Local Businesses

# data[].attributes.subject
Written Communication:                                                                 Requesting Sponsorship from Local Businesses

# data[].attributes.body
In an effort to encourage local business's to assist the Craft Hubs needs for products and materials, an informal sponsorship proposal could be tailored to each business, detailing our needs. A compelling and engaging message would need to be drafted in an effort to gain interest. Traditional letter conventions would be followed. Below is an example of how to structure the proposal.

# data[].attributes.body
Similar to the Facebook plan, the following design considerations will be taken into account when planning "The Craft Hub" Instagram page:

Theme: The theme of "The Craft Hub" Facebook page will be an artsy / vintage theme, to fit in to the bohemian scene in Newcastle.

Image size: Images uploaded to Instagram will be created to the exact square dimensions, to ensure images are clear, crisp and in focus.

Colour: To create a sense of flow throughout our Instagram page, the filter "rise" will be used to edit all pictures.

The example Instagram profile below creates flow with the use of highly contrasted images of a central female figure.

# data[].attributes.body
The following will be considered in the design of promotional material for "The Craft Hub"

Theme: The theme of "The Craft Hub" Facebook page will be an artsy / vintage theme, to fit in to the bohemian scene in Newcastle.

Cohesiveness of line and colour: When designing banners and logos for use on our Facebook page, linkages will be made using line and colour to create flow.

Image size: Profile pictures and cover photos will be created to exact dimensions, to ensure images are clear, crisp and in focus.

Groups and likes: When selecting which pages to like on Facebook, consideration will be given to the visual content of these pages. This will ensure that the images showing on The Craft Hub profile will fit in with the theme of the page.

An example of cohesive use of colour, line and texture can be seen in the example below.

# data[].attributes.headline
Instagram - Design, Layout and Dimensions

# data[].attributes.subject
Instagram - Design, Layout and Dimensions

# data[].attributes.body
The below cheat sheet details the layout and measurements of each image field on Instagram. This will be used as a reference point when designing images specifically for Instagram.

As all images on Instagram are viewed as squares, image editing programs / apps can be used to format photos into different shapes with the addition of frames.

# data[].attributes.headline
Facebook - Design, Layout and Dimensions

# data[].attributes.subject
Facebook - Design, Layout and Dimensions

# data[].attributes.body
The below cheat sheet details the layout and measurements of each image field on Facebook. This will be used as a reference point when designing images specifically for Facebook, i.e. profile pictures and cover photos.

# data[].attributes.headline
Written Communication:                                                                     Public Service Announcement

# data[].attributes.subject
Written Communication:                                                                     Public Service Announcement

# data[].attributes.body
Traditionally, a Public Service Announcement (PSA) is a method for a non-profit organisation to spread their message without charge. The main goal of a PSA is to encourage action. In our case, the action could be to recruit volunteers, or raise awareness for those in our target audience we wish to attend.

Key features of an effective PSA:

- Clear and concise,

- Make the point of the notice obvious

- Limit jargon or unnecessary words

- Focus on the expected results

- Use 'real' language

- Identify the organisation

- Make it emotional and relateable

For more handy tips:

http://www.casemo.org/ShowMe-PALS/HowToWriteAPSA.pdf

# data[].attributes.headline
Attendee Communication:                                                 Inclusive Language

# data[].attributes.subject
Attendee Communication:                                                 Inclusive Language

# data[].attributes.body
Inclusive language does not stereotype, belittle or exclude an individual based on gender, race, sexuality etc. As our workshop will target a multitude of people of different ages and backgrounds, it is our responsibility to respect these differences and ensure the language (both written and verbal) is non-discriminatory. This applies to our introductory letters, all promotional activities, newsletters, along with face-to-face contact during the workshops themselves.

# data[].attributes.headline
Designing for Target Audiences - Age Groups

# data[].attributes.subject
Designing for Target Audiences - Age Groups

# data[].attributes.body
When designing promotional material it is important to consider your target audience. As our workshops are split into age groups, it is important that the advertising campaign is suited to the needs of each specific age group.

The below link explains why it is important to make your designs accessible and lists examples of how to target each age group (children, teens, adults and the elderly).

While the information provided is based around web design, the general principles outlined are transferable for other forms of design.

