# data[].attributes.body
User scenarios help teams avoid the tendency to design with the technical requirements in mind, and instead redirects their focus to building meaningful deliverables to reflect day-to-day

human activity. This aids in establishing what the user goal is, which in turn makes it easier to examine the path the user would take to reach that goal.

# data[].attributes.body
User scenarios are a believable narrative of a person’s experience with a product or service. It is a visual representation that explores the future use of a product or service in a user’s day-to-day life, helping design teams determine what the user wants and feels. User scenarios are useful in a number of ways. They allow you to test your product and service before it is fully developed and isolate problems before they cause issues. They are also concise and represent a snapshot of the UX because they include who the target user is and their goals.

# data[].attributes.body
Wide insight into the user’s mind and their needs/wants

Prioritizes features to determine most and least important

Explicitly captures what the user would likely experience

# data[].attributes.headline
What do you need to build a user scenario?

# data[].attributes.subject
What do you need to build a user scenario?

# data[].attributes.body
Identify who the user is

A situation that drives the user to seek your product/service

A specific task or goal the user wants to complete

The user’s income or spending habits

Pain points in either the user’s daily life or user experience

A pathway outlining the completion of a task

# data[].attributes.headline
Define: your user's needs, their problems, and your insights

# data[].attributes.subject
Define: your user's needs, their problems, and your insights

# data[].attributes.headline
Ideate: by challenging assumptions and creating ideas for innovate solutions

# data[].attributes.subject
Ideate: by challenging assumptions and creating ideas for innovate solutions

# data[].attributes.body
There are several different versions of design thinking but this one focuses on the five phase model proposed by the Hasso-Plattner Institute of Design at Stanford. It’s important to note that the five phases are not sequential or hierarchical and should not be seen as a step-by-step process. Instead, the phases of design thinking do not have to follow any specific order and should be viewed as an overview of the phases that contribute to an innovative project.

# data[].attributes.body
Design thinking helps us observe and develop empathy with the target user, as well as the process of questioning the problem, questioning assumptions, and questioning implications. It is useful in tackling difficult or unknown problems by reframing the problem in human centric ways, brainstorming ideas, and using a hands-on approach in prototyping and testing.

# data[].attributes.body
Design thinking is a continuous process where we work on understanding the user, challenging assumptions, and redefining problems. This solution based approach to problem solving attempts to identify methods and solutions that might not be instantly apparent with our initial understanding of the problem. Design thinking is a combination of thinking, working, and a collection of hands-on methods that revolve around an interest in developing an understanding of the user.

# data[].attributes.body
Explaining the relationship between project cost and return.

# data[].attributes.body
Understanding what the company can build and deliver.

# data[].attributes.body
Designs the product to help realize the vision of the goal.

# data[].attributes.body
Use interactions with customers on a daily basis to help the team understand the user.

# data[].attributes.body
Formulates the company’s messaging to the customers.

# data[].attributes.body
Time keeper, keeps track of the team’s progress while making sure everyone is doing their part.

# data[].attributes.body
Makes the final decisions, involvement in early discussion are necessary as their decisions influence the sprint goal and the final product.

# data[].attributes.body
Writes interview questions for Friday’s testing with customers.

# data[].attributes.body
Responsible for collecting media for the makers.

# data[].attributes.body
Writing text in a way that makes sense to the user.

# data[].attributes.body
Collects components from the maker and combines them seamlessly.

# data[].attributes.body
Creates the individual components of the prototype.

# data[].attributes.body
The final decision is made by the decider who is given three dot stickers.

# data[].attributes.body
Each team member chooses a sketch that is not their own and walks through the solution, capturing big ideas with sticky notes.

# data[].attributes.body
Each team member gets three dot stickers to vote on sketches or parts of sketches they find interesting. This step is done silently.

# data[].attributes.body
All sketches are placed on the wall anonymously to create an art gallery.

# data[].attributes.body
Each team member is given one dot sticker to vote on the best solution before justifying their decision.

# data[].attributes.body
On the final day, test your prototype with five target customers in separate 1-on-1 interviews. This allows the team to get quick and to the point answers for your questions, as well as feedback that can be used to improve your prototype.

# data[].attributes.body
On Thursday the team builds a realistic prototype of the solutions from the storyboard to simulate a finished product for our customers. By building a realistic prototype, the team can ensure they get the best possible data when testing which will help determine whether or not they are on the right track.

