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Public relations is a strategical approach towards the creation of goodwill and brand image through developing a cordial relationship between the organization and its target audience. Every organization exists in a social, legal, political environment where it has to interact with different agencies and individuals.

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Increases Awareness: The company and the PR department primarily focuses on spreading awareness by making people understand the product specifications and brand values.

Creates Brand Image and Reputation: The company has a chance to improve its image and build up a reputation among the public through public relations practice.

Develops Loyalty: The customers generate a loyalty factor for the brand because of an intense public relations practice. They tend to buy from the company repeatedly.

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Media Relations: The PR department collects information from the press or media sources while maintaining cordial relations with them. This data is used by the company to plan its marketing strategies.

Community Relations: Society plays a crucial role in deciding the company’s as well as the product’s future. An organization needs to create a positive image of the brand by supporting social practices like say no to child labour, child education, equality, environmental protection, etc.

Customer Relations: Interaction with the valued customers and potential consumers is necessary to know their feedback, suggestions, interest and priorities. This data is required to prepare further business-related strategies.

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Public relations theorist James Grunig and Todd Hunt proposed the four models of public relations in the year 1984. These models help us to understand better the various public relations practice based on communication and feedback.

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As for conclusion..public relation is fundamentally important to establish the mutual beneficial relationship between the company and the society. In regards of this, public relations have a big role in business industries, to build a strong connection between organisation and the public