# data[].attributes.attachment_link.readable_text
Diversity is one of the things that make the web great, and every audience has its own needs and requirements. But what happens if that audience is comprised of a specific age group? Are you providing something fun and interactive for kids, or are you strictly an adult-only website (such as one that sells alcohol)?

Age is an influential factor on the web in terms of not only psychology, but also accessibility, usability, and user interface design. Many other variables can affect your designs, but we'll focus on the difference that age can make in creating a website.

From 0 to 80 in Under 5 Seconds

The differences in how various ages use the web have never been starker than they are today. Because the web has become so integral to many people's lives, a sort of age gap has arisen where different generations of users have developed different abilities on the web.

While much of our work depends on generalizing about age groups (and not everyone will fall neatly into one of them), our understanding is based largely on sensible, logical guesswork.

So, as long as you take the time to know how your target age group is affected, you should be able to dodge the pitfalls of catering to fringe users.

Consider today's elderly generation, many of whom are only now logging on for the first time. There are so many books that teach senior citizens how computers and the web work; there is almost a small society of people playing catch-up with this newfangled invention that we design for daily.

At the other end of the spectrum, we have infants and young children who will have never known a world without the web and who are learning the concepts and gaining dexterity online as we speak.

These people are real, and you have to make sure your website serves their needs.

Why It Matters

Designing for different age groups is important for two reasons. First, ignoring an entire user base such as the elderly alienates them from the experience. And let's face it: all of us will get old, and we wouldn't want to be treated like that.

Secondly, younger users will be tomorrow's designers (or, from your client's point of view, tomorrow's customers). If they stumble upon your website and have an awful experience, that will likely stick with them and could shape their perception of the website or service. (However, access to some websites, such as ones related to alcohol and adult content, should be restricted.)

While this article distinguishes between children, teenagers, adults and the elderly, it's worth noting that the difference in computing ability between a six and a ten year old will be dramatically different, so you can't take anything for granted.

The best approach is to define your age bracket (and the younger the audience, the narrower it should be).

With this in mind, let's look at the first age group and its implications for your website's design.

Designing For Early Years

The impact of websites is most heightened with children. When the web was young, the education system saw computer skills as a luxury. Times have changed, and the skills have become central to our society.

Ten years ago, the average 10 year old would have quite limited computer skills; this is no longer the case. Through early interaction with the web, children as young as five and six (even younger) are gaining rudimentary experience with devices and websites.

But there is a variable that affects their experience more than education: physical development.

While computers have become ubiquitous in early education, children's bodies and brains are still developing. Knowledge that adults take for granted may be limited. Their motor skills and ability to use mice and keyboards don't match ours. Our layouts need to account for such limitations.

While adults may have some patience for errors, young children have none (or in many cases, lack the knowledge to overcome them).

Nevertheless, designing for children has a few advantages to designing for adults. Young children want to be entertained and don't necessarily have a direct goal in mind, which gives us the opportunity to engage them through exploration and interaction (rather than just putting them on the fastest route to a solution).

If the journey is colorful and educational and engaging, then it will likely be a successful visit.

Children tend to play minesweeper with links, just clicking them to see what happens. But when they find a route that works for them, they are more likely than adults to stick with it; a trait referred to as learned path bias.

So, how do we make our websites child-friendly? Best practices include:

Keeping the UI clean (children get distracted by visual clutter)

Using iconography (they identify with experiences that are recognizable)

Using vivid, exciting colors

Avoiding integrated advertisements (kids find it harder than us to distinguish content from ad banners, which quickly lead them away)

Consider using animation and sound (this is the only age group for which video seems ideal)

Relate content to characters they know (like from TV)

Provide games that educate and attract their attention

Reinforce their actions through emotion (telling them that they did a good job encourages repetition)

Designing For Tweens and Teens

As children grow up, motor skills and comprehension become less of a limiting factor. Older children and teenagers often gain experience with computers through school homework and recreation (for example, on social networks), although this doesn't mean they know how computers work fully.

Technology is generally more prevalent with teenagers than with children; although even very young children now have mobile phones and laptops, albeit monitored by parents. Patience levels also increase.

Teenagers (and tweens) tend to be more resilient to targeted advertising and are less willing to explore websites (adopting a more methodical approach: seeking rather than discovering information).

Research indicates that the major difference between this age group and adults (and children) is that teenagers are more socially focused. While adults tend to use technology to achieve set goals, teens are preoccupied with interacting socially, being heard and partaking in group activities (such as in online forums). This gives designers an opportunity to engage with this audience.