# data[].attributes.body
Wednesday is the day to decide which sketches are the strongest and what should be prototyped and tested. By now the team should have plenty of solutions and will use the five step “Sticky Decision” method to identify the best solutions. The winning sketches will be combined into a storyboard which will be used to guide the creation of your prototype.

# data[].attributes.body
User centered process

All perspectives considered

Efficient and effective

Manages stakeholder expectations

# data[].attributes.body
1. Notes

2. Ideas

3. Crazy 8s

4. Solution Sketch

# data[].attributes.body
Tuesday is all about solving the problem and to do so, the team will follow a four step process that emphasizes critical thinking called the four-step sketch. Each individual will sketch their own detailed and opinionated solution independently.

# data[].attributes.body
What are your user's pain points?

HMW turn this problem into an opportunity?

Which problem do we target?

# data[].attributes.body
Start off the day by having structured conversations to build a foundation before mapping out the problem and picking an important area to focus on for the sprint week. Once the problem is understood, define key questions and determine a long term goal, consulting with experts along the way. Finally take the long term goal and turn it into actionable tasks by rephrasing assumptions and obstacles into questions, and pick a moment on the map that represents either the greatest risk or greatest opportunity.

# data[].attributes.body
A design sprint is a unique team exercise where the end goal is to build and test a prototype in just five days. The process helps validate ideas and solve big challenges using a step-by-step checklist along with prototyping and testing ideas with customers.

# data[].attributes.body
Describe how your business converts your value proposition into financial gain.

# data[].attributes.body
Defined as the monetary cost of operating a business. Identify the primary costs associated with your business and explain the relationship between the costs and business functions.

# data[].attributes.body
Think about the ideal customer segments your value proposition is intended to benefit and explain the key differences between the segments and potential steps in the process.

# data[].attributes.body
Describe how customers are reached and how services are provided. Describe your various distribution channels and how your value proposition is delivered as a result.

# data[].attributes.body
Defined as how a business interacts with its customers. Outline and describe the relationships with your customers. Think about the differences in interactions, types of customers, customer needs, and level of support.

# data[].attributes.body
The exchange of value between your business and your client/customer. Summarize your value propositions and explain how they set your business apart from competition in the market.

# data[].attributes.body
List the key resources your business or product relies on or uses to operate and provide services.

# data[].attributes.body
Defined as the actions your business undertakes to achieve the value proposition for your customers. Summarize the key activities that help your business provide service and deliver your value proposition.

# data[].attributes.body
List the key partnerships your business or product relies on for success. Include any resources or value that your business or product receives from partnerships.

# data[].attributes.headline
Why do we use the Business Model Canvas?

# data[].attributes.subject
Why do we use the Business Model Canvas?

# data[].attributes.body
The Business Model Canvas allows for a better understanding by going through the process of making connections between an idea and how it can be incorporated into a business. It can quickly draw up a picture of what the idea requires, and helps organize and combine ideas around the key functions. By doing so, everyone can get a clear idea of the business.

# data[].attributes.body
Helps direct focus to the value proposition

Provides a complete view of a business

Provides structure for ideation

Sharable central document

Quick to complete

# data[].attributes.body
The BMC quickly and easily defines and communicates a business idea or concept, and helps determine and align the key business activities and their relationship to the value proposition. The right side of the canvas focuses on the customer which is considered an external factor, while the left side of the canvas focuses on the business which is an internal factor. The external and internal factors meet at the value proposition in the center where the exchange of value between the business and customer takes place.

# data[].attributes.body
The Business Model Canvas (BMC) is a strategic management and lean startup template which works through the fundamental elements of a business, developing new or documenting existing business models. The BMC is comprised of nine building blocks and is based on Alexander Osterwald’s earlier work on business model ontology. He proposed the business model design template that we know today as the Business Model Canvas in 2005.

# data[].attributes.body
Brown, Jennifer Leigh. “Empathy Mapping: A Guide to Getting inside a User's Head.” Empathy Mapping: A Guide to Getting Inside a User's Head, UX Booth, 27 June 2018, https://www.uxbooth.com/articles/empathy-mapping-a-guide-to-getting-inside-a-users-head/.

“Business Model Canvas Explained” YouTube, uploaded by Strategyzer, 1 Sept. 2011, https://www.youtube.com/watch?v=QoAOzMTLP5s&ab_channel=Strategyzer.

