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Amsal 6 ayat 6 Hai Pemalas Pergilah Kepada Semut Perhatikanlah Lakunya dan jadilah Bijak

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Medfield pharmaceuticals, 20 tahun yang lalu perusahaan ini didirikan oleh seorang ilmuan “Susan Johnson”

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1. The exponential growth in the population, and particularly
2. The changing customer needs, tastes and preferences can act as an opportunity
3. The development of new technologies to assist the product/service production and delivery process
4.Rise in the customers’ disposable income and increase in the affluent customer base.
5. Reduction in the interest rates makes the fund raising and financing at lower cost
6. Customers may start preferring new and creative products/services
7. The emergence of e-commerce and social media marketing as a trend
8. The emergence of new market segments and new niches provide business
9, The diminishing boundaries and rising global interconnectedness
10. The subsidies provided by the government and other policies to make the business environment more friendly
11. Improvement in the customers- lifestyle and standards mean more consumption on consumer goods and services.

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1. Reformulate Fleximat.
2. Launch a renewed marketing effort.
3. Manufacture the generic form of Fleximat in-house.
4. Engage in evergreening tactics.

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The drug patent period from medfield will expire and it will affect medfield's income in the future

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STRENGTH
- The wide product portfolio can allow the organization to expand the customer base and offset the losses from one product category with benefits obtained from the other.
- Strong financial position and health.
- Faster Access to suppliers
- High product quality increases brand loyalty
- Product offerings are unique & exclusive

WEAKNESS
- The organization can draw the criticism from the environmentalists
- Insufficient budget
- Less expenditure on the research and development activities can weaken the company performance due to poor local/international market knowledge
- Lack of organizational commitment and high employee turnover
- High job stress and consequent low workers' morale makes the workforce less productive
- Poor project management practices
- Lack of critical talent.

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-  chancing regulatory framework and introduction of new stricter regulation impose a major threat to the medfield pharmaceuticals .

- Shortage of skilled labor in the market.

- Meningkatnya pesaing lasung maupun tidak langsung

- kondisi ekonomi yang memburuk

- kenaikan inflansi

- tren kelestarian yang berkembang

- glabalisasi yang mendorong organisasi

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Exhibit 1 & 2