While not all teens are the same (and despite some adults believing they are an entirely different species), design choices have more of a chance of affecting a much greater portion of this user base. Consider how these socially inclined users can contribute to your website and how they might spend their free time using your service and promoting it to their friends.

Also, think about how open they might be to new experiences, not being so tied to learned behavior.

Making a website teenager-friendly means:

Keeping the UI clean (a factor common to all ages)

Favoring graphical content to textual content (teens tend to read less online)

Using animation and sound (moderately, though - not as much as for young children)

Ensuring that the content isn't so simplistic that it appears childish

In addition, research shows that teens have the same learned path bias as children, are more easily distracted by interactivity, are more social online, and are more driven by social trends (fashion and peer interests hold sway in web usage - there is power in numbers).

Designing For Adults of All Ages

Of course, people who have been alive since the web first reached a critical mass comprise a large proportion of our user base today. Many designers look to them for usability testing and when assessing whether their work serves the audience's needs.

This can be problem, though, with increasingly younger people accessing our websites and increasingly older people becoming more web-savvy and wanting to use the web.

As with younger and older users, most adults have at least moderate experience using computers.

But that isn't to say that all adults are computer literate. While most adults have computer experience, only those who are very interested in technology tend to understand how it works. For example, a Google survey showed that 90% of people didn't know what a browser is, despite being able to use one.

Adults tend to be at their peak in dexterity and motor skills. Accessibility is still an issue, but most adults are at a stage when they aren't so dependent on instruction, have little trouble making choices and don't need advocates for their needs.

Adults in general are goal-oriented and tend to visit websites with explicit objectives (relying on search more than discovery), and they are usually more accustomed to (and forgiving of) quirks in the user experience.

But this comes at the cost of being less focused on social interaction and being averse to advertising (they filter out noise while scanning).

Tailoring a website to adults is generally straightforward. If it is accessible and usable by modern standards, then it will likely be useful to them.

Unlike younger users, adults are much less drawn to animation and sound (favoring text over visuals).

Unlike older users, they put less value on research and study and more on getting answers as quickly as possible.

Ironically, then, it is more difficult to engage this age group than others.

Designing for Later Years

Elderly people get it the worst with regard to targeted design. While much research has been done into human behavior and HCI for children (not to mention the investment to educate children in computers), the expanding age group of seniors - who are more familiar with a world without the web than with it - seem to be less catered to.

Seniors tend to experience a decline in dexterity and motor skills, which affects website usage. Many of them may be using the web for the first time, and because their developmental years were at a time when computers and the Internet weren't part of mainstream society, they're less likely to take on the technology as fast as other generations. In addition, the aging process means a decline in health (both mental and physical), which can affect online interaction.

Being elderly does have its advantages, though. Unlike adults, seniors are often focused on achieving set tasks, while still being open to explore websites and sometimes having more patience than children and adults.

In addition, they tend to be more focused on interaction and are more willing to research, read, learn and involve themselves in communities.

And having more life experience, they may have an advantage in solving problems and parsing technical content. Designers will certainly appreciate having an audience that is more likely to appreciate the nuances of what they provide.

Best practices for designing for elderly users include:

Making websites highly visible and highly memorable

Text should be large and easy to read

Links should be easy to click

There should be little animation or movement that might be distracting

Website navigation should be straightforward

Elderly users are open to having an emotional connection to a website; they are more likely to form strong opinions, and they are more susceptible to the effects of a negative experience.

When designing for this group, avoid putting the onus on them to correct errors, cut down on confusion as much as possible, and encourage social interaction through an engaging UI.

Age Matters in Web Design

Whether you are building a website for children, adults or the whole family, age affects how it will be used and perceived. Young children are still developing in mind and body, and seniors encounter issues of their own. Teenagers and adults have particular objectives when browsing the web and interpret information differently.

Only by looking objectively at who will use your website can you hope to attract the widest possible audience.

One of the central principles of web design is usability, and while it would be incorrect to assume that all of your visitors have the same ideas, goals and perceptions, we still have to generalize to some extent so that we can make timely decisions.

Keep your website accessible to the elderly, meet the criteria for adults, keep teenagers engaged, and make your work child-friendly.

Each internet user is unique, but several generations of users may want what you offer.

