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powerpoint evidencing impact in society 

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powerpoint evidencing impact in society 

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you need to be able to talk to people in public and you need to be able to look on the internet for details about different products and audiences so you can tell companies making these products what their target audience likes sp that company can sell more of their product and make more money.

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questionnaire

My questionnaires showed me that most of the people who have read the magazine think that the picture is the most important part of the cover of a magazine but the people who don't read film magazines said it was things like the features and title.
voxpop

My voxpop interviews taught me that most people think that the cover of a magazine is the most important part when attracting the audience but one of the people i interviewed said that the most important part was the part that showed what was featured in this magazine because they are what makes the audience truly want to buy the magazine because of what it contains and not what it looks like.

Focus group

In my focus group I asked modified versions of the questions I have used in my voxpop interviews and my questionnaires. When I conducted this focus group I showed a copy of Empire magazine so anyone who didn't know the magazine could make their best judgment on the magazine and they could contribute to the discussion about the magazine.

When I asked what they thought was the most important part of the front cover was they mostly answered by saying it was the picture but when I asked why they could only say that it attracts the eye. After discussion they came to the conclusion that the text that shows what is inside the magazine was the most important part because it is what tells the audience what they will get from buying this magazine.

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I used various wen bites to find out about the audience of total film magazine. this helped me because they have a similar target audience to me so I used some of their unique features in my magazine because they were effective no their audience so they would also be effective on mine. These techniques included making the features of the magazine look bold on the cover because people are attracted to what will be inside the magazine this was also said in my primary research

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The media pack I studied was for empire magazine because it was very similar to my magazine so I used it to find out more information about my target audience. It was very helpful because I used the information I found to make changes to my magazine so it suited my target audience.

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From my secondary internet research i learnt so much more about my intended audience by using audience profiles of film magazines and using the media pack for empire magazine. This research helped me understand the audience of film magazines and it helped me shape my magazine to become the idea i have today and the changes i will be making to my plans.

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Questionnaire

my questions were not very good at the start because they were difficult to put into statistics and graphs so I had to adapt them so i could analyse them and put them into graphs.

Vox pop

I used the same questions as my questionnaire and had to make the same changes

focus group

My focus group questions proved to be a challenge for me because I struggled to make questions that would spark a discussion and make people talk about their opinions but when i conducted my focus group i used the questions as a baseline and improvised so they would start a discussion.

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my magazine will fill a gap in the market because it will be dedicated to providing a non bias opinion on films so people will turn to my magazine to get a honest review of a film

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when a company needs to make a product they will turn to research companies to find out what attracts their target audience so they can change their product to make it suit the audience the best they can so they sell more of their product.

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I need to be more confident so i can talk to people i have never met before and ask them questions about whatever i am researching. I also need to develop my analysing skills so when it comes to compiling all of my research i can put it all into one document and put everything into graphs and statistics.

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A good researcher needs to be very good at writing suitable and effective questions to make someone who is part of a specific target audience or social class say what would attract them most to the type of product being researched. they also need to be confident so they can talk to random people in public to conduct voxpops. You must also be able to use different websites and research companies to get relevant and factual secondary research.

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What are the benefits/purpose of the research the companies carry out?

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What are the benefits/purpose of the research the companies carry out?

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People who are making products always need research to be done to find out more about their target audience so they will contact these research companies to find out details about their target audience so they can hold their product around the information they find.

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problems companies may face when conducting research

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problems companies may face when conducting research

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people answering questionnaires may not be serious about their answers and they may lie just to Finnish the questionnaire. if it is not a convenient time for them they will rush it and the research you conduct will not be reliable

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comparing empire and total guitar magazine

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comparing empire and total guitar magazine

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Although these magazines are for different genres that are very similar in the way that they have a picture of a celebrity to attract their target audience the celebrities they use are very famous in the industry. They are different in the way that the empire shows a brief description of the features and total guitar show detailed descriptions of what is featured in the magazine

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primary research is conducted by using things like voxpops, focus groups and questionnaires to gather information from people. This is normal used for audience research because you can ask questions to the target audience of a magazine or film to find out what they like and what would attract them to your product the most so the people conducting the research can make sure their product is the best that it can be.

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research is finding information about a certain subject or piece of media that can have different effects on people so you would use research companies to gather secondary research and use things like focus groups and questionnaires to gather primary research.

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The thing i found most frustrating in todays lesson was putting together the data i gathered form my questionnaires into one document because the questions i used were not easily put into charts and graphs because they were more opinion based.

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Today I finished all of my primary research and finalised all of the work I did towards the final research pieces such as the planning sheet and the drafts of all of the questions I used in the questionnaire, voxpops and focus group. I am now ready to collect in my questionnaires, film my voxpops and take notes on the focus group I recorded

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Today I have re-done my questionnaire and made it more suitable for the style of magazine I am studying. I have also planned my vox pops, questionnaires and focus group on a planning sheet that now says where and when I will be conducting each task.

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My vox pop will take place around the media department of Harlow college because i will be asking more technical questions than in my focus group so this would give me a chance to get more detailed responses to me questions. I will be setting up my equiptment and asking the questions myself this will all run smoothly after editing.

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My focus group will take place in my dining room as it is very well lit during the day and has a very sortable table where I can have three people sitting around the end of the table as it will be good for the camera placement and it will be perfect for giving the video a more sociable feeling. The people taking part in my focus group will be Simon Robinson (my dad), Julie Robinson (step mum) and Jack Robinson (my brother).

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This is what I have been trying in regards to the layout of the inside of my magazine.

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This is an example of what I'm am currently planing for the inside on my magazine.

