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Diversity in business is beneifical for mangagment and employees success.

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Diversity in business is beneifical for mangagment and employees success.

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http://www.forbes.com/sites/glennllopis/2011/06/13/diversity-management-is-the-key-to-growth-make-it-authentic/
this web page gives a demonstration of how success can occur with diversity within a business for it's success. How is the business diversified? Making diverse busiess decisons like managment for positions to oversee business operations at lower levels and managments of the employees success and shortcomings, also for employees themselves to be diverisifed with different aspects of life to help the given business an advantage of the competition.

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Diversity management is the key to growth in today's fiercely competitive global marketplace. No longer can America's corporations hide behind their lack of cultural intelligence. Organizations that seek global market relevancy must embrace diversity - in how they think, act and innovate. Diversity can no longer just be about making the numbers, but rather how an organization treats its people authentically down to the roots of its business model. In today's new workplace, diversity management is a time-sensitive business imperative.

To better understand this fast-changing terrain, I reached out to three notable diversity executives -- pioneers within their respective industries - to share their insights and perspectives regarding the future of diversity and some of the new best practices that will allow diversity to play a more strategic role in cultivating sustainable business growth:
Make it Real or Lose Your Authenticity
Corporate leaders pay lip service to diversity, but they don't really live it. Diversity is more than employee demographics and support for a few non-profits. You can't buy diversity, and organizations that continue to embrace this approach will tarnish their brand. America is changing, and the new population carefully evaluates how organizations relate to it. If you are not authentic, consumers and employees will begin to question the authenticity and leadership of your organization.

As Rohini Anand says, "The traditional representation perspective originated from the Civil Right era. This will never go away entirely. However, diversity must go beyond this mentality. At Sodexo, diversity is embedded in our brand. The Sodexo brand is synonymous with diversity. Though the Sodexo brand is not a known consumer brand, diversity leadership defines our brand - it's all about talent. Diversity is about responding to the needs of our clients in a holistic way.

And Kathy Hannan adds, "Companies must take a long term strategic approach to engage diverse talent. Companies must define their role in the global marketplace. The train has left the station. You may not be where you want to be with your diversity strategy, but you need to get started!"
How would you grade the authenticity of your diversity business strategy? Executives are Still Short-Sided
I'm reminded of a pre-recession discussion I had with a consumer goods executive who said: "Diversity is another way of saying affirmative action and we are forced to support it in order to protect our brand in the trade and amongst our consumer audience. Diversity has no real value tangible to the growth of our business." Unfortunately, many executives still share this opinion today.

As Rohini Anand says, "Consumer Packaged Goods (CPG) companies have been particularly effective with diversity from a marketing initiative standpoint. However, this is different from embracing diversity holistically. Companies must think about diversity beyond addressing niche needs. Diversity is not just about accessing multicultural markets. Companies must look more broadly to reinvent the way we think about how business is done. How can diversity be pulled out of this commoditized mentality? Diversity leadership must drive innovative perspectives. Companies have not yet figured out how to unlock the potential within markets and processes that must be enabled globally."
Do your top executives still adhere to the traditional rules of the workplace? Has their approach lost its relevancy?
Diversity is much more than just a multicultural issue. Diversity is about embracing many different types of people, who stand for different things and represent different cultures, generations, ideas, and thinking. As Ron Glover says, "Innovation is about looking at complex problems and bringing new views to the table. Diversity has allowed IBM to be innovative and successful for and to work across lines of differences in 172 countries, amongst 427,000 employees."

For example, are you paying attention to the Internet and how online communities continue to grow and represent different voices and points of view?

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race and ethnicity in the united states census

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Diversity Management Is the Key to Growth: Make It Authentic

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Diversity management is the key to growth in today's fiercely competitive global marketplace. No longer can America's corporations hide behind their lack of cultural intelligence. Organizations that seek global market relevancy must embrace diversity - in how they think, act and innovate.