Related Content

# data[].attributes.attachment_link.description
Diversity is one of the things that make the web great, and every audience has its own needs and requirements. But what happens if that audience is comprised of a specific age group? Are you providing something fun and interactive for kids, or are you strictly an adult-only website (such as one that sells alcohol)?

# data[].attributes.body
The below link highlights the importance of using visuals in social media campaigns. It also lists useful tools (apps and programs) to aide in the creation of visual material, and outlines the most popular types of visual content on social media.

# data[].attributes.attachment_link.readable_text
Want more views, clickthroughs, shares, and overall engagement on your social media posts? You're not alone. According to the 2014 State of Inbound Marketing, 84% of marketers cited organic, top-of-the-funnel sources like social media, blogs, and search engines as rising in importance in 2014.

Posting visual content is one of the most important things you can do to improve your social media strategy. A successful social strategy will often include photos, videos, and screenshots of infographics or other graphs.

But posting visual content for the sake of posting visual content isn't the best way to optimize your presence on social media. It's important that your visual content be compelling, relevant, and correctly formatted.

To help you create visual content your followers will love, QuickSprout created the infographic below. It'll teach you the major types of visual content, the best tools you can use to create original visuals, and tips on creating the most compelling, aesthetically pleasing designs.

# data[].attributes.attachment_link.title
A Handy Little Guide to Creating Visual Content for Social Media [Infographic]

# data[].attributes.attachment_link.description
Want more views, clickthroughs, shares, and overall engagement on your social media posts? You're not alone. According to the 2014 State of Inbound Marketing , 84% of marketers cited organic, top-of-the-funnel sources like social media, blogs, and search engines as rising in importance in 2014.

# data[].attributes.body
The below link contains valuable tips for designing a web page. It outlines the use of typefaces, layouts, colours and images, an includes web specific design considerations such as navigation and load time.

# data[].attributes.attachment_link.readable_text
Like the phrase 'beauty is in the eye of the beholder', effective web design is judged by the users of the website and not the website owners. There are many factors that affect the usability of a website, and it is not just about form (how good it looks), but also function (how easy is it to use). Websites that are not well designed tend to perform poorly and have sub-optimal Google Analytics metrics (e.g. high bounce rates, low time on site, low pages per visit and low conversions). So what makes good web design? Below we explore the top 10 web design principles that will make your website aesthetically pleasing, easy to use, engaging, and effective.

1. Purpose

Good web design always caters to the needs of the user. Are your web visitors looking for information, entertainment, some type of interaction, or to transact with your business? Each page of your website needs to have a clear purpose, and to fulfill a specific need for your website users in the most effective way possible.

2. Communication

People on the web tend to want information quickly, so it is important to communicate clearly, and make your information easy to read and digest. Some effective tactics to include in your web design include: organising information using headlines and sub headlines, using bullet points instead of long windy sentences, and cutting the waffle.

3. Typefaces

In general, Sans Serif fonts such as Arial and Verdana are easier to read online (Sans Serif fonts are contemporary looking fonts without decorative finishes). The ideal font size for reading easily online is 16px and stick to a maximum of 3 typefaces in a maximum of 3 point sizes to keep your design streamlined.

4. Colours

A well thought out colour palette can go a long way to enhance the user experience. Complementary colours create balance and harmony. Using contrasting colours for the text and background will make reading easier on the eye. Vibrant colours create emotion and should be used sparingly (e.g. for buttons and call to actions). Last but not least, white space/ negative space is very effective at giving your website a modern and uncluttered look.

5. Images

A picture can speak a thousand words, and choosing the right images for your website can help with brand positioning and connecting with your target audience. If you don't have high quality professional photos on hand, consider purchasing stock photos to lift the look of your website. Also consider using infographics, videos and graphics as these can be much more effective at communicating than even the most well written piece of text.

6. Navigation

Navigation is about how easy it is for people to take action and move around your website. Some tactics for effective navigation include a logical page hierarchy, using bread crumbs, designing clickable buttons, and following the 'three click rule' which means users will be able to find the information they are looking for within three clicks.

7. Grid based layouts

Placing content randomly on your web page can end up with a haphazard appearance that is messy. Grid based layouts arrange content into sections, columns and boxes that line up and feel balanced, which leads to a better looking website design.