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This is the working progress of my magazine's front cover

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Should access to the internet be a human right all over the world.

1. How many hours do you spend on the internet in an average day?

0-2      3-5      6-8      9+

1. Do you believe you need the internet to carry out your day to day life?

yes                        no

3.    Do you think that internet access is more important than health and safety? Explain your answer.

Yes/No

__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

4.    What is your personal opinion on internet access as a human right?

__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

5.    Do you consider the internet to be a priority for a country to develop? Why?

Yes/No

__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

6. Do you think access to the internet should be a human right? Why?

Yes/No

__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

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The Reader

82% are in employment.

The average age is 35 years old.

Most viewers are people who use cinema as a way to escape but there is a large circle of people who study media and cinema and use the magazine to extend their knowledge of the film industry.

Platforms

The magazine is published as a printed magazine and as an online magazine allowing people to subscribe to the magazine and look at it as a PDF or look at it on the empire website which is also a film news website without any subscriptions. There is also a podcast that talks about film news and other things featured in the magazine.

Advert rates

Full page         £4900

Half page        £2795

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Target audience: Movie fans

This magazine uses simple text to make the cover look very relaxed. The font for the title is small showing that the title is not the important thing as is puts the main film character in front of the title. The interviews in this magazine are with actors normal talking about the characters they play in a new film they star in.

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Target audience: film fans

The cover of this magazine also uses bold text to attract the readers eye and make them look at the magazine. The interviews in this magazine are usually with directors and writers of movies that are about to be released. The use colours that match the character shown on the front cover to make the magazine look like it is based around that particular film.

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Target audience: Movie fans

The front cover uses large bold fonts to make the features and title stand out and look more interesting. The bright colours attract the readers eye making them want to pick up the magazine and find out more about whats inside. The adverts in this magazine all advertise things related to movies as they know that it is the soul interest of the reader of this magazine

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I need to focus more on what I write down and proof read what I have created before let other people use it.

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We worked very well as a team as we were very good at discussing what topic and questions would give us the best response to out original question.

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In the questionnaire we were not very organised as one of the questions was accidentally repeated using different words also one of the questions needed rewording so it made more sense.

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I am not normally a confident person when it comes to meeting people but in a formal environment I seem to thrive and I have a lot of confidence when talking to adults and asking them questions about a specific topic

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Focus groups are a great way of finding out peoples opinions in a relaxed environment meaning the answers are normally more honest because people are responding to other opinions and starting a discussion

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Questionnaires need to be clear and easy to fill out as they are normally done quickly so people will not want to fill out a questionnaire that asks them to do a lot of writing to answer a simple question this could cause them to skip the question or ignore the whole questionnaire.

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Good questions for collecting relevant data.

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Good questions for collecting relevant data.

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You need questions that are either clear as to what they are asking and what answer they want or they sark a conversation or discussion like the questions used in a focus group.

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We have been interviewing people about having access to the internet as a human right. We have used a camera positioned for a mid shot of the person we are interviewing showing the background and a clear shot of their face. The interviews went smoothly as soon as we sorted out who we were going to be interviewing from the other groups. We struggled with background noise so it will be better to choose a more quiet place to be conducting the vox pop interviews.

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They can influence the reader by not giving the answer they have. This can be solved by adding an "other" option.

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Surveys

Online surveys.

Social media.

Telephone interviews.

Regular interviews.

Closed questions in a questionnaire.

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BARB- They show the amount of viewers certain TV programs have. They commission research companies to provide things like audience viewing figures.

RAJAR- They show how many people listen to certain radio stations and what makes the radio stations so popular.

ASA- They make sure adverts are suitable for the times they are shown and they make sure they appeal to the intended target audience of the advert.

OFCOM- They regulate TV programs as to what time they can be shown at specific times such as before or after watershed.

NRS- In a dynamic and changing digital media age, NRS PADD was introduced in September 2012 to provide a unique measure of combined print and online audiences. NRS PADD: Mobile was launched in September 2014.

It is organisations like this that shape all media products as they release information about what is most popular and successful with different target audiences causing companies that produce these products to pay for this research and use it to make their product more profitable. They all use different methods of research to gather the information they need to provide these companies with so they can shape their products to suit their target audience. Some of these companies use primary research such as questionnaires and focus groups, others use secondary research such as books and the internet.

companies like BARB provide viewer figures to show what is most popular and what makes people want to watch shows more than others but companies like OFCOM provide regulations such as watershed to stop children seeing inappropriate content

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There are certain types of companies that get paid to research facts and display them on their website or print them. Companies like OFCOM regulate TV and radio to make sure people in the UK get protected from scams, this is done by researching scams and finding ways to stop them from being broadcasted. Some research companies can be held back by false secondary research as it can effect them if they broadcast non factual research.

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Primary research- original research such as questionnaires and running experiments.

Secondary research- research from other sources such as finding articles and using research companies like BARB and NRS.

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Empire magazine use a bold title to attract the audiences eye and make them want to read the magazine or at least look at the features that are also in bold bright text to make people read them and then want to read more about the topics they address. The magazine also uses a famous film character as the main part of the cover because it covers part of the title showing it is the most important part of the front cover.

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Heat secondary research

According to the NRS they are the 5th most popular women’s magazine. They sell 2.168 million copies a month and 188,000 people viewed the magazine online.

They have been known to be rude and untrue towards celebrities even going so far as making up roomers and causing celebrities to be treated like criminals. In the past they have given out extremely offensive stickers with their magazine.
these research companies are very good for different things because they all base themselves around one part of the media and then each of them will find a part of the research that needs to be done such as audience research or market research.