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What 3 words come to your mind when you think about “women”?

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What 3 words come to your mind when you think about “women”?

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- Which of these 3 words do you relate to most? Why?

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What 3 words come to mind when you think about “plus size women”? 

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What 3 words come to mind when you think about “plus size women”? 

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If you think about how society views plus size women, what 3 words would you use to describe women? Why?

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If you think about how society views plus size women, what 3 words would you use to describe women? Why?

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In recent years, representation of different body types has been increasing, what are your thoughts on this? How do you think this affects the other women in society?

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In recent years, representation of different body types has been increasing, what are your thoughts on this? How do you think this affects the other women in society?

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How does seeing this representations make you feel emotionally? Why? 

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How does seeing this representations make you feel emotionally? Why? 

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What do you feel is still missing in this representation? Why?

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What do you feel is still missing in this representation? Why?

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If you can give a piece of advice to your younger self, what would it be? Why? What would have been different if you had heard this advice then?

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If you can give a piece of advice to your younger self, what would it be? Why? What would have been different if you had heard this advice then?

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What are some of the challenges women face in their daily life? (from waking up in the morning till night).

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What are some of the challenges women face in their daily life? (from waking up in the morning till night).

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This section is where you will introduce yourself and get to know the interviewee briefly, you do not need to brainstorm a set of questions

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This section is where you will introduce yourself and get to know the interviewee briefly, you do not need to brainstorm a set of questions

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Can you please share and describe some of the main problems for you when you are shopping for clothes? How do these challenges affect your day-to-day life?

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Can you please share and describe some of the main problems for you when you are shopping for clothes? How do these challenges affect your day-to-day life?

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If you were to explain your fashion style using one word, what would it be? Why?

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If you were to explain your fashion style using one word, what would it be? Why?

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What is one favorite clothing item in your closet right now? Why?

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What is one favorite clothing item in your closet right now? Why?

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Has there been a particularly hard moment for you where you found it very hard to dress? (for an occasion etc.) Why? What were the barriers?

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Has there been a particularly hard moment for you where you found it very hard to dress? (for an occasion etc.) Why? What were the barriers?

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What are your experiences with finding your sizing? 

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What are your experiences with finding your sizing? 

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What piece of clothing makes you feel more confident? Why?

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What piece of clothing makes you feel more confident? Why?

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If you had a friend who had the same size and style as you and asked you to be her stylist, what advice would you give her? What criteria would you tell her to have? What things would you tell her to consider? Why?

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If you had a friend who had the same size and style as you and asked you to be her stylist, what advice would you give her? What criteria would you tell her to have? What things would you tell her to consider? Why?

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What words come to mind when you think of Alia? Why?

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What words come to mind when you think of Alia? Why?

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When did you meet with Alia? What was your first purchase from Alia?

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When did you meet with Alia? What was your first purchase from Alia?

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What is one thing you look for / is a must when you are shopping from a plus size brand?

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What is one thing you look for / is a must when you are shopping from a plus size brand?

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What sorts of behaviors / decisions would you expect from a brand which considers itself to be a “plus-size women’s brand?” What would you never expect?

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What sorts of behaviors / decisions would you expect from a brand which considers itself to be a “plus-size women’s brand?” What would you never expect?

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The closing section is fixed as well, you do not need to brainstorm a set of questions.

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The closing section is fixed as well, you do not need to brainstorm a set of questions.

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What / Who do you think shapes the perception of plus-size women?

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What / Who do you think shapes the perception of plus-size women?

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What do you think about the social media perception of women when it comes to size and body?

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How do you feel about naming the sizes these days in different platform when you're  looking for an item to purchase?