8. "F" Pattern design

Eye tracking studies have identified that people scan computer screens in an "F" pattern. Most of what people see is in the top and left of the screen and the right side of the screen is rarely seen. Rather than trying to force the viewer's visual flow, effectively designed websites will work with a reader's natural behaviour and display information in order of importance (left to right, and top to bottom).

9. Load time

Everybody hates a website that takes ages to load. Tips to make page load times more effective include optimising image sizes (size and scale), combining code into a central CSS or JavaScript file (this reduces HTTP requests) and minify HTML, CSS, JavaScript (compressed to speed up their load time).

10: Mobile friendly

It is now commonplace to access websites from multiple devices with multiple screen sizes, so it is important to consider if your website is mobile friendly. If your website is not mobile friendly, you can either rebuild it in a responsive layout (this means your website will adjust to different screen widths) or you can build a dedicated mobile site (a separate website optimised specifically for mobile users). It is easy to create a beautiful and functional website, simply by keeping these design elements in mind. Have you got a website design that needs reviewing or optimising? Or perhaps, you are planning a website and you are looking to get the design right from the ground up. Either way, these principles of effective web design can help your website be more engaging, useful, and memorable for visitors.

# data[].attributes.attachment_link.title
10 Top Principles of Effective Web Design - Shortie Designs

# data[].attributes.attachment_link.description
Like the phrase 'beauty is in the eye of the beholder', effective web design is judged by the users of the website and not the website owners. There are many factors that affect the usability of a website, and it is not just about form (how good it looks), but also function (how easy is [...]

# data[].attributes.body
We start with schools that have level 6/7 HOSES programs and work out from there. This can be targeted nationally and not just to the Newcastle area. The programs will run after school hours specifically to encourage parents / carers / friends (etc) to be involved if the participant is younger or assistance is needed.

The program should not be particularly long, but at least once a week for one hour and the facilitator may be online for up to three hours for participants to log on and join in during that time.

It would be ideal for carers to complete a form outlining what type of creativity the participant likes to engage in, and build classes based on that. There needs to be an element of flexibility as some people may prefer to not go outside their creative process initially and simply explore their established artistic preferences.

It may also serve as a good outlet for carers to explore their creativity.

# data[].attributes.body
The ultimate goal is to create an opportunity for those with ASC to familiarise themselves with new people and new ideas without a full on assault of their senses.  Such opportunity is not intended to be limited to joining us at The Craft Hub, but allow those who prefer to participate remotely and / or to make their own group when they are ready.

# data[].attributes.body
Many of those with ASC communicate through their creativity.  It is an outlet and a place for them to feel engaged and interesting.  Further, those with ASC tend to struggle in forming personal relationships due to their need to see everything in pictures before they may understand what is being said to them, and then, again see the pictures they need in order to respond.  This can take time and unfortunately many "mainstream” people think they are just slow. The more experiences they have, the more pictures they accumulate in their minds, the more effective communicators they will be able to become.

# data[].attributes.body
What do those with ASC look like?  The Australian Bureau of Statistics: Autism in Australia, 2012 (http://www.abs.gov.au/ausstats/abs@.nsf/mf/4428.0) suggests they make up 0.5% of Australia’s population of which 77.21% are male (Table 1.1), 70.4% are aged between 5 and 19 years of age (Table 1.2), 34.6% endure speech difficulties, 17.5% have nervous or emotional conditions, 15.3% have physical restrictions in their daily activities and a whopping 84.4% are slow at learning or understanding (Table 1.3).

# data[].attributes.body
It would be especially beneficial to those how have learning challenges, such as Autism Spectrum Conditions (ASC) yet a desire to create.  Such programs would encourage involvement, maintain participants in a “safe and controlled” environment while allowing them to explore their creativity.

Once the program is fully functional, there is no reason it could not be expanded to include anyone limited by distance or personal issues and would like to explore their creativity.

# data[].attributes.body
The Craft Hub offers a unique opportunity to engage with potential participants who cannot attend the centre due to distance or personal issues. That creativity projects are run at designated times where those who are interested can link in and be involved.

The cost of resources would be limited to a quality computer with webcam, and a facilitator to run the weekly session.

Let's get connected!