“Business Model Canvas Template.” Miro, Miro, https://miro.com/templates/business-model-canvas/.

Cao, Jerry. “How to Perfect Your UX with Persona Scenarios.” Webdesigner Depot, Webdesigner Depot, 8 Apr. 2015, https://www.webdesignerdepot.com/2015/04/how-to-perfect-your-ux-with-persona-scenarios/.

Costa, Rebeka. “How to Design User Scenarios: Best Practices and Examples.” Justinmind, Justinmind, 5 Mar. 2020, https://www.justinmind.com/blog/how-to-design-user-scenarios/.

Ebinum, Mike. “How to: Business Model Canvas Explained.” Medium, Medium, 7 July 2016, https://medium.com/seed-digital/how-to-business-model-canvas-explained-ad3676b6fe4a.

Gibbons, Sarah. “Empathy Mapping: The First Step in Design Thinking.” Nielsen Norman Group, Nielsen Norman Group, 14 Jan. 2018, https://www.nngroup.com/articles/empathy-mapping/.

Lo, Gloria. “What's a Design Sprint and Why Is It Important?” UX Planet, Medium, 11 Nov. 2018, https://uxplanet.org/whats-a-design-sprint-and-why-is-it-important-f7b826651e09.

Munro, Lindsay. “10 Tips to Develop Better Empathy Maps.” XD Ideas, Adobe, 12 Jan. 2020, https://xd.adobe.com/ideas/process/user-research/10-tips-develop-better-empathy-maps/.

“Scenario Mapping for Design Exploration.” Youtube, uploaded by NNgroup, 23 Aug. 2019, https://www.youtube.com/watch?v=dmlFRCZI9gQ&ab_channel=NNgroup.

“The Design Thinking Process.” Youtube, uploaded by Sprouts, 23 Oct. 2017, https://www.youtube.com/watch?v=_r0VX-aU_T8&ab_channel=Sprouts.

“What is an Empathy Map?” Youtube, uploaded by PlaybookUX, 8 Mar. 2019, https://www.youtube.com/watch?v=QwF9a56WFWA&ab_channel=PlaybookUX.

# data[].attributes.body
Determine what the user’s pains and gains are. Pains include their fears, frustrations, and anxieties and gains include their wants, needs, hopes, and dreams. Think about other thoughts and feelings that may motivate their behaviour and attitude.

# data[].attributes.body
Think about what the user hears from friends, colleagues, strangers, or second hand. Do not limit yourself to just personal connections, think about media and how both these factors may influence the user. Focus on specifics that can impact the user’s thinking.

# data[].attributes.body
Think about what the user usually does and what behaviours are observed. Imagine what the user is doing.

# data[].attributes.body
Think about what we hear the user say, or imagine what they are saying. Think about the behaviours and attitudes they have when voicing their opinions and thoughts.

# data[].attributes.body
Determine what the user is encountering in their daily experiences. This includes the marketplace and also their immediate environment. Think about what the user sees other people saying and doing, and what products and services may already influence the user. Think about the user and what they themselves are reading and watching that may influence what they see.

# data[].attributes.body
Figure out what the user needs or wants to get done. Include decisions they need to make and tasks they need to do differently, as well as indicators that would show they were successful.

# data[].attributes.body
Establish the person we want to understand. Determine their situation and their role in the situation.

# data[].attributes.body
Summarize the results and key findings

Encourage team discussion

# data[].attributes.body
Create context for a starting point

Practice one-to-one mapping

# data[].attributes.body
Define a primary purpose

Conduct primary research

Always work with a team

Allocate sufficient time for the session

Seek advice and guidance from an experienced moderator

# data[].attributes.body
Information summarized in one visual reference

Establishes common understanding

Better understanding of the user

Key insights easily visualized

Quick and inexpensive

Customizable

# data[].attributes.body
We use empathy maps to establish common ground in a team, as well as understanding and prioritizing user needs. Empathy maps are used at the beginning of the design process, typically after initial research has been completed, but can always be revised and adjusted as more research is done.

# data[].attributes.body
Empathy is a critical part of human centered design that helps designers put themselves in the shoes of their users. This collaborative visualisation tool is used to articulate what we know about a target user, and helps capture their behaviours and attitudes. Empathy maps are a fundamental tool for teams to develop a shared understanding of user needs which aid in decision making. By practicing empathic design, the focus on the product is shifted to the people who will use the product.