# data[].attributes.body
Discipline: Internet Communications

Project Role: Multimedia Coordinator

# data[].attributes.headline
Written Communication:                                                                 Letters of Introduction to Target Groups                                   

# data[].attributes.subject
Written Communication:                                                                 Letters of Introduction to Target Groups                                   

# data[].attributes.body
The below website details some interesting points in relation to communicating to your target audience. The Craft Hub relies wholly on it's attendees: mainly youth and the unemployed. Direct communication can be in the form of introductory phone calls, emails, pamphlets, and letters posted to employment agencies requesting referrals, or to youth organisations and charities.

The site asks "What are your main messages? A message is not the same as an advertising slogan or a marketing line; a message is a simple and clear idea that summarises the essence of your programme or projects. It should function as a guiding principle for all kinds of communications, from the contents of leaflets, brochures and websites, but also for media interviews or conversations with your stakeholders."

# data[].attributes.body
I have found the below definitions for the types of audiences. Consideration of which category each of our target groups fits into will be necessary when designing promotional material.

Specialist: Audience has a high level of knowledge and interest in the subject. There is a good understanding of unique terminology and practices. Detail and jargon can be used without fear of misinterpretation.

The Wider Field: The audience has limited knowledge of the subject, they may not be familiar with the more specialist terms and practices of the subject.

General: Little or no familiarity with the subject, explanations should be given in basic terms.

# data[].attributes.body
In the design of the promotional posters for "The Craft Hub", the following considerations will be made:

R eadability: Font type and size is vital in the design of posters. The main title will be 120 point bold text to ensure readability from a distance.

Font Style: San Serif font will be used as it is easiest to read.

Colour: Eye catching colours will be used to grab the attention of passers by.

Layout: A balance of images, text and white space will be used to ensure the poster doesn't become overcrowded.

Graphics: High resolution images will be used to create a professional look.

Attached below is a great document from the University of Liverpool containing tips for effective poster design.

# data[].attributes.headline
Promotional Design Research – The Olive
Tree Markets

# data[].attributes.subject
Promotional Design Research – The Olive
Tree Markets

# data[].attributes.body
The Olive Tree Markets have a slightly different vibe to the Hunt and Gather Markets. Although both specialise in homemade goods, the Olive Tree Markets actively promotes this, and even encourages participation from their customers.

The below is a poster design for the Olive Tree Markets found on their Facebook page. The focus is a lot less on creating an artistic and well-balanced design, and more on showcasing the types of goods you will find on market day. It uses bold font to highlight important information, such as the name, place and time of the event.

# data[].attributes.headline
Promotional Design Research -  Hunt and Gather Markets

# data[].attributes.subject
Promotional Design Research -  Hunt and Gather Markets

# data[].attributes.body
As preparation into the planning of the promotional material for "The Craft Hub", I have researched some similar events which have been successful in Newcastle.

The Hunt and Gather Markets in Newcastle have a dominant social media presence. Their Facebook and Instagram pages in particular rely heavily on visuals to promote their business. Their dominance on social media has led to a large following from younger age groups.

The poster art pictured below uses subtle colouring to create a raw and earthy vibe, suggesting to audiences that the goods sold at these markets are homemade. Yet, layered between these earthy tones, are pops of colour which attract the eye and signify a sense of modernism.

# data[].attributes.headline
Team Communication:                                                                        Goal Setting - Are we on the same page?

# data[].attributes.subject
Team Communication:                                                                        Goal Setting - Are we on the same page?

# data[].attributes.body
Setting measurable and attainable goals is pivotal in the success of a team. Goals can take many forms, such as 'to do' lists, action plans, team expectations and measuring productivity. An example is the SMART goal: S = Specific M = Measurable A = Achievable R = Realistic T = Time bound Ensuring all team members, staff, and volunteers are on the same page can ensure higher levels of morale and motivation. In conjunction, having a visual prompt in the form of a list of goals encourages accountability and allows all involved to reflect on their progress.

# data[].attributes.headline
Written Communication:                               Our duty of care - Public Liability Insurance

# data[].attributes.subject
Written Communication:                               Our duty of care - Public Liability Insurance

# data[].attributes.body
We need to identify the risks involved in our project. We should think about the possible situations where a person could be injured or property could be damaged, even if they seem unlikely to occur. Below are some questions to consider when identifying risks:

When members of the public visit our project space, what are the risks of visitors getting injured (e.g. tripping over cabling, falling down a step)?

Is any valuable item stored in our project space (e.g. artwork, or equipment)?

Will any employee, volunteer or contractor be assisting us? Will their work involve any risk of getting hurt?

Will our productss carry the risk of malfunctioning or hurting the purchaser?

# data[].attributes.headline
Written Communication:                                                                         Connecting with the Community - Council Newsletter 

# data[].attributes.subject
Written Communication:                                                                         Connecting with the Community - Council Newsletter 

# data[].attributes.body
The purpose of a newsletter is the inform the sector of upcoming community events, conferences, forums and professional training opportunities, for example.

A submission will be required prior to the kick-off date of the project, with the design lead implementing appropriate colouring, font and images to support the text. Newsletters can be received in hard copy form via post, of electionically through email and RSS (Real Simple Syndication) feeds.

# data[].attributes.headline
Approaching Craft Orginizations for Teachers

# data[].attributes.subject
Approaching Craft Orginizations for Teachers

# data[].attributes.body
It would be great to approach potential teachers from large community based orginizations including:

Australian Sewing Guild http://www.aussew.org.au/

Quilter's Guild of NSW http://www.quiltersguildnsw.com/about/

Leatherworkers Guild of NSW http://www.leatherworkersguildnsw.org.au/

Artist Blacksmith Assosiation NSW http://www.leatherworkersguildnsw.org.au/

Australian Lace Guild http://www.australianlaceguild.com.au/find%20a%20group/NSW%20Branch.shtml

Knitter's Guild http://www.knittersguildnsw.org.au/

Australian Ceramics Assosiation http://australianceramics.com/home/

Specialty Graphic Imaging Association http://www.sgiaa.asn.au/AboutUs.aspx

By gaining teachers with professional experience, we can ensure attendees are gaining high quality skills which can be applied to their products in the market.

# data[].attributes.headline
Written Communication:                                                     Where to Start? Seeking a Council Grant

# data[].attributes.subject
Written Communication:                                                     Where to Start? Seeking a Council Grant

# data[].attributes.body
Important information from the Newcastle Council website:

To be eligible for a ‘Make Your Place’ community grant, an applicant or project must meet all of the following criteria:

a. Relate to publicly accessible space within the Newcastle Local Government area. b. Involve a group of at least three people in planning and carrying out the project. c. Show evidence of local community involvement - this may also include local business(es). d. Deliver place activation. e. Deliver community benefit. f. Benefit existing and new users of the place with  potential to increase community use in a positive way - by providing physical improvement, e.g. additional amenity, activity, comfort, appearance, or by encouraging use of the place through a community gathering.

# data[].attributes.headline
Written Communication:                                                                      The Importance of a Project Proposal

# data[].attributes.subject
Written Communication:                                                                      The Importance of a Project Proposal

# data[].attributes.body
Below is an example of a project proposal form that would be submitted with the grant application prior to the commencement of the CPA in an effort to gain funding for materials, advertising and so on.

# data[].attributes.headline
The Craft Hub - General Planning Information

# data[].attributes.subject
The Craft Hub - General Planning Information

# data[].attributes.body
The Craft Hub is a community workshop which enables members of the community to get together and work on arts and crafts projects. At The Craft Hub, people will be able to develop their craft skills while learning different styles and techniques. The Craft Hub is a safe space at which people can connect and share in the joy of craft.

The items that are produced will be showcased and sold at The Craft Hub Marketplace each month.

Workshop planning document found at http://www.dpi.nsw.gov.au/__data/assets/pdf_file/0004/206743/stepping-stones-workshops.pdf

# data[].attributes.body
My role in this project will be to research what appeals to our target audiences visually, and use this information to create plans for the creation of promotional material for “The Craft Hub”.

I will consider the following in my planning:

Formatting, colour and size options

Placement of the material (Social media,

websites, public noticeboards, etc)

Promotion to specific target audiences.

The overall “vibe” of “The Craft Hub”

# data[].attributes.body
Discipline: Professional Writing

Project Role: Communications

My project role will involve researching the effectiveness of communication (team and attendees), along with required forms of written documentation needed prior to the development of the Craft Hub, such as funding applications and insurance. In addition, I will be researching the CAP needs in regards to:

- Council applications, - Newsletters,  - Written documentation for the team, - Letters of introduction to our target audience, such as nursing homes, schools, organisations and so forth

# data[].attributes.headline
Example of Mental Health Benefits: Creativity Works

# data[].attributes.subject
Example of Mental Health Benefits: Creativity Works

# data[].attributes.body
This is an example of how a social organization has used creative activities to help people to engage and empower themselves by improving their overall mental health.

# data[].attributes.attachment_link.readable_text
Here at Creativity Works we believe that the journey or process of creativity really can change lives for the better and inspire and empower people to explore, develop and grow in so many ways.

This is why...

Throughout our work, we support community groups that grow out of our courses or activities on their journey to self-sustainability and sometimes even to become enterprises in their own right. We also help draw together community events such as the annual World Mental Health Day Celebration in Bath, Family Arts Day and the art|works festival.

You can also learn more about how we work by listening to our media appearances on BBC Radio Bristol below - thank you Radio Bristol!
Back to top

# data[].attributes.attachment_link.title
Creative Activities in BANES - Arts & Mental Health - Creativity Works

# data[].attributes.attachment_link.description
Here at Creativity Works we believe that the journey or process of creativity really can change lives for the better and inspire and empower people to explore, develop and grow in so many ways. This is why...

# data[].attributes.body
Discipline: Digital Design Project Role: Design Lead

# data[].attributes.headline
Example of a Similar Community Based Project: Sydney Community College

# data[].attributes.subject
Example of a Similar Community Based Project: Sydney Community College

# data[].attributes.body
Sydney Community College is another example - though aimed at catering for adults who are looking to gain skills in more interest based classes. The great thing about community college is its diverse teachers and classes. The Craft Hub would benefit from gaining teachers from a range of different backgrounds to help give options to attendees in areas that might interest them. Classes such as jewellery making, leather working, screen printing and pottery could all add to the diversity of products to be made and sold. It would also cater to both men and women in terms of interest areas. It would be great to then try to approach local makers such as fashion designers, screen printers, artists, etc to teach classes for the Craft Hub.

# data[].attributes.body
Discipline: Secondary Textiles Education

Project Role: Class Coordinator

# data[].attributes.headline
Employability Skills and Why it is Important 

# data[].attributes.subject
Employability Skills and Why it is Important 

# data[].attributes.body
Although Australia has seen a decrease in unemployment (now 6.1 percent), there is still a need to encourage and support those struggling to gain employment. By implementing classes aimed at specific employment skills such as communication, teamwork, problem solving, planning, organizing, self-management and technology, we can help ease people back or into the workforce. The below list of employability skills can help us shape the classes aimed at each group of people attending

# data[].attributes.attachment_link.description
At ANU we are passionate about facilitating student career development and ensuring students have the tools and knowledge to successfully navigate their future careers.

# data[].attributes.headline
Example of a Similar Community Based Project: The Social Outfit

# data[].attributes.subject
Example of a Similar Community Based Project: The Social Outfit

# data[].attributes.body
The Social Outfit is a great example of a programme aimed at empowering people, in this case the migrant community. They are trading social enterprise, by educating migrants in the fashion industry and have a shop were students creations are manufactured and sold. The Craft Hub would cater to a larger range of cultures of people, creating more diversity in the products produced to be sold.

# data[].attributes.attachment_link.title
The Social Outfit: Ethical Fashion, Sustainable Fashion, Community.

# data[].attributes.attachment_link.description
The Social Outfit is an ethical fashion brand celebrating creativity and diversity, employing and training people from refugee and new migrant communities.

# data[].attributes.headline
Mental Health Benefits
of Creative Activities

# data[].attributes.subject
Mental Health Benefits
of Creative Activities

# data[].attributes.body
By engaging people in the community, and in particular those who are at risk of mental health problems, we can encourage people to develop a renewed sense of self worth, mental stability and overall satisfaction within themselves. The use of creative activities such as woodworking, painting or sewing can help the individual to improve concentration, focus, stress relief, confidence, manual dexterity and to connect with other creative members of society. This blog talks about the benefits of creative activities and the Craft Hub will help people with this.

# data[].attributes.attachment_link.description
Participating in a creative activity can provide a mental boost. How? Check out some of these insights to learn more about how creativity affects mental health.

# data[].attributes.body
My contribution to the Craft Hub will be to develop a number of creative class activities aimed at teaching those attending, valuable employability skills and motor skills for the young and infirm. They will be aimed at category groups including Elderly,Adults, Teens and Kids and will offer a range of crafts to suit all interests. This will help to offer all age groups opportunities to create products to be sold at the market with varying skill sets,designs and creativity.